Noga

What Noga does

Noga - Nihul Ma'arat HaChalash (Noga Electricity System Management Ltd.) is Israel's state-owned Independent System Operator (ISO), established in June 2018 as part of the electricity sector reform with operations transferred from the Israel Electric Corporation. Operating under a license from the Minister of Energy and the Electricity Authority, Noga manages the national electricity grid in real time, oversees wholesale electricity market pricing through System Marginal Price (SMP) and the newly introduced Market Clearing Price (MCP), processes generator connection applications, operates ancillary services markets, and conducts long-term grid development planning. Its product surface includes a Market Management System (MMS) being co-developed with Siemens Energy for quarter-hourly trading, a Load Forecasting System, FFR (Fast Frequency Response) ancillary services, consumer mobility platforms enabling supplier switching, and data dashboards for generation mix, demand curves, and CO2 emissions.

Noga's technology stack combines SCADA systems for remote grid supervision, machine-learning demand forecasting (replacing traditional time-series methods to handle dynamic loads from EVs, data centers, and distributed generation), and ancillary services trading platforms. Its core customers are electricity generators and storage developers (e.g., PowerGen, OPC Power Plants, Shikun U'Binui Energy, Energix Israel, Reindeer Energy), licensed private electricity suppliers competing in the liberalized supply market, and the national grid itself serving residential and industrial consumers. The company coordinates the integration of approximately 5,080 MW of installed renewable capacity (~4,495 MW photovoltaic plus ~300 MW wind) and is steering Israel toward a 30% renewable share by 2030 alongside a 22 billion NIS transmission grid development plan.

Noga does not generate commercial revenue from product sales; its operations are funded through regulated tariffs built into Israeli electricity sector costs. Distribution is non-commercial — delivered through direct system operator interfaces, market platforms, public data portals, and regulatory frameworks. The company engages stakeholders via industry conferences (e.g., Operations Conference 2025), public consultations, ESG and sustainability reports, social media, and a multi-channel public relations operation. Headquartered in Haifa with additional offices in Herzliya and Ramat Hasharon, Noga employs 101-250 staff and operates as a non-profit state-owned enterprise within the Government of Israel's ownership structure.

Name

Noga

Legal name

Noga - Nihul Ma'arat HaChalash (Noga Electricity System Management Ltd.)

Website

https://noga-iso.co.il

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Noga is Israel's state-owned Independent System Operator, managing national electricity grid operations, wholesale market pricing (SMP/MCP), generator connections, ancillary services trading, and long-term grid development planning. It serves electricity generators, private suppliers, and the broader Israeli power sector under a government license.

Ownership category

akta.pro rank

Product category

Independent System Operator (ISO)

NAICS

Electric Power Transmission, Control, and Distribution (22112), Electric Bulk Power Transmission and Control (221121)

SIC

Electric Services (4911), Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Energy Management Systems & Plant Controllers (PPC, AGC Participation, Curtailment Control) (EUAMAIAI)

akta.pro secondary industries

Commissioning, Testing & Field Services for Interconnection (Energization, Acceptance Tests) (EUAMAIAJ), Grid Code & Compliance Testing (IEEE/UL, FRT, Reactive Power, Harmonics) (EUAMAIAC), High-Voltage Electrical Systems (Switchgear, Transformers, Protection & Control) (EUAEAFAA)

Keywords

• Electricity system operator
• Grid management services
• Wholesale electricity market
• Transmission network planning
• Ancillary services trading

Headquarters

HQ city

Haifa

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Regulated System Operator Services: Noga operates as a government-owned company under a license from the Minister of Energy and the Electricity Authority. It does not generate commercial revenue from product sales. Its operations are funded through regulated tariffs built into the electricity system costs, allocated across the Israeli electricity sector.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Noga operates Israel's national electricity grid as the licensed Independent System Operator (ISO), providing real-time grid management, generation dispatch, wholesale electricity market pricing (SMP and MCP), ancillary services trading (including Fast Frequency Response), demand forecasting using machine learning, and long-term transmission planning. The company also facilitates consumer mobility to private electricity suppliers and processes generator connection applications across Israel's electricity sector under a government license from the Minister of Energy and the Electricity Authority.

Product overview

Noga operates as an Independent System Operator (ISO) managing Israel's national electricity grid through a unified platform combining multiple integrated systems and modules. The core offering includes real-time system operation management and wholesale market trading (SMP/MCP pricing), load forecasting, generation mix visualization, and CO2 tracking. Key product modules include the Siemens-developed Market Management System (MMS) for ancillary services trading with quarter-hourly granularity, FFR (Fast Frequency Response) as the first commercial ancillary service in Israel, renewable energy integration management, and consumer mobility systems enabling supplier choice. The Planning and Development unit provides long-term system planning including grid code specifications, connection surveys, and delivery system development. All components operate within a unified regulatory framework under the Electricity Authority license, supporting Israel's transition to competitive electricity markets and renewable energy integration.

Differentiator

Problem solved

Functional benefit

Products and services

• System Operation and Management
• Market Management System (MMS)

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Siemens EnergycoreTechnology or IntegrationNoga partnered with Siemens Energy for the development and deployment of Israel's first Market Management System (MMS), described as one of the most advanced systems in the world. The MMS enables continuous trading of energy and ancillary services, processing quarter-hourly market transactions — a first in Israel's electricity market. This represents a core infrastructure technology partnership for Noga's market operations.
• Electricity AuthoritycoreStrategic or Co-development PartnerNoga works closely with the Electricity Authority (RAV) which is responsible for regulating Israel's electricity sector. This partnership covers market design, MCP methodology, ancillary services regulation, consumer mobility frameworks, and grid connection policies. The Electricity Authority sets the regulatory framework within which Noga operates.
• Ministry of EnergycoreStrategic or Co-development PartnerNoga operates under guidance from the Ministry of Energy, which sets national energy policy including the 30% renewable energy target by 2030. Noga works with the Ministry on transmission grid development (22 billion NIS plan), emergency preparedness, and energy security.
• Israel Electric Corporation (IEC)coreStrategic or Co-development PartnerThe Israel Electric Corporation (IEC) was the original operator of all electricity generation and transmission before the 2018 reform. IEC remains a major generator and is a key stakeholder in Noga's grid operations and market participation.
• Environmental Protection MinistryminorStrategic or Co-development PartnerNoga operates under environmental restrictions set by the Environmental Protection Ministry, particularly regarding emissions, clean air law compliance, and environmental impact assessments for grid infrastructure development.
• Institute for National Security Studies (INSS)minorStrategic or Co-development PartnerINSS conducted a comprehensive policy research paper on securing Israel's electricity system, renewable energy, decentralization, and climate security, drawing from seminars with government officials, industry representatives, and the system operator (Noga).

Scale indicators11 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• National Grid ESO (UK): Independent system operator for Great Britain's electricity grid, operating real-time balancing, ancillary services, and grid code. Comparable to Noga as a national-scale ISO with strong renewable integration mandate and forward-looking market reform efforts.
• California ISO (CAISO): Operates the wholesale electricity market and transmission grid across California, with significant renewable integration and an active ancillary services market. Highly comparable to Noga on renewable integration challenges, FFR-type services, and forward market design.
• Korea Power Exchange (KPX): Operates South Korea's wholesale electricity market, including the SMP-based pricing system and ancillary services. Directly comparable to Noga's SMP/MCP pricing framework and Asian ISO context.
• ERCOT (Texas): Independent system operator managing ~90% of Texas's electric load, with real-time and day-ahead energy markets plus extensive renewable integration. Comparable to Noga on ISO functions, renewable integration challenges, and high peak demand management.
• MISO (Midcontinent ISO): Manages one of the largest energy markets in North America across 15 U.S. states and one Canadian province. Comparable to Noga on ISO operations, renewable integration, and ancillary services procurement at scale.
• PJM Interconnection: The largest competitive wholesale electricity market in the U.S., operating as a regional transmission organization serving 65 million customers across 13 states. Comparable to Noga as a fully-fledged ISO/TSO running real-time grid dispatch, capacity markets, and ancillary services procurement.
• Australian Energy Market Operator (AEMO): Operates Australia's National Electricity Market and Wholesale Electricity Market, managing real-time dispatch, ancillary services (FCAS), and grid planning with very high renewable penetration. Comparable to Noga on renewable integration at scale, market operator role, and ancillary services design.

Broad incumbents

• TenneT: Major European TSO operating the high-voltage grid in the Netherlands and Germany, with substantial renewable integration and cross-border interconnection. Comparable to Noga on transmission planning and large-scale renewable integration.

Regional players

• Japan Electric Power Exchange (JEPX): Operates Japan's wholesale electricity exchange (spot and forward markets) with day-ahead and intraday trading. Comparable to Noga as an Asian wholesale market operator with structured market pricing mechanisms.
• EirGrid (Ireland): State-owned TSO/ISO for Ireland and Northern Ireland with very high renewable targets (up to 80%) and active ancillary services markets. Comparable to Noga on renewable integration mandates, system services markets, and small-jurisdiction ISO profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NogaIso
• YouTubeyoutube.com/channel/UCyHvrzlIX7ALMyOUFyEdRaw
• Facebookfacebook.com/NogaISOIL
• LinkedInlinkedin.com/company/noga-iso
• Instagraminstagram.com/we.are.noga

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noga