VIDAR Motors
VVIDAR Motors, a product brand of ITT Inc., sells severe-duty industrial motors with embedded variable-speed intelligence (AC-Link AC-to-AC conversion) for pumps, fans, blowers, and mixers in chemical, agricultural, and general process-industry facilities, eliminating the need for external VFDs.
- Company typePrivate
- Founded-
- HeadquartersSyracuse, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What VIDAR Motors does
VIDAR Motors is a product brand of ITT Inc. (NYSE: ITT) that designs and sells severe-duty industrial motors with embedded variable-speed intelligence, effectively integrating Variable Frequency Drive (VFD) functionality directly into the motor housing rather than relying on a separate external drive. The core technology, branded AC-Link, is an AC-to-AC power conversion architecture developed through a multi-year research collaboration with the University of Nottingham (UK) and protected by 37+ granted patents across major industrial jurisdictions. The product family targets industrial fluid-delivery applications — pumps, fans, blowers, and mixers — in chemical, agricultural, and general process industries, where facilities historically have used fixed-speed motors with throttling valves, wasting energy and incurring valve maintenance costs.
The motor meets IEEE-841 severe-duty specifications, carries an IP66 power-module enclosure, Class H insulation, and CSA Class 1 Division 2 hazardous-location certification, and is dimensionally interchangeable with NEMA-frame industrial motors, enabling drop-in replacement without MCC room construction or inverter-duty cabling. AC-Link delivers ultra-low current harmonics (3-5% THD) without external filtering, voltage-dip ride-through within 200 milliseconds, and documented outcomes including 30-56% lower total installed cost, 50%+ energy savings on variable-demand systems, and sub-one-year payback in named reference accounts.
VIDAR generates revenue primarily through hardware sales of its industrial motors. Pricing is quote-based and not publicly disclosed; sales occur via direct enterprise engagement with application engineers and via Goulds Pump (an ITT sister brand) channel representatives, who can bundle pump, motor, and embedded VFD on a single skid for global customers. Marketing is content-led through a website knowledge center featuring case studies and technical documentation, with lead capture via contact form and email. The brand is operationally headquartered at 114 Palmeter Avenue, Syracuse, NY, USA, and operates as a product line within ITT's industrial segment rather than as an independent legal entity with separate financials.
VIDAR Motors firmographics
Firmographics- Name
- VIDAR Motors
- Legal name
- VIDAR Motors (brand of ITT Inc.)
- Website
- https://vidarmotors.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VVIDAR Motors, a product brand of ITT Inc., sells severe-duty industrial motors with embedded variable-speed intelligence (AC-Link AC-to-AC conversion) for pumps, fans, blowers, and mixers in chemical, agricultural, and general process-industry facilities, eliminating the need for external VFDs.
- Ownership category
- akta.pro rank
VIDAR Motors industry classification
Industry- Product category
- Industrial Electric Motors
- NAICS
- Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336)
- SIC
- Motors & Generators (3621)
- akta.pro primary industry
- Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH)
- akta.pro secondary industry
- AC Motors (Induction, Synchronous) (IMAGACAA)
Keywords
Where VIDAR Motors is headquartered
LocationHeadquarters
- HQ city
- Syracuse
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VIDAR Motors business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Industrial Motor Sales: VIDAR sells industrial motors with embedded variable speed technology. The product is positioned as a premium industrial motor solution that, despite higher upfront costs, delivers 30-50% lower total installed cost compared to traditional VFD plus motor configurations. Revenue is generated through product sales with consultation support for specific applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Quote-based industrial pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
VIDAR Motors product offering
Product offeringCore offering
VIDAR Motors manufactures and sells severe duty industrial motors with embedded variable speed intelligence. Its core product integrates a proprietary AC-Link AC-to-AC power converter directly into the motor housing, eliminating the need for an external variable frequency drive (VFD). The motors are designed for industrial fluid delivery systems including pumps, fans, blowers, and mixers, replacing traditional fixed-speed motors with mechanical flow controls.
Product overview
VIDAR Motors offers a single unified product: the VIDAR industrial motor, which is a severe duty motor with embedded variable speed intelligence. The product integrates an AC-Link power converter (AC-to-AC conversion technology developed in collaboration with the University of Nottingham) directly into the motor housing, eliminating the need for separate Variable Frequency Drives (VFDs). This motor provides dynamic speed control, energy efficiency, and process control capabilities for industrial fluid delivery systems including pumps and fans. The VIDAR motor is a complete, all-in-one solution that replaces conventional fixed-speed motors plus external VFDs, offering variable speed functionality in the same physical footprint as a standard NEMA industrial motor.
Differentiator
Problem solved
Functional benefit
Products and services
- VIDAR Industrial Motor A severe duty industrial motor with embedded variable speed intelligence (AC-Link power converter) that integrates VFD functionality directly into the motor housing. It provides dynamic speed control for industrial fluid delivery systems (pumps, fans, blowers, mixers) without requiring external VFD equipment, inverter-duty cables, or temperature-controlled MCC rooms. The motor is NEMA frame dimensionally interchangeable and follows IEEE-841 severe duty design standards.
Quantifiable outcome
- 50%+ power demand reduction on fixed speed motors by opening control valves and lowering speed to match flow requirements
- +5 more outcomes
Companies that use VIDAR Motors
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
VIDAR Motors technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
VIDAR Motors partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- University of NottinghamcoreMulti-year research collaboration with University of Nottingham in the UK, where researchers were working on novel AC-to-AC power conversion technology compact enough to be embedded in motor housing. This partnership led to the development of VIDAR's core AC-Link technology. The collaboration involved iterating prototypes and rigorous testing to prepare the technology for real-world industrial applications.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
VIDAR Motors competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
VIDAR Motors social profiles
Digital presenceVIDAR Motors compliance and trust
Trust signalCompliance1 record
VIDAR Motors financial estimates
Financial estimateRevenue estimate
Valuation estimate
VIDAR Motors leadership team
Management profileNumber of profiles
VIDAR Motors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VIDAR Motors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VIDAR Motors
What does VIDAR Motors do?
VIDAR Motors manufactures and sells severe duty industrial motors with embedded variable speed intelligence. Its core product integrates a proprietary AC-Link AC-to-AC power converter directly into the motor housing, eliminating the need for an external variable frequency drive (VFD). The motors are designed for industrial fluid delivery systems including pumps, fans, blowers, and mixers, replacing traditional fixed-speed motors with mechanical flow controls.
Is VIDAR Motors a public or private company?
VIDAR Motors is a private company. It is classified as corporate owned and is currently operating.
When was VIDAR Motors founded?
VIDAR Motors was founded in -1. It employs 11 to 50 people.
Where is VIDAR Motors based?
VIDAR Motors is headquartered in Syracuse, United States, in the North America region.
How does VIDAR Motors make money?
One revenue line is on record: industrial Motor Sales.
Does VIDAR Motors have an API?
No public API is recorded for VIDAR Motors.
What industry is VIDAR Motors in?
VIDAR Motors's product category is Industrial Electric Motors. Its primary akta.pro industry code is IMAGACAH, Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis), with a secondary code of IMAGACAA, AC Motors (Induction, Synchronous). Its NAICS code is 333612 and its SIC code is 3621.