Promax

What Promax does

Promax is an Australian construction firm founded in 2000, headquartered in Melbourne, that delivers large scale residential and aged care building projects for property developers, aged care operators, and joint venture partners. The company operates from four Australian offices (Melbourne, Canberra, Brisbane, Hobart) and runs international project management in Indonesia through six dedicated regional partners (One Velvet, One Azure, One Casablanca, One Uluwatu, One Ungasan, One Paradise City).

Its service offering is structured in four lines: Design & Construction (the primary revenue driver covering commercial and residential buildings), Development (using the company's network to source and pursue projects via recommendations and market analysis), Joint Ventures (collaborative partnerships that have attracted international investor interest), and International Project Management (delivery of projects in Indonesia). Pricing is quote-based and project-scoped, with no public rate cards. The go-to-market is enterprise field sales pursued through tenders, industry referrals, and direct developer engagement, supported by a LinkedIn and Instagram presence for brand visibility.

The leadership team is led by Max Girgin (National Managing Director) and Oz Girgin (National Chief Operating Officer), supported by Tim Twentyman (National General Manager) and Nick Taylor (National Finance Manager). The firm is privately held, founded by second and third generation building specialists with over 70 years of combined industry experience, and shows no disclosed funding, M&A, or institutional ownership. No proprietary technology platform or AI/ML capabilities are referenced in available materials.

Name

Promax

Legal name

Promax

Website

https://promax.net.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Promax is an Australian construction firm, founded in 2000 and headquartered in Melbourne, that delivers large scale residential and aged care building projects for property developers and joint venture partners across Victoria, ACT, Queensland, Tasmania, and Indonesia.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Design & Construction Services: Revenue generated from delivering design and construction services for large scale residential and commercial projects in Melbourne and expanded regions.
2. Development Projects: Revenue from development opportunities identified and executed by the company's network, including recommendations for significant projects.
3. Joint Venture Partnerships: Revenue sharing arrangements with partners for joint construction and development projects, attracting international investor interest.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Promax is a privately held Australian construction company that delivers large scale residential and aged care building projects. Its services span design and construction, property development sourcing, joint venture partnerships, and international project management in Indonesia through local partners. The firm is built on second and third generation building specialists with more than 70 years of combined experience and pursues work via tenders, direct enterprise engagement, and partner referrals.

Product overview

Promax is a construction company offering a unified suite of services rather than a modular product platform. Its core service portfolio consists of four interconnected offerings: Design & Construction (primary service covering commercial and residential building), Development (strategic project identification and pursuit), Joint Ventures (collaborative partnerships with shared objectives), and International Project Management (Indonesia-based project delivery through regional partnerships). These services are delivered by a team of second and third generation building specialists with over 70 years of combined experience, focusing on large scale residential and aged care projects across Australia (Victoria, ACT, Queensland, Tasmania) with international operations in Indonesia.

Differentiator

Problem solved

Functional benefit

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• One VelvetcoreStrategic or Co-development PartnerInternational partnership involving project management throughout Indonesia. One Velvet is one of several Indonesian partners collaborating with Promax on development projects in the region.
• One AzurecoreStrategic or Co-development PartnerInternational partnership involving project management throughout Indonesia. One Azure collaborates with Promax on development projects as part of the company's expanding international portfolio.
• One CasablancacoreStrategic or Co-development PartnerInternational partnership involving project management throughout Indonesia. One Casablanca is a strategic partner supporting Promax's international operations.
• One UluwatucoreStrategic or Co-development PartnerInternational partnership involving project management throughout Indonesia. One Uluwatu works with Promax on development projects in the region.
• One UngasancoreStrategic or Co-development PartnerInternational partnership involving project management throughout Indonesia. One Ungasan is a key partner in Promax's Indonesian project portfolio.
• One Paradise CitycoreStrategic or Co-development PartnerInternational partnership involving project management throughout Indonesia. One Paradise City collaborates with Promax on large scale development initiatives.

Scale indicators2 records

Expansion highlights5 records

Regional players

• ICD Property: Australian property developer specializing in large-scale residential apartment developments with development-led JV structures. Comparable in residential apartment development and joint venture orientation, though Promax is construction-led rather than developer-led.

Broad incumbents

• Grocon: Major privately held Australian builder specializing in large-scale residential apartments, mixed-use, and commercial developments. Comparable residential focus and Australian private ownership profile.
• Multiplex (Brookfield Multiplex): One of Australia's largest commercial and residential contractors with national reach across large-scale apartment, aged care, and mixed-use developments. Directly comparable as a tier-1 Australian builder, though significantly larger and broader in scope than Promax.
• Lendlease: Global Australian-headquartered construction and development firm with significant residential apartment, retirement living, and aged care project exposure across Australia. Comparable in vertical (residential and aged care) but much larger and diversified.
• Watpac: National Australian construction and civil contractor with experience in residential apartments, aged care, health, and retirement living. Comparable in vertical focus; substantially larger and now part of BESIX Group.

Direct peers

• ADCO Constructions: Privately held Australian builder delivering commercial, residential, and aged care projects across all mainland states. Highly comparable mid-to-large tier Australian contractor with similar privately-held structure and multi-state footprint.
• Hickory Group: Australian builder specializing in large-scale residential apartments, aged care, and modular construction across Melbourne, Sydney, and Brisbane. Closely comparable in residential high-rise and aged care segment mix.
• Built (Built Holdings): Australian construction company focused on large-scale residential apartments, aged care, retirement living, and commercial builds across multiple states. Closest comparable in segment mix and multi-state Australian footprint, though operating at greater scale.
• Richard Crookes Constructions: Privately held Australian construction company delivering residential apartments, retirement living, aged care, and commercial builds primarily across NSW and ACT. Comparable mid-tier privately-held builder with similar vertical mix.
• Roberts Pizzarotti: Australian construction firm delivering large-scale residential, commercial, and aged care developments, particularly in NSW and VIC. Comparable privately-held builder focused on similar verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/promaxconstructionaustralia
• Instagraminstagram.com/promax_construction
• Facebookfacebook.com/promaxconstruction

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promax