RaceFuels

Name

RaceFuels

Legal name

RaceFuels PTY LTD

Website

https://racefuels.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Motorsport Racing Fuels

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Miscellaneous Products Of Petroleum & Coal (2990)

akta.pro primary industry

Lubricant Formulation & Blending (Finished Lubricants) (EUALAJAC)

akta.pro secondary industries

Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ), Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF)

Keywords

• Racing fuels supply
• Motorsport lubricants
• Trackside bowser services
• Fuel blending distribution
• Two-stroke lubricants

Headquarters

HQ city

Dandenong

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Racing Fuel Sales: Sale of racing fuels including ELF RACE 102, 98 RON CONTROL, 100 RON E-10, and E-85 RACE BLEND through trackside bowsers, drums, and direct delivery
2. Specialty Lubricant Sales: Import and sale of ELF HTX 2-stroke lubricants for kart and motorcycle racing applications

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

RaceFuels imports, blends, and distributes specialty racing fuels and lubricants to the motorsport industry across Australia and New Zealand. The company supplies ELF-branded European racing fuels (ELF RACE 102, ELF CORE 50) and two-stroke lubricants (HTX 909, HTX 976+) from TotalEnergies, alongside its own in-house blended products (E-85 RACE BLEND, 100 RON E-10 UNLEADED, 98 RON CONTROL). Complementing the product line is a service offering including permanent trackside bowser installations at four major Australian circuits, event fuel supply, and track/media day logistics.

Product overview

RaceFuels is a fuel logistics and supply company serving the motorsport industry across Australia, New Zealand, and Asia. The product portfolio consists of specialized racing fuels (ELF RACE 102 as the flagship premium unleaded racing fuel, E-85 RACE BLEND high-ethanol blend, 98 RON CONTROL pump fuel alternative, 100 RON E-10 UNLEADED, and ELF CORE 50) complemented by ELF 2-stroke lubricants (HTX 909 and HTX 976+). Services include event fuel supply, track and media day support, blending and distribution operations, and permanent trackside bowser installations at major race circuits. The company operates primarily as a distributor and blender of ELF-branded fuels from TotalEnergies, with additional proprietary blending capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• ELF RACE 102 Fully European-imported 100% hydrocarbon racing fuel with no ethanol, RON greater than 102 and MON greater than 88. Developed for all types of racing with protection against detonation and consistent specification. Meets Motorsport Australia Schedule G requirements. Used in S5000 Championship, Porsche Carrera Cup, and Touring Car Masters.
• E-85 RACE BLEND Blended fuel consisting of 85% ethanol and 15% 98 RON, with density of 0.79 and RON of 106.3. Originally developed with Supercars and BP Australia in 2020, now produced independently with batch testing for consistency. RaceFuels produces approximately 500,000 litres per year and distributes around 100,000 litres annually to New Zealand.
• 98 RON CONTROL

Quantifiable outcome

• Half a million litres per year E-85 RACE BLEND production capacity
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• RaceFuels NZcoreChannel Partner/ Reseller/ Distributor · 1 January 2022Established in 2022, RaceFuels NZ distributes E-85 RACE BLEND to New Zealand, supplying approximately 100,000 litres annually. Auckland third-party warehouse and Christchurch drum storage available.
• BP AustraliacoreStrategic or Co-development Partner · 1 January 2020Partnership with Supercars and BP Australia established in 2020 for E-85 RACE BLEND production. RaceFuels took on full responsibility for producing half a million litres per year, meeting strict specifications of BP Australia and Supercars. RaceFuels continues to blend and batch test E-85 RACE BLEND to a consistent formula after the Supercars partnership ended.
• Supercars ChampionshipcoreStrategic or Co-development Partner · 1 January 2020Partnership with Supercars and BP Australia for E-85 RACE BLEND production beginning in 2020. RaceFuels produced half a million litres per year meeting Supercars specifications. Partnership has since concluded but RaceFuels continues independent E-85 production.
• TotalEnergies Additives & Fuel SolutionscoreTechnology or IntegrationELF Race 102 is blended by TotalEnergies Additives & Fuel Solutions, providing the quality and performance of a racing fuel developed for all types of racing.
• Maximum MotorsportminorChannel Partner/ Reseller/ DistributorELF Race 102 reseller in Wangara, Western Australia
• Ian Boettcher's Race PartsminorChannel Partner/ Reseller/ DistributorELF Race 102 reseller in Yamanto, Queensland
• John Talbot AutomotiveminorChannel Partner/ Reseller/ DistributorELF Race 102 reseller in Longford, Tasmania

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• VP Racing Fuels: The largest dedicated racing fuel specialist globally; sells a comparable portfolio of high-RON, E-85, and control fuels to professional and amateur motorsport teams in North America and increasingly abroad - the closest direct competitor to RaceFuels' specialty fuel model.
• Sunoco Racing Fuels: Long-established racing fuel supplier to NASCAR, SCCA, and many US/European series, offering 100+ and 110+ RON race fuels plus E-85 - directly comparable product range, customer base, and Official Supplier positioning model.

Broad incumbents

• TotalEnergies Additives & Fuel Solutions (ELF brand): RaceFuels' upstream partner that blends ELF Race 102 and other motorsport fuels; as a global integrated energy major it owns the formulation RaceFuels distributes and could choose to bypass RaceFuels to serve ANZ circuits directly.
• BP Australia: Former Supercars fuel partner and co-developer of RaceFuels' E-85 specification; remains a major fuel brand with deep motorsport relationships in Australia that could compete for the Official Supplier role RaceFuels now holds.
• Motul: Global specialty lubricants brand with deep motorsport presence (FIA, MotoGP, WRC) including 2-stroke racing oils directly comparable to ELF HTX 909/976+ - a credible alternative supplier to RaceFuels' lubricant customers.
• Shell V-Power Racing: Shell's motorsport fuel programme supplies DJR/Dick Johnson Racing in Supercars with V-Power Racing fuel; directly competes with RaceFuels for the official Supercars fuel supplier mandate.

Regional players

• Penrite Oil: Australian heritage lubricants and specialty fluids manufacturer; overlaps with RaceFuels on motorsport-adjacent lubricants and racing sponsorship in Australia, making it the closest Australian specialty lubricants peer.
• Class C Oil: Australian family-owned specialty lubricant blender and distributor; comparable in size and regional focus to RaceFuels, and competes for motorsport lubricant customers in the same ANZ geography.

Emerging players

• Haltermann Carless: European specialty fuels and solvents manufacturer supplying racing and reference fuels; comparable to RaceFuels' in-house blending of E-85 and 100 RON E-10, and a potential upstream partner or competitor in ANZ.
• Cam2 Racing Fuels: US-based racing and small-engine fuel blender offering E-85 and high-RON race fuels with growing international distribution; an emerging peer that could enter ANZ via motorsport partnerships similar to RaceFuels' model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights2 records

Customer concentration

• YouTubeyoutube.com/channel/UCFSq8wJmhYZL6Nb-LF_4xSA
• Facebookfacebook.com/racefuels
• Instagraminstagram.com/racefuelsofficial
• LinkedInlinkedin.com/company/racefuelsofficial

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RaceFuels