ADVOCATE IN ACTION

What ADVOCATE IN ACTION does

Advocates In Action LLC is a 501(c)(4) social welfare nonprofit organization founded in 2016 and headquartered in Chesapeake, Virginia, operating in the conservative political advocacy space. The organization positions itself around the preservation of traditional family values, conservative leadership, election integrity, military support, and civic engagement, targeting conservative-minded American citizens and grassroots activists as its primary constituencies. Its operations are supported by a small staff of 1-10 employees and funded exclusively through voluntary donations, which are not tax-deductible due to its 501(c)(4) tax status.

The organization's product suite is anchored by PrecinctsPro, a political organizing and civic engagement platform hosted at precinctspro.com, which includes the Neighborhood Ambassador Program for grassroots volunteer mobilization. It also operates vote-no-va.com as an affiliated resource for conservative political education in Virginia, and a CiviCRM-powered donation platform on its main website supporting preset donation tiers of $10, $10, $25, $50, $75, and $100 with custom amounts and monthly recurring options. The Terms of Service are formally maintained under a related entity, Advocates Hub, LLC, which provides the technology infrastructure including SMS/MMS messaging distribution to opt-in subscribers.

The business model is a direct-to-consumer donation model with no disclosed pricing for services. Revenue is generated entirely through voluntary contributions ranging from $10 to $100 (plus custom amounts) on a one-time or monthly recurring basis. Distribution relies on a multi-channel digital marketing approach: the website for top-of-funnel awareness and donation capture, email newsletters for mid-funnel engagement, SMS/text messaging for political updates and voter reminders, and organic social media for community engagement. The organization operates solely within the United States, with no disclosed international footprint, no venture or private equity backing, and no named major donor or institutional funding relationships.

Name

ADVOCATE IN ACTION

Legal name

Advocates In Action LLC

Website

https://advocatesinaction.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Advocates In Action LLC is a 501(c)(4) nonprofit based in Chesapeake, Virginia, that promotes conservative public policy, election integrity, and civic engagement through grassroots mobilization, its PrecinctsPro organizing platform, and small-dollar donor fundraising.

Ownership category

akta.pro rank

Product category

Political Advocacy Services

NAICS

Political Organizations (813940), Social Advocacy Organizations (81331)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Government Accountability, Ethics & Anti-Corruption Advocacy (BPAGAFAN)

akta.pro secondary industries

Nonprofit & Cause Communications (BPAFADAK), Political & Advocacy Advertising (MPADAEAK)

Keywords

• Conservative advocacy
• Grassroots organizing
• Civic engagement
• Political fundraising
• Election integrity

Headquarters

HQ city

Toms River

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Contributions: As a 501(c)(4) social welfare organization, Advocates In Action LLC generates revenue through voluntary donations from supporters. Contributions are not tax-deductible as charitable contributions. Funds may be used for political activities including lobbying or independent expenditures in support of their social welfare mission.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Advocates In Action LLC is a 501(c)(4) nonprofit social welfare organization that promotes conservative public policy, traditional family values, election integrity, and civic engagement across the United States. It operates a grassroots political organizing platform (PrecinctsPro) with a Neighborhood Ambassador program for precinct-level mobilization, supports conservative candidates and causes, and sustains operations through voluntary donations processed via a CiviCRM-powered contribution platform. It also distributes political and civic engagement content via SMS, email, and affiliated websites such as vote-no-va.com.

Product overview

Advocates In Action operates as a 501(c)(4) nonprofit organization offering a suite of political organizing and civic engagement tools. The core platform is PrecinctsPro, which provides political organizing tools including the Neighborhood Ambassador program for grassroots mobilization. The organization also maintains affiliated resources like vote-no-va.com for conservative political education. The donation/contribution platform, powered by CiviCRM, enables supporters to make one-time or recurring contributions to support the organization's social welfare mission focused on traditional family values and conservative leadership.

Differentiator

Problem solved

Functional benefit

Products and services

• PrecinctsPro A political organizing and civic engagement platform providing tools for grassroots campaign management, voter outreach, and community organization, including the Neighborhood Ambassador program. Operated by the affiliated entity Advocates Hub, LLC and intended for conservative activists, volunteers, and grassroots organizers across the United States.
• Neighborhood Ambassador Program A community outreach and volunteer engagement program within the PrecinctsPro suite that mobilizes local ambassadors to promote civic participation and conservative values at the grassroots level. Intended for active citizens and conservative volunteers seeking structured opportunities to engage in local, state, and national advocacy.
• Donation/Contribution Platform A 501(c)(4) nonprofit donation processing system that accepts one-time and recurring contributions, powered by CiviCRM integration. Offered to conservative-minded individual supporters across the United States to fund the organization's social welfare mission, with suggested donation tiers of $10-$100 and a custom-amount option (contributions are not tax-deductible).

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Family Research Council: A 501(c)(3) conservative Christian advocacy organization focused on traditional family values, religious liberty, and civic engagement. Closely comparable on the 'traditional family values' pillar of the mission and on donor-funded policy advocacy.
• Tea Party Patriots: A national 501(c)(4) conservative grassroots organization focused on limited government, election integrity, and civic engagement. Comparable as a same-tax-status, mission-overlapping peer running donor-funded political advocacy.
• Concerned Women for America: A conservative women's policy and advocacy organization engaging supporters through grassroots mobilization and policy lobbying. Comparable as a values-based advocacy nonprofit with member/donor mobilization mechanics similar to Advocates In Action's approach.
• FreedomWorks: A national 501(c)(4) grassroots advocacy organization promoting free-market and limited-government conservative policies. Directly comparable as a similarly structured conservative social-welfare nonprofit running donor-funded advocacy and civic mobilization programs.
• Turning Point USA: A youth-focused 501(c)(3)/ affiliated conservative advocacy organization running grassroots mobilization, ambassador-style volunteer programs, and digital outreach. Comparable in mission (conservative civic engagement) and grassroots ambassador model.
• Eagle Forum: A conservative values-based advocacy organization founded to mobilize citizens around traditional family, faith, and civic engagement. Comparable mission and donor-driven grassroots advocacy structure.

Broad incumbents

• Americans for Prosperity: A major Koch-network 501(c)(4) running large-scale conservative issue advocacy, donor mobilization, and grassroots campaigns. Comparable as a substantially larger, better-resourced peer in the same 501(c)(4) conservative advocacy category.
• WinRed: The dominant Republican-aligned online fundraising platform powering donation processing for the GOP ecosystem. Comparable as an infrastructure peer in the conservative donation/fundraising technology stack that Advocates In Action's CiviCRM platform competes with at the tooling layer.
• Heritage Foundation: A large conservative think tank and advocacy organization producing policy research and lobbying on traditional values, election integrity, and limited government. Comparable as a major conservative policy/advocacy institution overlapping on mission areas such as family values and election integrity.

Emerging players

• PragerU: A conservative digital media and advocacy organization producing short-form content and running donor-funded civic engagement campaigns. Comparable on digital-first conservative outreach and donor mobilization, though more media-product-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/advocates-in-action-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADVOCATE IN ACTION