Furniture To Go

What Furniture To Go does

Furniture To Go is a UK-based, trade-only B2B furniture wholesaler and dropship platform established in 2009 and headquartered in Portsmouth. The company sells exclusively to verified trade customers — furniture retailers, e-commerce traders, interior designers, and accommodation providers — across the UK and Ireland, with no direct-to-consumer channel. Its product portfolio spans more than 1,100 SKUs across living room, dining, bedroom, kids, home office, bathroom, and sofa categories, organized into 80+ named collections such as Roomers, Prima Professional Office, Rapallo, Pontypool, Alice Springs, Avenale, Jaipur, High Rock, Lusaka, and Barcelona. Products are manufactured in Denmark and Poland and shipped from UK stock to retailer customers.

The company operates a dropship and wholesale model in which retailers can sell to end customers without holding inventory, with Furniture To Go delivering directly. Key operational features include a no-minimum-order-quantity (MOQ) policy, 97% stock availability across the catalog, next-day dispatch on orders placed by 3 PM, and flexible delivery options (direct-to-store, drop ship to end customer, full container). Pricing is tiered by order volume, offering 5–20% discounts. Furniture To Go provides trade partners with a complete e-commerce data package — high-resolution images, CSV data files, and marketing materials — to support online listings. Major retail partners include Amazon UK, Argos, B&Q, Wayfair, Dunelm, Debenhams, Next, Tesco, The Range, and Robert Dyas.

Revenue is generated through one-time B2B wholesale transactions. In 2024 the company formed a strategic partnership with Denmark-based Actona Group, adding 500 products and strengthening its UK & Irish market position. The business is privately held with no disclosed external investors, no public funding rounds, and no senior leadership roster in the source data; the company employs 11–50 people and operates without an AI or ML capability layer based on available information.

Name

Furniture To Go

Legal name

Furniture To Go

Website

https://furniture-to-go.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Furniture To Go is a UK-based, trade-only B2B furniture wholesaler and dropship platform, supplying 1,100+ SKUs across living, dining, bedroom, office, and bathroom categories to retailers across the UK and Ireland with no MOQ and next-day dispatch.

Ownership category

akta.pro rank

Product category

Wholesale Furniture

NAICS

Furniture and Home Furnishing Merchant Wholesalers (4232), Furniture Merchant Wholesalers (42321), Furniture Merchant Wholesalers (423210)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)

Keywords

• Wholesale furniture
• Trade furniture supplier
• Dropship furniture
• Home furniture distribution
• Sofa wholesale

Headquarters

HQ city

Portsmouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Infrastructure, Personnel, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Wholesale Furniture Sales: B2B wholesale model selling furniture to trade customers including retailers, dropshippers, and interior designers. Revenue generated through product sales with tiered volume-based discount structure ranging from 5% to 20% depending on order value. No MOQ requirement enables flexible purchasing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Furniture To Go is a UK-based trade-only wholesale furniture supplier that stocks more than 1,100 SKUs across living room, dining, bedroom, kids, home office, bathroom and sofa categories, sourced from manufacturers in Denmark and Poland. The company sells exclusively to trade buyers such as independent retailers, online resellers and dropshipping partners with no minimum order quantity, supported by next-day UK delivery and 97% in-stock availability. Its range is also distributed through major UK retailers and marketplaces including Amazon, Argos, B&Q, Wayfair, Dunelm, Next and Tesco.

Product overview

Furniture To Go is a trade-only furniture supplier operating as a B2B dropship platform serving UK and Irish retailers. The company offers a comprehensive furniture portfolio organized by room/function and branded collections. The core product lines include Living Room, Dining, Bedroom, Kids, Home Office, Bathroom, and Sofa categories, with named collections such as Roomers (Scandinavian-inspired), Prima Professional Office (home office solutions), Rapallo (rustic living/dining), and Pontypool (country-inspired). Products are manufactured in Denmark and Poland and sold exclusively to trade customers with no minimum order quantity, offering next-day delivery and dropship fulfillment. The platform provides over 1100 SKUs with 97% stock availability.

Differentiator

Problem solved

Functional benefit

Products and services

• Living Room Furniture Wholesale living room furniture range sold trade-only to retailers, online resellers and dropshipping partners; covers sofas, occasional furniture and complementary living room pieces within a 1,100+ SKU catalogue with 97% stock availability.
• Dining Furniture Wholesale dining room furniture including tables and chairs supplied to trade buyers as part of the multi-category home furniture catalogue, with no minimum order quantity and next-day UK delivery.
• Bedroom Furniture Wholesale bedroom furniture range including beds, wardrobes and bedside pieces sold exclusively to trade customers with broad UK distribution through independent retailers and marketplaces.
• Kids Furniture Wholesale kids furniture range supplied to trade buyers as part of the company's broader home furniture catalogue, suitable for online resellers and independent retailers serving family customers.
• Home Office Furniture Wholesale home office furniture range, including desks and workstations, sold trade-only as part of the 1,100+ SKU catalogue with no minimum order quantity.
• Bathroom Furniture Wholesale bathroom furniture range offered to trade buyers as part of the company's multi-category home furniture catalogue, distributed through UK retailers and marketplaces.
• Sofas Wholesale sofa range sold to trade customers as part of the living room and broader home furniture offering, with 97% in-stock availability and next-day delivery options.
• Dropship Fulfillment Service Trade dropship service that lets online resellers list Furniture To Go SKUs and have orders shipped directly to end customers with next-day UK delivery, supported by the company's in-stock 1,100+ SKU catalogue.
• Actona Range Partnership (2024) Expanded product offering resulting from the 2024 strategic partnership with Denmark-based Actona Group, adding new furniture ranges to the trade catalogue available to UK retailers and resellers.

Quantifiable outcome

• 97% stock availability
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Actona GroupcoreStrategic or Co-development Partner · 1 January 2024Game-changing partnership strengthening Furniture To Go's UK & Irish market-leading position. Actona Group, based in Denmark, brought 500 new products in new categories to Furniture To Go's portfolio. This strategic partnership expands product range and reinforces FTG's position as a comprehensive furniture supplier.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Actona Group: Denmark-based furniture manufacturer and wholesaler; Furniture To Go's strategic partner since 2024. Most directly comparable in business model — both serve as trade-only furniture suppliers into UK and European retail channels with overlapping product categories.
• Galleher Corporation: One of the largest flooring and furniture distributors in North America, operating a trade-only wholesale model serving retailers and contractors. Comparable because it combines high SKU breadth, distributor-owned inventory, and B2B-only service orientation with strong logistics capability.
• Sauder Woodworking: US-based manufacturer and wholesaler of ready-to-assemble furniture sold through major retailers (including Target, Walmart, Amazon). Highly comparable as an RTA/flatpack furniture trade supplier serving large omnichannel retail partners.
• Frem Group: UK-based trade-only furniture wholesaler supplying independent retailers with bedroom, dining, and living room ranges. Directly comparable in channel (B2B trade), geography (UK), and product mix (flatpack household furniture).
• Himolla: German upholstered furniture manufacturer serving European trade retailers with premium recliners and sofas. Comparable as a European-origin trade supplier with manufacturing-owned production and a focus on trade-channel distribution.

Broad incumbents

• Wayfair: Online home and furniture retailer that is simultaneously one of Furniture To Go's largest stockists and a broader incumbent in the same product categories. Overlaps as both a customer and a competitor selling competing furniture assortments direct to consumers.
• DFS Group: UK's largest sofa retailer, vertically integrated with manufacturing (DFS Manufacturing). A broad incumbent in the upholstery segment — one of Furniture To Go's stated product categories — competing for the same end consumers through national retail.
• IKEA: Global flatpack furniture retail incumbent. Competes directly with Furniture To Go's melamine flatpack living, dining, bedroom, and kids ranges at the consumer end and exerts pricing pressure on the entire UK value furniture category.
• Furniture Village: UK furniture retail chain carrying living room, dining, and bedroom ranges across price points. A broad incumbent competing for the same furniture categories that Furniture To Go's retail partners stock.

Others

• Argos (Sainsbury's): UK multi-category retailer and a major Furniture To Go stockist. Comparable as a customer-side counterpart illustrating the omnichannel retail channel Furniture To Go depends on, rather than as a like-for-like wholesaler.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/furnituretogouk
• YouTubeyoutube.com/channel/UCzJGmTRp
• Pinterestpinterest.com/furnituretogo
• Xtwitter.com/FurnitureToGoUK
• Instagraminstagram.com/furnituretogo
• LinkedInlinkedin.com/company/furniture-to-go-uk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Furniture To Go