Casons Rent A Car

What Casons Rent A Car does

Casons Rent A Car is a family-owned, Sri Lanka-based vehicle rental operator founded in 1987 by M. C. Zakir Ahamed, with his brother M. C. Zufer Ahamed serving as CEO/Director since 1991. The company operates Sri Lanka's largest vehicle fleet — over 500 units spanning economy cars, sedans, SUVs, 4x4 jeeps, vans (including Mercedes Vito, Toyota Alphard, Noah, Vellfire), coaches (including Mercedes-Benz Sprinter), the country's only 24-foot Chrysler limousine, motorbikes, tuk-tuks, and utility vehicles — from its headquarters in Rajagiriya, with 24/7 travel counters at Bandaranaike International Airport (BIA) and Mattala International Airport. It serves inbound tourists, corporates, government/diplomatic missions, wedding and VIP clients, and event operators across Sri Lanka's major destinations, distributing through its own website, WhatsApp booking, airport counters, head-office pickup, and a nationwide network of RACA-affiliated garages providing 24/7 roadside support.

The core technology stack is a standard web booking platform at casons.lk with WhatsApp integration for reservations; the business model is asset-heavy, monetizing primarily through per-day/per-kilometer self-drive or chauffeur-driven rental (one-time transactional revenue) combined with recurring corporate operating-lease/fleet management contracts, plus premium one-time fees for wedding, VIP, and specialized event hires. Supporting revenue includes vehicle insurance coordination, optional security officer provisioning, and a 'Rent and Own' rent-to-own scheme. Pricing is quote- and tier-based, with chauffeur day charges (LKR 1,000 in Colombo, LKR 900 outstation) and published monthly rentals (e.g., Honda CRV at LKR 350,000/month); all-inclusive insurance, deposit-in-advance payment terms, and a 100 km/day minimum reduce collection risk.

Geographic reach is domestic Sri Lanka with stated international extension via Europe Cars for Hire, and customer concentration is split across long-tail tourist demand, recurring corporate contracts, and discrete government/diplomatic accounts (British High Commission, EU, USAID, UN agencies, US Air Force Atlas Angel exercise, Virtusa, Continuum Aviation, UK Beverages, Consulate of Israel). The company has won four consecutive South Asia Travel Awards (SATA) Gold/Silver designations (2017, 2018, 2019, 2020, 2023) and has remained entirely founder/family-owned — no equity funding, no institutional investors, and no subsidiaries are disclosed.

Name

Casons Rent A Car

Legal name

Casons Rent-A-Car (Pvt) Ltd

Website

https://casons.lk

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Casons Rent A Car is a family-owned, Sri Lanka-based vehicle rental operator (founded 1987) running the country's largest fleet of 500+ cars, SUVs, vans, buses, and specialty vehicles, serving tourists, corporates, government/diplomatic missions, weddings, and VIP clients via online booking, WhatsApp, and airport counters.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Chauffeur-Driven Car Rental (With Driver) (THADAAAG)

akta.pro secondary industries

Corporate & Government Contract Car Rental (THADAAAJ), Luxury Sedan & Executive Car Rentals (THADAMAB)

Keywords

• Car rental services
• Vehicle fleet leasing
• Chauffeur driven tours
• Airport transfer services
• Corporate fleet management

Headquarters

HQ city

Rajagiriya

HQ country

Sri Lanka

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Vehicle Rental Services: Core revenue from renting vehicles to customers with options for self-drive or with professional chauffeur. Includes daily, weekly, and monthly rental arrangements across all vehicle categories from economy to luxury.
2. Operating Lease & Fleet Management: Long-term corporate rental solutions with operating lease packages providing hassle-free and cost-effective fleet management for corporate customers
3. Wedding and VIP Hire Services: Specialized transportation services for weddings, special occasions, VIP movements, and celebrity events with bespoke packages
4. Rent and Own Scheme: Vehicle ownership program allowing customers to rent vehicles with path to ownership

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Casons Rent A Car is a Sri Lanka-based car rental company founded in 1987 that provides self-drive vehicle rentals, chauffeur-driven cars, airport transfers, wedding and VIP hires, and corporate fleet management / operating lease services. The company operates a diversified fleet ranging from economy cars and SUVs to limousines, vans, buses, tuk tuks, and motorbikes, supported by 24/7 airport counters, breakdown service, and insurance offerings.

Product overview

Casons Rent A Car operates a comprehensive car rental platform offering diverse transportation services across Sri Lanka. The core offerings include self-drive rentals, chauffeur-driven vehicles, and airport transfers available 24/7 at major airports. Specialized services encompass wedding and VIP transportation with luxury vehicles, 4x4/SUV rentals for terrain travel and safaris, and the pioneering limousine service featuring a 24-foot Chrysler limousine. The company manages the largest vehicle fleet in Sri Lanka with over 500 vehicles spanning cars, vans, buses, motorbikes, tuk-tuks, and specialty vehicles including luxury brands like Mercedes-Benz, BMW, Chrysler, and Hummer. Supporting services include 24/7 breakdown assistance, comprehensive insurance, corporate fleet management, rent-to-own financing, and security officer provisions. The company operates a modern travel counter at Bandaranaike International Airport and offers online booking capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Self-Drive Car Rental Rental of cars, SUVs, vans, and bikes for customers who prefer to drive themselves, targeting tourists, business travelers, and local individuals across Sri Lanka.
• Chauffeur Driven Tours Provision of vehicles with professional drivers for sightseeing, intercity travel, and guided tours aimed at tourists and business visitors.
• Airport Transfer Service 24/7 24/7 meet-and-greet and transfer service between Sri Lanka's Bandaranaike International Airport and customer destinations, including hotel, home, or office.
• Corporate Rental (Operating Lease) and Fleet Management Long-term vehicle leasing and complete fleet management services aimed at corporate clients, multinationals, NGOs, and diplomatic missions requiring dedicated transport solutions.
• Wedding and VIP Hires Decorated and luxury vehicle hire including limousines for weddings, VIP guests, celebrities, and high-profile events.
• Limousine Services Luxury limousine hire service for VIPs, weddings, diplomatic functions, and corporate executives, including the Chrysler Limousine added in 2017.
• Bike and Tuk Tuk Rentals Rental of motorbikes and tuk tuks (three-wheelers) targeted at budget-conscious tourists and short-distance local travelers.
• Rent and Own Scheme A rent-to-own programme under which customers can eventually acquire the rented vehicle, targeting individuals seeking an ownership pathway without upfront full payment.
• Insurance Services Full insurance coverage options bundled with vehicle rentals, including comprehensive and third-party policies for renters.
• Car Carrier and Breakdown Service 24x7 24/7 roadside assistance, vehicle recovery, and car carrier services for customers in the event of breakdown or accident.
• Security Officer Service Provision of trained security officers accompanying VIPs, diplomatic missions, and high-profile individuals using the company's vehicles.
• Online Booking Platform Web-based reservation system that allows customers to view fleet, request quotes, and book vehicles online.

Quantifiable outcome

• 4 consecutive Gold and Silver Awards in South Asia Travel Awards (2017, 2018, 2019, 2020, 2023)
• +2 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Montana National Guard (US Air Force Atlas Angel)flagshipStrategic or Co-development Partner · 1 January 2023Selected as official transport partner for US Air Force bilateral exercise 'Atlas Angel', providing 20 vehicles including luxury cars, vans, large coaches with experienced drivers for the 10-day project at SLAF Base Katunayake and SLAF Academy China Bay.
• RACA (Rent A Car Association) - Affiliated GaragescoreStrategic or Co-development PartnerNetwork of affiliated RACA-certified garage services across Sri Lanka providing 24/7 breakdown support. Over 100 affiliated garage locations covering all major towns and tourist destinations including Anuradhapura, Badulla, Batticaloa, Galle, Kandy, Trincomalee, and many more cities.
• Hotels, Airlines, Travel Agents, Tour OperatorscoreChannel Partner/ Reseller/ DistributorPartnership network with accommodation providers, airlines, travel agencies, and tour operators who refer customers seeking vehicle rental services in Sri Lanka.

Scale indicators7 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Europcar: International car rental brand with broad airport and corporate leasing services; overlaps with Casons' airport transfer, corporate fleet management, and tourist rental offerings.
• Avis Sri Lanka: Global car rental brand operating in Sri Lanka with airport presence, serving overlapping tourist and corporate customer base as part of a wider international portfolio.
• Sixt Rent A Car: Major European-headquartered global car rental player with premium positioning; relevant comparable for Casons' chauffeur-driven and luxury/executive rental services targeting high-end tourists.
• Enterprise Rent-A-Car: World's largest car rental operator with global airport presence and strong corporate leasing business; a comparable for Casons' operating lease and fleet management segment.
• Hertz: Global car rental incumbent operating in Sri Lanka through licensed partners; competes with Casons for international tourist bookings and corporate fleet contracts at airports.

Regional players

• PickMe: Sri Lanka's leading ride-hailing platform providing app-based taxi and three-wheeler services; competes with Casons for short-duration transport demand, especially among local and price-sensitive customers.

Others

• Hayleys Travels: Sri Lankan travel and transport services company operating fleet and tour services; relevant adjacency as a corporate and inbound tourism transport provider in the same market.

Direct peers

• Kangaroo Cabs: Sri Lankan car rental and taxi operator competing directly with Casons on airport transfers, corporate transport, and tourist rentals across the country.
• Malkey Rent A Car: One of Sri Lanka's largest established car rental companies offering self-drive, chauffeur-driven, and airport transfer services with a comparable fleet and similar customer mix including tourists and corporate clients.
• Hibu Rent A Car: Sri Lankan domestic car rental competitor offering chauffeur-driven and self-drive services across the island with a similar broad-service model targeting tourists and corporate accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CasonsRentCar
• YouTubeyoutube.com/channel/UCqtK9nbFxnPbXPjDvuypKjg
• Facebookfacebook.com/casonsrentacar
• Instagraminstagram.com/casonsrentacar
• LinkedInlinkedin.com/company/casonsrentacar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casons Rent A Car