Ortho Freeze

What Ortho Freeze does

Ortho Freeze is a private US healthcare company (legally Haylex Laboratories, LLC) founded in 2020 and headquartered in Kerrville, Texas, that sells topical pain-relief creams and roll-ons directly to consumers and through wholesale partners. The company is led by founder Mark S. Malone, a physical therapist with 31 years of clinical experience, and positions its products as an opioid-free alternative for chronic and acute musculoskeletal pain. Its customer base is split between individual consumers with chronic joint or muscle pain and healthcare providers who refer patients to the product.

Ortho Freeze's core technology is a multi-active topical formulation: 4% Lidocaine USP (nerve numbing), 1% Diclofenac Sodium (anti-inflammatory), 1% Menthol (cooling), 0.3% Methyl Salicylate (counter-irritant), supplemented by 6000mg CBD extract isolate (0% THC) in the flagship "Plus" line. A separate Non-CBD line replicates the pharmaceutical actives without CBD to enable sale in all 50 states, since CBD-containing SKUs cannot ship to Idaho, South Dakota, Colorado, or Wyoming. A separate roll-on with 20% Menthol targets rapid-onset cooling relief. Pricing is unit-based, ranging from $31.95 (1.7oz Non-CBD discounted) to $107.00 (4oz Plus CBD at list), with 25% coupon discounts and free shipping over $150.

The business model combines direct-to-consumer e-commerce on orthofreeze.com with a wholesale partner program and an independent commissioned sales-agent structure. No revenue, funding rounds, or institutional investors are disclosed. The company relies on physician referrals, social proof (website testimonials), and a 100% satisfaction guarantee as its primary commercial levers, with no AI-driven personalization, app, or third-party marketplace presence.

Name

Ortho Freeze

Legal name

Haylex Laboratories, LLC

Website

https://orthofreeze.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Ortho Freeze is a private US healthcare company founded in 2020 that sells topical pain-relief creams and roll-ons combining Lidocaine, Diclofenac, Menthol, Methyl Salicylate, and CBD to individual consumers and healthcare providers via DTC e-commerce and wholesale.

Ownership category

akta.pro rank

Product category

Topical Pain Relief Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro industry

PRIMARYCRADAMAC

OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Health & Hygiene OTC Consumer Goods (First Aid, Oral Care, Personal Health)

SECONDARYHLAIADAA

Pain Relief & Anti-Inflammatory (Analgesics)

Healthcare & Life Sciences/Pharmaceuticals/Over-the-Counter (OTC) Medicines

Keywords

• Topical pain relief
• Medicated pain creams
• CBD pain cream
• OTC analgesics
• Muscle and joint relief

Headquarters

HQ city

Kerrville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales (E-commerce): One-time purchase model for individual consumers buying directly from orthofreeze.com. Products include Ortho Freeze Plus (CBD and Non-CBD formulas) in 4oz and 1.7oz sizes. Revenue generated from individual transaction payments.
2. Wholesale Bulk Sales: Wholesale Partner Program selling products in bulk at discounted wholesale pricing. Partners purchase at wholesale rates and sell at their desired retail prices, creating revenue stream through volume-based margins.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Ortho Freeze manufactures and sells a topical pain-relief product line consisting of advanced medicated creams and a roll-on formulated for sore muscles and joint pain. The line includes two product families (CBD and Non-CBD) available in 4oz and 1.7oz sizes, plus a 20% Menthol roll-on for rapid relief. Products are sold directly to consumers through orthofreeze.com, supplemented by a wholesale/reseller program and physician referrals.

Product overview

Ortho Freeze is a topical pain relief product line offered by Haylex Laboratories LLC, consisting of medicated creams and roll-on formulations for sore muscles and joint pain. The portfolio includes two main product families: (1) Ortho Freeze Plus CBD Formula (4oz and 1.7oz sizes) containing Lidocaine USP 4%, Diclofenac Sodium 1%, Menthol 1%, Methyl Salicylate 0.3%, and 6000MG CBD Extract Isolate (No THC), available with state restrictions; and (2) Ortho Freeze Non-CBD Formula (4oz and 1.7oz sizes) with identical active ingredients but without CBD, available in all 50 states. A roll-on variant with 20% Menthol is also offered for rapid pain relief. All products feature a 100% satisfaction guarantee and include various essential oils (Eucalyptus, Lavender, Peppermint, Tea Tree, Rosemary, Juniper Berry, Wintergreen) and other ingredients (Arnica, DMSO, Boswellia/Frankincense) in their formulations.

Differentiator

Problem solved

Functional benefit

Brands

• Ortho Freeze Plus: Advanced Medicated Cream with Lidocaine and Diclofenac featuring 6000mg CBD extract isolate (no THC). The company's primary premium product line targeting healthcare providers and patients seeking pain relief.
• Ortho Freeze Non-CBD

Products and services

• Ortho Freeze Plus (CBD Formula) - 4oz Advanced medicated cream for sore muscles and joint pain in a 4oz bottle, formulated with 4% Lidocaine USP, 1% Diclofenac Sodium, 1% Menthol, 0.3% Methyl Salicylate, and 6000mg CBD Extract Isolate (0% THC). Priced at $107.00 regular ($80.25 with 25% coupon); cannot ship to Idaho, South Dakota, Colorado, or Wyoming.
• Ortho Freeze Plus (CBD Formula) - 1.7oz Smaller 1.7oz variant of the CBD Advanced Medicated Cream with the same active ingredients as the 4oz version (Lidocaine, Diclofenac Sodium, Menthol, Methyl Salicylate, 6000mg CBD Isolate); priced at $66.60 regular ($80.25 with coupon); restricted in the same four states as the 4oz.
• Ortho Freeze Non-CBD Formula - 4oz 4oz advanced medicated cream with Lidocaine and Diclofenac but without CBD, using the same actives as the CBD line (Lidocaine, Diclofenac Sodium, Menthol, Methyl Salicylate). Priced at $66.60 regular ($49.95 with coupon); available in all 50 U.S. states.
• Ortho Freeze Non-CBD Formula - 1.7oz Smaller 1.7oz bottle of the Non-CBD advanced medicated cream with Lidocaine, Diclofenac Sodium, Menthol, and Methyl Salicylate; priced at $42.60 regular ($31.95 with coupon); available in all 50 U.S. states.
• Ortho Freeze Roll-On (Rapid Pain Relief - 20% Menthol) Roll-on format delivering 20% Menthol for rapid pain relief, providing a swift cooling sensation that is processed simultaneously with pain signals in the brain to reduce perceived pain.

Quantifiable outcome

• Pain relief within minutes of application
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ORTHOFREEZE

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ortho Freeze