AllTerra New Zealand

Name

AllTerra New Zealand

Legal name

Geosystems New Zealand Limited

Website

https://allterra.co.nz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices12 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Sale of Trimble geospatial hardware including GNSS systems, total stations, laser scanners, drones, data collectors, and software licenses. Products sold through 15 offices with overnight delivery available.
2. Equipment Rental: Short and long-term rental of Trimble equipment including total stations, GNSS systems, laser scanners, data collectors, monitoring equipment, rail track surveying, and USV surveying. Competitive rates with thorough testing before dispatch.
3. Service and Support: Repair services, instrument servicing, professional support, and Trimble Protection Plan warranty services.
4. Used Equipment Trade-in: Trade-in and purchase of used equipment through Trimble Exchange platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

AllTerra NZ is the exclusive Trimble distribution partner for New Zealand, selling, renting, and supporting Trimble's full geospatial hardware portfolio — including GNSS receivers, robotic total stations, terrestrial and mobile laser scanners, drones, and data collectors — alongside Trimble's field and office software (Trimble Access, Trimble Business Center, Trimble RealWorks, Trimble Connect, Trimble TerraFlex, SiteVision). The company also delivers GNSS correction services (VRS Now, CenterPoint RTX), repair and instrument servicing, equipment rentals, used-equipment trade-in, and accessories through the GeoDirect portal to surveyors, construction firms, engineers, mining operators, utilities, and government clients.

Product overview

AllTerra NZ offers a comprehensive geospatial technology portfolio as an official Trimble Partner in New Zealand. The portfolio centers on Trimble's integrated hardware-software ecosystem for surveying, construction, and mapping professionals. Core hardware includes Trimble total stations (S5, S7, S9 HP, SX12), GNSS receivers (R12i, R780, R980, Catalyst), laser scanners (X7, X9, X12), and mobile mapping systems (MX90). Supporting the hardware, Trimble field software (Trimble Access, SiteVision, TerraFlex) connects to Trimble Connect cloud collaboration and Trimble Business Center office processing software, enabling seamless field-to-office workflows. Specialized solutions cover rail surveying (GEDO Track, GEDO IMS), monitoring (Trimble 4D Control), GNSS corrections (VRS Now, CenterPoint RTX), and drone mapping (UX5). Complementary offerings include ComNavTech LS600 laser scanners, DJI drone payloads, data collectors, rental services, repair/maintenance, and GeoDirect accessories. The company operates 15 offices across New Zealand and Australia, serving geospatial professionals in land surveying, construction, engineering, utilities, and government sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Trimble Access Survey field software providing data collection workflows for total stations and GNSS systems, with specialized modules for mines, monitoring, pipelines, roads, and tunnels.
• Trimble Business Center Surveying, construction and mapping software for processing field data, producing deliverables, and managing point cloud data from Trimble scanning and surveying equipment.
• Trimble RealWorks 3D laser scanning software for processing, analysing, and modelling point cloud data from Trimble scanners into intelligent deliverables.
• Trimble Connect Real-time project collaboration platform acting as the digital backbone for sharing models and documents across entire project teams.
• Trimble TerraFlex Flexible cloud-based field data collection app for mapping and GIS professionals across multiple industries.
• Trimble SiteVision Augmented reality system enabling users to visualise 3D models and BIM data overlaid on the real world for construction and surveying applications.
• Trimble S9 HP High-performance total station combining scanning, imaging and surveying capabilities for demanding engineering and surveying projects.
• Trimble SX12 Versatile spatial imaging station combining 3D scanning, high-speed imaging and survey-grade total station functionality.
• Trimble R12i Advanced GNSS receiver with integrated imaging capabilities for high-accuracy surveying and mapping applications.
• Trimble Catalyst Software-defined GNSS receiver providing centimetre-level positioning through a simple Android device connection.
• Trimble X7 Compact, lightweight 3D laser scanning system with automatic calibration, self-levelling, and field registration for construction and surveying applications.
• Trimble X9 High-performance 3D laser scanner for detailed scanning and documentation across various surveying applications.
• ComNavTech LS600 Versatile SLAM-based mobile mapping system with 16 or 32-line LiDAR configurations, 640,000 points/second scan rate, 300m range, dual 48MP cameras, and integrated RTK module for centimetre-level accuracy in GNSS-denied environments.
• Trimble MX90 Vehicle-mounted mobile mapping system combining LiDAR and cameras for rapid data collection along highways, railways, and infrastructure corridors.
• DJI Zenmuse L3 Hybrid LiDAR and photogrammetry payload for DJI drones featuring dual 100MP sensors for comprehensive aerial surveying and mapping missions.
• Trimble UX5 Fixed-wing UAS with integrated 24MP camera for aerial surveying and mapping applications across general survey and agriculture sectors.
• Trimble GEDO Track Rail track surveying system combining track measurement and documentation for railway construction and maintenance workflows.
• Trimble GEDO IMS Inertial measurement system for rail track surveys enabling continuous data collection for comprehensive rail corridor mapping.
• Trimble 4D Control Monitoring software for automated deformation monitoring of structures, slopes, and construction sites with real-time alerts.
• Trimble VRS Now Virtual Reference Station network service providing RTK GNSS corrections for accurate positioning across coverage areas.
• Trimble CenterPoint RTX Satellite-delivered RTX correction service providing worldwide centimetre-level positioning without local base stations.
• Data Collectors Rugged field controllers including T10, T100, T110, T7, TDC6, TSC5, TSC510, and TSC710 for total station and GNSS operations.
• Equipment Rental Services Short- and long-term equipment rental for total stations, GNSS systems, laser scanners, data collectors, monitoring equipment, and rail track surveying tools.
• Repairs and Instrument Servicing Professional repair and maintenance services for Trimble surveying equipment with service centres across New Zealand.
• Trimble Protected Plus Extended warranty and protection plan for Trimble equipment covering repairs and instrument servicing.
• GeoDirect Accessories Portal Accessories portal offering surveying, construction, and mapping equipment accessories from various manufacturers through a collaboration with GeoDirect.

Quantifiable outcome

• Captured 2.3km of WWI tunnels with 25 billion point cloud for Arras memorial project
• +2 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TrimblecoreChannel Partner/ Reseller/ Distributor · 1 January 1992Official and exclusive Trimble Distribution Partner for Geospatial and Construction Solutions in New Zealand, Australia, and Papua New Guinea since 1992. AllTerra provides Trimble's full portfolio including GNSS systems, total stations, laser scanners, drones, and software solutions.
• SITECH Construction SystemscoreChannel Partner/ Reseller/ DistributorPart of Herga Group of companies specializing in Trimble construction technology solutions for construction and mining industries. Provides GPS, total station instruments, 3D laser scanning, and machine control systems.
• BuildingPoint Australia and New ZealandcoreChannel Partner/ Reseller/ DistributorPart of Herga Group specializing in cutting-edge construction technology solutions including Trimble construction software, 3D laser scanning, GPS and total station instruments. Offices across Australia and New Zealand.
• GeoDirectminorChannel Partner/ Reseller/ DistributorCollaboration partner providing top-quality accessories for surveying, construction, and mapping through expanded product range offerings.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Maptek: Mining technology company offering 3D laser scanning, drone surveying, and geological modeling software for the mining industry — comparable as a partial overlap technology vendor serving AllTerra's mining customers with adjacent surveying workflows.
• Propeller Aero: Drone data processing and visualization platform for construction, mining, and waste management — comparable as an AllTerra technology partner (per partnership data) whose cloud-based survey workflow overlaps with Trimble's ecosystem.

Direct peers

• Position Partners: Major Trimble geospatial and construction distributor in Australia and Southeast Asia, offering GNSS, total stations, laser scanning, and machine control — directly comparable as another authorized Trimble channel partner serving overlapping ANZ customers.
• Frontier Precision: US Trimble geospatial distributor offering surveying, mapping, GIS, and construction technology solutions — directly comparable as a multi-state Trimble channel partner with sales, rental, training, and support services.
• Duncan-Parnell: US-based Trimble geospatial distributor offering surveying equipment, software, supplies, and rental — directly comparable as a long-tenured Trimble channel partner with similar hardware/software/services business model.
• C.R. Kennedy & Company: Australia's largest surveying, geospatial, and construction equipment distributor representing multiple OEMs (Leica, Topcon, Sokkia, Trimble) — directly comparable as a multi-brand ANZ surveying equipment distributor with comparable customer base and rental services.
• SITECH Construction Systems: Sister company within the Herga Group of Companies, specializing in Trimble construction technology solutions including GPS, total stations, 3D laser scanning, and machine control for construction and mining — directly comparable as a Trimble distribution partner in adjacent verticals.
• BuildingPoint Australia and New Zealand: Sister company within the Herga Group, distributing Trimble construction software, 3D laser scanning, GPS and total station instruments across ANZ — directly comparable as a Trimble channel partner serving overlapping construction customers.

Broad incumbents

• Topcon Positioning Systems: Global surveying and construction equipment OEM competing with Trimble in GNSS, total stations, machine control, and BIM — broadly comparable as a major alternative supplier competing for the same surveying and construction customers.
• Leica Geosystems (Hexagon): Global surveying equipment OEM owned by Hexagon, competing directly with Trimble across GNSS, total stations, laser scanning, and software — broadly comparable as the principal alternative OEM whose products AllTerra's customers might switch to.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCN6dDW0Rw3zKMwjMhWi2KkQ/videos
• Facebookfacebook.com/UPG-100433891322257
• LinkedInlinkedin.com/company/allterra-new-zealand
• Instagraminstagram.com/allterranz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AllTerra New Zealand