SWMCO
SWMCO is a Round Rock, Texas-based manufacturer's representative and distributor (founded 1988) that supplies electrical, mechanical, and data center infrastructure equipment from premium OEMs to mission-critical facilities across Texas and Oklahoma, with added engineering, turnkey installation, and maintenance services.
- Company typePrivate
- Founded1988
- HeadquartersRound Rock, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SWMCO does
SWMCO is a privately held Texas-based manufacturer's representative and distributor founded in 1988 by Steve McKim and headquartered in Round Rock, Texas. The company supplies electrical, mechanical, and data center infrastructure equipment — including UPS systems, busway distribution, PDUs, switchgear, precision cooling (CRAC/CRAH, InRow, chillers), server racks, and battery systems — for mission critical facilities. It is an authorized distributor for premium OEMs including APC/Schneider Electric, Eaton, Stulz, Russelectric, Starline, Powersmiths, Enersys, LayerZero, Piller, and States Manufacturing, and holds master distributor status for Enersys DataSafe HX batteries in Central & South Texas.
SWMCO's go-to-market is a territory-based enterprise field sales model, with dedicated territory managers covering Central Texas, South Texas, North Texas, the Gulf Coast, and Oklahoma. The team supports engineers, contractors, distributors, and IT/facility managers through engineering consultation, system design assistance, specification support, turnkey installation, project management, commissioning, and ongoing preventive maintenance. Differentiation rests on custom busway distribution design, high-density cooling configurations (notably 2,100 W/sqft for the UT Frontera supercomputer), flexible hot-aisle containment engineering, and end-to-end service from utility service entrance to server cabinet. Revenue is generated from hardware sales margins on distributed products plus professional services (installation, maintenance, load bank testing, commissioning, assessments), with quote-based pricing and no public disclosure of revenue.
The customer base spans hyperscale, colocation, enterprise, edge, and government data center projects, education (University of Texas), and high-tech manufacturing. Notable engagements include a 160+ MW power distribution deployment for a confidential AI production/test factory and multi-building corporate campus installations. In 2024 the company expanded its territory beyond Central and South Texas into North Texas, the Texas Gulf Coast, and Oklahoma. The firm employs approximately 10-15 people and is led by President Brad Jenkins.
SWMCO firmographics
Firmographics- Name
- SWMCO
- Legal name
- SWMCO
- Website
- https://swmco.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SWMCO is a Round Rock, Texas-based manufacturer's representative and distributor (founded 1988) that supplies electrical, mechanical, and data center infrastructure equipment from premium OEMs to mission-critical facilities across Texas and Oklahoma, with added engineering, turnkey installation, and maintenance services.
- Ownership category
- akta.pro rank
Where SWMCO is headquartered
LocationHeadquarters
- HQ city
- Round Rock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SWMCO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Product Distribution: Distribution of electrical and mechanical products including UPS systems, busway, PDUs, batteries, precision cooling equipment, switchgear, and server racks from premium manufacturers. Revenue generated through product sales margins.
- Services: Turnkey installation services, UPS/Battery maintenance and replacement, load bank testing, data center assessments, energy efficiency audits, IR scans, CFD analysis, commissioning, and preventative maintenance services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
SWMCO product offering
Product offeringCore offering
SWMCO is a Texas-based manufacturer's representative and value-added distributor of electrical and mechanical infrastructure products for data centers and mission critical facilities. The company distributes premium-manufacturer UPS systems, busway, PDUs, switchgear, precision cooling, batteries, and server racks, and provides engineering consultation, design assistance, turnkey installation, and ongoing maintenance services to customers across Texas and Oklahoma.
Product overview
SWMCO is a distributor of electrical and mechanical products, equipment, and systems for data centers and mission critical infrastructure, operating since 1988. The company represents premium manufacturers and provides comprehensive product lines including UPS systems (Eaton, Schneider Electric Galaxy VM, APC Symmetra), Power Distribution Units (Powersmith PDUs), Busway systems (Starline Track Busway), precision cooling (Stulz CyberAir, CyberOne, CyberRow, InRow cooling, Excool), switchgear (Russelectric, States Manufacturing), and server racks (APC Netshelter). SWMCO's portfolio spans from utility service entrance down to server cabinet power strips, serving markets in Central and South Texas with services including critical infrastructure design assistance, UPS/battery maintenance and replacement, turnkey installation, project management, and the BlueFolder Customer Service Portal for service ticket management.
Differentiator
Problem solved
Functional benefit
Products and services
- UPS Systems Uninterruptible Power Supply systems for data center power protection, including models from Eaton, Schneider Electric Galaxy VM, and APC Symmetra, for network closets through enterprise and colocation data centers.
- Power Distribution Units (PDU) and Remote Power Panels (RPP) Power Distribution Units and Remote Power Panels for distributing electrical power to server racks and IT equipment, including Powersmiths data center PDUs and DIRIS Digiware metering platforms.
- Busway Systems Modular busway distribution systems including Starline Track Busway with hot-swappable turn-n-lock technology, available in 40-1200 Amp configurations, plus high-capacity bus duct and plug-in busways for data center, laboratory, manufacturing, and classroom power distribution.
- Precision Cooling Systems (Stulz Portfolio) Stulz precision cooling solutions including CyberAir CW/DX (20 kW - 1,080 kW), CyberOne (7-35 kW), MiniSpace EC (3-12 kW), CeilAir (3.5-35 kW), CyberRow (16-33 kW DX), Replacement CRAH, Custom Indoor AHU, DRH Direct Room Humidification, and CyberPack (42-105 kW) for data centers and mission critical applications.
- Chillers Precision cooling chillers for data center heat removal, including Excool solutions for colocation, hyperscale, edge, and AI data centers with low-energy consumption and high reliability.
- InRow Cooling and Cooling Distribution Units (CDU) InRow cooling systems installed between server racks for direct, efficient cooling of high-density IT equipment, plus Cooling Distribution Units for managing coolant flow to heat-generating equipment in data centers.
- LV/MV Switchboards and Switchgear Low and medium voltage switchboards and switchgear from Russelectric, States Manufacturing, and Electronic Power Design (EPD DFS-891 and iDFS) for power distribution and protection in mission critical facilities.
- Server Racks and Cabinets APC Netshelter server cabinets designed for data center applications with enhanced capacity for heavy loads, supporting high-density IT equipment deployments.
- UPS Batteries (Enersys DataSafe HX) High-security VRLA batteries designed for UPS applications requiring highest levels of security and reliability. SWMCO is the Central & South Texas Master Distributor for Enersys DataSafe HX Batteries.
- Static Transfer Switches Static transfer switches from LayerZero and Russelectric for seamless power source switching between primary and backup supplies, including bypass isolation switches for various transition systems.
- Surge Protective Devices Comprehensive portfolio of Type 1 and Type 2 surge protective devices from Current Technology/DEHN/ABB for external or internal mounting, including comprehensive surge suppression solutions.
- Hot & Cold Aisle Containment EcoAisle thermal containment solutions for optimizing data center cooling efficiency by separating hot and cold aisles, including custom and flexible hot aisle containment adaptable to challenging spaces with structural obstacles.
- Micro Data Centers Pre-configured, self-contained data center modules combining power, cooling, and monitoring in a compact enclosure for edge and small-scale deployments.
- Metering and Branch Circuit Monitoring Power monitoring solutions for tracking energy consumption and circuit-level power quality, including Schneider Electric Struxtureware DCIM and Powersmiths DIRIS Digiware metering platforms.
- Critical Infrastructure Design Assistance Holistic design assistance for all aspects of emergency power, UPS systems, and data center power distribution, providing engineering consultation and specification support to engineers, contractors, and IT/facility managers.
- UPS/Battery Maintenance Services Extensive offering of best-in-class maintenance services for UPS and battery systems, including preventative maintenance, load bank testing, data center assessments, energy efficiency audits, IR scans, CFD analysis, and commissioning.
- UPS/Battery Replacement Services Solutions to help replace end-of-life UPS systems as well as cost-effective battery replacements, coordinated with manufacturers including Enersys DataSafe HX batteries.
- Comprehensive Turnkey Installation Services From start to finish, SWMCO provides all necessary services for a complete data center and infrastructure project, including equipment ordering, delivery, installation, and commissioning.
- Project Management and Training Expert team helps manage all aspects of equipment ordering, delivery, installation through commissioning, including training for customer teams on installed systems.
Quantifiable outcome
- Deployed 2,100 watts/sqft power density for University of Texas Frontera supercomputer, 5th most powerful in the world
- +2 more outcomes
Companies that use SWMCO
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
SWMCO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SWMCO partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- STULZcoreSWMCO represents the complete STULZ portfolio for temperature and humidity management technology throughout Austin, San Antonio and South Texas. STULZ is a leading provider of precision cooling solutions including CyberAir CW/DX, CyberOne, MiniSpace EC, CeilAir, CyberRow, and CyberPack systems.
- APC by Schneider ElectriccoreSWMCO distributes APC products including server cabinets, power monitoring systems, Netshelter racks, Symmetra UPS systems, and InRow cooling units. Products support high-density data center applications.
- EatoncoreSWMCO distributes Eaton UPS systems and backup power solutions for network closets, server rooms, enterprise and colocation data centers.
- Schneider ElectriccoreSWMCO represents Schneider Electric products including Galaxy VM UPS systems, Struxtureware DCIM, EcoAisle containment, and comprehensive power distribution solutions.
- RusselectriccoreSWMCO distributes Russelectric medium voltage switchgear, low voltage paralleling switchgear, automatic and manual transfer switches, and bypass isolation switches for mission critical applications.
- StarlinecoreSWMCO distributes Starline Track Busway systems featuring modular, hot-swappable turn-n-lock technology. Available in 40-1200 Amp configurations for data center, laboratory, manufacturing, and classroom power distribution.
- Powersmiths by SocomeccoreSWMCO distributes Powersmiths ultra-high-efficiency transformers, electromagnetic products for harmonic and voltage distortion, data center PDUs, and DIRIS Digiware metering platforms.
- EnersyscoreSWMCO is the Central & South Texas Master Distributor for Enersys DataSafe HX batteries designed for UPS applications requiring highest levels of security and reliability.
- BTECHminorBTECH provides industry-leading battery management platforms offering complete visibility into health of battery systems.
- Current Technology/ABBminorCurrent Technology/ABB offers the most comprehensive portfolio of Type 1 and Type 2 surge protective devices for external or internal mounting.
- PillerminorPiller provides uninterruptible, continuous, and conditioned power supply including UPS/CPS systems and battery-less flywheel technology for mission critical applications.
- States ManufacturingminorStates Manufacturing provides LV/MV switchgear solutions with vertically integrated design and manufacturing, including in-house E-House design and manufacturing capabilities.
- LayerZerominorLayerZero provides high-reliability power distribution and power quality monitoring products including Static Transfer Switch products and Finger Safe Power Panels.
- ExcoolminorExcool develops cutting-edge data center cooling technology for colocation, hyperscale, edge, and AI data centers with low-energy consumption and high reliability.
- Power Temp SystemsminorPower Temp Systems provides dual purpose/simultaneous load banking and portable backup systems, generator inlet panels, load bank docking stations, and modular pad mount units.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
SWMCO competitors and assessment
Company assessmentBroad incumbents
- Schneider Electric: Global data center infrastructure manufacturer and solutions integrator (UPS, switchgear, DCIM, cooling). Listed as a principal SWMCO partner, but also an alternative channel for end customers via Schneider's own sales and services organization.
- Rexel: Global electrical distribution and services company with deep data center exposure (including dedicated Data Center Solution Centers). Broader catalog and global footprint make Rexel a national-scale competitor to SWMCO on commercial and hyperscale RFPs.
- Eaton: Diversified power management manufacturer with a strong data center portfolio across UPS, switchgear, and busway. Like Schneider, Eaton is both a SWMCO partner (the company distributes Eaton UPS) and a competing direct channel for enterprise and hyperscale customers.
- Vertiv: Direct manufacturer of data center power, thermal, and IT infrastructure (UPS, switchgear, precision cooling, monitoring) plus lifecycle services. Both competes with SWMCO as a vendor option and competes in services — a relevant comparable as an integrated DC infrastructure player.
- Graybar: Fortune 500 electrical, communications, and data infrastructure distributor with nationwide branches and dedicated data center solutions. Competes with SWMCO on distribution breadth, supplier relationships (including APC, Eaton, Schneider), and project support for the same end customers.
- WESCO International: Large global distributor and services provider for electrical, communications, and utility markets with a dedicated Data Center practice. Post-Anixter acquisition, WESCO is one of the largest competing distribution channels for many of the same manufacturers SWMCO represents.
Direct peers
- Van Meter Inc. Employee-owned regional electrical and automation distributor headquartered in Iowa serving industrial, utility, and data center customers. Comparable rep/distributor model with engineering services and a focus on mission-critical industrial loads.
- Faith Technologies: Large U.S. electrical and specialty systems contractor with a dedicated Mission Critical / Data Center practice delivering electrical distribution, UPS, and structured cabling to enterprise and hyperscale clients — overlaps with SWMCO's turnkey installation and data center focus.
- Rosendin Electric: National electrical contractor with a large Mission Critical group building and servicing data centers, including switchgear, UPS, and busway work. Comparable capability profile targeting hyperscale and enterprise data center construction.
- Border States Electric: Employee-owned regional electrical distributor serving utility, commercial, industrial, and data center customers across the central U.S. — comparable business model (full-line electrical distributor with technical/systems support) and partly overlapping Texas-adjacent geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SWMCO social profiles
Digital presenceSWMCO financial estimates
Financial estimateRevenue estimate
Valuation estimate
SWMCO leadership team
Management profileNumber of profiles
Profiles10 records
SWMCO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SWMCO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SWMCO
What does SWMCO do?
SWMCO is a Texas-based manufacturer's representative and value-added distributor of electrical and mechanical infrastructure products for data centers and mission critical facilities. The company distributes premium-manufacturer UPS systems, busway, PDUs, switchgear, precision cooling, batteries, and server racks, and provides engineering consultation, design assistance, turnkey installation, and ongoing maintenance services to customers across Texas and Oklahoma.
Is SWMCO a public or private company?
SWMCO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SWMCO founded?
SWMCO was founded in 1988. It employs 1 to 10 people.
Where is SWMCO based?
SWMCO is headquartered in Round Rock, United States, in the North America region.
How does SWMCO make money?
Two revenue lines are on record. Product Distribution is the primary driver. The others are services.
Who are SWMCO's main competitors?
Broad incumbents on record are Schneider Electric, Rexel, Eaton, Vertiv, Graybar and WESCO International. Direct peers are Van Meter Inc., Faith Technologies, Rosendin Electric and Border States Electric.
Does SWMCO have an API?
No public API is recorded for SWMCO.