Unity Spiritual Center

What Unity Spiritual Center does

Unity Spiritual Center Albuquerque is an independent, single-site nonprofit spiritual community affiliated with the Unity movement founded by Charles and Myrtle Fillmore. The center operates from 9800 Candelaria Road NE in Albuquerque, New Mexico, and offers weekly Sunday services both in-person and via Facebook Live, supplemented by a broad portfolio of spiritual education (Foundations of Unity, A Course in Miracles study groups, metaphysical Bible study), wellness programs (Gentle Yoga, Tai Chi and Qigong, Conscious Breathwork, Reiki Nights, Tapping/EFT), peer support groups (Grief, 16-Step Recovery, Diabetes Wellness, Gay & Bisexual Men's Peer Support), youth and family ministry, senior services, and community outreach including the Earth Care team and Unity Explorers outdoor group.

The center's technology stack is entirely third-party and congregation-grade: the Tithely church management platform handles donations, event registration, and member administration, and the Church Center mobile app (available on iOS and Android) provides members with profile management, event calendar access, one-time and recurring giving, a member directory, lesson notes, and access to prayers, meditations, and affirmations. No proprietary technology, integrations, or API products are developed or offered.

The revenue model is primarily donation-based under a "Love Offering" framework where most services are free with suggested but not required contributions, supplemented by membership dues (including a new virtual membership tier), modest class fees (e.g., $10–$30 suggested Love Offerings for yoga, breathwork, Reiki), and limited paid program fees such as the $150 per-child Light Explorers Peace Camp. The center is member-supported and operated by a small leadership team including Senior Minister Rev. Gordon Keyler and Ministerial Assistant Michael Small, with a broader network of credentialed volunteer facilitators. The customer base is diffuse, comprising the local Albuquerque congregation, families with children, seniors, and now a nascent virtual membership layer; no institutional customers, enterprise accounts, or major donor anchors are documented.

Name

Unity Spiritual Center

Legal name

Unity Spiritual Center Albuquerque

Website

https://uscabq.org

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Unity Spiritual Center Albuquerque is an independent Unity-affiliated nonprofit in Albuquerque, NM offering Sunday services, spiritual education, wellness programs, support groups, and youth, family, and senior ministries to a local congregation and a newly launched virtual membership base.

Ownership category

akta.pro rank

Product category

Religious & Spiritual Services

NAICS

Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industries

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)

Keywords

• Spiritual education services
• Religious community programs
• Meditation wellness programs
• Support group facilitation
• Inspirational worship services

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Love Offerings/Donations: Voluntary donations from attendees at Sunday services and events, described as 'Love Offering' model where suggested amounts are provided but not required
2. Membership Dues: Voting members are asked to support Unity principles and volunteer in some way; membership class offered periodically
3. Program Fees: Specific programs like Light Explorers Peace Camp charge admission ($150 per child)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Unity Spiritual Center is a non-profit spiritual center in Albuquerque, NM, part of the Unity movement founded by Charles Fillmore in 1924. It offers Sunday worship services, spiritual education classes, meditation and wellness programs, and small support/community groups for individuals and families seeking spiritual growth and inclusive community connection.

Product overview

Unity Spiritual Center Albuquerque offers a diverse portfolio of spiritual, educational, and wellness programs centered around Unity principles. The core offering is weekly Sunday Services (in-person and via Facebook Live streaming), complemented by the Youth and Family Ministry for children K-12. Education programs include Foundations of Unity classes and A Course in Miracles study groups. Wellness offerings encompass Gentle Yoga, Tai Chi/Qigong, Conscious Breathing, Reiki Nights, and Tapping groups. Support services include Grief Support, 16-Step Recovery, Diabetes Wellness Circle, Gay & Bisexual Men's Peer Support, and Senior Services Ministry. Community programs feature USC Rhythm Connection drum circles, Unity Explorers outdoor adventures, Earth Care environmental initiatives, and Community Outreach. Additional services include Spiritual Counseling, Light Explorers Peace Camp for Kids, Virtual Membership, and the Church Center App for member engagement. The organization operates as a unified spiritual community rather than a technology product.

Differentiator

Problem solved

Functional benefit

Products and services

• Sunday Worship Services Weekly in-person Sunday services led by the resident minister, providing spiritual teaching, prayer, meditation, and community gathering for members and visitors in Albuquerque.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• New Mexico OUT Business AlliancecoreOthersState-wide equal-opportunity Chamber of Commerce comprised of LGBTQ and allied/supportive businesses and professionals. Their mission is to build upon, promote and invest in the diverse LGBTQ business and professional community throughout New Mexico. USC ABQ is proud to partner with them in keeping with Unity principles of being a welcoming inclusive spiritual home.
• Buffet's CandiesminorOthersBeloved and long-term supporter of Unity Spiritual Center ABQ. George Buffett launched Buffet's Candies in Albuquerque in 1956. Generations of Buffett family members continue to handcraft famous chocolates, piñon candy, and candy canes using finest ingredients.
• Fashion Partners (various)minorOthersVarious local businesses including Alicia's Closet, Avenger's Vintage, Colibri Clothing, Deja Vu, La Casa Bella, SAFE House, Savers, Swan Song, What Comes Around, and others that donated to the Sustainable GALA fundraiser.
• Donor and Sponsor PartnersminorOthersVarious donors and sponsors who contributed to the Sustainable GALA fundraiser including Novella Keyler (Life Coach & GALA Chair), Rod Hodge (Chiropractic Services), Life Is A Gem, Denise Sharma (Massage Therapist), The Salt Cave, LaFonda Santa Fe, and many others.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Unity World Headquarters / Unity Village: The central organization of the Unity movement; operates Unity Village, Silent Unity (24/7 prayer ministry), and licenses/affiliates local Unity churches such as Unity Spiritual Center Albuquerque, sharing the same theology, publications, and member-support systems.
• Religious Science International: Affiliated branch of the Religious Science / Centers for Spiritual Living network serving practitioners and licensed ministries; offers spiritual practitioner training similar to Unity's ministerial pathway.

Direct peers

• Centers for Spiritual Living: Headquarters of the Religious Science / Science of Mind movement, another New Thought denomination; offers Sunday services, practitioner programs, classes (e.g., Ernest Holmes), and operates on a donation model — directly comparable to Unity's spiritual education and worship offerings.
• Agape International Spiritual Center: Large New Thought spiritual center in Los Angeles offering Sunday services, spiritual counseling, classes, and online streaming; comparable to USCABQ in theology, freemium donation model, and multi-channel digital engagement strategy.
• Spiritual Frontiers Fellowship International: Network promoting New Thought and metaphysical spiritual exploration through local chapters, classes, and conferences; sits in the same spiritual-positioning niche as Unity's metaphysical Bible study and A Course in Miracles programming.
• Unity of Sacramento: Independent Unity spiritual center offering Sunday services, classes, meditation, and community ministries with a comparable donation-based revenue model and similar program taxonomy.
• Unity Church of Christianity of Fort Worth: Another affiliated Unity congregation offering Sunday services, education programs, support groups, and community outreach with Love Offering/donation funding — directly comparable in operating model and program mix to Unity Spiritual Center Albuquerque.

Emerging players

• Common Cathedral (Sunday Assembly): Movement of secular/non-religious congregational communities offering Sunday gatherings with music, TED-style talks, and community — competes for the same 'spiritual but not religious' demographic that USCABQ explicitly targets.

Others

• Tithely (Church Management Platform): The vendor of the Church Center app and giving/donation platform that USCABQ and most Unity churches use; relevant ecosystem/supplier peer for understanding the technological and donation-infrastructure stack supporting the operating model.

Regional players

• Center for Spiritual Living Albuquerque: Local Albuquerque affiliate of the Centers for Spiritual Living movement; competes directly with USCABQ in the same metropolitan area for spiritual seekers with similar New Thought theology and program mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCwqj60NnYEuczDPOs9frmgg
• Facebookfacebook.com/uscabq
• LinkedInlinkedin.com/company/unity-spiritual-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unity Spiritual Center