What New Leash On Life does

New Leash On Life (legal entity: Humane Association of Wilson Co, Inc.) is a 501c3 nonprofit animal welfare organization founded in 1978 and headquartered at 507 Jim Draper Boulevard, Lebanon, Tennessee. It operates a no-kill rescue serving Wilson County and the broader Middle Tennessee region, with a portfolio of integrated programs: an Adoption Center housing 75-100 animals daily, The JOY Clinic providing low-cost spay/neuter ($50 per cat, $100 per dog) under ASPCA/Humane Alliance training standards, the Paw Pantry crisis pet food assistance program, The Angel Fund for medical treatment of shelter animals, the Hope For A Home mobile foster program (sponsored by Tito's Handmade Vodka), and Operation Support Our Veterans. The organization reports impacting 1,300+ companion animals annually and achieving a 95% adoption rate through Angel Fund-enabled medical intervention, with 1,550 cats sterilized in 2021 through its feral/community cat program.

Revenue is generated primarily through donations and financial gifts, including recurring monthly giving via the Friends of New Leash program, memorial and legacy gifts, planned giving through the Community Foundation of Middle Tennessee endowment, IRA qualified charitable distributions, retail-affiliate programs (Kroger Community Rewards, ShopRaise, Pinnacle Financial debit card), and third-party fundraising platforms (Facebook Fundraising, GoFundMe, eBay for Charity). Secondary revenue is generated by fee-based services (spay/neuter, animal intake, event tickets for the annual Pooch Pool Party at Nashville Shores and the Shelter Slumber Pawty) and the Adopt A Kennel sponsorship program. Go-to-market is community-led: the organization relies on volunteer engagement, corporate partnerships, social media (Facebook, Instagram, TikTok, YouTube), community events, and partnerships with United Way of Greater Nashville to sustain operations and drive animal placements, with geographic restrictions prioritizing Wilson County animals. Leadership comprises Executive Director Angela Chapman, supported by a board of directors; the organization has 11-50 employees and is governed without disclosed venture, private equity, or parent-company ownership.

Name

New Leash On Life

Legal name

Humane Association of Wilson Co, Inc. dba New Leash On Life

Website

https://www.newleashonline.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

New Leash On Life is a Lebanon, Tennessee-based 501c3 nonprofit (founded 1978) operating a no-kill animal rescue with an Adoption Center, low-cost JOY Clinic spay/neuter clinic, Paw Pantry food assistance, Angel Fund medical program, and veteran support services for Wilson County and Middle Tennessee pet owners and adopters.

Ownership category

akta.pro rank

Product category

Animal Rescue Services

NAICS

Pet Care (except Veterinary) Services (812910)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Animal Shelters & Rescue Operations (AFAEALAB), Veterinary Charity Clinics & Medical Aid (BPAGAIAD)

Keywords

• Animal rescue services
• Spay neuter services
• Pet adoption services
• Animal welfare programs
• Pet food assistance

Headquarters

HQ city

Lebanon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Donations and Financial Gifts: Primary revenue source through general donations, monthly Friends of New Leash recurring donations, memorial gifts, and one-time financial contributions via website donation portal, PayPal, and GiveButter.
2. Spay/Neuter Services: Low-cost spay and neuter services at The JOY Clinic - $50 per cat, $100 per dog, with additional fees for cones, complex surgery, and large dogs over 100 lbs.
3. Animal Intake Fees: Intake fees collected when pets are surrendered: $40 per cat or dog, $75 per litter of puppies or kittens.
4. Retail Partner Programs: Kroger Community Rewards (Kroger donates portion of purchases), ShopRaise (percentage of purchases donated), Pinnacle Financial debit card program (percentage of spending donated).
5. Third-Party Fundraising Platforms: Facebook Fundraising, GoFundMe campaigns, eBay charity partnerships for online fundraising.
6. Planned Giving and Legacy Gifts: Bequests through wills/trusts, IRA qualified charitable distributions (for those 70.5+), endowment fund at Community Foundation of Middle Tennessee, pet guardianship program.
7. Event Revenue: Pooch Pool Party tickets ($25 advance, $35 door, $20 season pass holders). Slumber Pawty minimum $1,000 fundraising commitment per participant.
8. Adopt A Kennel Sponsorship: Program allowing individuals/organizations to sponsor kennels with various tiers and incentives for recognition.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

New Leash On Life operates an animal rescue and welfare organization providing shelter and adoption placement for rescued dogs and cats, low-cost spay/neuter veterinary services through The JOY Clinic, crisis pet food assistance through the Paw Pantry, medical treatment funding via the Angel Fund, mobile foster support via the Hope For A Home program, and veteran-focused pet assistance through Operation Support Our Veterans. Operations are sustained by community donations, sponsorships, and fundraising events.

Product overview

New Leash On Life operates as a unified animal welfare organization offering shelter, placement, and preventative care services. The organization is structured as a single integrated animal rescue operation with multiple interconnected service programs rather than a platform-plus-modules architecture. Core services include the Adoption Center (shelter and placement), The JOY Clinic (low-cost spay/neuter), Paw Pantry (pet food assistance), and The Angel Fund (medical treatment), complemented by donor programs like Friends of New Leash and Adopt A Kennel, plus community events including the Shelter Slumber Pawty and Pooch Pool Party. Additional programs include Hope For A Home (mobile foster support) and Operation Support Our Veterans (veteran pet assistance).

Differentiator

Problem solved

Functional benefit

Brands

• The JOY Clinic: Low-cost spay/neuter clinic providing veterinary services to dogs and cats, part of the National Spay/Neuter Response Team trained at the National Training Center of Humane Alliance, a program of the ASPCA.
• Paw Pantry
• The Angel Fund
• Operation Support Our Veterans
• Hope For A Home

Products and services

• Adoption Center
• The JOY Clinic
• Paw Pantry
• The Angel Fund
• Hope For A Home (Mobile Foster Program)
• Operation Support Our Veterans
• Friends of New Leash
• Adopt A Kennel
• Shelter Slumber Pawty
• Pooch Pool Party

Quantifiable outcome

• 95% adoption rate achieved through Angel Fund medical treatment support
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Community Sponsors and DonorscoreOthersGenerous support from people and businesses in the community enables the organization to save and improve lives of 1000s of animals per year.
• ASPCA / Humane Alliance National Training CentermajorStrategic or Co-development PartnerPart of National Spay/Neuter Response Team trained at National Training Center of Humane Alliance, a program of the ASPCA. Follows established veterinary standards of care.
• KrogerminorGTM or Marketing PartnerKroger Community Rewards program allows supporters to designate New Leash On Life to receive a portion of grocery and gas purchases using code IM# CG900.
• ShopRaiseminorGTM or Marketing PartnerShopRaise partnership allows everyday purchases (groceries, travel, home furnishings) to generate donations to New Leash On Life at no extra cost to consumers.
• Pinnacle Financial PartnersminorGTM or Marketing PartnerPinnacle Financial debit card program where upgraded New Leash On Life card design results in percentage of spending donated to the organization.
• United Way of Greater NashvilleminorGTM or Marketing PartnerWorkplace giving campaign allows employees to designate New Leash On Life (Humane Association of Wilson Co, Inc. dba New Leash On Life) through United Way payroll deductions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nashville Humane Association: Regional no-kill animal shelter and adoption organization serving the greater Nashville/Middle Tennessee area with adoption, spay/neuter, and community support programs—directly comparable scope and geography to New Leash On Life's Wilson County operations.
• Williamson County Animal Center: County-level animal shelter and adoption facility adjacent to Wilson County in Middle Tennessee, offering similar shelter, adoption, and low-cost veterinary services—comparable in operating model and regional animal welfare mission.

Regional players

• Maury County Animal Services: Municipal animal services operation in adjacent Maury County, Tennessee providing animal control, sheltering, and adoption—comparable regional animal welfare function though publicly funded rather than nonprofit.

Broad incumbents

• Best Friends Animal Society: National leader in the no-kill animal shelter movement operating sanctuaries, regional programs, and advocacy—comparable in no-kill philosophy and shelter operations, though at vastly greater national scale.
• Humane Society of the United States: Largest national animal welfare organization providing shelter support, advocacy, and direct rescue—operates the Humane Alliance National Training Center that trained New Leash On Life's JOY Clinic staff, making it both a strategic peer and capability source.
• ASPCA: National animal welfare organization whose Humane Alliance program trained New Leash On Life's veterinary team. ASPCA also operates spay/neuter programs and shelter partnerships directly comparable to New Leash On Life's core model.
• Petco Love (formerly Petco Foundation): National nonprofit focused on ending pet homelessness through shelter grants, adoption events, and lifesaving programs. Comparable mission and program structure to New Leash On Life, though operating at a national funding and advocacy scale.

Others

• PetSmart Charities: National funder of pet welfare programs and adopter partnerships including off-site adoption events at PetSmart stores—the same channel New Leash On Life uses at PetSmart Mt. Juliet. Operates as funding/adoption infrastructure peer rather than direct rescue competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@newleashonline
• YouTubeyoutube.com/channel/UC0ubcTS1m047lVJAwBvE_NQ
• Facebookfacebook.com/newleashonline
• Instagraminstagram.com/newleashtn
• LinkedInlinkedin.com/company/new-leash-on-life-a-non-profit-animal-welfare-organization

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Leash On Life