School of Outdoors
- Company typePrivate
- Founded2019
- HeadquartersAylesbury, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What School of Outdoors does
School of Outdoors Limited is a privately held, founder-led outdoor education provider headquartered in Aylesbury, Buckinghamshire, serving schools, local authorities, families, and individual learners across the South of England. Founded in 2019 by CEO Dominic Taylor, the company has scaled from approximately 800 participants in its first year to roughly 5,000 child and adult participants annually, delivering Duke of Edinburgh's Award expeditions (Bronze, Silver, Gold levels in walking and paddleboard modalities), nationally recognised outdoor qualifications (Outdoor First Aid Level 3, Lowland Leader, Camping Leader), and Alternative Provision programmes (Reimagine trauma-informed pathway and Work Ready earn-and-learn pathway) for disengaged young people.
The company's commercial model is built on three fee-based revenue streams priced per participant or per commissioning contract: DofE expedition programmes at £199-£560 per participant (Bronze paddleboard to Gold walking), outdoor qualifications at £154-£300 per course, and Alternative Provision commissioned by schools and local authorities for SEMH/SEND/EHCP students. A dedicated Account Manager is assigned to each school client, supported by a proprietary online portal (app.schoolofoutdoors.uk) that handles consent forms, bookings, paperwork, and post-expedition assessor reports, with GPS tracking devices used for participant safety during expeditions.
Operational differentiation rests on regulatory accreditations (AALA licensing, Mountain Training, QNUK/Ofqual-regulated First Aid), Duke of Edinburgh Approved Activity Provider status, and a senior team with 40+ years of combined expedition management experience including prior DofE Operations Manager roles. The company employs approximately 10 full-time staff supplemented by a pool of freelance Course Directors, and markets primarily through direct school engagement, local authority commissioning relationships, organic social media, and educational blog content.
School of Outdoors firmographics
Firmographics- Name
- School of Outdoors
- Legal name
- School of Outdoors Limited
- Website
- https://schoolofoutdoors.uk
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
School of Outdoors industry classification
Industry- Product category
- Outdoor Education Services
- NAICS
- Educational Support Services (61171), Sports and Recreation Instruction (611620)
- SIC
- Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- School Group & Curriculum-Led Trips (THAKAGAB)
- akta.pro secondary industries
- Certification & Training Providers (Wilderness First Aid, Lifeguard, Guide Training) (THAAAOAF), Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering) (THAAALAA)
Keywords
Where School of Outdoors is headquartered
LocationHeadquarters
- HQ city
- Aylesbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
School of Outdoors business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- DofE Expedition Programmes: Fee-based Duke of Edinburgh's Award expedition programmes (Bronze, Silver, Gold) for walking and paddleboarding, delivered to school groups and individual participants. Pricing is per participant, with minimum group size requirements.
- Outdoor Qualifications and Training: Nationally recognised qualifications and training courses including Outdoor First Aid (Level 3), Lowland Leader, and Camping Leader, offered to individuals and professionals. Revenue is one-time fee per course (training and/or assessment).
- Alternative Provision Programmes: Bespoke educational programmes (Reimagine, Work Ready, Outdoor Pathway) for young people not accessing formal education, delivered in partnership with schools, families, and local authorities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bronze DofE Walking Expedition – 4 days, 2 nights |
| Unit Pricing | Pay-as-you-go | Silver DofE Walking Expedition – 6 days, 4 nights |
| Unit Pricing | Pay-as-you-go | Gold DofE Walking Expedition – 10 days, 6 nights |
| Unit Pricing | Pay-as-you-go | Bronze Paddleboard Expedition – 3 days, 2 nights |
| Unit Pricing | Pay-as-you-go | Silver Paddleboard Expedition – 8 days, 5 nights |
| Unit Pricing | Pay-as-you-go | Outdoor First Aid Level 3 – 2 days / 16 hours |
| Unit Pricing | Pay-as-you-go | Lowland Leader Qualification – Training and Assessment |
| Unit Pricing | Pay-as-you-go | Camping Leader Qualification |
| Unit Pricing | Pay-as-you-go | Rucksack Hire |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
School of Outdoors product offering
Product offeringCore offering
School of Outdoors delivers Duke of Edinburgh's Award expedition programmes (Bronze, Silver, and Gold) for schools and individual participants across walking and paddleboard disciplines, alongside nationally accredited outdoor qualifications (Outdoor First Aid, Lowland Leader, Camping Leader) and Alternative Provision programmes (Reimagine and Work Ready) commissioned by schools and local authorities for disengaged learners. Services are delivered by qualified, DBS-cleared instructors using an online portal for consent, booking, and reporting, with electronic GPS tracking used to monitor expedition teams.
Product overview
School of Outdoors is an outdoor education organization offering a unified portfolio of programmes and qualifications. The core offerings include Duke of Edinburgh's Award (DofE) expeditions via walking and paddleboard programmes at Bronze, Silver, and Gold levels; nationally accredited Outdoor Qualifications (First Aid, Lowland Leader, Camping Leader, National Navigation Award); and Alternative Provision programmes (Reimagine and Work Ready) for disengaged learners. Additional training services including team building, navigation support, and leadership coaching complement the qualification offerings. The company operates as an Approved Activity Provider (AAP) for DofE and is accredited by Mountain Training and QNUK.
Differentiator
Problem solved
Functional benefit
Products and services
- Duke of Edinburgh's Award (DofE) Programmes End-to-end DofE Award expedition support at Bronze, Silver, and Gold levels, delivered to school groups and individual participants through walking and paddleboard expeditions, including training, practice, and qualifying expeditions, equipment, and post-expedition assessment.
- Walking Expeditions Land-based DofE walking expeditions meeting DofE requirements at Bronze (4 days/2 nights), Silver (6 days/4 nights), and Gold (10 days/6 nights) levels, delivered with qualified instructors.
- Paddleboard Expeditions Water-based DofE expeditions at Bronze and Silver levels offering an alternative to land-based expeditions, delivered by certified paddleboarding instructors.
- Outdoor Qualifications Nationally recognised outdoor training and leadership qualifications delivered to individuals and professionals, including Outdoor First Aid, Lowland Leader, Camping Leader, and National Navigation Award Scheme, accredited by Mountain Training and QNUK.
- Outdoor First Aid (Level 3) QNUK Level 3 Award in Outdoor First Aid (RQF) providing practical skills to manage medical emergencies in outdoor and remote environments, delivered over 16 hours.
- Lowland Leader Qualification Mountain Training-accredited qualification equipping leaders to guide groups on day walks in lowland countryside, forests, and coastal areas, delivered as separate training and assessment components.
- Camping Leader Qualification Mountain Training qualification for leading camping experiences in lowland terrain, covering campcraft skills, group management, and environmental awareness.
- Alternative Provision Bespoke educational programmes for learners who may thrive outside traditional classroom settings, including the Reimagine Programme and Work Ready Pathway, delivered in partnership with schools, families, and local authorities.
- Reimagine Programme Trauma-informed engagement-to-education pathway supporting disengaged young people through five stages: Discover, Explore, Deepen, Broaden, and Thrive, personalised to each learner.
- Work Ready Pathway Post-16 earn-and-learn business support pathway with three stages (Trainee, Assistant, Officer) preparing young people for employment through paid workplace experience.
Quantifiable outcome
- Approximately 5,000 participants served annually, grown from 800 in the first year of operation (2019)
- +3 more outcomes
Companies that use School of Outdoors
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
School of Outdoors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
School of Outdoors partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Duke of Edinburgh's Award (DofE)coreSchool of Outdoors is an Approved Activity Provider (AAP) for the Duke of Edinburgh's Award, delivering the Expedition section of the DofE at Bronze, Silver, and Gold levels. The partnership enables young people to complete the Award through guided walking and paddleboard expeditions, training, practice, and assessment. The relationship is foundational to the organisation's primary service offering.
- Adventure Activities Licensing Authority (AALA)coreSchool of Outdoors holds AALA licensing, which is a regulatory requirement for providing certain adventure activities to young people under 18. This accreditation demonstrates compliance with safety standards for outdoor activities and is a legal requirement for operating in the sector.
- Mountain TrainingcoreSchool of Outdoors delivers Mountain Training-accredited qualifications including Lowland Leader and Camping Leader. Mountain Training is the national awarding body for these qualifications, and School of Outdoors serves as a registered course provider for their delivery and assessment.
- Qualifications Network UK (QNUK)coreSchool of Outdoors delivers the QNUK Level 3 Award in Outdoor First Aid (RQF), which is regulated by Ofqual. This qualification meets requirements for Emergency First Aid at Work and is recognised by outdoor industry bodies and National Governing Bodies.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
School of Outdoors competitors and assessment
Company assessmentDirect peers
- The Bushcraft Company: Outdoor education operator running residential bushcraft and adventure programmes for school groups. Comparable on school-targeted outdoor adventures and personal development outcomes, though more niche in bushcraft.
- Acorn Adventure: UK outdoor education provider delivering adventure activity residentials and outdoor learning programmes for primary and secondary schools. Comparable on school group activity delivery and AALA-regulated outdoor programmes.
- JCA Adventure: School trip provider specialising in outdoor adventure and activity residentials for primary and secondary schools across the UK. Comparable on school group outdoor education and activity-led curriculum trips.
- Rock UK Adventure Centres: UK outdoor education provider running residential centres with school group programmes, including DofE expedition delivery and outdoor qualifications. Closely comparable to School of Outdoors on school group expeditions and AALA-regulated adventurous activities.
- Brathay Trust: Outdoor education charity running residential programmes focused on young people's personal development, including DofE and adventure programmes. Comparable on outdoor-based youth development and DofE-related expeditions.
- Caldecotte Xperience: Outdoor education centre offering school adventure programmes, water sports, and DofE expedition support. Comparable to School of Outdoors on regional school outdoor education and paddleboarding/expedition offers.
- Manor Adventure: Outdoor activity centre operator delivering residential school trips, adventure activities, and DofE programmes for UK schools. Similar scope to School of Outdoors' school-based expedition and outdoor learning offer.
Broad incumbents
- PGL (PGL Travel / PGL Beyond): UK's largest outdoor education provider, running residential activity centres and school expeditions, including DofE Approved Activity Provider programmes. Broader portfolio (centres, multi-activity programmes) than School of Outdoors, but directly comparable on school-based outdoor learning and DofE delivery.
- Outward Bound Trust: Long-established outdoor education charity delivering personal development courses and DofE expedition support for young people in the UK. Comparable on DofE expedition delivery model and youth outcomes-focused outdoor learning.
- Kingswood: National outdoor education operator with residential centres offering school trips, outdoor activities, and personal development programmes. Comparable to School of Outdoors on school-targeted outdoor learning and curriculum-led residential experiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
School of Outdoors social profiles
Digital presenceSchool of Outdoors compliance and trust
Trust signalCompliance3 records
School of Outdoors financial estimates
Financial estimateRevenue estimate
Valuation estimate
School of Outdoors leadership team
Management profileNumber of profiles
Profiles10 records
School of Outdoors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
School of Outdoors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about School of Outdoors
What does School of Outdoors do?
School of Outdoors delivers Duke of Edinburgh's Award expedition programmes (Bronze, Silver, and Gold) for schools and individual participants across walking and paddleboard disciplines, alongside nationally accredited outdoor qualifications (Outdoor First Aid, Lowland Leader, Camping Leader) and Alternative Provision programmes (Reimagine and Work Ready) commissioned by schools and local authorities for disengaged learners. Services are delivered by qualified, DBS-cleared instructors using an online portal for consent, booking, and reporting, with electronic GPS tracking used to monitor expedition teams.
Is School of Outdoors a public or private company?
School of Outdoors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was School of Outdoors founded?
School of Outdoors was founded in 2019. It employs 1 to 10 people.
Where is School of Outdoors based?
School of Outdoors is headquartered in Aylesbury, United Kingdom, in the Europe region.
How does School of Outdoors make money?
Three revenue lines are on record. DofE Expedition Programmes are the primary driver. The others are outdoor Qualifications and Training and alternative Provision Programmes.
Who are School of Outdoors's main competitors?
Direct peers on record are The Bushcraft Company, Acorn Adventure, JCA Adventure, Rock UK Adventure Centres, Brathay Trust, Caldecotte Xperience and Manor Adventure. Broad incumbents are PGL (PGL Travel / PGL Beyond), Outward Bound Trust and Kingswood.
Does School of Outdoors have an API?
No public API is recorded for School of Outdoors.
What industry is School of Outdoors in?
School of Outdoors's product category is Outdoor Education Services. Its primary akta.pro industry code is THAKAGAB, School Group & Curriculum-Led Trips, with a secondary code of THAAAOAF, Certification & Training Providers (Wilderness First Aid, Lifeguard, Guide Training). Its NAICS code is 61171 and its SIC code is 8200.