Freak

What Freak does

Freak is a London-based, full-service creative agency organised around four integrated service pillars: Brand Marketing, ECommerce & Amazon, Production Studio, and Social Media. The agency's core offering is the combination of strategy, creative concepting, in-house production (CGI/VFX, motion graphics, live photography and video, VR/AR), social and creator marketing, and Amazon marketplace optimisation delivered by a single team. Its Production Studio functions as the in-house engine powering all creative output, enabling cross-channel campaigns that span out-of-home, social, digital, and e-commerce surfaces.

Freak targets enterprise consumer brands across diverse verticals including food (Yutaka, Hovis, Pho, New York Bakery), spirits (William Grant & Sons, Hendricks), tobacco (Philip Morris, Marlboro), healthcare (Dr. Scholls, Norgine, RNIB, Macmillan), gaming (Sega), beauty (Feel Unique), and live entertainment (Live Nation). Documented client outcomes include 20 million views at 25% under media budget for Yutaka, doubled Instagram following and 100%+ organic traffic increase for Hovis, and doubled monthly Amazon sales (to 8,000 units) with a 30% revenue lift for Feliway. The company reports a sales-led, direct-to-brand GTM with multi-year contracts and bespoke project-based pricing; no standard pricing tiers are disclosed.

Freak is privately held by co-founders Stuart and Romin Casserley, has no external institutional investors or funding rounds on record, and operates with 11-50 employees from its London headquarters. The agency has held a strategic partnership with Live Nation since 2015 and recently completed a full corporate rebrand signalling intent to expand its commercial profile.

Name

Freak

Legal name

Freak Ltd.

Website

https://wearefreak.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Freak is a London-based full-service creative agency offering brand marketing, Amazon/e-commerce, in-house production, and social media services to enterprise consumer brands across food, spirits, healthcare, gaming, and live entertainment.

Ownership category

akta.pro rank

Product category

Creative & Marketing Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYMPAAAEAG

Environmental & Experiential Brand Design (Retail/Exhibit/Signage)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Branding & Design (Brand Strategy, Graphic/Packaging)

SECONDARYMPAAAHAG

Influencer PR & Seeding (Gifting/Press Kits)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Influencer & Creator Marketing Agencies

SECONDARYMPAAAKAH

Experiential OOH & Ambient Media (Guerilla, Pop-Ups)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Out-of-Home (OOH) Advertising Services

SECONDARYMPAAAEAH

Motion Brand Design (Title Design, Brand Animation)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Branding & Design (Brand Strategy, Graphic/Packaging)

Keywords

• Creative agency services
• Brand marketing campaigns
• Amazon seo optimisation
• Social media management
• Content production studio

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Agency Services Revenue: Freak generates revenue through project-based agency engagements including brand marketing campaigns, social media services, e-commerce/Amazon services, and production studio work. Services are billed on a project/contract basis tailored to each client's unique needs and objectives.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Freak is a London-based multidisciplinary creative agency that helps consumer brands with bold brand marketing campaigns, connected social and creator marketing, and Amazon/e-commerce performance, all powered by an in-house Production Studio. Its core deliverables span integrated campaign strategy, in-house creative content production (CGI/VFX, motion graphics, photography, video, VR/AR), Amazon marketplace optimisation, and end-to-end social media management for enterprise clients.

Product overview

Freak is a multidisciplinary marketing and creative agency offering four integrated service pillars: Brand Marketing (campaign platforms spanning out-of-home to social), ECommerce & Amazon (digital shelf optimization and marketplace strategy), Production Studio (in-house creative capabilities including CGI, VFX, motion graphics, and web development), and Social Media (content creation, influencer marketing, and campaign management). These services are delivered through an in-house Production Studio that powers all creative output, enabling cross-channel campaigns where brand strategy, creative production, social execution, and e-commerce performance work together as a unified offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Marketing Campaign platform creation rooted in data and insight, spanning out-of-home advertising to Instagram stories, from strategy to final asset, providing brands with a voice across every touchpoint for awareness, conversion, or continuation.
• ECommerce & Amazon Digital shelf optimisation turning browse into belief and clicks into loyal customers through Amazon strategy, account management, content creation, paid media, catalogue management, website development, CRM, and search engine optimisation.
• Production Studio In-house creative studio providing CGI & VFX, copywriting, global transcreation, graphic design & artworking, live production (photography and video), motion graphics & animation, progressive web apps, VR/AR & Mixed Reality, and website development.
• Social Media Social brand creation encompassing content audits, content creation, content planning, influencer marketing, paid & organic campaigns, performance reporting, social identity, social listening, and social media strategy.

Quantifiable outcome

• Campaign achieved 20m views at 25% under media budget
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Live NationcoreStrategic or Co-development Partner · 1 January 2015Freak has partnered with Live Nation brands since 2015, providing live event media coverage and promotional content for major UK music events. The partnership includes work on South Facing Festival at Crystal Palace Bowl, capturing live performances and delivering real-time content across digital channels for artists and Live Nation's national campaigns.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wearefreak
• Instagraminstagram.com/freaklondon
• Facebookfacebook.com/wearefreakuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freak