Project 24
Project 24 is a South African AI consulting and implementation firm that helps businesses automate workflows, deploy chatbots, and apply predictive analytics. Founded by Garry Cahay and backed by parent Ell0 Technology, it is currently piloting free AI deployments for its first five clients.
- Company typePrivate
- Founded2002
- HeadquartersCape Town, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Project 24 does
Project 24 is a South Africa-based AI consulting and implementation services firm that helps businesses deploy AI-driven automation across workflows, customer service chatbots, predictive analytics, personalized marketing, and data analytics use cases. The company was founded approximately 18 months ago as an AI-focused initiative and operates under the leadership of Founder and Group CEO Garry Cahay, who concurrently leads parent company Ell0 Technology, providing 20+ years of IT industry legacy and executive advisory credibility. Its core offering is a structured three-phase service — AI consultation, AI readiness assessment, and AI implementation — delivered through a five-step process that targets implementation in one specific business area per engagement.
The firm's productized services (AI Consultation, AI Readiness Assessment, AI Implementation, and an Ongoing Support Package) are positioned as a horizontal solution for South African SMBs and mid-market companies seeking digital transformation. Underlying technology is described in functional terms — workflow automation, chatbots, predictive analytics, generative content tools, and real-time data analysis — with no proprietary platform, patented models, named AI frameworks, or disclosed data assets. The offering relies on Ell0 Technology's accreditation and 18 months of internal AI implementation experience as the primary technical credibility layer.
Commercially, Project 24 is pre-revenue and operates on a freemium pilot model: the first five clients receive AI implementation services (stated value R25,000) free of charge in exchange for a R5,000 charity donation, testimonial, and referral, with the stated intent to extend engagement to additional business areas post-pilot. Go-to-market is sales-led via the company website (project24.co.za), supported by organic social presence on Facebook, Instagram, and LinkedIn, and a bottom-of-funnel referral program tied to pilot client obligations. The company has no disclosed headcount, no funding rounds, no named customers, and no disclosed standard pricing for post-pilot engagements, leaving the revenue model and conversion economics unproven.
Project 24 firmographics
Firmographics- Name
- Project 24
- Legal name
- Project 24
- Website
- https://project24.co.za
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Project 24 is a South African AI consulting and implementation firm that helps businesses automate workflows, deploy chatbots, and apply predictive analytics. Founded by Garry Cahay and backed by parent Ell0 Technology, it is currently piloting free AI deployments for its first five clients.
- Ownership category
- akta.pro rank
Project 24 industry classification
Industry- Product category
- AI Consulting Services
- NAICS
- Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)
- akta.pro primary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
- akta.pro secondary industry
- Robotic Process Automation (RPA) Platforms (HDAEAHAB)
Keywords
Where Project 24 is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Project 24 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- AI Implementation Services: Currently offering free AI implementation services to first five clients. After initial pilot, services would presumably transition to paid engagements at R25,000 value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Multi-year contract | First Five Clients - Free AI Implementation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Project 24 product offering
Product offeringCore offering
Project 24 provides AI consulting, business readiness assessment, and AI implementation services that help companies automate repetitive, time-consuming administrative workflows and deploy AI capabilities such as chatbots, predictive analytics, personalized marketing, and real-time data insights. Engagements follow a five-step structured process covering free consultation, assessment, single-area implementation, post-implementation satisfaction check, and optional expansion to additional business areas, with ongoing training and support.
Product overview
Project 24 is an AI consulting and implementation services company backed by parent company Elo Technology's 20+ years of legacy. Rather than a software product platform, the company offers a structured consulting service with three integrated phases: AI Consultation, AI Readiness Assessment, and AI Implementation. The service follows a five-step process: free consultation, business assessment, AI implementation in one business area, followed by optional expansion to additional areas. The first five signed-up companies receive free AI implementation in exchange for a charity donation and testimonial. Additional services include ongoing support, training, and KPI measurement assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Consultation Service
Quantifiable outcome
- Save 3 hours daily for business teams
- +3 more outcomes
Companies that use Project 24
Customer profileSegments1 record
Ideal customer profiles1 record
Project 24 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Project 24 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ell0 TechnologycoreEll0 Technology backs Project 24 with 20+ years of industry legacy. Project 24 leverages Ell0's accreditation and proven track record in AI implementation. Garry Cahay serves as Founder and Group CEO of both companies. Ell0 provides the foundational experience that validates Project 24's AI expertise.
Scale indicators5 records
Recent moves4 records
Expansion highlights4 records
Project 24 competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
Project 24 social profiles
Digital presenceProject 24 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project 24 leadership team
Management profileNumber of profiles
Profiles1 record
Project 24 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project 24 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project 24
What does Project 24 do?
Project 24 provides AI consulting, business readiness assessment, and AI implementation services that help companies automate repetitive, time-consuming administrative workflows and deploy AI capabilities such as chatbots, predictive analytics, personalized marketing, and real-time data insights. Engagements follow a five-step structured process covering free consultation, assessment, single-area implementation, post-implementation satisfaction check, and optional expansion to additional business areas, with ongoing training and support.
Is Project 24 a public or private company?
Project 24 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Project 24 founded?
Project 24 was founded in 2002. It employs 11 to 50 people.
Where is Project 24 based?
Project 24 is headquartered in Cape Town, South Africa, in the Africa region.
How does Project 24 make money?
One revenue line is on record: AI Implementation Services.
Does Project 24 have an API?
No public API is recorded for Project 24.
What industry is Project 24 in?
Project 24's product category is AI Consulting Services. Its primary akta.pro industry code is BPAEAHAF, AI/ML Engineering & Model Development Services, with a secondary code of HDAEAHAB, Robotic Process Automation (RPA) Platforms. Its NAICS code is 54151 and its SIC code is 7370.