Red Lentil Llc

What Red Lentil Llc does

Red Lentil LLC operates The Red Lentil, a single-location, full-service vegetarian and vegan restaurant founded in 2009 by Chef Pankaj Pradhan at 600 Mount Auburn Street in Watertown, Massachusetts. The restaurant serves lunch, dinner, and weekend brunch, with a menu built around creative, globally-inspired plant-based cuisine using New England seasonal produce and offering gluten-free, raw, and macrobiotic selections alongside an extensive beverage program (coffee, smoothies, organic wine, local beer, mocktails). Underlying operations rest on standard restaurant SaaS integrations rather than proprietary technology: Toasttab powers online ordering, pickup, delivery (within a 2-mile radius), gift cards, and a rewards program, while SpotHopper powers the website and digital marketing. Menu items are priced from $8.50 to $21.99 per dish.

The business operates a multi-revenue go-to-market model with both one-time and recurring components. Dine-in service and à la carte menu items form the core, priced per transaction. Catering adds a project-based revenue layer spanning corporate gatherings, weddings (demonstrated at 130+ guests), birthdays, and graduations, with platter pricing from $55 to $170 and customized menus. Most recently, in 2025, the company launched "The Weekly Table" — a subscription meal prep service offering 3- or 5-meal weekly packages for pickup or local delivery, capped at 50 customers per week. Distribution is purely direct-to-consumer across three channels: physical dine-in, online ordering (Toasttab), and off-premise catering/event services, all targeting health-conscious diners, event hosts seeking vegetarian/vegan catering, and meal-prep convenience seekers in the Greater Boston area. The company is privately held, founder-owned, with no disclosed external funding or institutional ownership.

Name

Red Lentil Llc

Legal name

The Red Lentil Vegetarian and Vegan Restaurant

Website

https://theredlentil.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Lentil LLC operates a single-location vegetarian and vegan restaurant in Watertown, Massachusetts (founded 2009), serving creative globally-inspired plant-based cuisine via dine-in, online ordering, off-premise catering, and a weekly meal prep subscription for Greater Boston consumers.

Ownership category

akta.pro rank

Product category

Plant-Based Restaurant Services

NAICS

Restaurants and Other Eating Places (72251), Caterers (722320), Special Food Services (7223)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Plant-Based & Vegan Fast Casual (THAFABAK)

akta.pro secondary industries

Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH), Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

Keywords

• Vegetarian restaurant dining
• Vegan cuisine restaurant
• Plant-based event catering
• Weekly meal prep
• New England farm-to-table

Headquarters

HQ city

Watertown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Restaurant Service: Revenue from on-site dining at the Watertown, MA location with lunch, dinner, and brunch service. Full menu available with daily specials rotating for lunch, dinner, and brunch.
2. Meal Prep Packages (The Weekly Table): Weekly pre-packaged vegetarian & vegan meal plans available in 3-meal or 5-meal packages. Fresh, fully prepared meals made available for pickup or delivery. Limited to first 50 customers weekly.
3. Catering Services: Full-service catering for corporate gatherings, weddings, birthdays, graduations, and other events. Custom menus celebrating seasons with vegan dishes that are nutritious, vibrant, and full of flavor. Pricing subject to adjustment based on specific requests.
4. Online Ordering: Direct online ordering through Toasttab platform for pickup, with delivery available within 2 miles of the restaurant location.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Red Lentil is a single-location vegetarian and vegan restaurant in Watertown, Massachusetts offering creative, globally inspired plant-based cuisine for dine-in service, supplemented by full-service off-site catering for events (corporate, weddings, birthdays, graduations) and a weekly meal prep subscription called The Weekly Table offering 3-meal or 5-meal vegetarian/vegan packages for pickup or short-range delivery. The menu supports gluten-free, raw, and macrobiotic selections, with most dishes convertible to vegan.

Product overview

Red Lentil is a vegetarian and vegan restaurant offering a unified dining experience centered on creative, globally inspired plant-based cuisine. The core offering is in-house restaurant dining, supplemented by catering services for events, and The Weekly Table meal prep subscription. Additional modules include online ordering via Toast Tab and a reservation system, all supported by a SpotHopper-powered website. The restaurant specializes in gluten-free, raw, and macrobiotic options, with an extensive beverages program.

Differentiator

Problem solved

Functional benefit

Brands

• The Weekly Table: A brand new vegetarian & vegan pre-packaged meal plan service offering weekly fresh, fully prepared meals for pickup or delivery.

Products and services

• In-House Restaurant Dining Creative, globally inspired vegetarian and vegan cuisine served in-house at the Watertown, MA location. Includes lunch, dinner, and weekend brunch service with daily rotating specials, and offers gluten-free, raw, and macrobiotic options across the menu.
• Event Catering Services Full-service off-site catering for corporate events, weddings, birthdays, graduations, and family gatherings. Offers custom menus including Red Lentil Menu and Indian Food Menu options, on-site buffet, bar service, and personalized pricing for events of 8 or more guests.
• The Weekly Table (Meal Prep Packages) Subscription-based weekly vegetarian and vegan meal prep service offering 3-meal or 5-meal packages of fresh, fully prepared meals. Menus released weekly on Tuesdays with Monday pickup (4:00-7:00pm) or delivery within 2 miles of the restaurant. Limited to the first 50 customers per week.
• Beverages & Drinks Program Extensive in-house drinks menu including coffee ($3.50-$4.99), tea, smoothies ($9.99), fresh juice, organic wine, seasonal local beer, mocktails ($10.00), and non-alcoholic options; available with dine-in service and as part of catering bar packages.

Quantifiable outcome

• Wedding catering service for 130+ guests successfully executed with high guest satisfaction

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Native Foods Café: Fully plant-based restaurant chain serving globally inspired vegan comfort food. Direct peer: comparable all-vegan restaurant concept with globally influenced menu (burgers, bowls, international entrées) serving a similar health-conscious and plant-curious customer.
• By Chloe: Plant-based fast-casual restaurant concept serving globally inspired vegan fare. Direct peer: comparable vegetarian/vegan restaurant model with internationally influenced menu (e.g., vegan burgers, pasta, bowls) targeting the same health-conscious and plant-curious diner.
• Veggie Galaxy: Vegetarian/vegan diner-style restaurant in Cambridge, MA serving brunch, lunch, and dinner. Direct peer: comparable plant-based full-service concept targeting the same Greater Boston health-conscious diner with globally inspired comfort food.
• Clover Food Lab: Plant-forward fast-casual chain with multiple Greater Boston locations emphasizing vegetarian and vegan options. Direct peer: comparable plant-based restaurant concept in the same Boston metro with broad menu of bowls, sandwiches, and entrées.
• True Bistro: Fully vegan fine-casual restaurant in Somerville, MA serving globally inspired plant-based cuisine. Direct peer: same plant-based positioning, comparable Greater Boston geography, similar menu approach using seasonal ingredients.
• Life Alive: Plant-forward café and bowl concept founded in the Boston area with multiple locations. Direct peer: similar plant-based positioning, locally rooted New England brand, comparable health-conscious target customer with dine-in and takeaway model.

Broad incumbents

• Veggie Grill: Largest U.S. plant-based fast-casual chain with multiple locations across the West Coast and beyond. Broad incumbent in the same plant-based restaurant category, operating at greater scale with similar vegan/vegetarian positioning.
• Sweetgreen: National fast-casual chain with extensive plant-forward menu and seasonal sourcing. Broad incumbent: a publicly traded restaurant operator that competes for the same health-conscious diner with many vegan/vegetarian-friendly options at greater scale.
• CAVA: Mediterranean-inspired fast-casual chain with significant plant-based offering. Broad incumbent: a large publicly traded chain whose customizable, vegetable-heavy menu overlaps with Red Lentil's positioning toward health-conscious diners.

Regional players

• Plant City (Providence): Vegetarian/vegan food hall concept in Providence, RI by chef Matthew Kenney. Regional peer: comparable plant-based dining destination in the broader New England market with globally inspired vegan menu, but operating in a different metro and not directly competing in Watertown/Boston.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/153233053349
• Instagraminstagram.com/redlentil600

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Lentil Llc