Red Stitch Tactical Llc

What Red Stitch Tactical Llc does

Red Stitch Tactical LLC, operating as Red Stitch Targets, is a Veteran Owned Small Business (VOSB) headquartered at 9349 Mike Garcia Drive, Manassas, Virginia, that designs and manufactures rifle- and pistol-rated AR550 steel targets and target systems for military, law enforcement, and competition-shooting customers. The company operates a fully in-house production model: it designs each target, cuts AR550 steel, welds, punches, drills, taps, and paints every unit at its single Manassas facility. The catalog spans the Magstar family, plate racks, dueling trees, popper targets, steel-challenge sets, precision/sniper targets, silhouettes, and accessories, with unit prices from $56 (bases) to $11,500 (complete steel-challenge sets).

Product differentiation rests on several patented and proprietary designs, most notably a magnetic retention system using 82lb rare earth magnets in lieu of springs (licensed under U.S. Patent Nos 6,994,348 and 6,994,349 for dueling-tree designs), a modular Stinger base system that accepts steel post, armored post, 2x4 mount, and Paper Base inserts, and a skeletonized popper design that eliminates calibration-zone complaints. The company sells direct-to-consumer through its e-commerce site redstitchtargets.com, ships domestically via FedEx Ground and freight carriers at cost with no markup, supports local pickup at the Manassas facility, and handles international orders through direct contact with DDU shipment to a local port or airport.

Go-to-market is built on organic Instagram marketing, an email newsletter, match-photography content galleries, and a recurring sponsorship footprint at major U.S. 3-gun competitions (Texas 3 Gun Championship, Blue Ridge Mountain 3 Gun, Rockcastle Pro Am, Task Force Dagger, Vortex Shooters Source). The business is owner-operated by Darin Morrell, has no disclosed institutional investors or parent company, and runs with limited public-facing facility hours (Tue-Fri 08:00-14:00). Value proposition centers on durability (targets reported to withstand 200+ shooters and 5+ months of heavy commercial use), modularity (one base, multiple mount types), and customization flexibility that in-house manufacturing enables without outsourcing premiums.

Name

Red Stitch Tactical Llc

Legal name

Red Stitch Tactical LLC

Website

https://redstitchtargets.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Red Stitch Targets, a Veteran Owned Small Business in Manassas, Virginia, designs and manufactures in-house AR550 steel targets and modular target systems for military, law enforcement, and competitive shooters, selling direct-to-consumer via e-commerce with patented magnetic retention technology.

Ownership category

akta.pro rank

Product category

Shooting Range Steel Targets

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994), Small Arms Ammunition Manufacturing (332992)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480), Fabricated Structural Metal Products (3440)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industry

Ammunition Manufacturing (Small-, Medium- & Large-Caliber) (IMABAHAG)

Keywords

• AR550 steel targets
• Tactical shooting targets
• Competition shooting targets
• Steel target manufacturing
• Modular target systems

Headquarters

HQ city

Manassas Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Steel Target Sales: Direct sales of AR550 steel targets and shooting accessories through e-commerce website. One-time purchase model for physical products with varying price points from $56 to $11,500. Includes gift cards.
2. Shipping Revenue: Shipping costs are passed through to customers based on carrier rates. FedEx Ground for small packages, freight carriers for larger shipments. No markup on shipping fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Red Stitch Targets designs and manufactures rifle- and pistol-rated AR550 steel targets and modular target systems in-house at its Manassas, Virginia facility. The catalog spans Magstar target families, plate racks, dueling trees, poppers, spinners, swingers, Steel Challenge sets, precision targets, and accessories, sold via direct-to-consumer e-commerce with local pickup, domestic FedEx Ground/freight shipping, and international direct ordering.

Differentiator

Problem solved

Functional benefit

Products and services

• Magstar Target Family Texas Star and Double Magstar variants (Magstar, Mini Magstar, Mini Magstar Deluxe, Double Helix Magstar, Double Mini Magstar) priced from $599 to $2,100, designed for competitive shooters needing fast-resetting magnetic star targets.
• Plate Racks
• Dueling Trees Patented dueling tree designs including Six Plate Dueling Tree (from $550), Eight Plate Dueling Tree/Big Jake (from $750), and Four Plate Rifle Tree ($655), using a 3 inch steel angle iron frame that telescopically slots into tube steel base with 20 degree forward lean.
• Popper Targets Popper-style targets including Pepper Popper ($205), US Popper with KO Base ($165), and Reduced AC Target (from $215), with skeletonized plates that eliminate the calibration zone.
• Steel Challenge Sets Complete Steel Challenge Set ($11,500), Range Set ($2,750), and individual 10 inch ($155), 12 inch ($165), and 18x24 inch ($299) targets plus replacement plates (from $65) for setting up a Steel Challenge stage.
• Specialty Targets Specialty steel targets including Precision Sniper Target (from $675), Full Silhouette (from $525), Pistol Hostage Target (from $355), Steel Spinner ($425), and Steel Swinger ($450).
• Stinger Base System Modular Stinger Base priced at $56, configurable for steel post, armored post, 2x4 mount, or paper base insert, with stake-down holes in all legs for stability across target platforms.
• Accessories Target accessories including Steel Bowling Pins (set of 5, $200), Swinger Activator ($125), and Gift Cards (from $250).

Quantifiable outcome

• Targets have held up to 200+ shooters with slugs, birdshot, pistol, and rifle rounds without wear, damage, or pitting
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Challenge Targets: Manufacturer of steel shooting targets, dueling trees, and plate racks for competition and training. Comparable product line and customer base to Red Stitch in the precision rifle and 3-gun target categories.
• Action Target: Leading manufacturer of steel targets, bullet traps, and range equipment for military, law enforcement, and commercial ranges. Direct competitor to Red Stitch in the rifle/pistol-rated AR500/AR550 target segment with broader product portfolio and established government sales channels.
• MGM Targets: Manufacturer of AR500 steel targets and target systems for competition and tactical shooting. Closely comparable in product category, target materials, and customer base (3-gun/IPSC competitors and LE), making them a head-to-head competitor in premium steel targets.
• Gong Targets: Specialty steel target manufacturer producing AR500 rifle-rated gongs and custom precision rifle targets. Direct competitor in the long-range and precision shooting steel target niche with custom fabrication services.
• Shoot Steel: DTC-focused manufacturer of AR500 steel shooting targets and target stands for competition and training use. Competes directly with Red Stitch on price points, customer segments, and e-commerce channel in the USPSA/3-gun market.

Emerging players

• Tannerite: Manufacturer of binary exploding rifle targets used for recreational and training shooting. Adjacent product offering in the shooting target space, though their reactive targets serve a different use case than Red Stitch's steel plates.

Broad incumbents

• Caldwell (Batavia/Allen Company): Broader shooting accessories brand offering rests, bags, and target systems including reactive and steel targets. Competes at the lower price/promotional end of target systems versus Red Stitch's premium AR550 specialty positioning.
• Champion Traps and Targets: Established manufacturer of target traps, throwers, paper targets, and reactive targets with mass-market retail distribution. Adjacent in shooting target category but focused on shotgun/clay and paper rather than rifle-rated steel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/redstitchtargets
• Facebookfacebook.com/Redstitchtargets
• LinkedInlinkedin.com/company/red-stitch-targets

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Stitch Tactical Llc