UNIALFA

What UNIALFA does

UNIALFA is a private, for-profit higher education institution headquartered in Goiânia, Goiás, Brazil, operating across three physical campuses (Perimetral, Mutirão, and T-1) and a digital EAD platform. Founded around 2001 and part of the diversified Grupo José Alves (GJA) conglomerate led by José Alves Filho, the institution offers in-person undergraduate degrees, distance learning (EAD) undergraduate programs, postgraduate specializations, professional master's degrees (including Mestrado em Desenvolvimento Regional and MPA), vocational technical courses through UNIALFATEC, and short-duration continuing education programs. The academic technology stack centers on a Learning Management System (AVA) for EAD assessments, the Lyceum platform for student and faculty portals, and the Minha Agenda Virtual scheduling system, with dedicated portals for undergraduate, graduate, and EAD learners.

The institution pursues a sales-led, direct-to-consumer go-to-market, acquiring students via vestibular entrance exams, ENEM score admissions, transfer programs, and diploma-holder enrollment, supplemented by WhatsApp, social media (Facebook, Instagram, LinkedIn, Twitter), and community event participation. Revenue is generated primarily through recurring monthly tuition across undergraduate, EAD, and graduate modalities, with EAD pricing anchored at a R$44.90 introductory rate for the first three months, plus one-time technical course fees. Multiple scholarship programs — including institutional PROBEM (up to 100%), federal PROUNI (50–100%), and academic performance discounts (PAF, PFF) — subsidize a meaningful share of tuition revenue. UNIALFA's undergraduate Law program achieved the maximum MEC evaluation score (Nota 5), the institution holds ISO 9001 quality management certification and LGPD data protection compliance, and student employability is supported through a partnership with NUBE for virtual internship and job fairs. Rector Dr. Nelson de Carvalho Filho leads the institution, which has 251–500 employees.

Name

UNIALFA

Legal name

UNIALFA

Website

https://unialfa.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

UNIALFA is a private higher education institution in Goiânia, Brazil, offering undergraduate, graduate, master's, technical, and distance learning programs across three campuses and an EAD platform. It serves students seeking quality credentials, backed by MEC Nota 5 and ISO 9001 certifications.

Ownership category

akta.pro rank

Product category

Higher Education (Private University)

NAICS

Colleges, Universities, and Professional Schools (6113), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHALAB

Online Divisions of Traditional Universities (Hybrid/Extension)

Education/Higher Education (Colleges & Universities)/Distance & Online Universities

SECONDARYEDAAAEAA

University/College Continuing Education (Extension) Programs

Education/Adult & Continuing Education/Continuing Education (Noncredit) & Lifelong Learning Programs

Keywords

• Higher education
• Distance learning
• Professional master's programs
• Technical vocational training
• Undergraduate degrees

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Undergraduate Tuition: Monthly tuition fees from undergraduate programs offered in-person and semi-presential formats across three campuses
2. EAD Distance Learning: Distance learning program fees with promotional pricing of R$44.90 for first 3 months
3. Graduate Programs: Revenue from specialization and master's programs including Mestrado Profissional em Desenvolvimento Regional and MPA
4. Technical Courses: Technical courses such as nursing technician generating additional revenue streams
5. Scholarship Programs: Government-funded scholarships (PROUNI, PROBEM) that subsidize student tuition payments

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

UNIALFA sells higher-education services to individual students through in-person undergraduate, distance-learning (EAD) undergraduate, graduate specializations, professional master's degrees, and technical/vocational courses delivered across three Goiânia campuses and a digital learning platform. Programs span Law, Business, Engineering, Health, and Humanities, with admission via vestibular entrance exams, ENEM scores, transfer, and diploma-holder pathways, complemented by scholarship (PROBEM, PROUNI, PAF, PFF) and installment payment options.

Product overview

UNIALFA is a private higher education institution based in Goiânia, Goiás, Brazil, offering a comprehensive portfolio of educational programs. The institution operates on a platform of multiple educational modalities including in-person undergraduate (Graduação Presencial), distance learning (Graduação EAD), graduate specializations (Pós-Graduação), professional master's degrees (Mestrado Profissional), technical programs (UNIALFATEC), and short-duration courses. UNIALFA serves students through three physical campus locations (Perimetral, Mutirão, and T-1) and a robust digital learning platform. The institution provides financial support through various scholarship programs including ProBem, PROUNI, and installment payment plans. Programs span undergraduate degrees, postgraduate specializations, and master's programs in fields such as law, administration, and regional development.

Differentiator

Problem solved

Functional benefit

Products and services

• Graduação Presencial (In-Person Undergraduate) In-person bachelor's degree programs delivered face-to-face at UNIALFA's three Goiânia campuses, covering disciplines such as Law, Business Administration, Engineering, Health, and Humanities. Targeted at prospective undergraduate students who prefer campus-based instruction.
• Graduação EAD (Distance-Learning Undergraduate)
• Pós-Graduação (Graduate Specialization)
• Mestrado Profissional (Professional Master's Degree)
• UNIALFATEC (Technical / Vocational Courses)
• Curta-Duração (Short-Duration Courses)
• Vestibular UNIALFA (Entrance Examination & Admissions) Admissions process and entrance exam enabling prospective undergraduate students to apply and enroll in UNIALFA programs, with multiple exam dates per year (e.g., 2026/1, 2026/2) and complementary tracks such as ENEM, transfer, and diploma-holder enrollment.
• Programa de Bolsas e Parcelamentos (Scholarships & Installments) Portfolio of scholarship and installment payment programs — ProBem (up to 100%), PROUNI (50–100%), PAF (up to 35%), Bolsa ENEM, and others — providing tuition support and financial flexibility for prospective and current students.

Quantifiable outcome

• Maximum score (Nota 5) in MEC evaluation for Law program
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Coca-Cola BandeirantescoreStrategic or Co-development Partner · 1 January 2026Long-standing partnership with Coca-Cola Bandeirantes for the annual Prêmio Coca-Cola de Redação (Coca-Cola Writing Prize), now in its 43rd edition. The program incentivizes text production and values the development of critical and argumentative skills among students.
• NUBE - Núcleo Brasileiro de EstágiosminorGTM or Marketing PartnerPartnership with NUBE (Brazilian Internship Center) for virtual internship fair participation, providing exclusive virtual stand for UNIALFA students to connect with employers offering internship and trainee programs.
• Grupo José Alves (GJA)coreOthersParent corporate group encompassing UNIALFA and other affiliated companies including Bandeirantes, Rembal, Rebica, J&L Real Estate, Vitamedic, Sevla 3T, N&L Indústria, Colégio Alfa, and Star Shop. The group is headquartered in Trindade, Goiás.
• Receita Federal do BrasilminorStrategic or Co-development PartnerPartnership with Brazilian Federal Revenue Service and Public Ministry for fiscal citizenship education events, represented through UNIALFA Business School at CRC-GO events.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• Universidade Federal de Goiás (UFG): Public federal university headquartered in Goiânia with strong brand recognition in the same regional market; competes for students but is tuition-free and structurally distinct.

Broad incumbents

• Yduqs Participações: Major Brazilian for-profit higher-ed operator (Estácio, Ibmec, Wyden, Unimetrocamp) with a national EAD footprint that competes directly with UNIALFA EaD.
• Anima Educação: Listed Brazilian higher-ed group (Una, UniBH, Inspirali, HSM) with a national presence and a strong EAD push, overlapping UNIALFA's target student segments.
• Cogna Educação: Brazil's largest for-profit education group (Kroton, Anhanguera, Unopar, Platos), competing with UNIALFA in EAD and undergraduate markets, though at vastly larger national scale.
• Faculdade Anhanguera (Kroton/Cogna): Large national for-profit undergraduate and EAD brand under Cogna, with an active Goiás presence that competes directly with UNIALFA's lower-priced offerings.

Regional players

• UniEVANGÉLICA: Private higher-education institution in Anápolis, Goiás, overlapping UNIALFA's Goiás state catchment with comparable undergraduate and EAD offerings.

Direct peers

• Cruzeiro do Sul Educacional: São Paulo-based for-profit higher-ed group offering undergraduate, graduate, and EAD programs with similar program breadth to UNIALFA but in a different regional market.
• Universidade Salgado de Oliveira (UNIVERSO): Private Brazilian university with a national EAD platform and multi-campus in-person offerings, structurally similar to UNIALFA's in-person + EAD model.
• Pontifícia Universidade Católica de Goiás (PUC Goiás): Established private university in Goiânia competing for the same local undergraduate and graduate student pool as UNIALFA across multiple disciplines.
• Ser Educacional: Brazilian for-profit higher-ed group operating UNINASSAU, UNG, and UnP across multiple states; directly comparable in size and modality mix to UNIALFA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/unialfagoiania
• Facebookfacebook.com/unialfagoiania
• LinkedInlinkedin.com/company/unialfa
• Instagraminstagram.com/unialfa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNIALFA