VIDAR Motors

What VIDAR Motors does

VIDAR Motors is a product brand of ITT Inc. (NYSE: ITT) that designs and sells severe-duty industrial motors with embedded variable-speed intelligence, effectively integrating Variable Frequency Drive (VFD) functionality directly into the motor housing rather than relying on a separate external drive. The core technology, branded AC-Link, is an AC-to-AC power conversion architecture developed through a multi-year research collaboration with the University of Nottingham (UK) and protected by 37+ granted patents across major industrial jurisdictions. The product family targets industrial fluid-delivery applications — pumps, fans, blowers, and mixers — in chemical, agricultural, and general process industries, where facilities historically have used fixed-speed motors with throttling valves, wasting energy and incurring valve maintenance costs.

The motor meets IEEE-841 severe-duty specifications, carries an IP66 power-module enclosure, Class H insulation, and CSA Class 1 Division 2 hazardous-location certification, and is dimensionally interchangeable with NEMA-frame industrial motors, enabling drop-in replacement without MCC room construction or inverter-duty cabling. AC-Link delivers ultra-low current harmonics (3-5% THD) without external filtering, voltage-dip ride-through within 200 milliseconds, and documented outcomes including 30-56% lower total installed cost, 50%+ energy savings on variable-demand systems, and sub-one-year payback in named reference accounts.

VIDAR generates revenue primarily through hardware sales of its industrial motors. Pricing is quote-based and not publicly disclosed; sales occur via direct enterprise engagement with application engineers and via Goulds Pump (an ITT sister brand) channel representatives, who can bundle pump, motor, and embedded VFD on a single skid for global customers. Marketing is content-led through a website knowledge center featuring case studies and technical documentation, with lead capture via contact form and email. The brand is operationally headquartered at 114 Palmeter Avenue, Syracuse, NY, USA, and operates as a product line within ITT's industrial segment rather than as an independent legal entity with separate financials.

Name

VIDAR Motors

Legal name

VIDAR Motors (brand of ITT Inc.)

Website

https://vidarmotors.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

VVIDAR Motors, a product brand of ITT Inc., sells severe-duty industrial motors with embedded variable-speed intelligence (AC-Link AC-to-AC conversion) for pumps, fans, blowers, and mixers in chemical, agricultural, and general process-industry facilities, eliminating the need for external VFDs.

Ownership category

akta.pro rank

Product category

Industrial Electric Motors

NAICS

Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336)

SIC

Motors & Generators (3621)

akta.pro primary industry

Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH)

akta.pro secondary industry

AC Motors (Induction, Synchronous) (IMAGACAA)

Keywords

• Industrial motor manufacturing
• Variable frequency drives
• Severe duty motors
• Energy efficient motors
• Fluid delivery systems

Headquarters

HQ city

Syracuse

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Motor Sales: VIDAR sells industrial motors with embedded variable speed technology. The product is positioned as a premium industrial motor solution that, despite higher upfront costs, delivers 30-50% lower total installed cost compared to traditional VFD plus motor configurations. Revenue is generated through product sales with consultation support for specific applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

VIDAR Motors manufactures and sells severe duty industrial motors with embedded variable speed intelligence. Its core product integrates a proprietary AC-Link AC-to-AC power converter directly into the motor housing, eliminating the need for an external variable frequency drive (VFD). The motors are designed for industrial fluid delivery systems including pumps, fans, blowers, and mixers, replacing traditional fixed-speed motors with mechanical flow controls.

Product overview

VIDAR Motors offers a single unified product: the VIDAR industrial motor, which is a severe duty motor with embedded variable speed intelligence. The product integrates an AC-Link power converter (AC-to-AC conversion technology developed in collaboration with the University of Nottingham) directly into the motor housing, eliminating the need for separate Variable Frequency Drives (VFDs). This motor provides dynamic speed control, energy efficiency, and process control capabilities for industrial fluid delivery systems including pumps and fans. The VIDAR motor is a complete, all-in-one solution that replaces conventional fixed-speed motors plus external VFDs, offering variable speed functionality in the same physical footprint as a standard NEMA industrial motor.

Differentiator

Problem solved

Functional benefit

Products and services

• VIDAR Industrial Motor A severe duty industrial motor with embedded variable speed intelligence (AC-Link power converter) that integrates VFD functionality directly into the motor housing. It provides dynamic speed control for industrial fluid delivery systems (pumps, fans, blowers, mixers) without requiring external VFD equipment, inverter-duty cables, or temperature-controlled MCC rooms. The motor is NEMA frame dimensionally interchangeable and follows IEEE-841 severe duty design standards.

Quantifiable outcome

• 50%+ power demand reduction on fixed speed motors by opening control valves and lowering speed to match flow requirements
• +5 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• University of NottinghamcoreStrategic or Co-development PartnerMulti-year research collaboration with University of Nottingham in the UK, where researchers were working on novel AC-to-AC power conversion technology compact enough to be embedded in motor housing. This partnership led to the development of VIDAR's core AC-Link technology. The collaboration involved iterating prototypes and rigorous testing to prepare the technology for real-world industrial applications.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/vidar-motors

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIDAR Motors