What invert720 Productions Inc. does

invert720 Productions Inc. is an Alberta-based audio-visual and event production company headquartered in Edmonton, founded in 2005 and operating for over 18 years. The company delivers full-service live event production (sound, lighting, video, staging), media production (corporate video, animated sponsor logos, content creation), and audio-visual design for corporate, non-profit, education, government, and community clients across Alberta. Equipment rental — including ATOMIC Modular Systems (fire-retardant décor/staging), STAGELINE mobile stages, studio resources, and drive-in concert infrastructure (SL-260 staging, LED walls, drone and crane cameras, FM transmitters) — supplements the service portfolio and is offered as a standalone revenue line.

Revenue is generated through project-based professional services fees plus equipment rental charges, with pricing determined per project and a 'Book a Free Consult' consultation mechanism serving as the primary conversion entry point. The go-to-market is sales-led and event-driven: direct outreach, portfolio showcases, case studies, customer testimonials, and word-of-mouth referrals are the dominant channels, supported by an organic social presence (Facebook, Instagram, LinkedIn), a periodic 'e-Insider' newsletter, and an annual community-cause program that donates production services to one charitable partner per year (CASA Foundation, YESS, United Way). The team is described as 'small yet mighty' with over 18 years of collective industry experience, and no external investment, parent entity, or subsidiary structure is evidenced.

Name

invert720 Productions Inc.

Legal name

invert720 Productions Inc.

Website

https://invert720.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

invert720 Productions Inc. is an Edmonton-based audio-visual and event production company serving corporate, non-profit, education, and government clients across Alberta with live event production, media production, live streaming, and equipment rental services.

Ownership category

akta.pro rank

Product category

Audio-Visual Event Production Services

NAICS

Motion Picture and Video Industries (5121), Motion Picture and Video Production (51211), Other Motion Picture and Video Industries (512199)

SIC

Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG)

akta.pro secondary industries

Audio/Sound Reinforcement (PA) (MPAGAKAC), Temporary Structures (Truss Roofs, Tents, Barricades) (MPAGAKAK), Corporate Event Production & AV Services (HSACADAB)

Keywords

• Audio visual production
• Event production services
• Live event broadcasting
• Stage equipment rental
• Media content creation

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Production Services: Full-service live event and media production including sound, lighting, video, and staging. Revenue generated through project-based fees for corporate events, galas, conferences, and community events.
2. Equipment Rental: Rental of production equipment including ATOMIC Modular Systems, STAGELINE stages, studio resources, and drive-in concert infrastructure. Revenue generated through rental fees for equipment usage.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

invert720 Productions Inc. is an Edmonton-based audio-visual event production company that designs, produces, and broadcasts live and virtual events for corporate, non-profit, educational, and government clients. The company rents specialized stage and modular equipment (ATOMIC Modular Systems, STAGELINE, drive-in concert infrastructure, studio resources) and provides end-to-end services including event design, live streaming, broadcasting, and media content creation.

Product overview

invert720 Productions is an Alberta-based audio-visual event production company offering a unified portfolio of services centered around live event production, media production, and audio-visual design. The core offering consists of event production services (sound, lighting, video, staging) supplemented by specialized capabilities including live streaming and broadcasting for virtual/hybrid events, and content creation with graphic design and animation. Rental products including ATOMIC Modular Systems, STAGELINE mobile stages, studio resources, and drive-in concert infrastructure complement the service offerings, allowing the company to provide turnkey solutions for events of varying scales and settings.

Differentiator

Problem solved

Functional benefit

Products and services

• Audio-Visual Event Production

Quantifiable outcome

• Successfully produced drive-in events for nearly 3,000 attendees during pandemic restrictions
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Alberta Health Services (AHS)minorStrategic or Co-development Partner · 1 January 2021AHS partnered with invert720 during the pandemic to approve and support the Drive-In Concert Series concept, ensuring compliance with public health guidelines for safe outdoor events.
• STAGELINEcoreTechnology or IntegrationSTAGELINE is a resource partner providing stage equipment for invert720's event productions. The partnership enables access to SL-260 and other staging solutions for client events.
• ATOMIC Modular SystemscoreTechnology or IntegrationATOMIC Modular Systems is offered as a rental product through invert720, providing fire-retardant, versatile event décor elements that meet safety requirements while elevating event aesthetics.
• CASA FoundationminorGTM or Marketing Partnerinvert720 provides production services for CASA Foundation's annual THRIVE Gala, a major fundraising event for Children's Mental Health. The company has worked with CASA on multiple occasions and contributed to their rebrand launch.
• Youth Empowerment Support Services (YESS)minorGTM or Marketing PartnerCommunity partnership where invert720 supports YESS through their annual community cause program, providing production services for charitable events.
• United WayminorGTM or Marketing PartnerCommunity partnership through invert720's annual charitable cause program, supporting United Way events with production services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AVFX: AV and event production company providing sound, video, lighting, staging, and live streaming for corporate events, galas, and conferences — directly comparable in full-service AV event production for mid-market and enterprise clients.
• GES (Global Experience Specialists): Provider of event experiences including AV production, exhibit services, and event design for corporate clients and trade shows — directly comparable in serving enterprise event buyers with integrated production solutions.
• Freeman: The world's largest integrated brand experience and event production company, providing full-service AV, staging, lighting, video, and event design for corporate events, conventions, and galas — directly comparable to invert720's end-to-end production model, but at vastly greater scale.
• Solotech: Canadian (Montreal-headquartered) AV, lighting, sound, and video production company serving live events, concerts, and corporate productions — directly comparable in service offering and Canadian market presence, with broader geographic reach.
• MKG: Experiential marketing and event production agency offering AV production, staging, and event design for brand activations and corporate events — directly comparable in serving corporate clients with integrated event experiences.
• Onstage Systems: Audio, lighting, video, and staging production company serving corporate events, concerts, and live productions — directly comparable in service mix and customer profile, focused primarily on the US Southwest.
• Encore Global: Global leader in event technology, production, and venue services (formerly PSAV), offering AV, lighting, staging, and live streaming for corporate meetings and events — directly comparable in service mix and customer base.

Broad incumbents

• PRG (Production Resource Group): Global entertainment technology and production services provider for live events, concerts, theater, and corporate productions — overlapping heavily on staging, lighting, and video but operating at significantly larger scale and across broader entertainment verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/invert720
• LinkedInlinkedin.com/company/invert720-productions-inc.
• Instagraminstagram.com/invert720

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about invert720 Productions Inc.