What Rocky Mountain Agronomics does

Rocky Mountain Agronomics is a privately held, independent agricultural services company founded in 1993 and headquartered in Burley, Idaho, that provides customized crop fertility and integrated crop management solutions to agricultural producers across the Pacific Northwest, Mountain West, and Southwest United States. The company operates five physical locations — three in Idaho (Burley, Blackfoot, Filer) and two in Nevada (Eureka, Winnemucca) — and reaches end markets from Texas into Canada through its wholesale arm. Its core technical asset is a state-of-the-art automated liquid blending plant featuring six blenders with dedicated acid, neutral, and indoor cooled lines, enabling custom fertilizer formulations tailored to the exact nutrient requirements of individual fields based on soil and plant sampling, with over 25 years of blending experience. The service portfolio also includes crop protection products (herbicides, insecticides, fungicides), drone-based imagery services providing NDVI, RGB, and volumetric analytics, dedicated plant/soil/water/compost sampling, and proactive crop consulting with boots-in-the-field assessments.

Revenue is generated across five streams: custom-formulated liquid fertilizer sales, crop protection product distribution, professional crop consulting services, sampling and drone imagery services, and a wholesale distribution arm that also offers contract packaging and private label product development. The go-to-market motion is consultative field sales — crop consultants engage growers directly, develop field-specific fertility programs, and build long-tenured relationships — supplemented by a digital Grower Portal for self-service access and an Education module covering application techniques. Pricing is quote-based and customized per grower, reflecting the bespoke nature of the formulations. The company positions itself as one of the last independent dealers in the region, enabling it to source products from any manufacturer.

Name

Rocky Mountain Agronomics

Legal name

Rocky Mountain Agronomics

Website

https://www.rockymountainag.com

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Rocky Mountain Agronomics is a privately held, independent agricultural services company founded in 1993 in Idaho that provides custom liquid fertilizer formulations, crop protection products, agronomic consulting, and sampling services to growers across Idaho, Nevada, and the broader western United States.

Ownership category

akta.pro rank

Product category

Agricultural Crop Nutrition and Protection Services

NAICS

Environmental Consulting Services (54162)

SIC

Wholesale-Farm Product Raw Materials (5150), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Nutrient Management Planning & Fertility Programs (AFACABAB)

akta.pro secondary industries

Soil Health & Regenerative Agronomy Consulting (AFACABAA), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF)

Keywords

• Agricultural sampling services
• Drone imagery analytics
• Custom fertilizer blending
• Crop protection products
• Agronomic consulting services

Headquarters

HQ city

Burley

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Crop Consulting Services: Proactive crop management consulting including boots-in-the-field assessments, fertility recommendations, and ongoing crop management support.
2. Custom Fertilizer Sales: Sale of custom-formulated liquid crop nutrients and fertilizers, blended to meet individual field requirements. Products include macro NPK formulations, micro formulations, foliar nutrition, planter nutrition, fertigation nutrition, bio stimulants, biological inoculants, and plant growth regulators.
3. Crop Protection Products: Sale of pesticides, herbicides, insecticides, and fungicides from various major manufacturers, offered through their independent dealer model.
4. Crop Services: Plant, soil, water, and compost sampling services; drone imagery services including NDVI, RGB, and volumetric imagery analytics.
5. Wholesale Distribution: Wholesale distribution of liquid crop nutrients to retailers and distributors, including private label product development and contract packaging services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Rocky Mountain Agronomics is an independent agricultural services company that manufactures and sells custom-formulated liquid fertilizer blends tailored to the exact nutrient requirements of each grower's field, based on soil and plant sampling analysis. The company also distributes crop protection chemicals (pesticides, herbicides, insecticides, fungicides), provides boots-in-the-field agronomic consulting, sampling services (plant, soil, water, compost) and drone imagery analytics, and operates a wholesale division serving retailers and distributors.

Product overview

Rocky Mountain Agronomics is an independent agricultural services company offering a comprehensive portfolio of crop fertility and management solutions. The core offerings include Custom Fertilizer Formulations (customized liquid fertilizer blends for in-furrow, foliar, fertigation, and top dress applications), Crop Protection (herbicides, insecticides, fungicides), Crop Consulting, and Crop Services (sampling and drone imagery). The company operates a Wholesale division for bulk liquid crop nutrients, private label, and contract packaging. An Education module provides training on application techniques, while the Grower Portal serves as the customer-facing digital platform. The portfolio is unified around the company's core competency in customized crop fertility, with services designed to work together as an integrated crop management approach.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Helena Agri-Enterprises: Privately held, independent-formulation agricultural input distributor offering custom fertilizer blends, crop protection products, and agronomic services across the U.S. Closely parallels RMA's independent dealer model and custom fertility focus.
• Wilbur-Ellis: Family-owned agribusiness providing crop protection, fertilizer, and precision agronomy services across the western U.S. Comparable in operating model — independent, multi-product crop input retailer with boots-in-the-field consulting.
• GROWMARK: Regional agricultural cooperative offering crop nutrients, crop protection, and agronomy services across the U.S. and Canada. Competes directly with RMA in custom fertility and field-level agronomic services.
• Brandt: Specialty agricultural company offering custom fertilizer formulations, crop protection, and agronomic services. Comparable as a regional specialty input provider with custom blending capability.
• Agtegra Cooperative: Regional agricultural cooperative offering crop nutrients, crop protection, and agronomic services across the northern Plains. Comparable business model to RMA's independent retail/wholesale agronomy platform.

Broad incumbents

• Simplot (JR Simplot Company): Large diversified agribusiness with crop input, fertilizer, and agronomy operations across the western U.S. — directly overlaps with RMA's territory and product set but at much greater scale.
• Nutrien Ag Solutions: World's largest crop input retailer, operating hundreds of retail branches across North America with proprietary Loveland Products. Competes with RMA in custom fertilizer, crop protection, and digital agronomy.
• CHS Inc. Large farmer-owned cooperative providing crop nutrients, crop protection, and agronomy services across the northern U.S. Overlaps with RMA's wholesale and retail crop input model, particularly in the Pacific Northwest.
• WinField United (Land O'Lakes): Crop input and agronomy division of Land O'Lakes offering proprietary branded crop protection, custom fertilizers, and the Answer Tech digital agronomy platform — overlapping with RMA's product and digital offering.

Emerging players

• Compass Minerals: Producer of specialty plant nutrition products, including sulfate of potash and proprietary micronutrient blends. Comparable as a plant nutrition supplier whose specialty fertilizer portfolio competes in adjacent product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Rocky-Mountain-Agronomics-100077453771523
• LinkedInlinkedin.com/company/rocky-mountain-agronomics-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocky Mountain Agronomics