Project Girl

What Project Girl does

Project Girl is a Wisconsin-based 501(c) non-profit organization founded in 2006 by Kelly Parks Snider and Jane Bartell that develops arts-based media literacy programming for adolescent girls ages 9-15, the educators who teach them, and the parents and community members who support them. The core product is a four-module curriculum (Corporate Curriculum; Will the Real You Please Stand Up!; Evidence of Real Bodies; Brand Brainwashing) packaged as printed facilitator handbooks, companion 'How To' DVDs, a set of 10 full-color art posters, an interactive 'How to Un-Mediafy Your Life' workbook, a PowerPoint tour of the traveling art exhibition with a scripted discussion guide, and a 24-minute Reflective DVD. Programming is delivered through facilitated half-day and full-day workshops, facilitator training sessions for educators and youth group leaders, and the 'Commercial Land' traveling multi-media art exhibition that tours schools, libraries, and community centers nationally.

The organization operates a freemium distribution model: all curriculum materials are provided free of charge to educators, community groups, and 'girl allies' upon request via a single personal Gmail address ([email protected]) and one phone line, with implicit monetization through paid workshop delivery, facilitator training fees, and exhibition hosting arrangements. It has earned national recognition via a feature in Family Circle Magazine ('Art meets Activism') and an award from Best Buy's @15 Change Exchange youth empowerment program, and maintains a YouTube channel (projectgirlusa) and a Squarespace website (projectgirl.org). There is no software platform, mobile app, API, AI/ML capability, institutional investor, parent organization, or disclosed headcount; the leadership team consists solely of the two co-founders.

Name

Project Girl

Legal name

Project Girl

Website

https://projectgirl.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Project Girl is a Wisconsin-based non-profit founded in 2006 that delivers arts-based media literacy curricula, workshops, and a traveling art exhibition to adolescent girls ages 9-15, their educators, and youth group leaders across the U.S.

Ownership category

akta.pro rank

Product category

Youth Media Literacy Education

NAICS

Educational Services (611), Fine Arts Schools (611610), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Motion Picture & Video Tape Production (7812), Miscellaneous Publishing (2741)

akta.pro primary industry

Teacher-Led Digital Lesson Packages & Instructional Resources (EDAFACAL)

akta.pro secondary industry

Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK)

Keywords

• Media literacy education
• Arts-based curriculum
• Youth education programs
• Facilitator training workshops
• Community art exhibitions

Headquarters

HQ city

Oregon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Program Delivery and Curriculum Distribution: Project Girl is a non-profit organization that provides educational programming including facilitated workshops, facilitator training, and curriculum materials. While curriculum is offered free to educators and community groups, the organization may generate revenue through workshop delivery fees, facilitator training sessions, and exhibition hosting arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Project Girl develops and distributes an arts-based media literacy curriculum for adolescent girls (ages 9-15), consisting of four curriculum modules (Facilitator Handbooks with companion DVDs), downloadable posters, an interactive workbook, an exhibition-tour PowerPoint, and a 24-minute Reflective DVD. The organization also delivers in-person facilitated workshops, facilitator training programs for educators and youth group leaders, and operates the traveling Commercial Land multi-media art exhibition that tours schools and community centers nationwide. All curriculum materials are provided free of charge to educators, community groups, and girl allies.

Product overview

Project Girl is an arts-based media literacy and youth activism organization offering a suite of educational products and services. The core offerings include four curriculum modules with facilitator handbooks and companion DVDs, art posters, an interactive workbook, a PowerPoint presentation for exhibition tours, and a reflective video DVD. These materials support facilitated workshops and facilitator training programs for educators and youth group leaders. The organization also provides the Traveling Commercial Land Art Exhibition—a multimedia traveling public art exhibition featuring mixed-media canvases, sculptures, and video installations by co-founders Kelly Parks Snider and Jane Bartell. Youth-led activism programming ties these elements together into a national movement combining art, media literacy education, and community-based social change initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Four Curriculum Modules

Quantifiable outcome

• Nationally recognized program featured in Family Circle Magazine and awarded by Best Buy's @15 Change Exchange project

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Girls Inc. National non-profit serving girls and young women with research-based programming around media literacy, body image, and empowerment — overlapping directly with Project Girl's mission and target demographic of adolescent girls.
• Reel Grrls: Seattle-based non-profit teaching media production and media literacy skills to girls and young women, overlapping Project Girl's arts-plus-media-literacy approach for adolescent girls.
• Girls for a Change: Non-profit empowering Black girls and girls of color through youth-led social change, activism, and leadership — directly comparable to Project Girl's girl-led activism model targeting similar age groups.
• The Representation Project: Non-profit behind the documentary 'Miss Representation,' producing curricula and campaigns that challenge gender stereotypes in media — a comparable media-literacy-for-girls mission with broader national reach.
• SPARK Movement: Girl-fueled activism organization focused on ending the sexualization of girls in media, sharing Project Girl's emphasis on media literacy and youth-led advocacy for girls ages 9-15.
• Powerful Voices: Organization empowering adolescent girls through leadership and media-literacy programs, mirroring Project Girl's combination of education, activism, and youth voice.
• Hardy Girls Healthy Women: Non-profit providing programs that empower girls to challenge media messages and stereotypes, with comparable curriculum-based programming and workshop delivery for adolescent girls.

Broad incumbents

• National Association for Media Literacy Education (NAMLE): The umbrella professional organization advancing media literacy education across all ages, providing Project Girl a peer reference point for the broader media-literacy ecosystem it operates within.
• Geena Davis Institute on Gender in Media: Research and advocacy organization addressing gender stereotypes in media targeting children, sharing Project Girl's focus area but operating at the research and policy level rather than direct curriculum delivery.
• YMCA Youth & Government / YWCA: Large national youth-serving organizations that frequently deliver girls' empowerment programming and could be natural distribution partners or comparable large-scale peers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/projectgirlusa
• LinkedInlinkedin.com/company/project-girl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Girl