Victorian Gambling and Casino Control Commission

Name

Victorian Gambling and Casino Control Commission

Legal name

Victorian Gambling and Casino Control Commission

Website

https://vgccc.vic.gov.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Gambling Regulation

NAICS

Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors (92615)

akta.pro primary industry

Gambling, Alcohol & Controlled Substances Regulators (BPAIAOAN)

akta.pro secondary industries

Gaming Regulatory Consulting & Advisory (MPAEAOAA), Responsible Gambling (RG) Compliance & Player Protection (MPAEAOAE), Compliance Training, Policies & Governance (SOPs, controls, board reporting) (MPAEAOAJ)

Keywords

• Gambling regulation
• Casino oversight
• Licensing services
• Compliance monitoring
• Responsible gambling

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Others

Distribution channels5 records

Marketing channels10 records

Core offering

The VGCCC is a Victorian state government statutory authority that regulates all forms of legal gambling in Victoria, including casinos, electronic gaming machines (poker machines), wagering, lotteries, keno, bingo, bookmakers, and sports controlling bodies. Its core activities are issuing and managing gambling licenses and permits, conducting compliance monitoring and probity assessments, investigating complaints and illegal gambling, enforcing the Gambling Regulation Act 2003, and delivering the YourPlay responsible gambling pre-commitment and self-exclusion program. The Commission also oversees community and charitable gaming activities conducted by not-for-profit organisations.

Product overview

The VGCCC operates as Victoria's independent gambling regulator, offering a suite of digital platforms and services rather than a commercial product portfolio. The primary offerings include the VGCCC Portal for licence and permit management, the YourPlay pre-commitment system integrated with electronic gaming machine monitoring, and Community and Charitable Gaming Services for managing bingo, raffles, and fundraising permits. These services are accessed through the VGCCC's official website (vgccc.vic.gov.au) and operate under the Gambling Regulation Act 2003 framework.

Differentiator

Problem solved

Functional benefit

Products and services

• VGCCC Online Portal The VGCCC online portal is the primary digital channel through which Victorian gambling operators, venue operators, and individuals apply for, renew, and manage gambling licences and permits. It serves licensed casino operators (such as Crown Melbourne), EGM venue operators, wagering and betting operators, lottery and keno operators, and bookmakers, providing self-service access to application, renewal, probity, and compliance functions.
• YourPlay YourPlay is a state-wide responsible gambling system operated by the VGCCC that enables patrons of Victorian gambling venues to set pre-commitment limits on their electronic gaming machine play and to register for voluntary self-exclusion from venues. It is a harm-minimization service designed for individual gamblers and patrons in Victoria and is mandatory for licensed venues to support.
• Community and Charitable Gaming Services Community and Charitable Gaming Services is the VGCCC service stream that issues permits and provides guidance to Victorian not-for-profit organisations and charities wishing to conduct bingo, raffles, and other community gaming activities for fundraising. The service processes permit applications, sets conditions, and ensures that community gaming in Victoria is conducted lawfully and for legitimate charitable purposes.

Quantifiable outcome

• Warrnambool Horse Hotel fined A$150,000 for 12 occasions of no licensed gambling staff, CCTV violations, and responsible gambling code breaches
• +2 more outcomes

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and major.

• Tabcorp Wagering (VIC) Pty LtdcoreOthers · 1 August 2024Tabcorp Wagering (VIC) Pty Ltd was awarded a 20-year wagering and betting licence in December 2023, effective August 2024. They operate wagering and betting services as a state-awarded licence holder regulated by VGCCC.
• Intralot Gaming Services (IGS)coreTechnology or Integration · 15 April 2022Intralot Gaming Services Pty Ltd holds the Monitoring Licence for the electronic monitoring system in Victorian venues. They operate the IGS system that monitors all electronic gaming machines (EGMs) in Victoria, providing real-time data and connectivity including the YourPlay self-exclusion platform. The company also provides a help desk service (1300 764 495) for venues.
• Keno (VIC) Pty Ltd and KenoGo Australia Pty LtdcoreOthers · 15 April 2022Keno licences were issued to Keno (VIC) Pty Ltd and KenoGo Australia Pty Ltd on 15 April 2022 for a 20-year period under the Gambling Regulation Act 2003. These operators provide Keno games as state-awarded licence holders regulated by VGCCC.
• Tattersall's Sweeps Pty Ltd (The Lottery Corporation)coreOthers · 1 January 2018The Public Lotteries Licence was awarded to Tattersall's Sweeps Pty Ltd (now operating as The Lottery Corporation) in 2018, authorising them to offer various lotteries including Tattslotto and Oz Lotto. They are a state-awarded licence holder regulated by VGCCC.
• Crown Melbourne LimitedcoreOthersCrown Melbourne Limited is the casino operator for the Melbourne Casino, the only casino in Victoria. They operate under the Casino Control Act 1991 with VGCCC providing 24/7 onsite inspectors and comprehensive regulatory oversight including associate approvals, CSE licensing, and responsible gambling requirements.
• Australian Transaction Reports and Analysis Centre (AUSTRAC)coreStrategic or Co-development PartnerVGCCC works closely with AUSTRAC to identify potential money laundering activities and criminal influence in the Victorian gambling industry. Information exchange and coordinated enforcement actions are conducted to keep gambling operations free from criminal infiltration.
• Victoria PolicecoreStrategic or Co-development PartnerVGCCC cooperates with Victoria Police for law enforcement related to gambling offences and criminal influence in the gambling industry. Joint enforcement and information sharing operations are conducted.
• Australian Federal Police (AFP)majorStrategic or Co-development PartnerVGCCC liaises and cooperates with the AFP for federal-level law enforcement matters related to gambling regulation and criminal activity.
• Australian Communications and Media Authority (ACMA)Strategic or Co-development PartnerVGCCC works with ACMA on gambling advertising regulations, online gambling compliance, and enforcement against illegal gambling services. ACMA handles complaints about online casinos and interactive gambling.
• Australian Football League (AFL)majorStrategic or Co-development PartnerAFL is an approved Sports Controlling Body (SCB) since 18/03/2008, overseeing betting activities for Australian football events. They enter into Product Fee and Integrity Agreements (PFIAs) with wagering service providers to protect sport integrity.
• Cricket AustraliamajorStrategic or Co-development PartnerCricket Australia is an approved Sports Controlling Body (SCB) since 22/04/2008, controlling, organising and administering cricket betting events. They participate in PFIA agreements with wagering service providers for integrity monitoring.
• National Rugby League (NRL)majorStrategic or Co-development PartnerNRL is an approved Sports Controlling Body (SCB) since 06/05/2008, overseeing rugby league betting activities. They collaborate with WSPs on suspicious betting detection and trend monitoring through PFIA agreements.
• Other Sports Controlling BodiesmajorStrategic or Co-development PartnerAdditional approved SCBs include: Basketball Australia, Bowls Australia, Motorsport Australia, Football Australia, Hockey Australia, Motorcycling Australia, Netball Australia, PGA of Australia, Rugby Australia, Tennis Australia, Baseball Australia. All operate under PFIAs for wagering integrity.
• Other State and Territory Gambling RegulatorsmajorStrategic or Co-development PartnerVGCCC refers complaints about gambling businesses operating outside Victoria to other state and territory regulators. Maintains a network of Australian gambling regulators including NSW Liquor and Gaming, Queensland, SA, WA, TAS, NT, and ACT for cross-jurisdictional matters.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• New Jersey Division of Gaming Enforcement: New Jersey's casino and gambling regulator overseeing Atlantic City casinos and digital gambling. Comparable as a sub-national regulator combining physical casino oversight with online gambling compliance.
• Malta Gaming Authority: Malta's national gambling regulator, globally recognised for licensing and supervising online and land-based gaming operators. International peer with comparable emphasis on operator suitability assessments and anti-money laundering coordination.
• UK Gambling Commission: National gambling regulator for Great Britain covering licensing, compliance, and harm prevention across online and offline gambling. International peer with comparable regulatory architecture, particularly around online gambling enforcement and consumer protection.
• Nevada Gaming Control Board: U.S. state-level casino and gambling regulator with broad oversight of one of the world's largest gambling markets. Direct international peer given its comparable mix of casino regulation, licensing of operators and employees, and compliance enforcement.
• Liquor & Gaming NSW (NSW Department of Creative Industries, Tourism, Hospitality and Sport): New South Wales' state-level gambling and liquor regulator. Direct peer as another Australian state gambling regulator covering hotels, clubs, casinos, wagering, and harm minimisation; explicitly mentioned in VGCCC's data as a cross-jurisdictional referral partner.
• Northern Territory Licensing NT (or equivalent NT gambling regulator): Northern Territory's gambling and licensing regulator. Smaller-jurisdiction Australian peer referenced in VGCCC's cross-jurisdictional partner network; regulates bookmakers and wagering particularly.
• Consumer and Business Services (South Australia) - Gambling section: South Australia's gambling regulator covering gaming machines, lotteries, sports betting, and charitable gaming. Direct peer to VGCCC with similar state-level regulatory scope and harm minimisation function.
• Department of Local Government, Sport and Cultural Industries (Western Australia) - Gaming and Racing: Western Australia's gaming and racing regulator covering casino (Crown Perth), gaming machines, wagering, and lotteries. Direct Australian state peer with comparable functions around Crown casino oversight and electronic gaming monitoring.
• Queensland Office of Liquor and Gaming Regulation: Queensland's state gambling regulator covering casinos, gaming machines, wagering, lotteries, and harm minimisation. Identified as a VGCCC cross-jurisdictional partner and offers the closest comparable regulatory mandate across poker machines, casinos, and wagering.

Others

• Australian Communications and Media Authority (ACMA): Federal regulator handling illegal online gambling services and gambling advertising. Not a direct state-level peer but a complementary federal counterpart with whom VGCCC explicitly partners on online gambling enforcement and advertising complaints.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xtwitter.com/VicGCCC
• YouTubeyoutube.com/c/vgccc
• Facebookfacebook.com/vicgccc
• LinkedInlinkedin.com/company/victorian-gambling-and-casino-control-commission
• Instagraminstagram.com/vicgccc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victorian Gambling and Casino Control Commission