Project24

Name

Project24

Legal name

Project 24

Website

https://project24israel.org

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Nonprofit Community Services

NAICS

Civic and Social Organizations (813410), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking Foundations (813211)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Community Development & Social Impact Programs (EDAIAGAA)

akta.pro secondary industries

International Grantmaking & Development Foundations (BPAGAKAH), Public Charities & Grantmaking Intermediaries (BPAGAKAE), Jewish Heritage & Israel Pilgrimage Travel Agencies (THAKAHAC)

Keywords

• Nonprofit community services
• Cultural exchange programs
• Delegation programs
• Community connection services
• People-to-people initiatives

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tax-Deductible Donations: The organization generates revenue through charitable donations from individuals and communities. Donations are processed as tax-deductible contributions through an established U.S. charity partner (pending own 501(c)(3) status). Donors can give one-time or annually with customizable amounts. Large donations accepted via bank transfer through The Charity Center.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Project24 is a 501(c)(3) nonprofit organization that runs three core programs—ANASHIM (curated people-to-people delegations), RIPPLES (win-win initiatives that pair American Jewish communities with Israeli communities affected by October 7th), and P2P By P24 (its people-to-people movement brand). The organization connects Israeli communities impacted by the October 7th events with American Jewish communities (kehillot) through curated partnerships, delegations, and ongoing community-to-community engagements. Funding flows through tax-deductible donations processed via a U.S. charity partner.

Product overview

Project 24 is a nonprofit organization that operates as a community connection platform offering three interconnected programs: ANASHIM (the flagship people-to-people delegation program matching Israeli communities impacted by October 7th with American Jewish communities), RIPPLES (win-win initiatives connecting both communities through everyday actions), and P2P (People to People exchanges). These programs work together to build genuine collaboration where everyone thrives through cross-cultural exchanges, leadership development, and social impact ventures.

Differentiator

Problem solved

Functional benefit

Brands

• ANASHIM: Project 24's flagship people-to-people program that creates transformative connections between Israeli communities impacted by October 7th and American Jewish kehillot through carefully curated delegations.
• RIPPLES

Products and services

• ANASHIM ANASHIM is Project24's curated people-to-people delegation program that sends American Jewish community delegations to Israeli communities impacted by October 7th. It is designed to foster lasting relationships between American kehillot and Israeli communities through facilitated visits and ongoing engagement.
• RIPPLES RIPPLES is Project24's win-win initiative program that pairs American Jewish communities (kehillot) with Israeli communities affected by October 7th in mutually beneficial partnership arrangements. The program is structured to create sustained, ongoing engagement rather than one-off aid interactions.
• P2P By P24 P2P By P24 (People to People by Project 24) is the organization's branded people-to-people movement umbrella that consolidates and promotes its community connection initiatives under a single identity, supporting broader awareness and engagement with Project24's mission.

Quantifiable outcome

• 400+ Israelis provided respite through programs to NYC

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Birthright Israel Foundation: The flagship American Jewish people-to-people Israel experience, running subsidized delegations of young diaspora Jews to Israel. Highly comparable to Project 24's ANASHIM model in mission, donor base, and beneficiary segment, but at vastly greater scale.
• Friends of the IDF (FIDF): US-based nonprofit supporting Israeli soldiers and security personnel, including cultural exchange programs. Directly comparable to Project 24's reported Gaza Area Security Squads program mentioned in Times of Israel coverage.

Broad incumbents

• The Jewish Agency for Israel: Quasi-governmental organization connecting diaspora Jewish communities to Israel through programs, aliyah, and community partnerships. Directly analogous mission to Project 24's community-matching approach, but with institutional scale.
• Hadassah, The Women's Zionist Organization of America: Major American Jewish organization funding Israeli institutions and people-to-people engagement. Comparable US-based donor base supporting Israel-facing programs with similar community-development framing.
• American Jewish Joint Distribution Committee (JDC): Century-old American Jewish humanitarian organization funding Israeli community welfare, rescue, and people-to-people programming. Comparable donor base and beneficiary segment; far larger and broader in scope than Project 24.
• World ORT: Global Jewish organization running education, leadership development, and community programs with significant Israel operations. Comparable donor base and overlap on the 'leadership development' and 'community capacity building' components Project 24 markets.
• American Friends of Magen David Adom: US fundraising arm of Israel's national emergency medical service, running people-to-people volunteer programs for American Jewish supporters visiting Israel. Directly comparable community-connection and donor-engagement model.
• Jewish National Fund (JNF) USA: Major American Jewish nonprofit funding Israeli community development, infrastructure, and diaspora engagement. Same donor pool and mission framing around building bonds between American Jewry and Israeli communities.

Emerging players

• IsraAID: Israeli humanitarian aid organization running community-rebuilding, psychosocial support, and people-to-people programs for affected populations. Comparable mission intensity and cross-border programming, with a more global humanitarian lens.

Regional players

• RAMAZ – Israel Solidarity & Community Engagement: US Jewish day school running community solidarity and Israel engagement programs post-October 7, including student delegations. Highly comparable community-connection programming and beneficiary segment but at a single-institution scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Project24israel
• Facebookfacebook.com/ProjectTwentyFourIL
• LinkedInlinkedin.com/company/project24israel
• Instagraminstagram.com/project24.israel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project24