Potter's Pasties

What Potter's Pasties does

Potter's Pasties & Pies is a Minnesota-based private food service company that hand-produces traditional Cornish pasties and complementary British-inspired food products. Founded in 2011 and headquartered in Minneapolis, the company operates through three primary physical touchpoints: a production kitchen and dine-in retail location (Underground Pasty Shop) at 1828 Como Avenue SE in Minneapolis, a take-out and delivery facility (Dabbler Depot) at 1545 7th St W in St. Paul, and Union Jack-branded food trucks that service breweries, festivals, farmers markets, and corporate events across the Twin Cities metro area. The core product portfolio consists of five pasty SKUs (Traditional Cornish, Thai Veg, Chicken, Pig, Sausage Roll) supplemented by seasonal specials (BBQ Pork, Reuben, Scotch Eggs), made-from-scratch whole pies (Key Lime, Pecan, Pumpkin, Blueberry, Banoffee), imported Cadbury chocolates, McVitie's biscuits, kettle chips, and beverages including Vietnamese iced coffee. Pricing is unit-based and ranges from $1 for bottled water to $30 for a whole pecan pie.

The company generates revenue through three primary streams: direct food sales via company-owned locations and food trucks (one-time per-unit transactions, $1-$30), event catering in four formats (food truck style, buffet, take-and-bake, full-service), and wholesale retail distribution through local partners such as Padraigs Brewing at 945 Broadway St NE in Minneapolis. Order fulfillment is supported by third-party delivery integrations with Postmates and Grubhub, and the company also rents a London Taxi Photo Booth as an event-rental adjacency. The customer base is predominantly individual consumers, served through a horizontal segmentation approach targeting local residents and visitors seeking portable, hand-held savory meals with cultural and heritage differentiation. Marketing relies on organic social media (Facebook, Twitter, Instagram), community events, and brewery partnerships, with the company advertising a 35+ events-per-month cadence. The business is independently owned with no disclosed venture capital, private equity, or parent-company backing, and no financial data — including revenue, funding, or headcount — is publicly disclosed.

Name

Potter's Pasties

Legal name

Potter's Pasties & Pies

Website

https://potterspasties.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Potter's Pasties & Pies is a Minneapolis-based private food service company that hand-produces traditional Cornish pasties, British-inspired savory pies, desserts, and imported snacks through two retail locations, food trucks, catering, and wholesale partners across the Twin Cities metro area.

Ownership category

akta.pro rank

Product category

Handcrafted Pasties & Specialty Food Service

NAICS

Retail Bakeries (311811), Caterers (72232), Baked Goods Retailers (445291)

SIC

Retail-Eating & Drinking Places (5810), Bakery Products (2050)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Handcrafted pasties
• Food truck service
• Take-and-bake
• Cornish pasties
• Event catering

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Food Sales: Retail sales of fresh and take-and-bake pasties, pies, sausage rolls, Scotch eggs, and beverages through company-owned locations and food trucks.
2. Catering Services: Event catering including food truck style, buffet style, take-out, and full-service catering for parties, weddings, and corporate events. Also offers London Taxi Photo Booth rental.
3. Retail Distribution: Wholesale distribution of take-and-bake pasties through local retail partners such as Padraigs Brewing.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Potter's Pasties & Pies manufactures and sells handcrafted Cornish-style pasties (savory hand pies) in traditional and creative fillings, alongside made-from-scratch pies, imported Cadbury chocolates, kettle chips, and beverages. The business operates two take-out locations (Underground Pasty Shop in Minneapolis and Dabbler Depot in St. Paul) and mobile food trucks serving breweries, festivals, farmers markets, and private events across the Twin Cities. Product distribution extends to catering services for events and wholesale placement through local retail partners such as Padraigs Brewing.

Product overview

Potter's Pasties is a food service business offering traditional Cornish pasties and related food products. The core product portfolio centers on handcrafted pasties (savory hand pies) available in five signature varieties: The Traditional Pasty (Cornish style with minced beef, potatoes, onions, carrots, and rosemary gravy), Thai Veg Pasty (Asian fusion with coconut Thai sauce), Chicken Pasty (pot pie style), The Pig Pasty (pulled pork with apples and coriander), and Sausage Roll (Sicilian sausage in pasty dough). Seasonal specials include BBQ Pork Pasty, Reuben Pasty, and Scotch Eggs. The product lineup extends to pies and desserts (Key Lime Pie, Banoffee, Pecan Pie, Pumpkin Pie, Blueberry Pie), imported Cadbury chocolates (Boost, Bounty, Maltesers, Crunchie, Dairy Milk), kettle chips (Spicy and Salt and Vinegar), and beverages (soda, water, Ginger Mint Limeade, Vietnamese iced coffee). The business operates multiple service channels: two retail locations (Underground Pasty Shop in Minneapolis and Dabbler Depot in St. Paul), mobile food trucks serving breweries and events, catering services (food truck, buffet, take-and-bake, full service), and retail distribution through local partners like Padraigs Brewing. A unique offering is the London Taxi Photo Booth rental for events.

Differentiator

Problem solved

Functional benefit

Products and services

• The Traditional Pasty Our version of the original Cornish pasty with minced beef, potatoes, onions, carrots and rosemary gravy. A signature savory hand pie for individual consumers.
• Thai Veg Pasty Asian fusion pasty with potato, carrot, spinach, and ginger in a red Thai coconut cream sauce. Vegetarian handheld savory pie for individual consumers.
• Chicken Pasty Chicken potpie-style handheld savory pie for individual consumers.
• The Pig Pasty Braised pulled pork, apples, onions and coriander in pasty dough. Handheld savory pie for individual consumers.
• Sausage Roll Homemade Sicilian sausage rolled up in pasty dough. Sold as a savory handheld item for individual consumers.
• Scotch Eggs Scotch eggs made with house-made Sicilian sausage, egg, breadcrumbs, and curry aioli. Seasonal specialty item for individual consumers.
• BBQ Pork Pasty Smoked pork shoulder, roasted sweet potato, giardiniera, and BBQ sauce in pasty dough. Seasonal savory handheld pie for individual consumers.
• Reuben Pasty Angus corned beef, sauerkraut, Swiss cheese, and Thousand Island dressing in pasty dough. Seasonal savory handheld pie for individual consumers.
• Key Lime Pie Key lime pie available whole or by the slice. Dessert item for individual consumers.
• Banoffee Bananas, dulce de leche, whipped cream, and graham cracker crust. Available whole or by the slice. Dessert item for individual consumers.
• Pecan Pie A whole, made-from-scratch pecan pie. Dessert item for individual consumers.
• Pumpkin Pie A whole, made-from-scratch pumpkin pie. Dessert item for individual consumers.
• Blueberry Pie A whole, made-from-scratch blueberry pie. Dessert item for individual consumers.
• McVitie's Hobnobs McVitie's Hobnobs rustic oat-based biscuits, sold as a complementary British-themed retail item to individual consumers.
• Cadbury Chocolates Imported Cadbury chocolate bars (Boost, Bounty, Maltesers, Crunchie, Dairy Milk) sold as complementary British-themed retail items to individual consumers.
• Bottled Soda and Water Bottles of water and cans of soda offered as beverages to individual consumers.
• Ginger Mint Limeade House-made ginger and mint limeade offered as a beverage to individual consumers.
• Cafe Da and Cafe Sua Da Traditional Vietnamese iced coffee with condensed milk, offered as a specialty beverage to individual consumers.
• Catering Services Event catering available in four formats — food truck, buffet, take-and-bake, and full-service — for weddings, parties, and corporate events. Targeted at event hosts and corporate event planners.
• London Taxi Photo Booth Rental A genuine London Cab available for rent as a functioning cab or photo booth for events. Event amenity add-on for weddings, parties, and corporate functions.
• Underground Pasty Shop Primary kitchen and dine-in retail location in the SE Como neighborhood of Minneapolis offering take-out baked fresh to order, Take-and-Bake pasties, and online ordering for delivery via Postmates and Grubhub.
• Dabbler Depot Take Out/Delivery Facility Take-out and delivery facility located at 1545 7th St W in St Paul, MN offering Ready-To-Eat and Take 'n Bake pasties for pick up and delivery.

Quantifiable outcome

• Successfully operates at 35+ events per month across the Twin Cities area

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Padraigs BrewingminorChannel Partner/ Reseller/ DistributorLocal brewery retailer where Potter's large take-and-bake pasties are sold. Located at 945 Broadway St NE, Minneapolis, MN 55413. Pasties pair well with craft beers.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Luke's Lobster: Specialty seafood restaurant chain originating from a small regional concept. Comparable as a small-footprint specialty food brand scaling from local roots into multiple retail locations with consistent menu and brand identity.
• Cousins Maine Lobster: Lobster-focused food truck and restaurant concept that scaled from food trucks into retail locations and wholesale distribution. Highly comparable multi-channel model (truck + retail + wholesale) and specialty handheld protein concept.
• Roxy's Grilled Cheese: Grilled cheese food truck and brick-and-mortar concept. Comparable scale and multi-format (truck + retail) operations focused on a single handheld specialty food category.
• Coolhaus: Ice cream sandwich brand that scaled from a food truck into grocery retail (sold in Whole Foods, etc.). Comparable food truck-to-retail-and-wholesale playbook with strong brand identity around a single specialty item.
• The Melt: Grilled cheese fast-casual chain with multiple retail locations. Comparable as a single-category specialty bakery/food concept with a tight menu, multiple format expansion, and digital delivery integration.
• Cornish Bakehouse: UK-based bakery chain specializing in traditional Cornish pasties with ~50+ retail locations. Most directly comparable peer in terms of product category, brand heritage positioning, and retail bakery format.
• Kogi Korean BBQ: Pioneered the modern premium food truck model in Los Angeles with a distinctive fusion concept. Comparable in mobile food truck scale, event-driven GTM motion, and brand-led differentiation in a crowded casual food market.

Regional players

• Tea & Sympathy: British-themed restaurant and shop in NYC. Comparable British heritage brand positioning and traditional British food offering, though operating as a full-service restaurant in a different geography than Potter's Midwestern food truck model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PottersPasties
• Facebookfacebook.com/potterspasties
• Instagraminstagram.com/potterspasties/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Potter's Pasties