Eat Planted

Plant-Based Meat Alternativesplanted.ch

Company typePrivate
Founded2019
HeadquartersKemptthal, Switzerland
Headcount11–50
GTM typeB2B and B2C
OfferingHardware or Manufacturing

Eat Planted firmographics

Firmographics

Name: Eat Planted
Legal name: Planted Foods AG
Website: https://planted.ch
Company type: Private
Founded year: 2019
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Eat Planted industry classification

Industry

Product category: Plant-Based Meat Alternatives
SIC: Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013)
akta.pro primary industry: Plant-Based Meat & Seafood Analogues Manufacturing (AFAKAGAA)
akta.pro secondary industries: Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals) (AFANAKAO), Plant-Based Poultry Alternatives (Analog Chicken/Turkey) (AFANAKAL)

Keywords

Plant-based meat
Alternative protein
Fermentation technology
Meat substitutes
Clean label foods

Where Eat Planted is headquartered

Location

Headquarters

HQ city: Kemptthal
HQ country: Switzerland
HQ region: Europe

Offices7 records

Markets served

Eat Planted business model

Business model

GTM type: B2B and B2C
Offering type: Hardware or Manufacturing
Cost components: Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

B2C Product Sales - Retail: Sale of plant-based meat products through major European retail chains including Coop, Migros, Lidl, Edeka, Rewe, Kaufland, and others. Primary revenue stream from consumer packaged goods.
Direct E-commerce Sales: Direct sales to consumers through own online shop with home delivery
B2B Foodservice Distribution: Sale and distribution to foodservice operators including restaurants, system gastronomy chains, caterers, and communal feeding operations through dedicated sales team

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	planted.hack (minced alternative) - 200g pack
Unit Pricing	Pay-as-you-go	planted.steak variants - 150g
Unit Pricing	Pay-as-you-go	planted.skewers - grill skewers
Unit Pricing	Pay-as-you-go	planted.pulled BBQ - pulled alternative
Unit Pricing	Pay-as-you-go	planted.nuggets
Unit Pricing	Pay-as-you-go	planted.kebab

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Eat Planted product offering

Product offering

Core offering

Planted Foods AG (Eat Planted) manufactures and sells plant-based meat alternatives made from pea, sunflower, oat, and mycoprotein using proprietary structuring and fermentation technologies. Its core product lines include planted.steak (whole-muscle, fermentation-based), planted.hack (minced), planted.skewers, planted.pulled, planted.nuggets, planted.kebab, planted.chicken, planted.burger, planted.bratwurst, planted.duck, and planted.filetw\u00fcrfel. Products are sold via European grocery retailers, dedicated B2B foodservice distribution, and the company's own e-commerce shop.

Product overview

Planted Foods AG produces plant-based meat alternatives using proprietary structuring and fermentation technologies, creating products from plant proteins with natural ingredients only, without additives. The product portfolio includes fermentation-based whole-muscle steaks (planted.steak in Classic, Herbs, and Paprika varieties), minced meat alternative (planted.hack), various skewer products (planted.skewers in Smoky BBQ, Herbs, and Tandoori), nuggets, pulled meat products (planted.pulled in BBQ and Spicy Herbs), kebab, chicken alternatives (planted.chicken Güggeli and Lemon Herbs), and burger patties. The company operates production facilities in Kemptthal, Switzerland and Memmingen, Germany, and distributes across nine countries through major retailers including Coop, Migros, Lidl, Edeka, REWE, Kaufland, Globus, Spar, Albert-Heijn, Esselunga, Carrefour, and Tesco.

Differentiator

Problem solved

Functional benefit

Brands

planted.steak: Plant-based steak product made using fermentation technology.
planted.chicken
planted.pulled
planted.kebab
planted.bratwurst
planted.duck
planted.hack
planted.nuggets
planted.burger
planted.filetwürfel
planted.skewers
Planted Bistro

Products and services

planted.steak (Classic)
planted.steak Herbs
planted.steak Paprika
planted.hack (Minced)
planted.skewers Smoky BBQ
planted.skewers Herbs
planted.skewers Tandoori
planted.nuggets
planted.filetw\u00fcrfel Classic
planted.filetw\u00fcrfel A La Mexicana
planted.pulled BBQ
planted.pulled Spicy Herbs
planted.kebab Original
planted.chicken G\u00fcggeli
planted.chicken Lemon Herbs
planted.burger Crispy
planted.bratwurst
planted.duck

Quantifiable outcome

Lower water consumption and CO2 emissions compared to conventional meat production (environmental savings referenced in sustainability messaging)

Companies that use Eat Planted

Customer profile

Named customers16 records

Segments3 records

Ideal customer profiles4 records

Eat Planted technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Eat Planted partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Eat Planted competitors and assessment

Company assessment

Emerging players

Next Gen Foods (TiNDLE): Singapore-headquartered plant-based meat company expanding aggressively in Europe. Comparable to Planted as an emerging, venture-backed category challenger with a similar foodservice-led international growth model.

Broad incumbents

Oatly: Swedish oat-based alternative protein brand with deep European retail penetration. Comparable to Planted as a Scandinavian-rooted alternative-protein brand targeting flexitarian consumers in the same retail channels.
Garden Gourmet (Nestlé): Nestlé's plant-based brand offering burgers, mince, and ready meals across European retailers. Comparable as a broad-incumbent alternative-protein portfolio with similar foodservice and retail distribution to Planted.
The Vegetarian Butcher (Unilever): Plant-based meat brand owned by Unilever with deep retail penetration across European grocery. Comparable as a multi-SKU alternative-protein brand competing for the same foodservice and retail customers as Planted.

Others

InnovoPro: Israel-based chickpea protein ingredient supplier focused on plant-based applications. Comparable to Planted as a peer in the broader alternative-protein ecosystem, supplying protein technology inputs that compete with the pea and mycoprotein bases Planted relies on.

Direct peers

Wheaty (TOPAS): German organic plant-based meat and sausage specialist with seitan-based analogues. Comparable to Planted in product format (sausages, schnitzel, burgers) and clean-ingredient positioning targeting the same European health-conscious buyer.
LikeMeat: German plant-based meat brand offering burgers, schnitzel, mince, and similar analogues. Direct competitor to Planted in DACH retail with overlapping product formats and target consumers.
Quorn: UK-based mycoprotein leader with a broad meat-alternative portfolio. Closest functional analogue to Planted given overlapping use of mycoprotein and similar category ambitions across European retailers.
Rügenwalder Mühle: German family-owned food company with a strong plant-based meat and sausage range (including plant-based bratwurst analogues). Highly comparable to Planted in the DACH market, particularly in retail grocery and foodservice channels.
Beyond Meat: Largest pure-play plant-based meat brand globally. Directly comparable to Planted across burgers, mince, and other analogues; both compete for the same European retail shelf space with similar core SKUs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Eat Planted financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Eat Planted leadership team

Management profile

Number of profiles

Profiles6 records

Eat Planted funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Eat Planted M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eat Planted

What does Eat Planted do?

Is Eat Planted a public or private company?

Eat Planted is a private company. It is classified as venture growth investor backed and is currently operating.

When was Eat Planted founded?

Eat Planted was founded in 2019. It employs 11 to 50 people.

Where is Eat Planted based?

Eat Planted is headquartered in Kemptthal, Switzerland, in the Europe region.

How does Eat Planted make money?

Three revenue lines are on record. B2C Product Sales - Retail is the primary driver. The others are direct E-commerce Sales and B2B Foodservice Distribution.

Who are Eat Planted's main competitors?

Next Gen Foods (TiNDLE) is listed as an emerging player. Broad incumbents are Oatly, Garden Gourmet (Nestlé) and The Vegetarian Butcher (Unilever). InnovoPro is listed as an others. Direct peers are Wheaty (TOPAS), LikeMeat, Quorn, Rügenwalder Mühle and Beyond Meat.

Does Eat Planted have an API?

No public API is recorded for Eat Planted.

What industry is Eat Planted in?

Eat Planted's product category is Plant-Based Meat Alternatives. Its primary akta.pro industry code is AFAKAGAA, Plant-Based Meat & Seafood Analogues Manufacturing, with a secondary code of AFANAKAO, Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals). Its SIC code is 2000.