American Dance Guild
American Dance Guild is a 501(c)(3) nonprofit founded in 1956 that serves the modern dance community through annual festivals, summer intensives, book fairs, scholarships, and archival preservation, operating from New York City with volunteer leadership.
- Company typePrivate
- Founded1956
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What American Dance Guild does
The American Dance Guild (ADG) is a 501(c)(3) nonprofit dance service organization founded in 1956 and headquartered at the Peridance Center, 126 East 13th Street, New York City. It operates with a handful of volunteers and a part-time administrator (1-10 employees) to deliver programs that support dance artists, dance education, and community building across the modern dance profession. Its primary constituents are professional dancers and choreographers (performance opportunities), dance students and educators (technique training), and dance scholars and historians (literary and archival access).
ADG's core offerings comprise four programs: the Annual ADG Festival (presenting 30-40 international choreographers yearly through performances and masterclasses), the Modern Dance Intensive (a summer workshop series at Peridance Center; 12 classes at $304 or $27/single in 2026, versus 10 classes at $250 in 2025), Bare Bones (informal low-tech choreography showings), and the Dance Book Fair (57 authors and 63 books in 2026). Adjacent programs include the Jacob's Pillow summer scholarship, American Dance Magazine, the New Dance Group Gala historical DVD, and ADG membership. ADG also stewards the DanceScope journal archive (1965-1981) and supports the EYE ON DANCE PBS archive, designated an 'Irreplaceable National Dance Treasure.' No proprietary technology platform exists; registration runs through MindBodyOnline and the website is Squarespace-hosted.
ADG's revenue model combines annual membership dues (subscription), program fees for intensives and masterclasses (one-time), merchandise sales (DVDs, publications), event-driven Book Fair revenue, and tax-deductible donations. Pricing is publicly disclosed and deliberately accessible ($27 single class, $304 full intensive). Distribution is regional/venue-based at Peridance Center and Clark Center NYC, with online self-serve registration. Marketing channels are limited to the website, email newsletter ([email protected]), event marketing, and organic social — consistent with a grassroots community organization rather than a commercial enterprise.
American Dance Guild firmographics
Firmographics- Name
- American Dance Guild
- Legal name
- American Dance Guild
- Website
- https://americandanceguild.org
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- American Dance Guild is a 501(c)(3) nonprofit founded in 1956 that serves the modern dance community through annual festivals, summer intensives, book fairs, scholarships, and archival preservation, operating from New York City with volunteer leadership.
- Ownership category
- akta.pro rank
American Dance Guild industry classification
Industry- Product category
- Dance Education and Performance Services
- NAICS
- Dance Companies (711120)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Festivals & Dance Series (MPAGADAJ)
- akta.pro secondary industries
- Contemporary & Modern Dance (MPAGADAB), Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Dancers, Choreographers & Dance Troupes Booking (HSACAHAD)
Keywords
Where American Dance Guild is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
American Dance Guild business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Dues: Annual membership providing access to ADG community, events, and benefits
- Program Fees: Registration fees for Modern Dance Intensive workshops and single classes. 2026 Intensive: $304 full (12 classes) or $27 single class. 2025 Intensive: $250 for all workshops.
- Merchandise Sales: Sale of DVDs (e.g., New Dance Group Gala at $35), books, and American Dance Magazine
- Book Fair: Annual Dance Book Fair featuring 57 authors and 63 books, celebrating dance literature
- Donations: Tax-deductible donations to support ADG's mission and initiatives including DanceScope preservation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full 2026 Modern Dance Intensive (June 8-12) |
| Unit Pricing | Pay-as-you-go | Single class at 2026 Modern Dance Intensive |
| Subscription | Pay-as-you-go | 2025 Modern Dance Intensive (June 9-13) |
| One time/ perpetual license | Pay-as-you-go | New Dance Group Gala DVD |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
American Dance Guild product offering
Product offeringCore offering
The American Dance Guild is a nonprofit dance service organization that supports modern dance artists, educators, and scholars through an annual festival presenting 30-40 choreographers, a summer Modern Dance Intensive held at Peridance Center in NYC, the Bare Bones low-tech choreography showings program, an annual Dance Book Fair, historical publications such as DanceScope and American Dance Magazine, the EYE ON DANCE Archive, and a Jacob's Pillow scholarship. The organization sells these offerings through membership dues, program registration fees, merchandise (DVDs, books, magazines), and tax-deductible donations.
Product overview
The American Dance Guild is a dance service organization offering a portfolio of programs focused on supporting artists, dance education, and community building. Its core offerings include the Annual Festival presenting international choreographers, the Modern Dance Intensive (summer program at Peridance Center in NYC), Bare Bones low-tech productions, and the annual Dance Book Fair. The Guild also publishes American Dance Magazine and historically published DanceScope (1965-1981), maintains the Eye on Dance Archive, and offers the Jacob's Pillow Scholarship. Membership and merchandise programs support organizational operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Annual ADG Festival An annual dance festival that connects international artists through performances and masterclasses, featuring works by 30-40 choreographers annually across multiple generations and dance styles. Aimed at professional dancers, choreographers, and the dance community.
- Modern Dance Intensive A summer workshop intensive held at Peridance Center in NYC, offering multi-day technique classes taught by master teachers for dance students, educators, and professional dancers seeking continuing education.
- Bare Bones Low-tech, informal choreography showings program that provides accessible performance opportunities for dance artists to present work in development or in progress.
- Annual Dance Book Fair An annual fair celebrating dance literature, featuring author presentations and sales of books on dance history, technique, biographies, pedagogy, and choreography. Aimed at dance scholars, educators, students, and enthusiasts.
- Jacob's Pillow Scholarship Awarded by ADG in collaboration with Jacob's Pillow, this summer scholarship provides emerging dance artists with access to Jacob's Pillow's renowned programs and facilities.
- American Dance Magazine An ADG publication that documents and celebrates the art of dance through articles, interviews, reviews, and historical reflections; sold via the ADG merch page.
- New Dance Group Gala Historical Concert DVD Physical DVD documentary presenting 18 recreated works and excerpts by influential choreographers from the New Dance Group, covering modern dance from the 1930s through 1970s. Priced at $35 per DVD.
- ADG Membership Annual membership program providing access to the ADG community, events, and benefits, supporting the organization's mission to bring generations of dance artists together.
Companies that use American Dance Guild
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
American Dance Guild technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
American Dance Guild partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- Peridance CentercorePeridance Center serves as the primary venue host for ADG's Modern Dance Intensives (both 2025 and 2026) in NYC. Located at 126 East 13th Street, Peridance provides the physical space for workshops and classes.
- Jacob's PillowcoreADG awards a summer scholarship to Jacob's Pillow, a renowned dance institution. This partnership supports emerging dance artists by providing access to Jacob's Pillow's renowned programs and facilities.
- Clark Center NYCflagshipClark Center NYC and ADG joined forces to present 'The Politics of Movement: When Dance Speaks Out' - a two-night performance exploring protest, resistance, identity, and social justice through dance.
- The EYE ON DANCE ArchiveminorADG supports the EYE ON DANCE archive, designated an 'Irreplaceable National Dance Treasure' by the Dance Heritage Coalition. The archive contains primary source videos and print resources from PBS programming (1981-2004).
- Nai-Ni Chen Dance CompanyminorFeatured at ADG's Modern Dance Intensive 2025. The company is an Asian-American-woman-led professional touring company with programs for educational settings and community organizations.
Scale indicators5 records
Recent moves2 records
Expansion highlights4 records
American Dance Guild competitors and assessment
Company assessmentDirect peers
- Jacob's Pillow Dance: National Historic Landmark dance festival and school in Becket, MA, presenting dance performances and hosting residencies. Comparable to ADG through shared festival programming and a documented partnership via ADG's scholarship program.
- Dance/USA: National service organization for the professional dance field, advocating for dance artists and organizations. Comparable to ADG as a national dance service organization, though focused on advocacy, research, and convening rather than festival/education programming.
- American Dance Festival: One of the largest and oldest modern dance festivals in the US, presenting choreographers, performances, and educational programs. Directly comparable to ADG's annual festival and intensive programming model, though operating at significantly larger scale and with a paid staff.
- Pentacle: Dance service organization providing management support and resources to independent dance artists and companies. Comparable as a dance-focused nonprofit service provider serving artists and choreographers in New York.
- Dance Heritage Coalition: Coalition dedicated to preserving and documenting American dance heritage. Directly comparable through shared archival and preservation mission, including designation of EYE ON DANCE as an 'Irreplaceable National Dance Treasure' that ADG helps steward.
- Movement Research: NYC-based dance service organization supporting experimental and avant-garde dance through performances, workshops, and residencies. Closely comparable to ADG's NYC-centric community service model and Bare Bones low-tech showcase format.
- Danspace Project: NYC nonprofit presenting experimental dance through curated programs and artist residencies at St. Mark's Church. Comparable as a NYC-based dance service organization focused on artist support, platforming experimental work, and community engagement.
- National Dance Education Organization (NDEO): Non-profit dedicated to advancing dance education across all genres. Directly comparable through its educational programming focus and overlap with ADG's Modern Dance Intensive and scholarship initiatives; NDEO awarded ADG's incoming president in 2023.
- Martha Hill Dance Fund: Nonprofit supporting mid-career dance artists through awards and professional development. Comparable as a dance-focused nonprofit that grants lifetime achievement recognition (Martha Hill Award, 2024 recipient affiliated with ADG).
Broad incumbents
- New York Live Arts: NYC-based presenter and producer of contemporary dance and performance. Comparable as a major NYC dance presenting organization with overlapping artist constituencies, though operating with substantially larger resources and programming scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
American Dance Guild social profiles
Digital presenceAmerican Dance Guild financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Dance Guild leadership team
Management profileNumber of profiles
Profiles2 records
American Dance Guild funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Dance Guild M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Dance Guild
What does American Dance Guild do?
The American Dance Guild is a nonprofit dance service organization that supports modern dance artists, educators, and scholars through an annual festival presenting 30-40 choreographers, a summer Modern Dance Intensive held at Peridance Center in NYC, the Bare Bones low-tech choreography showings program, an annual Dance Book Fair, historical publications such as DanceScope and American Dance Magazine, the EYE ON DANCE Archive, and a Jacob's Pillow scholarship. The organization sells these offerings through membership dues, program registration fees, merchandise (DVDs, books, magazines), and tax-deductible donations.
Is American Dance Guild a public or private company?
American Dance Guild is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was American Dance Guild founded?
American Dance Guild was founded in 1956. It employs 1 to 10 people.
Where is American Dance Guild based?
American Dance Guild is headquartered in New York, United States, in the North America region.
How does American Dance Guild make money?
Five revenue lines are on record. Membership Dues are the primary driver. The others are program Fees, merchandise Sales, book Fair and donations.
Who are American Dance Guild's main competitors?
Direct peers on record are Jacob's Pillow Dance, Dance/USA, American Dance Festival, Pentacle, Dance Heritage Coalition, Movement Research, Danspace Project, National Dance Education Organization (NDEO) and Martha Hill Dance Fund. New York Live Arts is listed as a broad incumbent.
Does American Dance Guild have an API?
No public API is recorded for American Dance Guild.
What industry is American Dance Guild in?
American Dance Guild's product category is Dance Education and Performance Services. Its primary akta.pro industry code is MPAGADAJ, Dance Festivals & Dance Series, with a secondary code of MPAGADAB, Contemporary & Modern Dance. Its NAICS code is 711120 and its SIC code is 7900.