Vine and Branches

What Vine and Branches does

Vine and Branches Personal Growth and Education Centre Inc is a non-profit incorporated association operating a five-acre personal growth retreat centre at 27 Bonds Road, Lower Plenty, Victoria, Australia. Established in 1980 by the late Rae Cock and led since 1986 by long-tenured facilitators Lorraine Edwards (post-graduate diploma in counselling, Swinburne) and Graham Cock, the centre runs weekly Wednesday evening group sessions during school terms (7:30-10pm), several weekend retreats per year, and individual one-to-one conversations by arrangement. It also offers weekly yoga, meditation, and pilates classes, and actively invites external organisations to run their own healing and growth workshops on site.

The core offering is built around two revenue streams: Centre Venue Hire (Main Residence day, evening, and overnight hire plus Chapel hire, with pricing tiered by participant count and additional cleaning and out-of-hours fees) and Program Fees (weekly group sessions, weekend retreats, and one-to-one facilitation). Capacity is constrained by physical infrastructure: a conference room for up to 35 participants, shared sleeping accommodation for 14-16 guests, a commercial kitchen, and a recently restored historic chapel with an adjacent outdoor kitchen.

Go-to-market is community-led and event-driven, with acquisition largely via word-of-mouth, personal testimonials hosted on the website, and organic social media (Facebook, X, Instagram, LinkedIn). The customer base comprises individuals, couples, and small groups seeking personal transformation in a bushland setting, plus external wellness practitioners hiring the facilities. There is no disclosed revenue, no funding history, and no technology platform; the business is operationally a small, volunteer-supported community service rather than a scalable commercial enterprise.

Name

Vine and Branches

Legal name

Vine and Branches Personal Growth and Education Centre Inc

Website

https://vineandbranches.com.au

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Vine and Branches is a non-profit personal growth and education centre in Lower Plenty, Victoria, Australia, founded in 1980. It runs weekly group sessions, weekend retreats, and one-to-one facilitation, and rents its five-acre bushland estate and restored chapel to external wellness groups.

Ownership category

akta.pro rank

Headquarters

HQ city

Lower Plenty

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Centre Venue Hire: The centre generates revenue primarily through renting out its facilities including the Main Residence conference room, shared sleeping rooms (accommodating 14-16 people), and the historic Chapel. Pricing is structured by group size and hire duration (day, evening, overnight). Additional revenue comes from cleaning fees and outside-hours charges.
2. Program Fees: Revenue from facilitating weekly group sessions and weekend retreats. The centre hosts personal growth workshops and seminars, with facilitators available for individual one-to-one conversations on personal issues.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Vine and Branches is a personal growth and education centre that runs weekly Wednesday night group sessions, weekend retreats, and individual one-to-one sessions facilitated by long-term leaders. The centre also hires out its facilities—Main Residence conference room (up to 35 people), shared sleeping rooms (14–16 guests), and a restored historic Chapel—to external groups for personal growth, wellness, and holistic healing activities.

Product overview

Vine and Branches is a Personal Growth and Education Centre offering a unified suite of services including weekly group sessions and weekend workshops, venue hire through Centre Bookings (Main Residence and Chapel), and educational resources from teachings like Richard Moss seminars. The centre provides both educational programming and physical retreat facilities for personal development and holistic healing.

Differentiator

Problem solved

Functional benefit

Products and services

• Education Centre Personal Growth and Education Centre offering seminars, workshops, and educational programs for individuals seeking personal development and self-discovery at the Lower Plenty retreat site.
• Personal Growth Sessions

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Richard MossminorOthersRichard Moss is a teacher of conscious living whom the Vine and Branches Personal Growth and Education Centre has hosted seminars by several times. The centre owes much to his teachings and credits him as a significant influence on their approach to personal development work. Founder Lorraine Edwards has travelled to America multiple times to study with Richard Moss.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Omega Institute for Holistic Studies: US educational retreat centre offering workshops, retreats, and personal development programs. Comparable as a non-profit holistic education centre with residential programming in a natural setting.
• Hollyhock Leadership Institute: Canadian retreat centre on Cortes Island offering personal development workshops and wellness programs. Comparable as a remote-location residential learning centre focused on personal growth and holistic education.
• The Gawler Foundation: Wellness and lifestyle retreat organisation based in Victoria, Australia, founded by Dr Ian Gawler. Comparable because it offers residential retreats, group programs, and personal development workshops within Victoria, sharing the same customer base and mission.
• Gwinganna Lifestyle Retreat: Queensland-based wellness retreat offering holistic health, meditation, and lifestyle programs. Directly comparable as an Australian operator in the residential wellness retreat category with similar personal development focus.
• Findhorn Foundation: Scotland-based spiritual and personal development centre offering residential workshops and retreats. Comparable as a long-established educational community running transformation-focused programs in a unique setting.
• Esalen Institute: Iconic US personal-growth and holistic education centre in Big Sur, California. Directly comparable as a long-running retreat centre offering residential workshops in a unique natural setting focused on personal transformation.
• Billabong Retreat: Australian health and wellness retreat near Sydney offering yoga, meditation, and personal growth programs. Directly comparable as an Australian competitor in the residential wellness retreat category with similar programming.
• Kripalu Center for Yoga & Health: US-based yoga, retreat, and personal development centre offering residential programs. Comparable for the same holistic wellness, group workshops, and venue-based programming model.

Regional players

• Yarra Valley Living Centre: Australian personal-development and meditation retreat centre located in the Yarra Valley, Victoria. Directly comparable as a regional peer offering similar workshops, retreats, and venue hire for self-development work.

Broad incumbents

• Golden Door Health Retreat: Established Australian premium health retreat brand with a long operating history. Comparable as a larger incumbent in the same Australian wellness retreat sector, but operating at a more commercial, multi-property scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vine-and-branches

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vine and Branches