Refeel Naturals

What Refeel Naturals does

Refeel Naturals is a Paris-headquartered, privately held French body care brand operating at the intersection of natural cosmetics and high perfumery. Founded in 2015 and structured as a Société par Actions Simplifiée with share capital of approximately €1,000–€1,300, the company employs 1–10 staff and is led by President & CEO and founder Cyrielle Maurès, with no disclosed external institutional, venture, or private equity backing.

The firm's product portfolio is built around four signature fragrance compositions — Lost Alhambra, Poudre Sentimentale, Under the Milky Way, and Le sud, la nuit — created by master perfumers Marie Duchâne and Margaux Le Paih Guérin. These olfactory profiles are applied across three core SKUs: Silky Perfumed Dry Oils (up to 99% natural origin, with grape seed oil, apricot kernel oil, and sunflower-derived phytoceramides-6), Skin Renewal Creams (96% natural origin, with hyaluronic acid, natural AHAs, niacinamide, stevia extract, and organic prickly pear oil), and Milky Scrubs (up to 98% natural origin, using Dead Sea salt, jojoba beads, apricot oil, and organic shea butter). The lines are complemented by cold-process Fine Fragrance Soaps handmade in southern France and multi-product ritual bundles. Manufacturing is distributed across artisan sites near Paris, Grasse, Carpentras, and Hérault, reflecting deliberate small-batch production in recognized French cosmetic regions.

Refeel Naturals generates revenue through a direct-to-consumer e-commerce storefront (refeelnaturals.com, available in French, English, Italian, and Spanish) plus an estimated 150 third-party retail points across France and Europe, with products priced between approximately $75 and $271 USD (or €49–€179 EUR). Payment processing is provided by Stripe, PayPal, and Klarna 3x installments, with fulfillment via Colissimo and Mondial Relay. The customer base consists of premium-positioned individual consumers seeking natural, sensorial bodycare and emotional-wellness benefits from fragrance, supported by earned media in Vogue France, ELLE, GQ, L'Officiel, and Stylist. The firm launched three new product lines or SKUs in 2025 — Skin Renewal Cream, Milky Scrub Under the Milky Way, and Le Quatuor oil bundle — following the 2024 launch of the Le sud, la nuit collection.

Name

Refeel Naturals

Legal name

Refeel Naturals

Website

https://refeelnaturals.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Refeel Naturals is a Paris-based founder-owned French body care brand that sells natural, scented body oils, creams, scrubs, and soaps through its own e-commerce site and approximately 150 retail points across France and Europe.

Ownership category

akta.pro rank

Product category

Premium Natural Body Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

Natural/Organic & Clean Skincare (CRABAAAH), Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD), Natural & Clean Fragrance (CRABADAG)

Keywords

• Natural body care
• Scented body oils
• Skin renewal creams
• Milky body scrubs
• Fine fragrance soaps

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Refeel Naturals generates revenue through direct sales via their e-commerce website refeelnaturals.com, selling bodycare products including creams, oils, scrubs, and ritual bundles at premium price points ($75-$271 USD per product).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Refeel Naturals manufactures and sells premium natural, scented body care products—including body and hair dry oils, body moisturizing creams, exfoliating scrubs, cold-process soaps, and curated ritual bundles. Products contain 96–99% ingredients of natural origin and feature signature fragrances co-created with master perfumers to combine skincare performance with emotional, sensorial benefits. The brand sells primarily through its own e-commerce site and through retail partners across France and Europe.

Product overview

Refeel Naturals is a Paris-based natural body care and emotional olfaction brand that creates sensorial skincare experiences. The product portfolio centers on three core product lines: Skin Renewal Creams (body moisturizers with 96% natural ingredients), Silky Perfumed Oils (dry oils for body and hair with up to 99% natural ingredients), and Milky Scrubs (exfoliating body treatments with up to 98% natural ingredients). These are complemented by bundled Ritual sets (3-step complete skincare routines), Fine Fragrance Soaps (cold-process artisanal soaps), and Le Quatuor (collection of four scented oils). All products feature signature fragrances created by master perfumers and are formulated with natural active ingredients including hyaluronic acid, natural AHAs, niacinamide, botanical oils, and phytoceramides. Products are handcrafted in small batches in France (near Paris, Grasse, Carpentras) with ingredients sourced from France or Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Skin Renewal Cream Body moisturizing cream with signature scents, formulated with 96% ingredients of natural origin. Contains hyaluronic acid, natural AHAs, and niacinamide to smooth, hydrate, and illuminate the skin. Sold at $82 USD (6.8 fl oz).
• Silky Perfumed Oils (Huiles soyeuses) Dry oils for body and hair with up to 99% ingredients of natural origin. Formulated with grape seed oil, apricot kernel oil, and sunflower-derived phytoceramides-6. Non-greasy, quickly absorbing, non-photosensitizing texture designed to influence mood via signature fragrances. Sold at $75 USD (3.4 fl oz / 100ml).
• Milky Scrubs (Gommages lactés) Exfoliating body scrubs with Dead Sea salt and jojoba beads for gentle exfoliation. Up to 98% natural origin ingredients with apricot oil, organic shea butter, and beeswax; formula transforms into a milky emulsion upon contact with water. Sold at $97 USD (6.8 fl oz).
• Rituel Glow Absolu Complete 3-step ritual set combining milky scrub, Skin Renewal Cream, and Silky Body Oil. Available in Le sud, la nuit and Under the milky way scents. Sold as a bundle at $241 USD / €159 EUR.
• Huiles soyeuses | Le Quatuor Set of four 100ml scented oils featuring the Lost Alhambra, Le sud la nuit, Poudre Sentimentale, and Under the milky way fragrances, with up to 99% natural origin ingredients for skin and hair. Sold at $271 USD / €179 EUR.
• Fine Fragrance Soaps (Savons de fine fragrance) Cold-process artisanal soaps handmade in southern France, formulated with botanical oils and butters and requiring 4–6 weeks of curing time to preserve skincare benefits.
• Le sud, la nuit Collection Scent collection spanning oils, creams, soaps, and scrubs composed around an olfactory profile of orange blossom, galbanum, petitgrain bigarade, and vetiver, evoking a summer night beneath the orange tree.

Quantifiable outcome

• Products contain 96-99% ingredients of natural origin
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• By Terry: French luxury beauty house with a growing body and sensorial care line; overlaps with Refeel on premium French positioning and French perfumery expertise, though more weighted to color cosmetics.
• Fresh: LVMH-owned premium body and skincare brand built around natural ingredients and sensorial textures; comparable to Refeel on natural-origin formulation and luxury body care positioning.

Regional players

• Melvita: French organic beauty brand with body oils, creams and scrubs using botanical ingredients; comparable to Refeel on natural/clean positioning and French regional distribution, though a broader assortment.

Direct peers

• Diptyque: Paris-based luxury house selling perfumed body oils, soaps, scented creams and home fragrance; directly comparable to Refeel on French luxury provenance, scent-led storytelling and premium gifting positioning.
• L'Occitane en Provence: French heritage natural body care brand with oils, creams, scrubs and soaps sold at premium price points globally; directly comparable in natural-ingredient positioning, Made-in-France provenance and product mix.
• Rituals: Premium body and home care brand built around sensorial rituals and signature scents; highly comparable to Refeel's 'emotional beauty' positioning, bundle structure and European retail footprint.
• Le Labo: Niche fragrance house with an extending body care range (body lotions, hair oils, soaps); comparable to Refeel on master-perfumer creative model, scent-anchored product extensions and luxury positioning.
• Aesop: Australian premium natural body and skincare brand known for apothecary-style formulations, botanical-led ingredients and high price points; directly comparable on natural-formulation narrative and premium retail distribution.

Emerging players

• Susanne Kaufmann: Smaller premium natural body care brand from the Austrian alps focused on botanical actives and small-batch production; comparable to Refeel on natural-ingredient narrative and artisanal positioning, though at smaller scale.
• 100BON: French natural fragrance and body care brand built around master-perfumer compositions and accessible luxury price points; directly comparable on French perfumery heritage and natural-formulation positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/refeelnaturals/?hl=fr
• Facebookfacebook.com/refeelnaturals
• LinkedInlinkedin.com/company/refeel-naturals

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Refeel Naturals