What Project Light does

Project Light is an inner social impact platform dedicated to contributing to collective healing and inner development on the Balkan Peninsula. Founded circa 2022-2023 by Nikola Jurisic, a former McKinsey & Company Culture & Change leader with 14 years of experience across approximately 90 countries, the organization is headquartered in Belgrade and operates with 1-10 employees. Its mission is structured around three pillars: Awareness and Intentionality, Transformational Learning, and Collective Trauma Healing. The platform delivers its work through five active programs — Balkan Ecosystem Healing (BESH), the Collective & Transgenerational Trauma in the Balkans Lab II, biannual Silent Retreats, the Lighter Heart consciousness measurement initiative (with HeartMath Institute), and the PEAT Academy (with PEAT International Association) — targeting young adults in the Western Balkans and individual leaders across sectors.

The underlying technology is human-centered rather than software-based: the platform relies on facilitated workshops, silent retreats, coaching, and trauma healing methodologies (including the PEAT method), with no disclosed proprietary software, API, or AI components. Distribution occurs through direct community engagement (biannual in-person retreats), partner organization referrals, a global email subscription list, YouTube video content, and a multilingual website.

Project Light's business model is nonprofit and grant-funded rather than commercially monetized. Operating capital comes from foundation partnerships — primarily The Pocket Project and Help2Heal Europe Foundation — supplemented by volunteer facilitators and participant self-funding for retreats. There is no disclosed commercial pricing model, no venture or institutional investors, and no parent company. The first operational phase (2023-2027) focuses on the Western Balkans (ex-Yugoslavia), with an ambitious long-term goal to support inner development of 5% of the Balkan population by 2050.

Name

Project Light

Website

https://projectlight.one

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Project Light is a Belgrade-based inner social impact platform that delivers collective trauma healing, transformational learning, and awareness programs through biannual silent retreats and facilitated workshops, serving young adults and leaders across the Western Balkans via a foundation-grant nonprofit model.

Ownership category

akta.pro rank

Product category

Social Impact and Personal Development Services

NAICS

Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Social Services (8300)

akta.pro primary industry

Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK)

akta.pro secondary industries

Program & Project Implementation (TA Delivery) (BPADAEAA), Community Development & Social Impact Programs (EDAIAGAA)

Keywords

• Collective trauma healing
• Transformational learning programs
• Inner development retreats
• Social impact facilitation
• Consciousness community workshops

Headquarters

HQ city

Belgrade

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Funding and Grants: Project Light is funded through partnerships with foundations and charitable organizations. Funding sources include The Pocket Project, Help2Heal Europe Foundation, and volunteer facilitators. The organization operates on a social impact model where participant retreats are self-funded while project operations are supported by foundation grants.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Project Light is an inner social impact platform that delivers collective trauma healing, transformational learning, and awareness/intentionality programs for individuals in the Balkans. Its offerings include biannual silent retreats, ecosystem healing projects, consciousness measurement labs, and a PEAT-based academy, delivered in collaboration with partner foundations and volunteer facilitators. The organization focuses on the Western Balkans (ex-Yugoslavia) in its first phase (2023-2027), with a long-term goal of supporting the inner development of 5% of the Balkan population by 2050.

Product overview

Project Light is an inner social impact platform dedicated to contributing to a lighter, more beautiful life on the Balkan Peninsula. The platform operates through three key pillars: Awareness and Intentionality, Transformational Learning, and Collective Trauma Healing. It delivers its mission via five distinct programs: Balkan Ecosystem Healing (BESH) creates a natural healing ecosystem; Collective & Transgenerational Trauma in the Balkans Lab II conducts research through gatherings; Project Light Silent Retreats provide twice-yearly community retreats; Lighter Heart supports consciousness measurement research with HeartMath Institute; and PEAT Academy scales transformational learning through the PEAT method. The platform collaborates with individual leaders and partner organizations rather than operating as a software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Balkan Ecosystem Healing (BESH) A multi-year initiative to create a natural healing ecosystem on the Balkan Peninsula by 2027, fostering collective healing and trauma integration across the region. Delivered in partnership with Help2Heal Europe Foundation and funded by The Pocket Project, Project Light, and volunteer facilitators; project lead Ruzica Ray.
• Collective & Transgenerational Trauma in the Balkans Lab II An exploratory lab examining Balkan history to foster healing and inclusivity through gatherings that process trauma, build trust, and inspire collective action. Delivered in partnership with The Pocket Project; project lead Susanne Stillhammer.
• Project Light Silent Retreats Biannual silent retreats that support the Project Light community in deepening personal practice and strengthening the collective healing field, with the next retreat scheduled for Autumn 2025. Project lead Nikola Jurisic; participant self-funded.
• Lighter Heart Supports the Balkan Cluster of the GCP 2.0 project (measuring consciousness to bring humanity together), with citizen scientists self-funding their participation and Project Light providing operational support. Delivered in partnership with HeartMath Institute; project lead Danijela Debelic.
• PEAT Academy Scales up the impact of the Balkan-born PEAT (Postural Emotional Acceptance Technique) method to help over 1 million people heal through transformational learning. Delivered in partnership with PEAT International Association; project lead Marko Milicevic.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and major.

• The Pocket ProjectcoreStrategic or Co-development Partner · 1 December 2022The Pocket Project is a key strategic partner for Project Light's collective trauma healing initiatives. They co-fund and co-facilitate the Balkan Ecosystem Healing (BESH) project and the Collective & Transgenerational Trauma in the Balkans Lab II. The partnership focuses on creating healing ecosystems across the Balkan Peninsula through facilitated gatherings that process trauma, build trust, and inspire collective action. Project duration: December 2022 to December 2027 for BESH.
• Help2Heal Europe FoundationcoreStrategic or Co-development Partner · 1 December 2022Help2Heal Europe Foundation serves as a co-funder and partner in the Balkan Ecosystem Healing (BESH) project, contributing to the natural healing ecosystem vision for the Balkan Peninsula by 2027. The partnership combines funding from The Pocket Project, Project Light, and volunteer facilitators to support guardian training and ecosystem development.
• PEAT International AssociationmajorStrategic or Co-development Partner · 1 November 2022PEAT International Association partners with Project Light on the PEAT Academy initiative, which aims to scale the Balkan-born PEAT (Protected, Effective, and Transformational) method to help over 1 million people heal. Project Light supports Marko Milicevic in scaling this transformational learning methodology across the region and globally.
• HeartMath InstitutecoreStrategic or Co-development Partner · 1 May 2022HeartMath Institute partners with Project Light on the Lighter Heart initiative, supporting the Balkan Cluster of the GCP 2.0 project which measures consciousness to bring humanity together. Citizen scientists self-fund their participation while Project Light provides operational support. This partnership enables research collaboration on heart-brain coherence and consciousness measurement.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Generative Somatics:
• Inner Development Goals: Global initiative co-initiated by Tomas Bjorkmann to advance inner skills for sustainability and leadership. Closely aligned with Project Light's Awareness and Intentionality pillar and a key thought-leadership node in the same ecosystem.

Regional players

• Potential Project: Mindfulness-based leadership training organization with strong Nordic and European presence, focused on performance and well-being in organizations. Comparable peer operating in adjacent geography and applying mindfulness to leadership transformation.

Direct peers

• Help2Heal Europe Foundation: European foundation working to create natural healing ecosystems, co-funding Project Light's BESH program. Comparable as a regional peer building trauma-healing infrastructure across Europe.
• PEAT International Association: Organization scaling the PEAT (Postural Emotional Acceptance Technique) methodology; partners with Project Light on the PEAT Academy aiming to help over 1 million people heal. Directly comparable transformational-learning peer with regional Balkan roots.
• The Pocket Project: Global organization focused on collective trauma healing; it is Project Light's core strategic partner, co-funding and co-facilitating the Balkan Ecosystem Healing and Trauma Lab II initiatives. Most directly comparable by mission and methodology.

Broad incumbents

• Search Inside Yourself Leadership Institute: Mindfulness and emotional intelligence training organization originating from Google, focused on conscious leadership development. Comparable in targeting leaders and inner development for social impact.
• Fetzer Institute: Major private foundation funding inner development, spiritual transformation, and contemplative research. Comparable as a broader incumbent funding and shaping the same inner-development ecosystem in which Project Light operates.
• Presencing Institute (Otto Scharmer): MIT-linked organization advancing Theory U and systems-level transformation through inner awareness. Comparable as a peer in consciousness-based social-impact methodology applied to leadership and societal change.
• HeartMath Institute: Established research and education organization focused on heart-brain coherence, stress reduction, and consciousness measurement; Project Light's partner on the Lighter Heart / GCP 2.0 initiative. Comparable as a broader incumbent in the inner-development and consciousness-research space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Light