What Rheem Manufacturing does

Rheem Manufacturing is a 100-year-old, privately held global manufacturer of HVAC, water heating, and commercial refrigeration solutions, operating in Mexico through Rheem de México, S.A. de C.V. The Mexico entity is headquartered in Mexico City (Santa Fe) and serves both residential and commercial customers across three core product lines: water heating (tankless/instantaneous gas and electric water heaters, storage tank gas and electric heaters including the Marathon premium line, point-of-use units, all-terrain models, and pool/spa heat pumps); air conditioning (mini-splits at 11.5 SEER, high-efficiency split systems at 18-20 SEER2, and commercial VRF systems); and commercial refrigeration under the Russell sub-brand (Heavy Duty, Medium Profile, and Next Gen All-Temp evaporators plus condensing units and walk-in cooler/freezer solutions). Underlying technology centers on durability and energy efficiency, including 100% copper heat exchangers, electronic control with diagnostic systems, forced-draft fans, flow sensors, magnesium anode cathodic protection, R-Foam polyurethane insulation claiming 50% relighting energy savings, and closed-chamber safety valves. The company sells hardware primarily through unit-pricing transactional sales, with instant water heaters starting around MXN $8,400 and premium commercial units reaching higher price points; revenue is generated through a hybrid go-to-market combining direct e-commerce (tienda.rheem.com.mx), an official WhatsApp store backed by Mercado Pago, and broad physical retail distribution across Home Depot, Walmart, Amazon, Coppel, Elektra, Costco, Sears, Bodega Aurrera, El Surtidor, Ferrebaños, Frilav Distribuciones, and Mega Audio, supplemented by Rheem Academy installer training and 24/7 technical service.

Name

Rheem Manufacturing

Legal name

Rheem de México, S.A. de C.V.

Website

https://rheem.com.mx

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rheem Manufacturing is a 100-year-old privately held global HVAC, water heating, and commercial refrigeration manufacturer serving Mexican residential and commercial customers through DTC e-commerce, a WhatsApp store, and major retail distribution partners.

Ownership category

akta.pro rank

Product category

HVAC and Water Heating Equipment

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Chillers & Cooling Plant Equipment (IMAHAKAE)

akta.pro secondary industries

Refrigeration Components & Controls (Compressors, Valves, Sensors) (IMAHAKAH), Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF), Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC)

Keywords

• Water heating solutions
• HVAC equipment manufacturing
• Tankless water heaters
• Commercial refrigeration units
• Air conditioning systems

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Water Heater Sales: Sale of residential and commercial water heating products including tankless/instantaneous water heaters, storage tank heaters (gas and electric), and pool/spa heaters.
2. Air Conditioning Sales: Sale of residential and commercial air conditioning products including mini splits, split systems, VRF systems, and portable air conditioners.
3. Commercial Refrigeration Sales: Sale of commercial refrigeration equipment including condensing units, evaporator units, and walk-in cooler/freezer solutions.
4. Parts and Accessories: Sale of replacement parts, accessories, and components for Rheem products through e-commerce platform.
5. Technical Services: Installation services, warranty services, and technical support provided through authorized service centers.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Rheem Manufacturing designs and manufactures heating, cooling, water heating, and refrigeration solutions for residential and commercial use. Its portfolio spans tankless and storage-tank gas and electric water heaters, mini-split and split-system air conditioners, VRF commercial HVAC, pool and spa heat pumps, commercial gas boilers, and commercial refrigeration equipment (Russell-brand evaporators and condensing units) for walk-in coolers and freezers.

Product overview

Rheem Manufacturing is a global leader in HVAC and water heating solutions, operating as a diversified manufacturer of residential and commercial climate control products. The product portfolio centers on three core business areas: Hot Water (calentadores de agua) including tankless gas and electric water heaters, storage tank water heaters (gas and electric), and pool/spa heating systems; Air Conditioning (aire acondicionado) spanning residential mini-splits, split systems, and commercial VRF systems; and Commercial Refrigeration (refrigeración) featuring condensing units, evaporator units (Russell brand Heavy Duty, Medium Profile, and Next Gen All-Temp), and walk-in cooler solutions. The company positions itself as an industry leader in HVAC with sustainable, high-quality solutions and is a full member of AHRI (Air Conditioning, Heating, and Refrigeration Institute). Products are available through multiple sales channels including the official online store, WhatsApp store, and major retail partners (Home Depot, Walmart, Amazon, Costco, Elektra, Coppel).

Differentiator

Problem solved

Functional benefit

Brands

• Russell: Refrigeration equipment brand including unit coolers (Medium Profile, Heavy Duty, Next Gen All-Temp) for commercial refrigeration applications.

Products and services

• Calentador Instantáneo a Gas (Tankless Gas Water Heaters) On-demand tankless gas water heaters providing continuous hot water without storage tanks. Available in atmospheric and forced-draft models with capacities from 6L to 25L for residential applications, including natural gas and LPG variants.
• Calentador de Depósito a Gas (Gas Storage Tank Water Heaters) Gas-fired storage-tank water heaters ranging from 38L to 284L, serving residential homes and commercial operations such as hotels, restaurants, and hospitals that require large-volume hot water capacity.
• Calentador de Depósito Eléctrico (Electric Storage Water Heaters, including Marathon line) Electric storage-tank water heaters for residential use, including the premium Marathon line with high-efficiency R-Foam insulation, in capacities including 35L wall-mounted and 30-gallon configurations.
• Calentador Instantáneo Eléctrico (Electric Tankless Water Heaters) Electric tankless water heaters for residential use with power ratings from 4 kW to 27 kW, providing on-demand hot water for households without gas service.
• Calentador de Paso ONE (Point-of-Use Rapid Recovery Water Heater) 8L point-of-use rapid-recovery water heater providing continuous hot water without flow or pressure restrictions, designed for single-fixture residential applications.
• Calentador Alto Rendimiento Todo Terreno (High-Performance All-Terrain Gas Storage Water Heater) 13-gallon high-performance gas storage water heater with robust construction engineered for demanding residential conditions and high usage cycles.
• Calderas a Gas (Commercial Gas-Fired Boilers) Floor-mounted commercial gas-fired boilers for industrial and large-scale hot water applications in commercial facilities.
• Bomba de Calor Inverter Crosswind (Inverter Pool/Spa Heat Pump) Inverter-driven heat pump for pools and spas delivering intelligent temperature control and quiet operation for residential and light-commercial pool heating.
• Bomba de Calor (Pool Heat Pumps) Pool heat pump solutions including the Professional series for both residential pools and commercial pool facilities requiring efficient heating across seasons.
• Calentador Instantáneo Eléctrico Pool & Spa (Commercial) Electric tankless water heaters from 5 kW to 27 kW specifically designed for commercial pool and spa heating applications.
• Mini Split On/Off (Residential Air Conditioner) Residential mini-split air conditioning units with 11.5 SEER efficiency rating for cooling residential spaces.
• Dividido Split System (RA / RP / RHMVZ 18-20 SEER2) Residential split-system air conditioners including RA18AZ, RP18AZ, and RHMVZ series with 18-20 SEER2 efficiency ratings for residential climate control.
• VRF (Variable Refrigerant Flow Systems) Commercial VRF air conditioning systems providing simultaneous heating and cooling across multiple zones, for precise climate control in commercial buildings and large facilities.
• Russell Heavy Duty Unit Cooler Russell-brand heavy-duty evaporator unit cooler designed for large walk-in coolers and freezers in commercial refrigeration applications.
• Russell Medium Profile Unit Cooler Russell-brand medium-profile evaporator for medium to large walk-in coolers and freezers, available with air defrost and electric defrost options.
• Russell Next Gen All-Temp Evaporator Next-generation low-profile multi-purpose evaporator with anti-corrosive coated fin packs and coated housing, designed for walk-in coolers, freezers, and other commercial refrigeration applications.
• Unidades Condensadoras (Commercial Condensing Units) Condensing units for commercial refrigeration systems supporting walk-in coolers, freezers, and cold-storage applications.
• Refacciones Rheem (Replacement Parts and Accessories) Replacement parts, components, and accessories for Rheem products, including licensed White Rodgers and Robertshaw branded refrigeration components, sold directly through the Rheem Mexico e-commerce platform.

Quantifiable outcome

• 50% savings on gas/electricity consumed in relighting with R-Foam insulation
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• Home Depot MexicocoreChannel Partner/ Reseller/ DistributorMajor retail partnership for distribution of Rheem water heaters and air conditioning products through Home Depot Mexico stores across the country. Home Depot serves as a key channel partner for reaching residential and commercial customers.
• Walmart MexicocoreChannel Partner/ Reseller/ DistributorRetail distribution partnership through Walmart Mexico stores and walmart.com.mx online platform for Rheem consumer products.
• Mercado PagocoreTechnology or IntegrationPayment processing integration for Rheem's e-commerce and WhatsApp store platforms. All online and WhatsApp purchases are processed through Mercado Pago.
• AHRI (Air-Conditioning, Heating, and Refrigeration Institute)coreOthersFull member of AHRI, the industry standards and certification body for HVAC and refrigeration equipment manufacturers. Membership indicates compliance with industry standards and certification requirements.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Daikin Industries: Daikin is the world's largest HVAC manufacturer and owns Goodman, competing directly with Rheem in mini-splits, VRF, and residential AC across Latin America with significant technology lead.
• LG Electronics: LG manufactures residential air conditioning and commercial refrigeration systems, competing with Rheem in mini-splits and VRF across Mexico through both retail and B2B channels.
• Carrier Global: Carrier is a global HVAC and refrigeration manufacturer with deep commercial and residential presence, including Carrier-brand water heaters and air conditioning. Directly comparable to Rheem's full HVAC + refrigeration stack.
• Mitsubishi Electric: Mitsubishi Electric is a global leader in VRF and split-system air conditioning with a strong commercial presence. Competes directly with Rheem's VRF and mini-split product lines in Mexico's commercial segment.
• Trane Technologies: Trane Technologies is a global HVAC incumbent offering residential and commercial air conditioning, chillers, and refrigeration. Comparable to Rheem across the commercial HVAC portfolio and increasingly in residential mini-split/VRF segments.
• Bosch Thermotechnology: Bosch Thermotechnology produces residential and commercial water heating, HVAC, and heat pump solutions globally. Competes with Rheem in tankless water heaters, boilers, and heat pumps in Latin America.

Direct peers

• A. O. Smith: A. O. Smith is a leading global manufacturer of residential and commercial water heaters, the closest pure-play competitor to Rheem's water heating business with strong Latin America presence.
• Lennox International: Lennox manufactures residential and commercial HVAC systems including mini-splits, split systems, and refrigeration. Comparable mid-market positioning to Rheem in the Americas with overlapping product lines.
• Bradford White Corporation: Bradford White manufactures gas, electric, and tankless water heaters for residential and commercial markets in the Americas — directly competitive with Rheem's water heating portfolio.
• Goodman Manufacturing: Goodman (Daikin-owned) is a major residential and light-commercial HVAC manufacturer competing head-to-head with Rheem in affordable split systems and air handlers across the Americas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rheemmexico
• YouTubeyoutube.com/channel/UCLIGSk7QUwYHVrqLZD9kNxw
• Facebookfacebook.com/RheemMexico
• LinkedInlinkedin.com/company/rheem-mexico
• TikToktiktok.com/@rheem.mexico

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rheem Manufacturing