Villa Marina Capri Hotel & Spa

What Villa Marina Capri Hotel & Spa does

Villa Marina Capri Hotel & Spa is a privately held 5-star boutique hotel operating under Italian legal entity CHICCAMI SRL, with its property located at Via Prov. Marina Grande 191, Capri, and a legal office in Naples. The hotel was conceived and built by architect Massimo Esposito, who designed each of its rooms and suites around a historical figure relevant to the island's cultural identity. The property features direct sea views over the Gulf of Naples, a 3,000 sqm Mediterranean garden, a Giò Ponti-artwork-decorated swimming pool, and the STAI Spa offering sauna, steam bath, hydrotherapy, and beauty treatments. Accommodation spans multiple categories (Prestige Rooms, Junior Suites, Sea View Suites, Pool Suites, and Castello Suite), complemented by five dining outlets including Ziqù Restaurant, Il Roseto private dining, Ziqù Bar, Pool Bar, and breakfast service.

The company generates revenue across six streams: nightly room and suite accommodations, on-site dining, STAI Spa services (including €75 wet-area access for external guests), bundled experience packages (Villa Marina Enjoy and Villa Marina Stai Relax), individual add-on experiences (custom sandal-making, cooking classes, helicopter and hiking tours), and weddings and private events with a dedicated planner. Go-to-market is hybrid: direct-to-consumer via the hotel's Synxis-powered website and phone/email reservations, complemented by concierge-led high-touch sales, luxury travel network affiliations (Virtuoso, Small Luxury Hotels of the World), and a restaurant reservation partnership with LaFourchette.

The customer base targets affluent leisure travelers, destination wedding couples, and experience-seeking travelers seeking authentic Mediterranean luxury and cultural immersion. The business relies on earned media (Forbes, Condé Nast Traveler, GQ, Vogue) and travel industry affiliations rather than paid digital acquisition. Pricing is not publicly disclosed for accommodations; the only disclosed unit price is €75 per person for external spa access. No funding rounds, institutional ownership, M&A activity, or parent company relationships are evidenced in the source material.

Name

Villa Marina Capri Hotel & Spa

Legal name

CHICCAMI SRL

Website

https://villamarinacapri.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Villa Marina Capri Hotel & Spa is a privately held 5-star boutique hotel in Capri, Italy, offering themed luxury rooms and suites, STAI Spa, five dining outlets, and curated local experiences for affluent leisure travelers, destination wedding couples, and experience-seeking guests.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Luxury Villas & Residences Resorts (THAGACAM), Destination Spa Resorts (THAGAMAA), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury boutique hotel
• Hospitality services
• Wellness spa
• Mediterranean dining
• Curated travel experiences

Headquarters

HQ city

Capri

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Accommodation: Room and suite rentals across multiple categories including Prestige Rooms, Junior Suites, Sea View Suites, Pool Suites, and Castello Suite. Revenue generated through nightly stays with various room categories priced differently based on size and amenities.
2. Dining Services: On-site restaurants and bars including Ziqù Restaurant (Mediterranean cuisine), Il Roseto (private romantic dining), Ziqù Bar (lounge cocktails), Pool Bar, and breakfast service. Revenue from food and beverage consumption.
3. STAI Spa Wellness Services: Spa services including sauna, steam bath, multi-sensory shower, infinity pool with hydro massage jets, beauty treatments, and wellness paths. External guests can access wet area for €75 per person.
4. Experience Packages: Curated experience packages including 'Villa Marina Enjoy' (harbor pickup, chairlift excursion, lunch) and 'Villa Marina Stai Relax' (champagne, massage, private wellness path). Sold as bundled packages.
5. Experiences and Activities: Individual experiences including The Jewelled Sandal (custom Caprese sandals), Hand-Making Ravioli Capresi (cooking class), helicopter tours, hiking tours, and private dinner experiences. Sold as individual add-on experiences.
6. Weddings and Events: Wedding ceremony and event hosting including gala dinners, with dedicated wedding planner services. Revenue from venue rental and event catering services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Villa Marina Capri Hotel & Spa is a 5-star boutique hotel on Capri Island offering luxury rooms and suites themed after historical Capri figures, on-site Mediterranean dining (Ziqù Restaurant, Il Roseto, Ziqù Bar, Pool Bar, breakfast), a STAI Spa with sauna, steam bath, hydro massage pool and beauty treatments, a Giò Ponti-decorated pool within a 3,000 sqm Mediterranean garden, and curated guest experiences such as sandal-making, cooking classes, helicopter tours, hiking, private dinners, and dedicated wedding and event planning.

Product overview

Villa Marina Capri is a 5-star boutique hotel offering luxury accommodations and hospitality services. The property features seven distinct accommodation types across Rooms & Suites, each decorated to reflect historical figures of Capri. Dining experiences include Ziqù Restaurant (Mediterranean cuisine), Il Roseto (romantic private dining), Ziqù Bar, Pool Bar, and breakfast service. The STAI Spa provides wellness facilities with sauna, steam bath, and beauty treatments. The hotel also offers curated experiences including The Jewelled Sandal, Hand-Making Ravioli Capresi cooking class, helicopter tours, hiking excursions, and private dinner experiences. Additional services include weddings & events planning, concierge, personal shopper, and boat tours. Seasonal packages like Villa Marina Enjoy and Villa Marina Stai Relax combine multiple services into bundled offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Rooms & Suites Luxury accommodation across multiple room and suite types (Prestige Room, Prestige Room Sea View, Romantic Room Sea View, Deluxe Sea View, Junior Suite Sea View, Suite Sea View, Pool Suite, Castello Suite), each individually themed after a historical figure of Capri.
• STAI Spa Wellness facility featuring sauna, steam bath, multi-sensory shower, infinity pool with hydro massage jets, gym area, and beauty treatments; wet area is accessible to external guests at €75 per person (minimum 2, maximum 4 persons).
• Ziqù Restaurant Mediterranean fine-dining restaurant offering local flavors and creative cuisine by Executive Chef Manuele Cattaruzza, with an extensive wine selection.
• Il Roseto Private Dining Private romantic dining experience in a rose garden setting with dedicated waiter service and the chef's signature dishes.
• Ziqù Bar Lounge bar serving cocktails, long drinks, tapas, and aperitifs with views over Capri.
• Pool Bar Poolside bar serving drinks and light Mediterranean snacks to hotel guests.
• Breakfast Service Morning dining featuring seasonal fruit, cheeses, breads, mini cakes, and comb honey in a Mediterranean setting.
• Pool & Sundeck

Quantifiable outcome

• External spa access generates €75 per person revenue with minimum 2, maximum 4 persons per session

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• VirtuosocoreChannel Partner/ Reseller/ DistributorLuxury travel network affiliation providing access to high-net-worth travelers through Virtuoso's curated network of travel advisors. Villa Marina displays Virtuoso branding on its website footer.
• Small Luxury Hotels of the World (SLH)coreChannel Partner/ Reseller/ DistributorMembership in the Small Luxury Hotels of the World brand, providing distribution, marketing support, and credibility within the boutique luxury hotel segment. Displayed on website footer.
• LaFourchetteminorChannel Partner/ Reseller/ DistributorRestaurant reservation platform integration allowing guests to book tables at Ziqù Restaurant through LaFourchette's network. Promoted on restaurant page with direct booking link.
• TripAdvisorminorGTM or Marketing PartnerDisplay of TripAdvisor Certificate of Excellence and review widget on website, indicating active reputation management on the platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Capri Palace Jumeirah: 5-star luxury hotel in Anacapri operated under the Jumeirah brand; competes with Villa Marina for luxury leisure and wellness travelers, with a notable spa offering.
• Hotel Caesar Augustus: 5-star luxury boutique hotel on Capri with comparable positioning, sea-view rooms, and Mediterranean luxury experience targeting the same affluent leisure segment.
• Le Sirenuse: Iconic 5-star luxury hotel in Positano on the Amalfi Coast with comparable Mediterranean luxury positioning, F&B reputation, and affluent leisure clientele.
• JK Place Capri: Boutique luxury hotel in Capri known for design-forward Mediterranean hospitality, competing for design-conscious affluent travelers.
• Bellevue Syrene: 5-star luxury hotel in Sorrento on the Bay of Naples; comparable Mediterranean luxury positioning, heritage property, and target clientele traveling to the Capri/Sorrento/Amalfi region.
• Casa Angelina: 5-star boutique luxury hotel in Praiano on the Amalfi Coast with similar Mediterranean cliff-side sea-view positioning and high-end leisure targeting.
• Borgo Santandrea: 5-star luxury boutique hotel on the Amalfi Coast with comparable Mediterranean villa-style architecture, sea views, and destination-wedding capability.
• Punta Tragara: 5-star luxury hotel in Capri with suites overlooking the Faraglioni rocks, competing directly for high-end leisure and romantic getaway travelers on the island.
• La Palma Capri (Oetker Collection): Recently relaunched 5-star hotel in Capri under the Oetker Collection, directly competing for the same affluent leisure and destination-wedding segments on the island.

Broad incumbents

• Hotel Cipriani, a Belmond Hotel: Iconic 5-star luxury hotel on Giudecca Island in Venice under the Belmond brand; comparable Italian island luxury positioning with established heritage and broader corporate distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/villa-marina-capri-hotel-e-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villa Marina Capri Hotel & Spa