PURE Energy

What PURE Energy does

PURE Energy (legal name: PUR Energy Ltd.), operating under the trade names PURE, PuREPower, and PURE EV, is an India-based vertically integrated clean energy and electric mobility company headquartered in Kandi, Sangareddy (Telangana) adjacent to the IIT Hyderabad campus. The business operates two product lines: PuREPower, an All-In-One lithium-ion battery energy storage system (BESS) portfolio spanning residential (2-20 kWh across PuREPower Home 3.0 Lite to 20.0), commercial and industrial (30/60/120 kVA under PuREPower Commercial), and utility-scale (5 MWh PuREPower Grid), and PURE EV, an electric two-wheeler range comprising scooters (ePluto and eTrance series) and motorcycles (eTryst and ecoDryft series). Underlying both lines is a proprietary AI-driven battery management and powertrain stack (BaTRics Faraday AI, X Platform 3.0/4.0), 5th-generation in-house power electronics engineered specifically for Indian grid conditions, nano-PCM thermal management, and an IP portfolio exceeding 100 filed applications.

The revenue model combines one-time hardware sales (EV ex-showroom prices from ₹84,836 to ₹149,999; factory-integrated BESS units with a 5-year warranty extendable to 12 years), recurring extended-warranty subscriptions (up to 10 years / 40,000-70,000 km on EVs), and BESS rental services (₹35,000-₹1,00,000 per month per 20-60 kVA unit with rental-to-own conversion). Distribution runs through a hybrid of company-owned and franchise showrooms (13+ across India), tiered dealer networks for both PuREPower and PURE EV with three investment bands (below ₹30 lakh, ₹30-60 lakh, and above ₹60 lakh), an authorized PuREPower rental partner network, direct enterprise sales for C&I and grid-scale projects, and international channels in North America, Nepal, Bhutan, the Middle East (UAE), and select African markets including Kenya.

The company operates a 0.5 GWh vertically integrated manufacturing facility, has deployed PuREPower Home at 5,000+ residential locations and PuREPower Commercial at 500+ commercial/industrial sites, and reports cumulative EV fleet utilisation of 357.3 million kilometres with 108,749 tons of CO2 avoided (per company reporting). PURE is privately held and was co-founded by Dr. Nishanth Dongari (Founder & Managing Director, also an Associate Professor at IIT Hyderabad with prior DRDO collaboration) and Rohit Vadera (Co-Founder & CEO, IIT Bombay and ISB). Documented external events include a Feb 2024 funding round of approximately $7.95M from Bennett Coleman and Co Ltd, Hindustan Media Venture, and Ushodaya Enterprises; a 2026 court award of ₹50 lakh in damages in a defamation suit against a YouTuber; and a 2026 North Goa Consumer Redressal Commission ruling against the company in a defective e-bike warranty dispute.

Name

PURE Energy

Legal name

PUR Energy Ltd.

Website

https://pureenergy.co.in

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

PURE Energy (PUR Energy Ltd.) is an India-based clean-tech company that manufactures and sells PuREPower lithium-ion battery energy storage systems for residential, commercial, and grid-scale use, and PURE EV electric two-wheelers, distributed through company showrooms, dealer networks, and a rental partner channel across India and select international markets.

Ownership category

akta.pro rank

Product category

Battery Energy Storage and Electric Vehicles

NAICS

Battery Manufacturing (33591), Motor and Generator Manufacturing (335312)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Motors & Generators (3621)

akta.pro primary industry

BESS OEMs (Containerized Systems, Racks, Turnkey Solutions) (EUAFAAAC)

akta.pro secondary industries

Utility-Scale BESS Project Development & Ownership (IPP/Developer) (EUAFAAAA), Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)

Keywords

• Battery energy storage
• Electric two-wheelers
• Lithium-ion battery systems
• Solar hybrid power backup
• Grid-scale energy storage

Headquarters

HQ city

Sangareddi

HQ country

India

HQ region

Asia

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Electric Two-Wheeler (PURE EV) Hardware Sales: One-time hardware sales of electric scooters and motorcycles (ePluto, eTrance, eTryst, ecoDryft series) through direct retail showrooms and dealer network across India. Products sold at ex-showroom prices ranging from Rs. 84,836 to Rs. 1,49,999.
2. Battery Energy Storage System (PuREPower) Hardware Sales: One-time hardware sales of residential (PuREPower 3.0 Lite to 20.0), commercial (PuREPower 30.0 to 120.0), and grid-scale (PuREPower Grid 5 MWh) BESS products through dealer network. Factory-integrated all-in-one systems sold with standard 5-year warranty (extendable to 12 years).
3. BESS Rental Services: Monthly rental of BESS units (20 kVA to 120 kVA) through authorized rental partner network. Indicative pricing from Rs. 35,000/month (20 kVA) to Rs. 1,00,000/month (60 kVA), with rental-to-own conversion options available for long-term rentals.
4. Extended Warranty Services: Extended warranty offerings for both EV (up to 10 years/40,000-70,000 km depending on model) and BESS (extendable up to 12 years) products, providing recurring revenue stream post initial sale.
5. Dealer Network Revenue: Revenue generated through dealership network for both PuREPower BESS and PURE EV products, with investment tiers below 30 lakhs, 30-60 lakhs, and above 60 lakhs.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

PURE Energy designs, manufactures, and sells PuREPower all-in-one battery energy storage systems (BESS) for residential, commercial, and grid-scale applications, along with PURE EV electric scooters and motorcycles. The company combines proprietary AI-powered battery management, 5th generation power electronics, and Nano PCM thermal management with a vertically integrated 0.5 GWh manufacturing facility in Hyderabad, India.

Differentiator

Problem solved

Functional benefit

Brands

• PuREPower: All-In-One Energy Storage products for residential, commercial, industrial, and grid-scale applications including PuREPower Home, PuREPower Commercial, and PuREPower Grid.
• PURE EV
• X Platform
• PuREPower Home
• PuREPower Commercial
• BaTRics Faraday

Products and services

• ePluto 7G MAX Electric Scooter
• ePluto 7G Electric Scooter
• eTrance NEO+ Electric Scooter
• ecoDryft 350 Electric Motorcycle
• eTryst X Electric Sports Bike
• PuREPower Home BESS (3.0 Lite to 20.0 Series)
• PuREPower Commercial BESS (Ace 30 / Rise 60 / Octane 120)
• PuREPower Grid BESS (5 MWh Containerized)
• PuREPower BESS Rental Service

Quantifiable outcome

• 108,749 tons CO2 reduction through EV fleet
• +6 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature9 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ather Energy: Premium Indian electric two-wheeler OEM (450X, Rizta) competing in the same scooter category as PURE EV with strong brand positioning, vertically integrated battery platform, and a growing charging/service network.
• Hero Electric: One of India's oldest electric two-wheeler manufacturers with models like Optima and Nyx that overlap PURE EV's portfolio across price points and dealer-led distribution.
• Ampere Vehicles (Greaves Cotton): Indian electric two-wheeler OEM (Magnus, Reo) focused on affordable scooters, sharing PURE EV's price-sensitive mass-market positioning and dealer-led distribution model.
• Ola Electric: India's largest electric two-wheeler manufacturer and a direct competitor to PURE EV across the ePluto and eTrance scooter line, with vertically integrated battery cell manufacturing and aggressive dealer expansion.
• Luminous Power Technologies: Indian inverter, battery, and home power-backup brand with growing lithium-BESS portfolio, directly competing with PuREPower Home in the residential all-in-one energy storage category.

Broad incumbents

• Exide Industries: India's dominant lead-acid and lithium-ion battery manufacturer increasingly moving into BESS and EV batteries, an adjacent competitor to PURE Energy's PuREPower BESS line.
• TVS Motor (iQube): Leading Indian two-wheeler OEM whose iQube electric scooter competes head-to-head with PURE EV across urban commuter segments, supported by TVS's deep distribution and service network.
• Bajaj Auto (Chetak Electric): Mobility incumbent offering the Chetak Electric scooter in the same Indian e-scooter market as PURE EV, with massive dealer network advantage and consumer brand trust from the ICE motorcycle business.
• Tata Power Solar (Tata Group): Major Indian rooftop solar and BESS EPC player serving residential, commercial, and utility-scale storage customers—a comparable grid-scale and commercial BESS competitor to PuREPower.
• Amara Raja Batteries: Large Indian battery manufacturer with announced lithium-ion cell and BESS roadmap; overlaps PURE Energy's battery pack manufacturing and grid/commercial BESS positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pureenergyindia
• Facebookfacebook.com/pureevindia
• LinkedInlinkedin.com/company/pureenergyindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PURE Energy