Rosenhaus Sports Representation

What Rosenhaus Sports Representation does

Rosenhaus Sports Representation is a Miami Beach-based sports agency founded in 1988 by Drew Rosenhaus, primarily serving National Football League players across contract negotiation, marketing, and endorsement work, with publicly cited cumulative contract negotiations exceeding $8 billion since 2004 and Drew Rosenhaus personally credited with $10 billion-plus in career deal value. The firm operates a multi-vertical service model: its core football practice represents active NFL players in contract negotiations and marketing deals; the RSR Baseball division extends representation into Major League Baseball; a coaching and front-office executive practice serves league staff; and NIL services, led by agent Shawn O'Dare, serve college athletes. A broad consumer-brand partnership network, including Under Armour, Adidas, Nike, New Balance, Rawlings, Wilson, Coca-Cola, ESPN, and Milano Di Rouge, provides marketing and endorsement inventory across represented athletes such as Rob Gronkowski and Lance Briggs.

Name

Rosenhaus Sports Representation

Legal name

Rosenhaus Sports Representation

Website

https://rosenhaussports.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Rosenhaus Sports Representation is a Miami Beach-based sports agency founded in 1988 that negotiates NFL contracts, manages marketing and endorsements, and operates football, baseball, coaching/executive, and NIL representation practices for professional and collegiate athletes.

Ownership category

akta.pro rank

Product category

Athlete Representation Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

akta.pro primary industry

Sports Agents & Player Contract Negotiation Specialists (MPAKAMAB)

akta.pro secondary industries

Athlete & Talent Representation (Agents, Managers) (MPAKAKAA), Athlete Marketing, Endorsement & Sponsorship Representation (MPAKAMAC), Athlete Legal & Contract Advisory (Sports Law, Arbitration, Disputes) (MPAKAMAF)

Keywords

• Sports representation
• Athlete management
• Contract negotiation
• NFL representation
• MLB representation

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Sports Agent Commission: The firm earns commissions on contracts negotiated on behalf of athletes, coaches, and executives. RSR has negotiated over $7 billion in contracts and charges a percentage-based fee for representation services including contract negotiations, marketing, endorsements, and career management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Rosenhaus Sports Representation is a Miami Beach-based sports agency founded in 1988 that provides professional athlete representation services, including contract negotiations, career management, marketing and endorsements, media relations, and draft preparation. The firm represents NFL and MLB players, as well as collegiate coaches and professional sports executives, earning percentage-based commissions on contracts negotiated for its clients.

Product overview

Rosenhaus Sports Representation is a sports representation agency offering a comprehensive suite of athlete representation services. The portfolio consists of three core representation divisions (Football, Baseball, and Coaching/Executives) supported by multiple service modules including Career Management, Contract Negotiations, Post Career Counseling, Media Relations, Marketing & Endorsements, Draft Preparation, and NFL Combine Preparation. The company also provides Philanthropy Services for charitable foundation management. RSR operates primarily as a service-based business rather than a software product company, focusing on contract negotiations, athlete career management, and marketing opportunities for professional athletes.

Differentiator

Problem solved

Functional benefit

Products and services

• Football Representation Services NFL player representation services including contract negotiations, career management, and draft preparation for professional American football players.
• Baseball Representation Services MLB player representation services offered by a team of professionals including attorneys and former players, providing advisory services on and off the field for professional baseball players.
• Coaching & Executive Representation Representation services for collegiate coaches and professional executives across the United States, including legal and contractual expertise.

Quantifiable outcome

• Over $8 billion in contracts negotiated for NFL athletes since 2004
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Under ArmourminorGTM or Marketing PartnerBrand partnership for athlete endorsement opportunities and marketing collaborations with RSR clients.
• AdidasminorGTM or Marketing PartnerBrand partnership for athlete endorsement opportunities and marketing collaborations with RSR clients.
• NikeminorGTM or Marketing PartnerBrand partnership for athlete endorsement opportunities and marketing collaborations with RSR clients.
• ESPNcoreStrategic or Co-development PartnerStrategic media relationship enabling RSR to promote clients and create media opportunities. RSR recognized as top authority on professional sports representation, with strong relationships with major networks including ESPN.
• New BalanceminorGTM or Marketing PartnerBrand partnership for athlete endorsement opportunities and marketing collaborations with RSR clients.
• RawlingsminorGTM or Marketing PartnerBaseball equipment brand partnership providing endorsement opportunities for RSR baseball clients.
• WilsonminorGTM or Marketing PartnerSports equipment brand partnership providing endorsement opportunities for RSR clients.
• Coca-ColaminorGTM or Marketing PartnerBrand partnership for athlete endorsement opportunities and marketing collaborations.
• Milano Di RougeminorGTM or Marketing PartnerOfficial clothing partner for Rosenhaus Sports Representation, providing apparel partnership opportunities.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Gestalt Sports Group: Gestalt Sports Group is a sports agency representing NFL and other professional athletes in contract negotiation, marketing, and NIL matters. An emerging competitor with overlap to RSR's core NFL representation and growing NIL capabilities.

Broad incumbents

• WME Sports (Endeavor): WME Sports is the sports representation arm of Endeavor (parent of WME talent agency), representing athletes across NFL, NBA, MLB, and soccer with deep entertainment-industry connections. A broader incumbent competing for the same premier athletes as RSR with integrated entertainment packaging.
• Wasserman: Wasserman is a global sports, music, and entertainment agency representing athletes across NFL, NBA, MLB, and soccer with a strong marketing and endorsements practice. Directly comparable as a sports talent agency with adjacent marketing capabilities, though operating at significantly larger scale.
• Creative Artists Agency (CAA Sports): CAA Sports is the sports division of global talent agency CAA, representing athletes across NFL, NBA, MLB, and international soccer with integrated marketing, endorsements, and entertainment packaging. Directly comparable to RSR as a sports representation competitor, but with vastly broader cross-sport scale, institutional infrastructure, and a parent talent agency.
• Octagon: Octagon is a global sports marketing and talent representation agency representing athletes across football, baseball, basketball, golf, and Olympics. Comparable to RSR for athlete representation services, but operates at much larger scale with consulting, event management, and sponsorship divisions.

Direct peers

• Excel Sports Management: Excel Sports Management is a leading sports agency representing athletes in MLB, NFL, NBA, and golf with a strong marketing and endorsements practice. Closest direct peer to RSR given its multi-sport athlete representation model and emphasis on integrated marketing services.
• Athletes First: Athletes First is a Laguna Niguel-based sports agency representing NFL players with a strong focus on contract negotiations and marketing. A long-standing direct competitor in the NFL player representation space, similar in boutique scale to RSR.
• Priority Sports & Entertainment: Priority Sports & Entertainment is a Chicago-based sports agency focused on NFL player representation with marketing and entertainment services. One of the closest direct NFL-representation competitors to RSR, competing head-to-head for top draft picks and free agents.
• Roc Nation Sports: Roc Nation Sports is the athlete representation arm of Jay-Z's Roc Nation, representing NFL, MLB, and basketball stars with integrated music, entertainment, and brand opportunities. A direct peer in NFL/MLB representation, differentiating through entertainment-industry crossovers that compete for marquee athlete clients.
• Sportstars (BSM Sports): Sportstars is a sports talent agency representing NFL players and coaches in contract negotiations, marketing, and endorsements. Direct competitor in the NFL representation niche where RSR operates, comparable in size and service offering.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rosenhaussports
• LinkedInlinkedin.com/company/rosenhaus-sports-representation

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosenhaus Sports Representation