STEAMLabs
STEAMLabs is a Canadian non-profit that develops AI literacy, maker education, and climate data visualization programs, delivering workshops, consulting, and open curriculum through partnerships with science centres, schools, and libraries.
- Company typePrivate
- Founded2010
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What STEAMLabs does
STEAMLabs is a Canadian non-profit corporation (founded 2010, headquartered in Ottawa with a stated Toronto city designation in firmographic data) that develops science and technology education programs with a focus on AI literacy, maker education, and climate data visualization. Its core technology stack centers on the MakeCode micro:bit platform, supporting hardware tools including neopixel grids, servo motors, and 3D printing/laser cutting, paired with no-code AI workshop frameworks that teach concepts such as computer vision, natural language processing, generative AI, and predictive analytics through hands-on activities (Green Energy Forecast, Predict-a-Pie, Movie Mashup Chatbot, AI Animated Slogan, Vision Recognition). The organization also co-developed the Trustworthy AI Educational Toolkit with Mozilla and published the MAKE: AI Robots book containing 32 projects.
The company operates a hybrid business model: AI capacity development consulting for organizations, technology innovation space design for science centres/schools/libraries, and free or grant-funded educational content distribution. Free classroom kits (valued at $650 each) and free no-code AI workshops are distributed to teachers as top-of-funnel engagement, while deeper revenue is generated through professional services engagements and grant-funded program partnerships (Amazon Future Engineer, GenAction via the Government of Canada's Climate Action and Awareness Fund, CIRA Community Investment Program). Customer segments include K-12 youth, educators, and institutional buyers such as science centres, museums, and libraries.
STEAMLabs serves its market almost entirely through a partnership-led go-to-market motion rather than direct sales, with marquee relationships including the Ontario Science Centre (3+ year co-development partnership that has reached 830,000+ end users), Royal Ontario Museum, Toronto Public Library, Mozilla, and Norwegian science centres (via Teknisk Museum advisory work). Distribution is concentrated in Canada with limited international consulting engagement.
STEAMLabs firmographics
Firmographics- Name
- STEAMLabs
- Legal name
- Steamlabs
- Website
- https://steamlabs.ca
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- STEAMLabs is a Canadian non-profit that develops AI literacy, maker education, and climate data visualization programs, delivering workshops, consulting, and open curriculum through partnerships with science centres, schools, and libraries.
- Ownership category
- akta.pro rank
STEAMLabs industry classification
Industry- Product category
- STEM Education Consulting and Programs
- NAICS
- Computer Training (611420)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- AI/ML Learning Platforms for Students (EDAFANAE)
- akta.pro secondary industries
- AI & Machine Learning (Foundations & Applied) (EDAMACAG), Robotics, Engineering & Makers Camps (EDAMALAE), STEM, Digital Literacy & Maker Education Nonprofits (BPAGADAG), AI/ML Engineering & Model Development Services (BPAEAHAF)
Keywords
Where STEAMLabs is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
STEAMLabs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- AI Education Consulting: Strategy and capacity development consulting services for organizations to help them responsibly use generative AI aligned with their mission and values
- Technology Innovation Education Consulting: Design and development of innovation spaces and educational technology programs for organizations including science centres, schools, and libraries
- Program Development Partnerships: Deep partnership programs where STEAMLabs co-develops programs with organizations to build long-term capacity
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Classroom Kits |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
STEAMLabs product offering
Product offeringCore offering
STEAMLabs designs and delivers AI literacy and STEM education programs, no-code AI workshops, and data visualization projects for youth and educators. The organization also provides AI strategy consulting and innovation space design services to science centres, schools, libraries, and museums, often co-developing long-term programs with these partner institutions.
Product overview
STEAMLabs is a non-profit organization offering a portfolio of AI education products and services for youth and educators. The core offerings include AI Programs (no-code workshops like Green Energy Forecast, Predict-a-Pie, Movie Mashup Chatbot, Vision Recognition) and Data Visualization projects using micro:bit hardware with Canadian climate data. These are complemented by educational resources (Make: AI Robots book, Internet of Things Teaching Kit, Robotic Power System Activity Guide, Youth Makerspace Playbook), programs (Maker Camps, ZeroToStartup, Inventorium), and services (AI Consulting, Educator Training, Technology Innovation Education Consulting). The Trustworthy AI Toolkit addresses responsible AI literacy in collaboration with Mozilla. The organization serves organizations like science centres, schools, libraries, and provides direct youth programming including summer camps and workshops.
Differentiator
Problem solved
Functional benefit
Brands
- AI Programs: No-code AI workshops and educational programs introducing AI concepts to youth and educators
- Data Visualization
- Maker Camps
- Trustworthy AI Toolkit
Products and services
- AI Programs
Quantifiable outcome
- 830,000+ people have engaged with technology education through Ontario Science Centre programs
- +1 more outcomes
Companies that use STEAMLabs
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
STEAMLabs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature4 records
STEAMLabs partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Ontario Science CentrecoreOver 3-year partnership to co-develop Inventorium and Inventorium 2.0 exhibitions, run the Inventorium makerspace, after school programs, and weekend workshops. Over 830,000 people have engaged with technology at their programs.
- Kids Code JeunessecoreProduced and delivered AI educational programs directly to KCJ teachers, staff and classrooms. Partner in data visualization program providing teacher guides and classroom consultations.
- Exploring By the Seat of Your PantsminorStudents can present their data visualization projects and inspire other students through monthly presentations.
- Gorilla StoreminorSupplier of electronic kits for data visualization projects. Kits include everything needed to make data visualization projects.
- GenActioncoreClimate action initiative funded by Government of Canada's Climate Action and Awareness Fund. Partnership collective including Discovery Centre, Canadian Association of Science Centres (45+ science centres), Science North, and The Exploration Place Museum and Science Centre.
- Scientists in SchoolcoreSTEAMLabs developed an AI education program for Scientists in School to deliver to grade 1-2 students in Ontario and Manitoba.
- Royal Ontario MuseumminorDeveloped a STEAM program and trained ROM education staff. They have an on-site makerspace for school programs.
- Toronto Tool LibraryminorSTEAMLabs designed and built the well-equipped TTL makerspace in the Centre for Social Innovation, and helped develop their youth and adult programs.
- Toronto Public LibraryminorDelivered STEAM programs to underserved neighbourhoods across the city, and helped train initial staff for their digital innovation hubs.
- Teknisk Museum (Norway)minorAdvised on setting up makerspaces in the 8 science centres across Norway.
- The Maker Bean CafeminorTorch-bearer of STEAMLabs kids afterschool programs and summer camps. Many program staff now work for them delivering experiences.
- MozillacoreCollaboration on Trustworthy AI Educational Toolkit development with many talented individuals.
- ActuraminorPartner in developing and delivering AI education programs funded by Amazon Future Engineer.
- Maker EdminorContributed to Youth Makerspace Playbook development as part of Maker Ed working group.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
STEAMLabs competitors and assessment
Company assessmentBroad incumbents
- Khan Academy: Large-scale non-profit free education platform that has added AI tutoring (Khanmigo) and educator resources. Comparable to STEAMLabs on free, mission-driven educational content delivery to students and teachers, but with global reach and significantly broader subject coverage.
- Code.org: Largest global non-profit provider of K-12 computer science and now AI education curricula. Comparable to STEAMLabs on AI/coding literacy mission and K-12 audience, but operating at vastly larger scale across many geographies — sets the competitive baseline for free K-12 AI content.
Direct peers
- Scientists in School: A Canadian non-profit that delivers STEM programs to K-12 classrooms. Direct peer — STEAMLabs built an AI education program that Scientists in School now delivers, sharing mission, target audience (grade-school students), and delivery model (classroom visits, teacher training).
- Maker Ed: US-based non-profit focused on maker education in schools and youth settings. Direct peer — STEAMLabs collaborated with Maker Ed on the Youth Makerspace Playbook, and both organizations share the makerspace/innovation-space mission for youth.
- Discovery Centre (Halifax): Canadian science centre co-developing STEM/AI programs with STEAMLabs via the GenAction consortium. Comparable in mission (youth STEM/maker programs) and now partner-level in delivery — competes for similar grant funding and partnership opportunities in the Canadian science-centre ecosystem.
- AI4ALL: US-based non-profit creating AI literacy pathways for K-12 students from underrepresented backgrounds. Direct peer — comparable mission of making AI accessible and trustworthy to youth, with similar educational product model (workshops, educator training, free resources).
- Kids Code Jeunesse: A Canadian non-profit delivering coding and digital literacy programs to youth. Direct peer to STEAMLabs — both are Canadian youth STEM nonprofits with overlapping AI/data visualization curricula (KCJ is even a STEAMLabs partner on the data visualization program).
- Actua: Canadian STEM outreach non-profit engaging youth in maker, coding, and AI programs. Direct peer — STEAMLabs is even a delivery partner on Actua/Amazon Future Engineer-funded AI programs, making them direct collaborators in the same Canadian youth STEM market.
Regional players
- Ontario Science Centre: Major Canadian science centre and STEAMLabs' flagship anchor partner for the Inventorium program reaching 830,000+ visitors. Functions as both a customer and adjacent programming peer — comparable in mission (public STEM engagement) but not a competitive vendor.
Emerging players
- Mozilla Foundation: Non-profit that co-developed STEAMLabs' Trustworthy AI Toolkit and runs adjacent AI literacy initiatives (e.g., responsible AI curriculum). Comparable on AI-literacy-for-citizens mission, larger in funding and reach, but collaborates rather than directly competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
STEAMLabs social profiles
Digital presenceSTEAMLabs financial estimates
Financial estimateRevenue estimate
Valuation estimate
STEAMLabs leadership team
Management profileNumber of profiles
STEAMLabs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STEAMLabs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STEAMLabs
What does STEAMLabs do?
STEAMLabs designs and delivers AI literacy and STEM education programs, no-code AI workshops, and data visualization projects for youth and educators. The organization also provides AI strategy consulting and innovation space design services to science centres, schools, libraries, and museums, often co-developing long-term programs with these partner institutions.
Is STEAMLabs a public or private company?
STEAMLabs is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was STEAMLabs founded?
STEAMLabs was founded in 2010. It employs 11 to 50 people.
Where is STEAMLabs based?
STEAMLabs is headquartered in Toronto, Canada, in the North America region.
How does STEAMLabs make money?
Three revenue lines are on record. AI Education Consulting is the primary driver. The others are technology Innovation Education Consulting and program Development Partnerships.
Who are STEAMLabs's main competitors?
Broad incumbents on record are Khan Academy and Code.org. Direct peers are Scientists in School, Maker Ed, Discovery Centre (Halifax), AI4ALL, Kids Code Jeunesse and Actua. Ontario Science Centre is listed as a regional player. Mozilla Foundation is listed as an emerging player.
Does STEAMLabs have an API?
No public API is recorded for STEAMLabs.
What industry is STEAMLabs in?
STEAMLabs's product category is STEM Education Consulting and Programs. Its primary akta.pro industry code is EDAFANAE, AI/ML Learning Platforms for Students, with a secondary code of EDAMACAG, AI & Machine Learning (Foundations & Applied). Its NAICS code is 611420 and its SIC code is 7371.