Pusch

What Pusch does

Pusch (legal name: Stiftung Pusch – Praktischer Umweltschutz Schweiz) is a Swiss non-profit foundation founded in 2000 and headquartered in Zürich, with a regional office in Fribourg serving French-speaking Switzerland. The organization delivers environmental education, training, tools, and consulting to three primary segments: schools (kindergarten through secondary level), municipalities and cantons, and companies. Its core offering consists of free on-site environmental classroom instruction delivered by approximately 50 trained Pusch environmental teachers, reaching over 50,000 children and youth annually in German-speaking Switzerland. Supporting products include the structured project week program 'Aufbruchstimmung!', curriculum-aligned teaching materials and worksheets, the Naturpfade-App (Nature Trails mobile application), an environmental encyclopedia, and an online magazine (Pusch-Magazin). For municipalities, Pusch provides continuing education, specialist information, ready-to-use environmental tips for public communication, and tools such as the Umwelttipps service.

Pusch operates a community-led go-to-market model relying on partnerships with federal agencies (notably BAFU), universities of applied sciences, cantonal offices, waste-management operators, and specialist NGOs. Its revenue model is diversified across tiered annual memberships (individuals at CHF 200/year, municipalities CHF 250-5,000+ based on population, companies CHF 200-10,000 based on headcount, plus academic and governmental tiers), individual and corporate donations (including patron sponsorship from CHF 120/year), paid courses and events (with 20-35% member discounts), and financial grants from a broad network of foundations including seven Swisslos-Fonds cantonal lottery funds plus private foundations such as Ernst Göhner, Stiftung Mercator Schweiz, Christoph Merian, Mobiliar Jubiläumsstiftung, and Gebert Rüf. The organization does not develop proprietary technology; its competitive position rests on 25 years of curriculum-aligned content, an established delivery network, and institutional legitimacy as a federal-recognized environmental education partner.

Name

Pusch

Legal name

Stiftung Pusch – Praktischer Umweltschutz Schweiz

Website

https://pusch.ch

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Pusch is a Swiss non-profit foundation delivering environmental education, training, tools, and consulting to schools, municipalities, cantons, and companies across Switzerland through direct classroom instruction, teaching materials, and a tiered membership program.

Ownership category

akta.pro rank

Product category

Environmental Education and Sustainability Services

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Support & School Improvement Nonprofits (BPAGADAB)

akta.pro secondary industries

Waste, Recycling & Sustainability Services (EDAEAAAF), After-School, Tutoring & Academic Enrichment Nonprofits (BPAGADAC)

Keywords

• Environmental education
• Sustainability consulting
• School environmental programs
• Municipal climate training
• Biodiversity teaching materials

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees from individuals, municipalities, companies, educational institutions, and government agencies provide recurring revenue and offer benefits such as discounts on courses and events, free specialist information, and practical tools.
2. Donations: Individual and corporate donations support environmental education, biodiversity projects, and practical tools for responsible consumption. The foundation offers one-time donations, patron sponsorship (recurring donations starting at CHF 120/year), and legacy donations.
3. Course and Event Fees: Fees for multi-day courses and events (e.g., certificate courses) with tiered cancellation policies. Day courses and shorter events also have associated fees with member discounts of 20-35%.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Pusch is a Swiss non-profit foundation (Stiftung Pusch – Praktischer Umweltschutz Schweiz) that delivers practical environmental education through free on-site classroom instruction by trained environmental teachers, structured school project weeks, downloadable teaching materials, and a tiered membership program. It serves schools (kindergarten through secondary level), municipalities and cantons, and companies with continuing education, specialist information, practical tools, and sustainability consulting. Revenue is generated from annual membership fees, course/event fees, donations, and foundation grants.

Product overview

Pusch is an environmental foundation offering a portfolio of educational products and services focused on practical environmental protection for schools, municipalities, and companies in Switzerland. The core offering consists of free on-site environmental classroom instruction delivered by trained environmental teachers, complemented by structured participatory project week programs (Aufbruchstimmung!) that develop student agency. Supporting products include free teaching materials such as project guides, worksheets, field games, and facility visit guides, as well as a mobile nature trail app and a municipal environmental tips service. Educational content is distributed through the Pusch online magazine and an environmental encyclopedia. Membership programs provide tiered access with training discounts and exclusive tools for municipalities, companies, and schools.

Differentiator

Problem solved

Functional benefit

Products and services

• Umweltunterricht (Environmental Classroom Instruction) Free on-site environmental education delivered directly in classrooms by trained Pusch environmental teachers, covering waste and consumption, biodiversity, water, energy, and climate across kindergarten through secondary school grade levels. Reaches over 50,000 children and youth annually in German-speaking Switzerland.
• Aufbruchstimmung! (Participatory Project Week) Structured one-week school program in which students develop and implement their own sustainability projects, with Pusch providing school-internal training, coaching, and ready-to-use tools. Targets future competencies such as cooperation, creativity, and self-efficacy.
• Geländespiel «Ressourcen und Littering» (Field Game Rental) Outdoor field game for children aged 5–12 that playfully addresses littering and recycling. Available as a materials kit rental at CHF 300 (typically 1-week loan, plus return postage) or as a full guided session with a Pusch environmental teacher at CHF 1,300; in some regions quota-supported free booking is available.
• Naturpfade-App (Nature Trails App) Mobile application that guides users along nature trails with educational content. Available to Pusch member municipalities, cities, and associations at a 15% member discount, supporting self-guided environmental education for residents and visitors.
• Umwelttipps (Environmental Tips for Municipal Communication) Ready-to-use environmental tip content provided free to member municipalities, cities, and associations for use in their public communications, enabling them to disseminate practical sustainability guidance to residents.
• Treibhausgas-Bilanzierungs-Beratung (GHG Balance Advisory) Advisory service and practical content for SMEs on conducting greenhouse gas (GHG) balance assessments, selecting standards (e.g., GHG Protocol), setting reduction targets, and implementing monitoring processes, supporting company sustainability programs.
• Pusch-Mitgliedschaft (Membership Program) Tiered annual membership offering 20-35% discounts on Pusch continuing education, free specialist information, practical tools (Environmental Tips, Nature Trails app discount), and newsletters. Tiered by audience: individuals (CHF 200/year), municipalities/cities/associations by population (CHF 250 to >CHF 5,000), cantonal/federal agencies by population (CHF 750 to CHF 2,500), companies/universities by employee count (CHF 200 to CHF 10,000), and schools (free materials and discounted courses).
• Pusch-Weiterbildungen (Continuing Education Courses and Events) Multi-day certificate courses, day courses, workshops, and webinars on environmental topics (biodiversity, climate and energy, procurement, sustainable school buildings, municipal climate communication) offered in Zürich, Küssnacht am Rigi, and online for teachers, municipal officials, and company employees. Member discounts of 20-35% apply, with tiered cancellation policies.

Quantifiable outcome

• Over 50,000 children and youth motivated annually for environmentally friendly action
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Bundesamt für Umwelt BAFUcoreStrategic or Co-development PartnerBundesamt für Umwelt (Federal Office for the Environment) - Abteilungen Klima, Ökonomie und Innovation, Biodiversität und Landschaft. BAFU is a core federal partner supporting environmental protection initiatives.
• Berner Fachhochschule BFHcoreStrategic or Co-development PartnerBern University of Applied Sciences - collaboration in environmental education and research.
• Fachhochschule Nordwestschweiz FHNWcoreStrategic or Co-development PartnerUniversity of Applied Sciences Northwestern Switzerland - partnership in environmental education.
• Amt für Umweltschutz Stadt BerncoreStrategic or Co-development PartnerEnvironmental protection office of the City of Bern - collaboration on municipal environmental initiatives.
• Aqua VivaminorStrategic or Co-development PartnerSwiss water protection organization - collaboration on water and aquatic ecosystem protection.
• Schweizerische Vogelwarte SempachminorStrategic or Co-development PartnerSwiss Bird Observatory Sempach - collaboration on biodiversity and bird conservation.
• Entsorgung + Recycling ZürichminorChannel Partner/ Reseller/ DistributorWaste management and recycling organization for Zurich - partnership on waste education and recycling initiatives.
• Entsorgung + Recycling Stadt BernminorChannel Partner/ Reseller/ DistributorWaste management and recycling organization for Bern - partnership on waste education.
• Stiftung Klimaschutz und CO₂-Kompensation, KliKminorStrategic or Co-development PartnerClimate protection foundation - collaboration on climate protection initiatives.
• Kanton Zürich, AWELcoreStrategic or Co-development PartnerCanton Zurich's Office for Waste, Water, Energy and Air - core cantonal partner for environmental initiatives.
• Ostschweizer Fachhochschule OSTcoreStrategic or Co-development PartnerEastern Switzerland University of Applied Sciences - collaboration in environmental education.
• Fachkonferenz Umweltbildung FUBcoreStrategic or Co-development PartnerProfessional conference for environmental education - network of environmental education professionals.
• BioterraminorStrategic or Co-development PartnerSwiss organic gardening organization - collaboration on biodiversity and organic gardening education.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bioterra: Swiss organic gardening and sustainability nonprofit offering courses, magazines, and school programs on biodiversity and sustainable living. Already a Pusch partner; comparable as a Swiss environmental nonprofit combining member subscriptions, education content, and practical sustainability programs.
• myclimate Foundation: Swiss non-profit foundation focused on climate protection through corporate carbon offsetting, employee training, and school education programs. Directly comparable to Pusch as a Swiss environmental foundation offering education to schools and corporate sustainability training, with similar membership/donation funding mechanics.
• Schweizerische Vogelwarte Sempach: Swiss Ornithological Institute running biodiversity education programs in schools and public outreach on bird conservation. Already a Pusch partner; comparable as a Swiss environmental nonprofit combining research, education, and citizen engagement on biodiversity.
• Stiftung Natur & Wirtschaft: Swiss foundation promoting biodiversity in corporate and municipal settings through certification and advisory. Comparable to Pusch's municipal and corporate sustainability work, with overlap on biodiversity promotion in public and private spaces.
• Aqua Viva: Swiss water protection organization delivering environmental education and water ecosystem programs to schools and the public. Already listed as a Pusch partner; comparable as a topic-specific Swiss environmental nonprofit running education campaigns and citizen engagement.
• Umweltbildung Schweiz (FUB Fachkonferenz Umweltbildung): Swiss umbrella network of environmental education providers, coordinating across regions and topics. Listed as a Pusch core partner; comparable as a coordinating body for Swiss environmental education with overlapping school and teacher audiences.

Emerging players

• Ökoskop: Swiss environmental education and consulting organization delivering school programs and sustainability workshops. Comparable niche focus on Swiss school environmental education but smaller scale and narrower topical range than Pusch.

Broad incumbents

• WWF Switzerland: Large Swiss branch of the global environmental NGO running education, conservation, and corporate partnership programs. Comparable to Pusch as a major Swiss environmental nonprofit but operates at vastly greater scale and broader thematic scope (biodiversity, climate, oceans, food).
• South Pole Group: Zurich-headquartered climate solutions provider offering corporate carbon accounting, consulting, and training. Comparable to Pusch's corporate sustainability training and consulting stream, but operates as a for-profit commercial enterprise with global reach.
• Greenpeace Switzerland: Swiss branch of global environmental campaign organization running public education, fundraising, and advocacy. Comparable as a high-profile Swiss environmental nonprofit with donor and membership funding, though focused on advocacy rather than school-based education delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/pusch.ch
• LinkedInlinkedin.com/company/pusch-praktischer-umweltschutz

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pusch