MiniGame
MiniGame is a privately-held Chinese operator of minigame.com, a global browser-based HTML5 gaming platform offering 3,000+ free instant-play games to casual players worldwide, while providing developers and publishers with a unified SDK, monetization tools, and global distribution services.
- Company typePrivate
- Founded2019
- HeadquartersXiamen, China
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What MiniGame does
MiniGame (legally Anhui Weiyou Interactive Entertainment Technology Co., Ltd.) is a privately-held, China-headquartered browser-based gaming platform founded in 2019, operating globally from registered offices in Anhui Chaohu Economic Development Zone with a contact address in Xiamen City, Fujian Province. The consumer-facing platform at minigame.com offers 3,000+ free, instant-play HTML5/WebGL games across categories including Simulation, Adventure, Action, Strategy, Casual, Racing, Puzzle, and Sports, accessible on desktop and mobile without downloads or registration. Player experience is enhanced by an AI-powered recommendation feature branded 'Today's AI Picks,' which personalizes game discovery based on behavioral signals such as play duration, search queries, and favorites, with individual titles demonstrating engagement up to 17M+ plays.
The technical foundation is a browser-based HTML5/Web gaming platform with WebGL rendering for 3D titles, coupled with a Unified SDK (JavaScript-based) that supports the three dominant HTML5 game engines — Cocos Creator (v3.8+), Unity, and Laya — exposing APIs for ad monetization (rewarded video, interstitial, banner), in-app purchases, player data storage, event tracking, sharing, and localization. Backend payment APIs handle server-side order management and verification. The platform integrates with WeChat and QQ for third-party login and has documented distribution integrations with Meta Instant Games and TikTok Mini Games, with GDPR-compliance guidance provided for EU publishers.
MiniGame operates a two-sided business model. The consumer side is free-to-play, monetized primarily through advertising (rewarded video, interstitial, and banner ads served during gameplay) supplemented by in-app purchases where developers implement the payment SDK. The developer/publisher side — served through developers.minigame.com (SDK and documentation) and business.minigame.com (registration, game promotion, and revenue management) — offers traffic support, monetization solutions, and global distribution with a revenue-share model and no stated minimum thresholds. Marketing reach is built across six social channels (Facebook, LinkedIn, X, TikTok, Telegram, YouTube), with no disclosed institutional funding, no public listing, and no reported M&A activity in the available sources.
MiniGame firmographics
Firmographics- Name
- MiniGame
- Legal name
- Anhui Weiyou Interactive Entertainment Technology Co., Ltd.
- Website
- https://minigame.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MiniGame is a privately-held Chinese operator of minigame.com, a global browser-based HTML5 gaming platform offering 3,000+ free instant-play games to casual players worldwide, while providing developers and publishers with a unified SDK, monetization tools, and global distribution services.
- Ownership category
- akta.pro rank
MiniGame industry classification
Industry- Product category
- Online Browser Gaming Platform
- NAICS
- Hobby, Toy, and Game Retailers (45912), Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Casual/Hypercasual Game Studios (MPAFAAAG)
- akta.pro secondary industry
- LiveOps Tooling, Remote Config, Feature Flags & Experimentation (A/B) (MPAFAFAO)
Keywords
Where MiniGame is headquartered
LocationHeadquarters
- HQ city
- Xiamen
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
MiniGame business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- Advertising: MiniGame generates revenue primarily through advertising, including rewarded video ads, interstitial ads, and banner ads integrated into the gaming experience. The platform serves ads to players while they browse and play games, monetizing the free-to-play model.
- In-App Purchases: Developer games can implement in-app purchase systems through MiniGame's payment SDK, enabling players to purchase virtual goods, remove ads, or unlock premium content. Revenue is shared between developers and MiniGame.
- Publisher Services: MiniGame offers paid publisher services for game developers including traffic support, monetization solutions, and global game distribution services. Developers and publishers can register accounts to access these premium services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free access to all games and features for players |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
MiniGame product offering
Product offeringCore offering
MiniGame operates a browser-based gaming platform (minigame.com) offering 3,000+ free instant-play HTML5/web games across 25+ categories including Action, Adventure, Puzzle, Racing, Strategy, Casual, Sports, Simulation, and .io multiplayer titles, accessible on desktop and mobile without downloads. For developers and publishers, it provides a Unified SDK supporting Cocos Creator, Unity, and Laya engines with APIs for ad monetization (rewarded video, interstitial, banner), in-app purchases, player data storage, and game event tracking, along with global distribution and traffic support services via its developer center and business portal.
Product overview
MiniGame is a browser-based gaming platform providing free instant-play games across multiple genres including Action, Adventure, Simulation, Strategy, Casual, Racing, Puzzle, Sports, Shooting, .io multiplayer, and Dress Up. The platform consists of the core MiniGame Browser Gaming Platform (minigame.com) for players, combined with Developer Center (developers.minigame.com) providing SDK and tools for game developers to integrate advertising, payments, and analytics, and Publisher Services (business.minigame.com) offering monetization and distribution for publishers. Games are organized into category sections (Simulation, Adventure, Action, Strategy, Casual, Racing, Puzzle, Sports) plus curated collections like Hot Games, New Games, and MiniGame Top. The ecosystem supports third-party login (WeChat, QQ), cross-platform play on desktop and mobile, and AI-powered personalized recommendations.
Differentiator
Problem solved
Functional benefit
Products and services
- MiniGame Browser Gaming Platform A web-based gaming platform offering thousands of free browser games across multiple genres including Action, Adventure, Puzzle, Racing, Strategy, Casual, Sports, Simulation, Shooting, and .io multiplayer games. Accessible on desktop and mobile without downloads or installation. Targets casual to experienced gaming enthusiasts worldwide.
- MiniGame SDK Software development kit providing game developers with APIs for advertising monetization (rewarded video, interstitial, banner ads), in-app payments, player data storage, event tracking, sharing, and localization. Supports Cocos Creator, Laya, and Unity engines.
- MiniGame Publisher Services An industry-leading ad monetization platform for publishers offering game promotion, unified SDK service, traffic support, and revenue sharing. Provides 3000+ games catalog, no threshold requirements, and multi-platform compatibility.
- Developer Center Developer portal providing game publishing tools, documentation, SDK downloads, testing tools, and technical support for integrating games with the MiniGame platform.
- Cooking Dishes Cooking simulation game featuring cute animal customers. Players prepare dishes through realistic DIY steps including peeling, chopping, frying, and baking. Features a recipe menu book with unlocking progression system. Targets casual gamers and food enthusiasts.
- Shaving My Body Casual simulation game where players use a virtual razor to remove hair. Simple interactive gameplay with portrait orientation.
- Campus Growth Plan Dress Fashion strategy RPG combining dress-up gameplay with story progression. Players navigate a campus map, dress characters according to themes, and compete in VS battles to earn coins and prestige points. Features a Wishing Fountain and massive wardrobe system. Targets fashion and styling enthusiasts.
- Magic Princess 2D anime dress-up and avatar creation game featuring the Doll Maker for character customization. Players compete in themed PK fashion battles and unlock outfits using hearts and coins earned from victories.
Quantifiable outcome
- 3000+ games available on the platform
- +1 more outcomes
Companies that use MiniGame
Customer profileSegments3 records
Ideal customer profiles2 records
MiniGame technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature3 records
MiniGame partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
MiniGame competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
MiniGame social profiles
Digital presenceMiniGame compliance and trust
Trust signalCompliance1 record
MiniGame financial estimates
Financial estimateRevenue estimate
Valuation estimate
MiniGame leadership team
Management profileNumber of profiles
MiniGame funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MiniGame M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MiniGame
What does MiniGame do?
MiniGame operates a browser-based gaming platform (minigame.com) offering 3,000+ free instant-play HTML5/web games across 25+ categories including Action, Adventure, Puzzle, Racing, Strategy, Casual, Sports, Simulation, and .io multiplayer titles, accessible on desktop and mobile without downloads. For developers and publishers, it provides a Unified SDK supporting Cocos Creator, Unity, and Laya engines with APIs for ad monetization (rewarded video, interstitial, banner), in-app purchases, player data storage, and game event tracking, along with global distribution and traffic support services via its developer center and business portal.
Is MiniGame a public or private company?
MiniGame is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MiniGame founded?
MiniGame was founded in 2019. It employs 51 to 100 people.
Where is MiniGame based?
MiniGame is headquartered in Xiamen, China, in the Asia region.
How does MiniGame make money?
Three revenue lines are on record. Advertising is the primary driver. The others are in-App Purchases and publisher Services.
Does MiniGame have an API?
Yes. MiniGame provides an SDK for game developers with built-in APIs for advertising (rewarded video, interstitial, banner ads), in-app payments (catalog, purchase, consume), player data storage (setDataAsync, getDataAsync), game event tracking (onGameEvent), sharing, locale detection, and shortcut creation. Supports Cocos Creator, Laya, and Unity game engines. Also offers backend payment API for server-side order management and a game backend API for payment processing. Developer documentation is at business.minigame.com/developers/zh/docs/youxikaifazhejieru.
What industry is MiniGame in?
MiniGame's product category is Online Browser Gaming Platform. Its primary akta.pro industry code is MPAFAAAG, Casual/Hypercasual Game Studios, with a secondary code of MPAFAFAO, LiveOps Tooling, Remote Config, Feature Flags & Experimentation (A/B). Its NAICS code is 45912 and its SIC code is 7900.