Select Ag
SELECT AG is a German automotive parts purchasing cooperation that aggregates demand from 13 wholesaler-shareholders operating 105 locations and serves roughly 30,000 independent workshops with OEM-quality parts, the mySELECT! digital suite, and the vjumi telematics platform built by its d-amp GmbH subsidiary.
- Company typePrivate
- Founded2000
- HeadquartersMülheim-kärlich, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Select Ag does
SELECT Aktiengesellschaft (SELECT AG) is a German purchasing cooperation (Einkaufskooperation) for the automotive parts wholesale sector, operating since 2000 from its headquarters in Mülheim-Kärlich. Its corporate purpose is to aggregate the purchasing volume of 13 medium-sized independent parts wholesalers operating 105 ownership locations, so that those shareholders—and through them approximately 30,000 affiliated independent workshops—can obtain OEM-quality parts at terms individual firms could not secure on their own. The cooperative is registered as a German Aktiengesellschaft with the shareholders (Aktionäre) acting as both owners and primary distribution channels; it reports approximately €500 million in annual turnover and employs around 2,100 staff plus 1,000 customer consultants.
The business rests on two pillars: physical parts trading and a modular digital services stack. The trading business moves Markenersatzteile in Erstausrüsterqualität through the shareholders' distribution network of 1,300+ delivery vehicles executing roughly 3,400 tours per day. The digital pillar, built largely since the 2018 brand relaunch and formalised under subsidiary d-amp GmbH (founded June 2020), spans the AutoTeilePilot (ATP) cloud catalogue covering around 12 million articles, the WerkstattAbrechnungsPilot (WAP) billing system, the AutoTeileMessenger mobile ordering app, the modular mySELECT! service suite, and the vjumi telematics platform (with vjumi fleet, vjumi remote VCI hardware at €879 per unit, and vjumi ambulance). Telematics operates on Deutsche Telekom's M2M platform hosted on Microsoft Azure; AI-driven predictive maintenance and remote-diagnosis integrations (with Trainmobil, Hella Gutmann and TÜV Rheinland) extend the offering into EV battery State-of-Health diagnostics.
Revenue is generated through a blend of member contributions and volume-based purchasing arrangements, transactional parts sales across the dealer network, recurring modular subscriptions to mySELECT! components and vjumi fleet tiers, one-time hardware sales for vjumi OBD2 adapters and VCI units, training and consulting revenue through SELECT ACADEMY, and managed-services revenue from SELECT MOBILITY replacement vehicle fleets. Go-to-market is largely channel-mediated: the 13 shareholder-wholesalers anchor distribution, while large industry events (SELECT CONGRESS with 1,700+ experts, Performance Days with 500+ participants) and digital direct sales through d-amp GmbH extend reach beyond the cooperative network.
Select Ag firmographics
Firmographics- Name
- Select Ag
- Legal name
- SELECT Aktiengesellschaft
- Website
- https://select.ag
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SELECT AG is a German automotive parts purchasing cooperation that aggregates demand from 13 wholesaler-shareholders operating 105 locations and serves roughly 30,000 independent workshops with OEM-quality parts, the mySELECT! digital suite, and the vjumi telematics platform built by its d-amp GmbH subsidiary.
- Ownership category
- akta.pro rank
Select Ag industry classification
Industry- Product category
- Automotive Parts Wholesale Cooperative
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motor Vehicle Supplies and New Parts Merchant Wholesalers (423120)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)
- akta.pro secondary industries
- Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH), Automotive Parts & Aftermarket Returns (TLAAALAI)
Keywords
Where Select Ag is headquartered
LocationHeadquarters
- HQ city
- Mülheim-kärlich
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Select Ag business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Purchasing Cooperative Fees / Membership Revenue: SELECT AG operates as a purchasing cooperative (Einkaufskooperation) for automotive parts wholesalers. Revenue is generated through membership/participation fees and volume-based purchasing arrangements with parts suppliers. Shareholders (Aktionäre) pay fees and commit to volume purchases through the cooperative, enabling group purchasing discounts that are shared among members. Revenue is shared/partially redistributed to shareholders, with SELECT AG retaining a portion for operations and digital service development.
- Parts Trading / Transaction Revenue: Core revenue stream from trading automotive parts (Kfz-Ersatzteile) in original equipment manufacturer (OEM) quality. Parts are sourced through centralized purchasing agreements and distributed through the 105 shareholder-owned locations to affiliated independent workshops. The company processes approximately 3,400 daily delivery tours via 1,300+ supplier vehicles. Transaction revenue is generated on each parts sale through the network.
- Digital Services Subscriptions (mySELECT! Suite): Modular subscription-based digital services for workshops: SELECT CONNECT (IT systems), SELECT SYSTEM (workshop management), SELECT FINANCE (accounting), SELECT ACADEMY (training), and others. Workshops and shareholders subscribe to specific modules. SELECT MOBILITY offers customer replacement vehicles and mobility guarantees for a recurring fee. vjumi fleet subscription generates recurring revenue at €29.90–199/month depending on fleet size.
- Software Licensing (ATP, WAP, AutoTeileMessenger): Licensing of proprietary software platforms to affiliated workshops and shareholders. ATP (AutoTeilePilot) and WAP (WerkstattAbrechnungsPilot) are offered as cloud-based SaaS solutions. AutoTeileMessenger is provided free of charge as part of the service package. SELECT FINANCE module (accounts receivable management) is a paid add-on. The WAP-CLOUD-FINANCE module is a paid extra for accounts receivable and collections management.
- vjumi Hardware Sales: vjumi remote VCI hardware device sold as a one-time purchase at €879 per unit to independent workshops. The vjumi OBD2 adapter is installed in customer vehicles to enable connectivity. Hardware sales through d-amp GmbH subsidiary represent a one-time revenue stream complementing the ongoing subscription services.
- Training and Consulting Services (SELECT ACADEMY): Training and professional development services for workshop staff, including on-site training, online seminars, and specialized courses (e.g., battery technology, motor electronics, high-voltage systems for EVs, digital service booklet management). Delivered in partnership with supplier companies and external experts. Some training is free; some is paid.
- Customer Replacement Vehicle Fleet: SELECT MOBILITY provides customer replacement vehicles to affiliated workshops. Vehicles are leased by SELECT AG and made available to workshops for their customers during repairs. SELECT AG subsidizes leasing costs. Generates revenue through monthly usage fees paid by workshops. Also includes mobility guarantees (breakdown coverage, overnight accommodation).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | vjumi fleet 2 - up to 10 vehicles |
| Subscription | Monthly | vjumi fleet 3 - up to 20 vehicles |
| Subscription | Monthly | vjumi fleet 4 - up to 50 vehicles |
| One time/ perpetual license | Pay-as-you-go | vjumi remote VCI hardware - one-time purchase |
| Subscription | Monthly | Modular mySELECT! service components |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
Select Ag product offering
Product offeringCore offering
SELECT AG is a purchasing cooperation (Einkaufskooperation) for German automotive parts wholesalers, pooling the procurement power of 13 shareholder wholesalers operating 105 locations to negotiate attractive OEM-quality parts pricing from 40+ premium suppliers. Beyond physical parts trading (~3,400 daily delivery tours to 30,000 workshops), the company offers the modular mySELECT! digital service suite — including AutoTeilePilot (parts catalog/ordering), WerkstattAbrechnungsPilot (billing), and the vjumi telematics platform developed by subsidiary d-amp GmbH — plus training, mobility services, and branding support for independent workshops.
Differentiator
Problem solved
Functional benefit
Brands
- mySELECT!: Modular service program supporting all business processes of automotive parts wholesalers and affiliated workshops, including SELECT CONNECT, SELECT SYSTEM, SELECT FINANCE, SELECT MOBILITY, SELECT CONCEPT, SELECT ACADEMY, and SELECT DIRECT modules.
- vjumi
- AutoTeilePilot (ATP)
- WerkstattAbrechnungsPilot (WAP)
- AutoTeileMessenger
Products and services
- SELECT AG Purchasing Cooperation (Centralized Parts Trading) Centralized automotive parts purchasing cooperation pooling the procurement volume of 13 shareholder parts wholesalers and 105 ownership locations across Germany to negotiate OEM-quality parts from 40+ premium suppliers (Bosch, Hella, Continental, Schaeffler, etc.) at attractive pricing. Trades and distributes parts to ~30,000 affiliated independent workshops via shareholder locations and supplier delivery tours.
- AutoTeilePilot (ATP) Cloud-based parts catalog, ordering, and inventory management system for independent automotive workshops. Provides access to approximately 12 million catalog articles with real-time pricing and availability, technical data, and wiring diagrams; integrates with WerkstattAbrechnungsPilot billing software and AutoTeileMessenger mobile app for an end-to-end order-to-cash workflow used by ~30,000 workshops.
- WerkstattAbrechnungsPilot (WAP) Cloud-based workshop billing and administration software covering customer management, invoicing, quotation generation, document handling, accounts receivable and collections (via WAP-CLOUD-FINANCE module). Fully integrated with AutoTeilePilot for seamless order-to-cash workflow; mobile access via tablet and a separate WAP-CLOUD-FINANCE add-on for accounts receivable management with web-based dunning.
- vjumi (Telematics & Customer Communication Platform) First telematics and communication platform giving independent automotive workshops real-time access to vehicle data of their customers. Includes OBD2 adapter installed in vehicles, smartphone customer app, real-time diagnostics, B-Call emergency feature, workshop-customer messenger, digital trip log, and predictive maintenance alerts — all developed by the d-amp GmbH digital subsidiary. Available to any independent workshop, including those outside the SELECT AG shareholder network.
- vjumi fleet Fleet management digital solution built on the vjumi telematics platform, enabling monitoring of up to 50 vehicles per subscription tier with a real-time dashboard, error-code detection, inspection planning, kilometer management and digital trip log. Marketed through d-amp GmbH and adopted by enterprise fleet operators including DRK Rettungsdienst Mittelhessen (200 emergency vehicles) and Trainmobil GmbH (18 training fleet vehicles).
- vjumi remote (VCI Hardware) Vehicle Communication Interface (VCI) hardware device that consolidates all automotive manufacturer-specific software licenses and diagnostic solutions into a single internet-connected unit. Connects workshop technicians via internet to remote experts at the Trainmobil Remote Diagnosis Center for guided software calibration, with built-in chat, phone and Visual Support camera functions. Sold as a one-time purchase (€879 per unit) through d-amp GmbH or any SELECT AG parts wholesaler.
- vjumi Ambulance Specialized vjumi telematics variant for ambulance and rescue fleets that connects emergency vehicle fleets to workshops for proactive maintenance monitoring, remote error-code reading, and predictive maintenance. Premiered at RETTmobil 2024 in Fulda and showcased at the SELECT CONGRESS 2024.
- AutoTeileMessenger Free smartphone app (iOS / Android) for mobile parts ordering. Supports barcode / QR / EAN scanning, keyword search by article number, real-time pricing and availability lookups, direct messenger contact with wholesaler customer service, and full order history. Free for all ~31,000 workshop customers in the SELECT AG ecosystem.
- SELECT MOBILITY (Customer Replacement Vehicles & Mobility Guarantees) Subscription mobility service providing customer replacement vehicles (leased by SELECT AG and made available to workshops) and mobility guarantees including breakdown coverage and overnight accommodation. Workshops book via the AutoTeilePilot portal and pay monthly usage fees; subsidized by SELECT AG.
- SELECT ACADEMY Training and professional development service for workshop staff, including on-site training, online seminars, and specialized courses (battery technology, motor electronics, high-voltage systems for EVs, digital service booklet management). Delivered in partnership with suppliers and external experts; some modules are free and some are paid.
- SELECT CONCEPT (Custom Branding for Workshops) Branding and corporate-identity service enabling independent workshops to use individual SELECT services (design templates, signage, marketing assets) without adopting the full system brand identity. No general system fee applies; workshops select only the components they need.
- HV-Batteriediagnose PRO (High-Voltage Battery Diagnostics Service) TÜV-certified high-voltage battery State of Health (SoH) diagnostic service for battery-electric vehicles (BEV), enabled through the partnership between Hella Gutmann Solutions (mega macs X) and Battery Quick Check GmbH (a joint venture of TÜV Rheinland and TWAICE). Allows SELECT AG shareholder workshops to perform certified battery health assessments on BEVs, with results processed by Battery Quick Check.
Quantifiable outcome
- 30,000 workshops served across Germany — representing a significant share of the German Independent Aftermarket
- +5 more outcomes
Companies that use Select Ag
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Select Ag technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature10 records
Select Ag partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Hella Gutmann SolutionscorePartnership to integrate Hella Gutmann's mega macs X diagnostic device with the Battery Quick Check service for high-voltage battery diagnostics on battery-electric vehicles (BEV). SELECT AG enables its shareholder workshops to perform TÜV-certified battery health assessments (SoH) using Hella Gutmann's diagnostic hardware and software, with results processed by Battery Quick Check GmbH.
- Battery Quick Check GmbH (Joint Venture of TÜV Rheinland and TWAICE)coreBattery Quick Check GmbH provides the high-voltage battery diagnostic algorithm and TÜV certification for BEV battery assessments. A joint venture between TÜV Rheinland and TWAICE (battery analytics specialist). The service enables SELECT AG workshops to offer certified battery health reports for electric vehicles, a key differentiation for EV servicing capability.
- Trainmobil GmbHcoreTrainmobil provides the remote diagnosis expertise behind vjumi remote's VCI hardware solution. When workshops connect a vehicle via the vjumi remote device, Trainmobil's Remote Diagnosis Center technicians provide remote guidance through chat, phone, and visual support. Trainmobil also uses vjumi fleet for its own training vehicle fleet (18 vehicles).
- d-amp GmbH (digital automotive mobility provider)coreWholly-owned subsidiary of SELECT AG established to develop and commercialize digital mobility solutions for the Independent Aftermarket. d-amp holds all rights to vjumi and other digital products, enabling SELECT AG to separate digital services from its core physical parts trading business. d-amp operates independently and can license its solutions to non-SELECT AG market participants. Managed by Stephan Westbrock and Daniel Trost as Managing Directors.
- Deutsche TelekomcoreStrategic technology partnership for the development and operation of the vjumi telematics platform. Deutsche Telekom provides the M2M/IoT platform, cloud infrastructure (Microsoft Azure), mobile connectivity (SIM cards), and technical support. The partnership enables vjumi's real-time vehicle data transmission and cloud-based data storage on Telekom's European servers. Telekom also functions as a digitalization partner and co-markets the solution through its enterprise sales channels.
- SELECT AG Premium Suppliers (ATE, Bosch, Bilstein, Continental, Febi, Hella, Liqui-Moly, Mann+Freund, NGK, SKF, Valeo, Schaeffler, and 35+ others)coreOver 40 premium automotive parts suppliers serve as the supply base for SELECT AG's parts trading operations. Key suppliers include ATE, Bosch, Bilstein, Continental, Febi, Hella, Liqui-Moly, Mann-Filter, NGK, SKF, Valeo, Schaeffler, and many others. These suppliers enable SELECT AG's 'Made in Quality' brand by providing OE-quality parts. The centralized purchasing model gives SELECT AG strong negotiating leverage with these suppliers.
- DRK Rettungsdienst Mittelhessen gGmbH (German Red Cross Emergency Services)minorEarly adopter and reference customer for vjumi fleet. Connected 200 emergency vehicles via vjumi adapters for proactive fleet monitoring. Represents a pioneering use case of vjumi in the rescue services sector, demonstrating the platform's applicability beyond traditional automotive workshops to mission-critical fleet operations.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
Select Ag competitors and assessment
Company assessmentDirect peers
- GroupAuto International: European federation of automotive parts distributors and repairers operating as a purchasing and services alliance; comparable network-effects business serving independent workshops across multiple European geographies.
- Nexus Automotive International: Swiss-headquartered global alliance of independent automotive parts distributors offering group purchasing power, private-label products, and digital services - directly comparable cooperative/affiliation structure to SELECT AG's model.
- WM SE (formerly Württembergische Metallwarenfabrik): Large German automotive parts wholesaler operating PV Automotive and AS-Concepts networks; serves ~30,000 workshops in Germany like SELECT AG, including via central purchasing and digital tools for independents.
- TEMOT International: Global purchasing cooperation / alliance for automotive parts wholesalers, headquartered in Germany, with international shareholder partners and digital services for IAM distributors - structurally the closest analog to SELECT AG's Einkaufskooperation model.
Broad incumbents
- Bosch Automotive Aftermarket: Global automotive parts manufacturer and IAM supplier with extensive diagnostic/workshop software (ESI[tronic]), training, and parts catalog offerings that compete with SELECT AG's ATP/WAP/vjumi workshop stack.
- Autodoc AG: Berlin-based Europe's largest online retailer of auto parts, serving both B2C and B2B workshops; competes with SELECT AG's distribution and increasingly its digital stack for the same independent workshop customer base.
- LKQ Europe / Stahlgruber: European arm of LKQ Corporation (global auto parts distributor) which acquired Stahlgruber, one of Germany's largest parts wholesalers; an incumbent offering parts distribution plus digital services that competes head-on with SELECT AG's cooperative offering.
Emerging players
- MEYLE AG (Wulf Gaertner Autoparts): German independent aftermarket parts manufacturer and distributor with global reach; a former SELECT AG affiliated brand supplying premium aftermarket parts, comparable as an independent IAM-distribution competitor.
- Hella Gutmann Solutions: German provider of mega macs diagnostic devices, ASE ecosystems, and high-voltage battery diagnostics; SELECT AG partner on HV-Batteriediagnose PRO and overlapping competitor in workshop diagnostics and EV servicing tools.
- Ferdinand Bilstein / febi (Blue Print): German-based aftermarket parts manufacturer and distributor serving 70+ countries with premium IAM parts brands (febi, Blue Print); comparable as a German-headquartered IAM parts supplier competing for the same independent workshop customers via different distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Select Ag social profiles
Digital presenceSelect Ag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Select Ag leadership team
Management profileNumber of profiles
Profiles6 records
Select Ag subsidiaries and ownership
Company hierarchySubsidiaries1 record
Select Ag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Select Ag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Select Ag
What does Select Ag do?
SELECT AG is a purchasing cooperation (Einkaufskooperation) for German automotive parts wholesalers, pooling the procurement power of 13 shareholder wholesalers operating 105 locations to negotiate attractive OEM-quality parts pricing from 40+ premium suppliers. Beyond physical parts trading (~3,400 daily delivery tours to 30,000 workshops), the company offers the modular mySELECT! digital service suite — including AutoTeilePilot (parts catalog/ordering), WerkstattAbrechnungsPilot (billing), and the vjumi telematics platform developed by subsidiary d-amp GmbH — plus training, mobility services, and branding support for independent workshops.
Is Select Ag a public or private company?
Select Ag is a private company. It is classified as corporate owned and is currently operating.
When was Select Ag founded?
Select Ag was founded in 2000. It employs 11 to 50 people.
Where is Select Ag based?
Select Ag is headquartered in Mülheim-kärlich, Germany, in the Europe region.
How does Select Ag make money?
Seven revenue lines are on record. Purchasing Cooperative Fees / Membership Revenue is the primary driver. The others are parts Trading / Transaction Revenue, digital Services Subscriptions (mySELECT! Suite), software Licensing (ATP, WAP, AutoTeileMessenger), vjumi Hardware Sales, training and Consulting Services (SELECT ACADEMY) and customer Replacement Vehicle Fleet.
Who are Select Ag's main competitors?
Direct peers on record are GroupAuto International, Nexus Automotive International, WM SE (formerly Württembergische Metallwarenfabrik) and TEMOT International. Broad incumbents are Bosch Automotive Aftermarket, Autodoc AG and LKQ Europe / Stahlgruber. Emerging players are MEYLE AG (Wulf Gaertner Autoparts), Hella Gutmann Solutions and Ferdinand Bilstein / febi (Blue Print).
Does Select Ag have an API?
No public API is recorded for Select Ag.
What industry is Select Ag in?
Select Ag's product category is Automotive Parts Wholesale Cooperative. Its primary akta.pro industry code is CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces, with a secondary code of CRAEAEAH, Automotive, Tools & Industrial Supplies (B2B). Its NAICS code is 42312 and its SIC code is 5013.