Pusch
Pusch is a Swiss non-profit foundation delivering environmental education, training, tools, and consulting to schools, municipalities, cantons, and companies across Switzerland through direct classroom instruction, teaching materials, and a tiered membership program.
- Company typePrivate
- Founded2000
- HeadquartersZürich, Switzerland
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Pusch does
Pusch (legal name: Stiftung Pusch – Praktischer Umweltschutz Schweiz) is a Swiss non-profit foundation founded in 2000 and headquartered in Zürich, with a regional office in Fribourg serving French-speaking Switzerland. The organization delivers environmental education, training, tools, and consulting to three primary segments: schools (kindergarten through secondary level), municipalities and cantons, and companies. Its core offering consists of free on-site environmental classroom instruction delivered by approximately 50 trained Pusch environmental teachers, reaching over 50,000 children and youth annually in German-speaking Switzerland. Supporting products include the structured project week program 'Aufbruchstimmung!', curriculum-aligned teaching materials and worksheets, the Naturpfade-App (Nature Trails mobile application), an environmental encyclopedia, and an online magazine (Pusch-Magazin). For municipalities, Pusch provides continuing education, specialist information, ready-to-use environmental tips for public communication, and tools such as the Umwelttipps service.
Pusch operates a community-led go-to-market model relying on partnerships with federal agencies (notably BAFU), universities of applied sciences, cantonal offices, waste-management operators, and specialist NGOs. Its revenue model is diversified across tiered annual memberships (individuals at CHF 200/year, municipalities CHF 250-5,000+ based on population, companies CHF 200-10,000 based on headcount, plus academic and governmental tiers), individual and corporate donations (including patron sponsorship from CHF 120/year), paid courses and events (with 20-35% member discounts), and financial grants from a broad network of foundations including seven Swisslos-Fonds cantonal lottery funds plus private foundations such as Ernst Göhner, Stiftung Mercator Schweiz, Christoph Merian, Mobiliar Jubiläumsstiftung, and Gebert Rüf. The organization does not develop proprietary technology; its competitive position rests on 25 years of curriculum-aligned content, an established delivery network, and institutional legitimacy as a federal-recognized environmental education partner.
Pusch firmographics
Firmographics- Name
- Pusch
- Legal name
- Stiftung Pusch – Praktischer Umweltschutz Schweiz
- Website
- https://pusch.ch
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pusch is a Swiss non-profit foundation delivering environmental education, training, tools, and consulting to schools, municipalities, cantons, and companies across Switzerland through direct classroom instruction, teaching materials, and a tiered membership program.
- Ownership category
- akta.pro rank
Pusch industry classification
Industry- Product category
- Environmental Education and Sustainability Services
- NAICS
- Educational Services (611), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- K–12 Support & School Improvement Nonprofits (BPAGADAB)
- akta.pro secondary industries
- Waste, Recycling & Sustainability Services (EDAEAAAF), After-School, Tutoring & Academic Enrichment Nonprofits (BPAGADAC)
Keywords
Where Pusch is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Pusch business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Fees: Annual membership fees from individuals, municipalities, companies, educational institutions, and government agencies provide recurring revenue and offer benefits such as discounts on courses and events, free specialist information, and practical tools.
- Donations: Individual and corporate donations support environmental education, biodiversity projects, and practical tools for responsible consumption. The foundation offers one-time donations, patron sponsorship (recurring donations starting at CHF 120/year), and legacy donations.
- Course and Event Fees: Fees for multi-day courses and events (e.g., certificate courses) with tiered cancellation policies. Day courses and shorter events also have associated fees with member discounts of 20-35%.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual membership: CHF 200/year |
| Subscription | Annual | Municipalities/Stadt/Associations based on population size |
| Subscription | Annual | Canton and Federal Agencies based on population |
| Subscription | Annual | Companies/Industry/Professional Associations based on employee count |
| Subscription | Annual | University Institutions based on employee count |
| Subscription | Annual | Schools receive free materials and discounted courses |
| Other | Pay-as-you-go | Donation amounts suggested |
| Other | Pay-as-you-go | Terrain game rental with external guidance |
| Other | Pay-as-you-go | Material kit rental for self-directed terrain game |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Pusch product offering
Product offeringCore offering
Pusch is a Swiss non-profit foundation (Stiftung Pusch – Praktischer Umweltschutz Schweiz) that delivers practical environmental education through free on-site classroom instruction by trained environmental teachers, structured school project weeks, downloadable teaching materials, and a tiered membership program. It serves schools (kindergarten through secondary level), municipalities and cantons, and companies with continuing education, specialist information, practical tools, and sustainability consulting. Revenue is generated from annual membership fees, course/event fees, donations, and foundation grants.
Product overview
Pusch is an environmental foundation offering a portfolio of educational products and services focused on practical environmental protection for schools, municipalities, and companies in Switzerland. The core offering consists of free on-site environmental classroom instruction delivered by trained environmental teachers, complemented by structured participatory project week programs (Aufbruchstimmung!) that develop student agency. Supporting products include free teaching materials such as project guides, worksheets, field games, and facility visit guides, as well as a mobile nature trail app and a municipal environmental tips service. Educational content is distributed through the Pusch online magazine and an environmental encyclopedia. Membership programs provide tiered access with training discounts and exclusive tools for municipalities, companies, and schools.
Differentiator
Problem solved
Functional benefit
Products and services
- Umweltunterricht (Environmental Classroom Instruction) Free on-site environmental education delivered directly in classrooms by trained Pusch environmental teachers, covering waste and consumption, biodiversity, water, energy, and climate across kindergarten through secondary school grade levels. Reaches over 50,000 children and youth annually in German-speaking Switzerland.
- Aufbruchstimmung! (Participatory Project Week) Structured one-week school program in which students develop and implement their own sustainability projects, with Pusch providing school-internal training, coaching, and ready-to-use tools. Targets future competencies such as cooperation, creativity, and self-efficacy.
- Geländespiel «Ressourcen und Littering» (Field Game Rental) Outdoor field game for children aged 5–12 that playfully addresses littering and recycling. Available as a materials kit rental at CHF 300 (typically 1-week loan, plus return postage) or as a full guided session with a Pusch environmental teacher at CHF 1,300; in some regions quota-supported free booking is available.
- Naturpfade-App (Nature Trails App) Mobile application that guides users along nature trails with educational content. Available to Pusch member municipalities, cities, and associations at a 15% member discount, supporting self-guided environmental education for residents and visitors.
- Umwelttipps (Environmental Tips for Municipal Communication) Ready-to-use environmental tip content provided free to member municipalities, cities, and associations for use in their public communications, enabling them to disseminate practical sustainability guidance to residents.
- Treibhausgas-Bilanzierungs-Beratung (GHG Balance Advisory) Advisory service and practical content for SMEs on conducting greenhouse gas (GHG) balance assessments, selecting standards (e.g., GHG Protocol), setting reduction targets, and implementing monitoring processes, supporting company sustainability programs.
- Pusch-Mitgliedschaft (Membership Program) Tiered annual membership offering 20-35% discounts on Pusch continuing education, free specialist information, practical tools (Environmental Tips, Nature Trails app discount), and newsletters. Tiered by audience: individuals (CHF 200/year), municipalities/cities/associations by population (CHF 250 to >CHF 5,000), cantonal/federal agencies by population (CHF 750 to CHF 2,500), companies/universities by employee count (CHF 200 to CHF 10,000), and schools (free materials and discounted courses).
- Pusch-Weiterbildungen (Continuing Education Courses and Events) Multi-day certificate courses, day courses, workshops, and webinars on environmental topics (biodiversity, climate and energy, procurement, sustainable school buildings, municipal climate communication) offered in Zürich, Küssnacht am Rigi, and online for teachers, municipal officials, and company employees. Member discounts of 20-35% apply, with tiered cancellation policies.
Quantifiable outcome
- Over 50,000 children and youth motivated annually for environmentally friendly action
- +1 more outcomes
Companies that use Pusch
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Pusch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Pusch partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Bundesamt für Umwelt BAFUcoreBundesamt für Umwelt (Federal Office for the Environment) - Abteilungen Klima, Ökonomie und Innovation, Biodiversität und Landschaft. BAFU is a core federal partner supporting environmental protection initiatives.
- Berner Fachhochschule BFHcoreBern University of Applied Sciences - collaboration in environmental education and research.
- Fachhochschule Nordwestschweiz FHNWcoreUniversity of Applied Sciences Northwestern Switzerland - partnership in environmental education.
- Amt für Umweltschutz Stadt BerncoreEnvironmental protection office of the City of Bern - collaboration on municipal environmental initiatives.
- Aqua VivaminorSwiss water protection organization - collaboration on water and aquatic ecosystem protection.
- Schweizerische Vogelwarte SempachminorSwiss Bird Observatory Sempach - collaboration on biodiversity and bird conservation.
- Entsorgung + Recycling ZürichminorWaste management and recycling organization for Zurich - partnership on waste education and recycling initiatives.
- Entsorgung + Recycling Stadt BernminorWaste management and recycling organization for Bern - partnership on waste education.
- Stiftung Klimaschutz und CO₂-Kompensation, KliKminorClimate protection foundation - collaboration on climate protection initiatives.
- Kanton Zürich, AWELcoreCanton Zurich's Office for Waste, Water, Energy and Air - core cantonal partner for environmental initiatives.
- Ostschweizer Fachhochschule OSTcoreEastern Switzerland University of Applied Sciences - collaboration in environmental education.
- Fachkonferenz Umweltbildung FUBcoreProfessional conference for environmental education - network of environmental education professionals.
- BioterraminorSwiss organic gardening organization - collaboration on biodiversity and organic gardening education.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Pusch competitors and assessment
Company assessmentDirect peers
- Bioterra: Swiss organic gardening and sustainability nonprofit offering courses, magazines, and school programs on biodiversity and sustainable living. Already a Pusch partner; comparable as a Swiss environmental nonprofit combining member subscriptions, education content, and practical sustainability programs.
- myclimate Foundation: Swiss non-profit foundation focused on climate protection through corporate carbon offsetting, employee training, and school education programs. Directly comparable to Pusch as a Swiss environmental foundation offering education to schools and corporate sustainability training, with similar membership/donation funding mechanics.
- Schweizerische Vogelwarte Sempach: Swiss Ornithological Institute running biodiversity education programs in schools and public outreach on bird conservation. Already a Pusch partner; comparable as a Swiss environmental nonprofit combining research, education, and citizen engagement on biodiversity.
- Stiftung Natur & Wirtschaft: Swiss foundation promoting biodiversity in corporate and municipal settings through certification and advisory. Comparable to Pusch's municipal and corporate sustainability work, with overlap on biodiversity promotion in public and private spaces.
- Aqua Viva: Swiss water protection organization delivering environmental education and water ecosystem programs to schools and the public. Already listed as a Pusch partner; comparable as a topic-specific Swiss environmental nonprofit running education campaigns and citizen engagement.
- Umweltbildung Schweiz (FUB Fachkonferenz Umweltbildung): Swiss umbrella network of environmental education providers, coordinating across regions and topics. Listed as a Pusch core partner; comparable as a coordinating body for Swiss environmental education with overlapping school and teacher audiences.
Emerging players
- Ökoskop: Swiss environmental education and consulting organization delivering school programs and sustainability workshops. Comparable niche focus on Swiss school environmental education but smaller scale and narrower topical range than Pusch.
Broad incumbents
- WWF Switzerland: Large Swiss branch of the global environmental NGO running education, conservation, and corporate partnership programs. Comparable to Pusch as a major Swiss environmental nonprofit but operates at vastly greater scale and broader thematic scope (biodiversity, climate, oceans, food).
- South Pole Group: Zurich-headquartered climate solutions provider offering corporate carbon accounting, consulting, and training. Comparable to Pusch's corporate sustainability training and consulting stream, but operates as a for-profit commercial enterprise with global reach.
- Greenpeace Switzerland: Swiss branch of global environmental campaign organization running public education, fundraising, and advocacy. Comparable as a high-profile Swiss environmental nonprofit with donor and membership funding, though focused on advocacy rather than school-based education delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
Pusch social profiles
Digital presencePusch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pusch leadership team
Management profileNumber of profiles
Profiles6 records
Pusch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pusch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pusch
What does Pusch do?
Pusch is a Swiss non-profit foundation (Stiftung Pusch – Praktischer Umweltschutz Schweiz) that delivers practical environmental education through free on-site classroom instruction by trained environmental teachers, structured school project weeks, downloadable teaching materials, and a tiered membership program. It serves schools (kindergarten through secondary level), municipalities and cantons, and companies with continuing education, specialist information, practical tools, and sustainability consulting. Revenue is generated from annual membership fees, course/event fees, donations, and foundation grants.
Is Pusch a public or private company?
Pusch is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Pusch founded?
Pusch was founded in 2000. It employs 51 to 100 people.
Where is Pusch based?
Pusch is headquartered in Zürich, Switzerland, in the Europe region.
How does Pusch make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are donations and course and Event Fees.
Who are Pusch's main competitors?
Direct peers on record are Bioterra, myclimate Foundation, Schweizerische Vogelwarte Sempach, Stiftung Natur & Wirtschaft, Aqua Viva and Umweltbildung Schweiz (FUB Fachkonferenz Umweltbildung). Ökoskop is listed as an emerging player. Broad incumbents are WWF Switzerland, South Pole Group and Greenpeace Switzerland.
Does Pusch have an API?
No public API is recorded for Pusch.
What industry is Pusch in?
Pusch's product category is Environmental Education and Sustainability Services. Its primary akta.pro industry code is BPAGADAB, K–12 Support & School Improvement Nonprofits, with a secondary code of EDAEAAAF, Waste, Recycling & Sustainability Services. Its NAICS code is 611 and its SIC code is 8200.