Untold Management

Name

Untold Management

Legal name

Untold Management

Website

https://untoldmanagement.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Talent Management & Consulting

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Management Consulting Services (8742)

akta.pro primary industry

Entertainment Booking & Speaker/Talent Management (HSACAAAI)

akta.pro secondary industry

Backstage, Artist & Sports Access (HSACAMAE)

Keywords

• Athlete representation services
• Sports talent management
• Career strategy consulting
• Brand marketing services
• Professional tennis management

Headquarters

HQ city

Manhattan

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consulting & Advisory Services: Fees for consultation sessions and ongoing advisory engagements. Consultation priced at $350 for 60 minutes. Additional fees vary based on services requested such as team building guidance, performance markers and metrics programs, and marketing and media production.
2. Talent Representation & Management: Full-service athlete representation including career management, brand activation, sponsorship negotiations, and daily operations for professional tennis players.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Untold Management provides boutique consulting, career management, and marketing services primarily for professional and amateur tennis players, as well as high-visibility personalities and entrepreneurs. Offerings include initial consultation sessions, team building referrals, performance assessment, marketing and media production, sponsorship negotiations, and ongoing one-on-one representation covering daily operations, health and wellness, financial setup, and tour scheduling.

Product overview

Untold Management is a sports talent management and marketing consultancy that offers a unified suite of services rather than a modular software platform. Their offerings include branding (website, logo, content creation, social media), marketing services (brand activation, sponsorships, media relations), positioning strategies, and comprehensive athlete career management. The core offering centers on athlete representation and development, combining consultation, team building, performance assessment, and marketing services into integrated packages for tennis professionals. Services are delivered through personalized consulting engagements rather than self-service technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Comprehensive branding solutions including website design, logo and brand folio design, content creation, and social media concept and development to establish athlete identity and market presence.
• Marketing Services Strategic marketing and monetization services encompassing brand activation, influencer collaborations, sponsors and partnerships development, social media engagement strategies, media and targeted public relations, campaign connections, and premiere events.
• Consultation Initial assessment session providing concentrated conversation covering all aspects of athlete career development, including signing evaluation, turning pro guidance, and payment structure analysis. Priced at $350 for 60 minutes.
• Team Building Services Guidance, referrals, and direct connections to professionals who can help athletes achieve identified goals based on performance level and circumstances.
• Performance Markers & Metrics Program Customized programs to intelligently upskill and reskill each player and team based on individual goals, timelines, and skill levels.
• Assessment Services Full evaluation of performance level, fitness, wellness, skill gaps, and pay-on-potential outlook with direct observation of on-court capabilities.
• Career Services Enhancement and acceleration of athlete results through establishing new metrics, optimizing health and wellness, investment and funding setup, professional networks, tour schedules, and management structure optimization.
• One-on-One Representation Transparent and direct discussions of sports representation business, including agent selection, financial asset management, contracts, recruiting, sponsorships, daily operations, and professional ATP and WTA tour guidance.

Quantifiable outcome

• Clients achieved Grand Slam victories and world #1 rankings including current top two Americans in ATP rankings

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered minor.

• NikeminorGTM or Marketing PartnerBrand collaboration partner. Listed as a current/previous client brand collaboration while at CAA Sports.
• ASICSminorGTM or Marketing PartnerBrand collaboration partner. Listed as a current/previous client brand collaboration while at CAA Sports.
• YonexminorGTM or Marketing PartnerBrand collaboration partner. Listed as a current/previous client brand collaboration while at CAA Sports.
• BabolatminorGTM or Marketing PartnerBrand collaboration partner. Listed as a current/previous client brand collaboration while at CAA Sports.
• HeadminorGTM or Marketing PartnerBrand collaboration partner. Listed as a current/previous client brand collaboration while at CAA Sports.
• FilaminorGTM or Marketing PartnerBrand collaboration partner. Listed as a current/previous client brand collaboration while at CAA Sports.
• AdidasminorGTM or Marketing PartnerBrand collaboration partner. Listed as a current/previous client brand collaboration while at CAA Sports.
• American ExpressminorGTM or Marketing PartnerBrand collaboration partner. Listed as a current/previous client brand collaboration while at CAA Sports.
• ChaseminorGTM or Marketing PartnerBrand collaboration partner. Listed as a current/previous client brand collaboration while at CAA Sports.
• DisneyminorGTM or Marketing PartnerBrand collaboration partner. Listed as a current/previous client brand collaboration while at CAA Sports.
• Williams-SonomaminorGTM or Marketing PartnerBrand collaboration partner. Listed as a current/previous client brand collaboration while at CAA Sports.
• RolexminorGTM or Marketing PartnerBrand collaboration partner. Listed as a current/previous client brand collaboration while at CAA Sports.
• LavazzaminorGTM or Marketing PartnerBrand collaboration partner. Listed as a current/previous client brand collaboration while at CAA Sports.
• ESPN / ESPNwminorGTM or Marketing PartnerMedia collaboration partner. Listed as current/previous media collaboration while at CAA Sports.
• ForbesminorGTM or Marketing PartnerMedia collaboration partner. Listed as current/previous media collaboration.
• VogueminorGTM or Marketing PartnerMedia collaboration partner. Listed as current/previous media collaboration.
• Sports IllustratedminorGTM or Marketing PartnerMedia collaboration partner. Listed as current/previous media collaboration.
• Rolling StoneminorGTM or Marketing PartnerMedia collaboration partner. Listed as current/previous media collaboration.
• Gotham MagazineminorGTM or Marketing PartnerMedia collaboration partner. Listed as current/previous media collaboration.
• Ocean DriveminorGTM or Marketing PartnerMedia collaboration partner. Listed as current/previous media collaboration.
• Tennis MagazineminorGTM or Marketing PartnerMedia collaboration partner. Listed as current/previous media collaboration.
• Tennis ChannelminorGTM or Marketing PartnerMedia collaboration partner. Listed as current/previous media collaboration.
• BBCminorGTM or Marketing PartnerMedia collaboration partner. Listed as current/previous media collaboration.
• SkyminorGTM or Marketing PartnerMedia collaboration partner. Listed as current/previous media collaboration.
• Hollywood ReporterminorGTM or Marketing PartnerMedia collaboration partner. Listed as current/previous media collaboration.
• VarietyminorGTM or Marketing PartnerMedia collaboration partner. Listed as current/previous media collaboration.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Octagon: Global sports marketing and athlete management agency representing Olympic and tennis athletes. Competes head-to-head with Untold for sponsorship deals, athlete representation, and brand activation work.
• IMG (Endeavor): One of the largest global sports and entertainment agencies, with a deep tennis representation roster (historically including Novak Djokovic, Maria Sharapova). Direct peer in athlete management and brand building.
• WME Sports: Sports division of William Morris Endeavor (Endeavor's talent arm). Competes across athlete representation and sports marketing with an integrated entertainment-industry network analogous to Untold's positioning.
• Excel Sports Management: Boutique-to-mid-sized sports agency representing top tennis talent (Venus Williams, John Isner) and other athletes. Closely comparable in business model — focused agent representation with hands-on client service.
• CAA Sports: The athlete representation and sports marketing division of Creative Artists Agency — Rick Montz's former employer where he built the tennis division from 2006-2019. Direct competitor across athlete representation, sponsorship, and brand activation.
• SPORTFIVE (formerly Lagardère Sports): Global sports marketing agency with a substantial tennis division representing ATP and WTA players. Competes directly in athlete representation and sponsorship sales across the same tennis ecosystem Untold serves.
• Roc Nation Sports: Jay-Z founded sports agency offering athlete representation with integrated music, media, and brand partnership capabilities — a hybrid entertainment-sports model similar to Untold's tennis-plus-personality approach.
• Athletes First: Boutique NFL-focused athlete representation firm that has expanded into other sports, demonstrating the small-agency growth playbook Untold aspires to follow in tennis and adjacent verticals.
• Maverick Sports Management: Tennis-focused athlete representation and brand management agency representing WTA and ATP players. Highly comparable niche boutique peer competing for the same client pool.

Emerging players

• The Montz Group: Sports management and consulting firm operating in adjacent tennis and athlete branding territory. Compares as a similarly sized boutique player pursuing overlapping high-touch representation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/untold-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Untold Management