ATA Records

ATA Records is an independent UK record label based in Leeds that releases original soul, funk, jazz, and reggae music on vinyl and digital, selling directly to enthusiast collectors through its own website and Bandcamp. The label was co-founded by Neil Innes and Pete Williams and operates as a bootstrapped, privately-held business.

Company typePrivate
Founded2010
HeadquartersLeeds, United Kingdom
Headcount1–10
GTM typeB2C
OfferingServices

What ATA Records does

ATA Records is an independent UK record label founded in 2010 and based in Leeds, operating as a privately-held, bootstrapped business with fewer than 10 employees. The label was co-founded by Neil Innes and Pete Williams (who also perform as The Magnificent Tape Band) and specializes in soul, funk, jazz, reggae, afrobeat, and occasional folk releases recorded using analogue techniques. The catalog spans multiple artist projects — including Work Money Death, The Sorcerers, The Lewis Express, The Flying Hats, Abstract Orchestra, The Mandatory Eight, United Disco Organisation, and the Outer Worlds Jazz Ensemble — alongside the multi-volume Library Archive series paying homage to the golden age of library recording.

The label's core product is original recorded music issued on 7" vinyl singles and full-length LPs, with digital distribution through Bandcamp. Pricing is modest: 7" singles retail at £11.00 and bundles (such as the Sunshine Edit Bundle at £20.00) are offered as pre-order promotions. The label's go-to-market is direct-to-consumer, relying on its own e-commerce storefront, Bandcamp, an Instagram presence, and an email newsletter offering early access and pre-sales. Reach is amplified through earned media support from BBC6 Music presenters Gilles Peterson and Lauren Laverne, which functions as a credibility signal in the niche collector market.

The business model is straightforward: produce and release vinyl records and digital downloads, sell directly to enthusiast collectors, and reinvest proceeds into subsequent productions. The label has no disclosed institutional funding, no enterprise customer relationships, no publicly disclosed revenue, and no parent company. Recent operational activity includes the 2025 release of "A Portal To Here" by Work Money Death, the first release following the death of guitarist Chris Earl Dawkins, alongside the debut album of the Outer Worlds Jazz Ensemble and the fourth volume of The Library Archive series, indicating an active, sustained output cadence despite the small scale.

ATA Records firmographics

Firmographics

Name: ATA Records
Legal name: ATA Records
Website: https://atarecords.co.uk
Company type: Private
Founded year: 2010
Operating status: Operating
Headcount range: 1–10 employees
Short description: ATA Records is an independent UK record label based in Leeds that releases original soul, funk, jazz, and reggae music on vinyl and digital, selling directly to enthusiast collectors through its own website and Bandcamp. The label was co-founded by Neil Innes and Pete Williams and operates as a bootstrapped, privately-held business.
Ownership category
akta.pro rank

ATA Records industry classification

Industry

Product category: Independent Music Label
NAICS: Record Production and Distribution (51225), Sound Recording Studios (51224)
SIC: Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
akta.pro primary industry: Record Labels (Major & Independent) (MPAIAAAA)

Keywords

Independent record label
Vinyl record releases
Soul funk jazz music
Analog music recording
Music artist roster

Where ATA Records is headquartered

Location

Headquarters

HQ city: Leeds
HQ country: United Kingdom
HQ region: Europe

Markets served

ATA Records business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Pay-as-you-go	Individual 7" vinyl single
One time/ perpetual license	Pay-as-you-go	Multi-release bundle

Distribution channels2 records

Marketing channels5 records

ATA Records product offering

Product offering

Core offering

ATA Records is an independent UK record label releasing soul, funk, jazz, and reggae music on vinyl LPs, 7" singles, and digital formats. The label operates an in-house analogue recording studio and manages a roster of approximately 14 artists, selling physical and digital releases directly to consumers through its own website and Bandcamp.

Product overview

ATA Records is an independent UK record label specializing in authentic soul, funk, jazz, reggae, and folk music releases on vinyl and digital formats. The label operates a multi-artist catalog system featuring both full album releases (such as The Kármán Line by Outer Worlds Jazz Ensemble, A Portal To Here by Work Money Death) and single releases (Traffic Light/Bust Up and The Blender/Hot Cakes 7" singles by The Flying Hats), along with the ongoing The Library Archive series. The roster includes diverse artists spanning spiritual jazz (Work Money Death, Tony Burkill), funk/reggae (The Flying Hats), soul-jazz (The Lewis Express), hip-hop big band (Abstract Orchestra), and world music styles (Orchestra Mambo International). Releases are distributed through the label's own website and via Bandcamp for digital sales.

Differentiator

Problem solved

Functional benefit

Products and services

The Kármán Line Vinyl LP album release by ATA Records artist Work Money Death, distributed in the soul/funk/jazz genre and available via the label's website and Bandcamp.
A Portal To Here Vinyl LP album release on ATA Records, available through the label's website and Bandcamp.
The Library Archive Vol. 4 Vinyl LP album release in ATA Records' archival Library Archive series, distributed through the label's website and Bandcamp.
The Blender / Hot Cakes 7" vinyl single release on ATA Records, available through the label's website and Bandcamp.
Traffic Light / Bust Up 7" vinyl single release on ATA Records, available through the label's website and Bandcamp.
The Sunshine Edit Bundle Curated multi-release bundle from ATA Records, offering collectors a packaged set of label releases at bundle pricing through the label's website and Bandcamp.

Companies that use ATA Records

Customer profile

Segments1 record

Ideal customer profiles1 record

ATA Records technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

ATA Records partnerships and signals

Strategic signal

Recent moves6 records

Expansion highlights4 records

ATA Records competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

ATA Records financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ATA Records leadership team

Management profile

Number of profiles

Profiles2 records

ATA Records funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ATA Records M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATA Records

What does ATA Records do?

Is ATA Records a public or private company?

ATA Records is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was ATA Records founded?

ATA Records was founded in 2010. It employs 1 to 10 people.

Where is ATA Records based?

ATA Records is headquartered in Leeds, United Kingdom, in the Europe region.

Does ATA Records have an API?

No public API is recorded for ATA Records.

What industry is ATA Records in?

ATA Records's product category is Independent Music Label. Its primary akta.pro industry code is MPAIAAAA, Record Labels (Major & Independent). Its NAICS code is 51225 and its SIC code is 3652.