KK Mart

Name

KK Mart

Legal name

KK Supermart & Superstore Sdn. Bhd.

Website

https://kkgroup.my

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

KK Mart (KK Supermart & Superstore Sdn. Bhd.) operates a multi-channel convenience retail chain across Malaysia, selling groceries, household goods, KK private-label, and exclusive Disney products via physical stores, the KK e-Mart online platform, and the KK Rewards mobile app.

Ownership category

akta.pro rank

Product category

Convenience Retail

NAICS

Convenience Retailers (445131), Grocery and Convenience Retailers (4451)

SIC

Retail-Convenience Stores (5412), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Kiosk & Micro-Format Convenience Retail (CRAHABAD)

Keywords

• Convenience retail
• Grocery store
• Household products
• Payment services
• Loyalty rewards

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales: Traditional retail revenue from selling physical goods including private label products (KK Products), Disney-branded merchandise, groceries, household items, and general merchandise through physical stores and online platform.
2. Financial Services: Revenue from payment and reload services including mobile top-up, bill payment, e-wallet transactions, and ATM services.
3. Loyalty Program: KK Rewards loyalty program generating revenue through customer retention and increased purchase frequency.
4. E-commerce Platform: Online store operations through KK e-Mart for delivery of groceries and household items.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

KK Mart (operating as KK Super Mart) runs a chain of physical convenience retail stores across Malaysia selling groceries, household items, and licensed Disney-branded merchandise alongside its own private-label KK Products. The stores also provide integrated in-store services such as mobile top-up, bill payment, e-wallet transactions, and ATM access, complemented by an online store (KK e-Mart) and a mobile-based loyalty program (KK Rewards).

Product overview

KK Super Mart operates as a convenience retail chain with a multi-channel offering. The core business consists of physical retail stores across Malaysia, complemented by an online platform called KK e-Mart. The product portfolio includes private-label KK Products alongside a licensed Disney Products line featuring household items such as facial tissues, umbrellas, pens, kitchenware, and reusable bags. Additional services include a KK Rewards loyalty program accessible via mobile app, Payment & Reload financial services, and an ATM Locator tool. The company runs regular promotional campaigns including Mid Year, KK Murah, and seasonal promotions.

Differentiator

Problem solved

Functional benefit

Brands

• KK e-Mart: Online store for groceries, household items, and more available at kkemart.my
• KK Rewards

Products and services

• KK Super Mart Convenience Stores Chain of physical convenience retail stores across Malaysia offering groceries, household items, and daily necessities with in-store services including payment reload, ATM access, and e-wallet loyalty integration.
• KK e-Mart Online Store Online grocery and household goods shopping platform accessible at kkemart.my, enabling customers to purchase convenience store items digitally with delivery options.
• KK Rewards Loyalty Program Loyalty and rewards program accessible via a dedicated mobile application for iOS and Android, allowing customers to collect and spend KK Coins when shopping at physical and online KK Super Mart stores.
• Disney Products (Licensed Line) Licensed Disney-branded product line sold exclusively at KK Super Mart, featuring household and personal items including facial tissues, umbrellas, pens, kitchenware, and reusable bags.
• KK Products (Private Label) KK Super Mart's own-label private-label product line of household and consumer goods sold in physical stores and through KK e-Mart.
• Payment & Reload Services In-store financial services including mobile top-up, bill payment, card payment processing, and e-wallet transactions available at KK Super Mart branches.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• DisneycoreChannel Partner/ Reseller/ DistributorKK Super Mart offers a range of Disney-branded products including facial tissues, umbrellas, pens, kitchenware, and reusable bags. This partnership provides exclusive branded merchandise to KK Mart customers.
• MyKasihminorStrategic or Co-development PartnerKK Super Mart participates in the MyKasih (SARA) campaign, a government assistance program for underprivileged communities to purchase essential goods.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mydin: One of Malaysia's largest homegrown retail chains operating hypermarkets and emporiums with broad grocery and general merchandise assortments. Overlaps with KK Super Mart on grocery and household goods but operates a much larger format targeting weekly stock-up trips.
• Lotus's Malaysia (formerly Tesco Malaysia): Operates hypermarkets and an expanding network of smaller neighbourhood Lotus's stores across Malaysia selling groceries and household goods. Comparable to KK Super Mart on grocery retailing but operates across broader store formats and a wider product assortment.

Direct peers

• 99 Speedmart: Malaysia's largest homegrown mini-market chain with over 2,000 outlets focused on groceries, household essentials, and value pricing. Directly comparable to KK Super Mart on neighborhood convenience-store positioning and Malaysian consumer base.
• FamilyMart Malaysia: Operates Japanese-style convenience stores in Malaysia offering ready meals, snacks, and daily essentials. Comparable to KK Super Mart in convenience-store format and urban Malaysian catchment, though with a stronger ready-to-eat focus.
• myNEWS (MAGG Holdings): Operates the myNEWS and CU Mart convenience-store chains across Malaysia with a focus on ready-to-eat food, press, and convenience items. Comparable to KK Super Mart on small-format convenience retailing and urban Malaysian footprint.
• 7-Eleven Malaysia: Operates the largest convenience-store chain in Malaysia with thousands of 24-hour outlets selling groceries, household items, and bill-payment services. Directly comparable to KK Super Mart on store format, product mix, and in-store financial services, but at materially larger scale.

Others

• Guardian Health & Beauty Malaysia: Large health-and-beauty retail chain in Malaysia that shares urban high-street catchment and multi-store retail execution with KK Super Mart, but with a specialized rather than convenience-store assortment. Useful as a benchmark for Malaysian retail execution and loyalty-program operation.

Regional players

• Emart24: South Korean convenience-store chain with expanding Southeast Asia operations including Malaysia. Comparable to KK Super Mart on convenience-store format, private-label emphasis, and 24-hour operations, though primarily competing in its home Korean market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kksupermart
• Facebookfacebook.com/kksupermart
• LinkedInlinkedin.com/company/kk-super-mart

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KK Mart