ROTH FARMS

What ROTH FARMS does

Roth Farms, Inc. is a privately held, family-owned diversified agricultural producer operating in the Everglades Agricultural Area (EAA) of Belle Glade, Florida, since 1948 and incorporated in 1962 by founder Ray R. Roth. The company is currently operated by the fourth generation of the Roth family (Rick Roth and Ryan Roth are referenced as company representatives) and is a founding member of the Sugar Cane Growers Cooperative of Florida. Its legal name is Roth Farms, Inc., with no parent company, no external investors, and only one disclosed subsidiary/brand, Ray's Heritage, a state-of-the-art fresh-produce packing house opened in 2007.

The company's core business is the cultivation, packaging, and wholesale distribution of a diversified crop portfolio that includes sugar cane, radishes, romaine and iceberg lettuce, celery, parsley, bok choy, baby bok choy, napa, mustard/turnip/collard greens, sweet corn, rice (as a cover crop), green beans, and sod. Products are sold through two primary go-to-market channels: (i) B2B wholesale to retail grocery chains (Food Lion is explicitly named) for consumer retail purchase, and (ii) food-service/restaurant supply for use as ingredients in restaurant menus and household kitchens. Pricing is not publicly disclosed; transactions are described as negotiated B2B agricultural commodity sales. The company holds Primus GFS food-safety audit certificates and harvest-crew safety certificates, supporting access to grocery-grade retail channels.

Roth Farms generates revenue through the production and sale of these crops and through value-added packing services operated under the Ray's Heritage sub-brand. Its operating footprint is domestic (Southeast U.S.), its marketing is limited to its corporate website, direct customer testimonials, and word-of-mouth, and it has no public social media presence, no app, no API, and no disclosed digital or AI capabilities. Distribution relies on conventional grocery wholesale supply chains, and the customer mix is segmented by vertical (Retail Grocery Chains, Food Service / Restaurant Industry, and the Sugar Cane Industry via cooperative membership). No funding rounds, M&A, leadership changes, or restructuring events are recorded; the company is an independently operated, multi-generational family enterprise.

Name

ROTH FARMS

Legal name

Roth Farms, Inc.

Website

https://rothfarms.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1–10 employees

Short description

Roth Farms, Inc. is a privately held, fourth-generation family-owned diversified agricultural producer in Belle Glade, Florida, cultivating sugar cane, vegetables, greens, corn, and rice, and selling wholesale to retail grocery chains and food-service operators under its Ray's Heritage packing-house brand.

Ownership category

akta.pro rank

Product category

Fresh Produce and Agricultural Commodities

NAICS

Vegetable and Melon Farming (11121), Corn Farming (11115), Other Crop Farming (1119)

SIC

Agricultural Production-Crops (100), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Fresh Vegetable Wholesale (AFAIACAB)

akta.pro secondary industries

Corn (Maize) Farming (AFAGAAAB), Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Fresh produce farming
• Sugar cane production
• Vegetable cultivation
• Wholesale agricultural commodities
• Produce packing services

Headquarters

HQ city

Belle Glade

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Others

Revenue model

1. Agricultural commodity production and sales: Roth Farms generates revenue through the production and sale of diversified crops including sugar cane, vegetables (lettuce, radishes, celery, parsley, bok choy, napa), greens (collard, mustard, turnip), corn, rice, and sod. The company operates a packing house (Ray's Heritage, opened 2007) for fresh produce packaging and distribution to retail and food service markets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Roth Farms is a diversified agricultural producer in Florida's Everglades Agricultural Area that grows, harvests, packages, and sells sugar cane, fresh vegetables (lettuce, radishes, celery, bok choy, greens, parsley), rice, sweet corn, green beans, and sod. Fresh produce is processed through its Ray's Heritage packing house for distribution to retail grocery chains and food service operators across the country.

Product overview

Roth Farms is a diversified agricultural operation in the Everglades Agricultural Area, family-owned for four generations since 1948. The company operates a multi-crop portfolio including fresh vegetables (radishes, lettuce, celery, bok choy, greens), sugar cane, rice, and corn. A key component is the Ray's Heritage packing house brand, opened in 2007, which processes and packages fresh vegetable salad products for distribution to restaurants and retailers across the country.

Differentiator

Problem solved

Functional benefit

Brands

• Ray's Heritage: State of the art packing house opened in 2007 for fresh produce operations.

Products and services

• Ray's Heritage Packing House State-of-the-art packing house opened in 2007 that processes and packages fresh vegetable salad products including lettuces, greens, and vegetables for restaurant and retail distribution under the Ray's Heritage brand.
• Fresh Vegetables Diversified fresh vegetable operation including radishes, lettuce (romaine, iceberg), celery, bok choy, baby bok choy, napa, parsley, cilantro, and various greens (mustard, turnip, collard).
• Sugar Cane Sugar cane crop produced by Roth Farms; founding member of the Sugar Cane Growers Cooperative since 1962.
• Rice Rice grown as a cover crop since 1980; Roth was one of the first growers to adopt this practice in the Everglades Agricultural Area.
• Sweet Corn Sweet corn crop harvested since 2000 through joint venture partnership.

Quantifiable outcome

• 90 years of continuous farming operations
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sugar Cane Growers CooperativecoreStrategic or Co-development PartnerRoth Farms is a founding member of the Sugar Cane Growers Cooperative. This cooperative membership provides stable market access for sugar cane production and collective representation in the agricultural industry.

Scale indicators3 records

Recent moves9 records

Expansion highlights3 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Rothfarmsinc
• LinkedInlinkedin.com/company/roth-farms

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROTH FARMS