Red's Indoor Range
Red's Indoor Range is a privately held Austin-area indoor shooting range and firearms retailer, operating two locations serving Central Texas with the only 100-yard indoor range within 75 miles, retail gun sales, training, and VIP memberships.
- Company typePrivate
- Founded1991
- HeadquartersPflugerville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Red's Indoor Range does
Red's Indoor Range is a privately held, family-owned firearms retail and indoor shooting range business headquartered in Pflugerville, Texas. Founded in August 1991 by "Red" after relocating from Humble, TX, the company operates two physical locations serving the Austin/Central Texas market: a North store in Pflugerville (1908 W. Pecan St.) with 10 standing pistol lanes and 6 seated rifle lanes, and a South location in Austin. Its primary physical asset is a 100-yard indoor shooting range — the only such facility within a 75-mile radius of Austin — equipped with an electric carrier target system allowing shooters to position targets anywhere from 0 to 100 yards without cease-fires.
The business operates a diversified revenue model spanning seven distinct streams: range time fees ($17-33/hour per shooter with discounts for LE/military, couples, and free for minors with adults), retail sales of new and used firearms plus ammunition and accessories, gun rentals from an inventory of 60+ firearms at $10 each, recurring VIP memberships ($600/year individual, $825/year family, $400/6 months) and a $200 Frequent Shooter Card, Texas LTC certification courses ($75) and private lessons ($50/hour), and ancillary services including $50 firearm transfers and layaway (25% deposit, 60-day terms). Distribution combines walk-in retail at both physical locations with an online store at store.redsguns.com offering discounted accessories.
The customer base is consumer-only and segmented across general shooters and firearms enthusiasts (primary), female shooters (targeted via the weekly Ladies' Day program), law enforcement and military, concealed carry license seekers, gun buyers, and families with children. Go-to-market relies on the company's 25+ year local reputation, a content-rich website (redsguns.com), phone inquiries, and word-of-mouth referrals. Leadership comprises founders Red (Owner) and Karen (full Partner), with Tony Williams added as a combat-veteran LTC instructor. No external funding, parent company, or public listing is indicated in the source material.
Red's Indoor Range firmographics
Firmographics- Name
- Red's Indoor Range
- Legal name
- Red's Indoor Range
- Website
- https://redsguns.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Red's Indoor Range is a privately held Austin-area indoor shooting range and firearms retailer, operating two locations serving Central Texas with the only 100-yard indoor range within 75 miles, retail gun sales, training, and VIP memberships.
- Ownership category
- akta.pro rank
Red's Indoor Range industry classification
Industry- Product category
- Firearms Retail and Indoor Shooting Range
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Firearms & Ammunition Retail (CRAMAKAA)
- akta.pro secondary industries
- Hunting, Shooting Sports & Archery Retail (CRAMABAK), Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI), Reloading & Gunsmithing Supplies Retail (CRAMAKAF)
Keywords
Where Red's Indoor Range is headquartered
LocationHeadquarters
- HQ city
- Pflugerville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Red's Indoor Range business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others
Revenue model
- Range Time Fees: Per-hour shooting lane rentals with different pricing tiers for individuals, couples, law enforcement/military, and minors
- Firearms and Accessories Retail: Sale of new and used firearms, ammunition in various calibers, holsters, scopes, safes, knives, and other shooting accessories
- Gun Rentals: Over 60 different firearms available for rental at $10 per gun
- VIP Memberships and Frequent Shooter Cards: Annual and 6-month unlimited range time memberships plus prepaid frequent shooter cards with 12 hours of range time
- Training Courses and Private Lessons: Texas LTC certification courses, shooting qualifications, and private one-on-one instruction sessions
- Firearm Transfer Services: Transfer services for purchased firearms at $50 per gun plus shipping costs
- Layaway Services: Layaway program for firearm purchases requiring 25% deposit with 60-day payment window
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standard Range Fees - Per shooter hourly rates |
| Unit Pricing | Pay-as-you-go | Target and Safety Equipment |
| Usage-based | Pay-as-you-go | Gun Rentals |
| Subscription | Annual | Individual VIP Membership |
| Subscription | Annual | Family VIP Membership |
| Subscription | One time/ perpetual license | Frequent Shooter Card |
| Usage-based | Pay-as-you-go | Ladies' Day Special |
| Unit Pricing | Pay-as-you-go | Private Lessons |
| One time/ perpetual license | Pay-as-you-go | License to Carry (LTC) Course |
| One time/ perpetual license | Pay-as-you-go | LTC Shooting Qualifications Only |
| Transaction based/ take rate | Pay-as-you-go | Firearm Transfer Service |
| Transaction based/ take rate | Pay-as-you-go | Firearm Layaway |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Red's Indoor Range product offering
Product offeringCore offering
Red's Indoor Range operates a 100-yard indoor shooting range in Pflugerville, TX — the only such facility within 75 miles of Austin — and an adjacent gun store selling new and used firearms, ammunition in multiple calibers, and accessories such as holsters, scopes, safes, and knives. The company also delivers Texas License to Carry courses, private shooting lessons, gun rentals, VIP memberships, Ladies' Day programming, firearm transfers, sight-in services, and layaway, supported by an online accessories store.
Product overview
Red's Indoor Range operates a single-location firearms retail and indoor shooting facility in Pflugerville, TX. The core offering consists of a 100-yard indoor shooting range (the only one within 75 miles of Austin) paired with a retail gun store offering firearms, ammunition, and accessories. Additional services include VIP membership plans for unlimited range access, rental gun programs with 60+ firearms, LTC certification courses, private instruction, firearm transfers, sight-in services, and layaway options. The company also maintains an online store at store.redsguns.com for discounted purchases. Ladies' Day provides a dedicated weekly event for female shooters.
Differentiator
Problem solved
Functional benefit
Products and services
- Indoor Shooting Range
Quantifiable outcome
- 100-yard indoor shooting capability within 75 miles
- +3 more outcomes
Companies that use Red's Indoor Range
Customer profileSegments6 records
Ideal customer profiles6 records
Red's Indoor Range technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Red's Indoor Range partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
Red's Indoor Range competitors and assessment
Company assessmentBroad incumbents
- Bass Pro Shops: Large national sporting goods and outdoor retailer with deep firearms, ammunition, and accessories assortment plus in-store ranges at select locations. Overlaps with Red's on retail firearms sales but operates at vastly broader scale and category breadth.
- Gander Outdoors: Outdoor sporting goods retailer with firearms and ammunition category focus. Adjacent competitor for firearms retail purchases, though operating primarily at a broader outdoor-recreation scale.
- Academy Sports + Outdoors: Texas-based sporting goods retailer with firearms, ammunition, and outdoor recreation product lines. Overlaps with Red's on retail firearm and ammunition sales but does not operate dedicated indoor shooting ranges.
- Cabela's (Bass Pro): Iconic outdoor sporting goods retailer with significant firearms and ammunition category presence. Competes with Red's for firearms and accessory purchases, especially among hunting-focused customers in Texas.
Regional players
- Top Shot Indoor Range: Texas-based indoor shooting range and firearms retail operation. Directly comparable regional competitor offering similar range access, retail, and training services within the broader Texas market.
- Paladin Sports & Training Center: Texas-based firearms training and range facility offering LTC classes, private instruction, and range access. Comparable in the training-driven segment of Red's business mix.
Others
- Magpul: Major firearms accessories manufacturer whose products (scopes, holsters, stocks) are sold through Red's retail. Comparable as a category supplier rather than direct competitor; useful for assessing the accessories revenue stream Red's depends on.
Direct peers
- Range USA: National indoor shooting range and firearms retail chain offering range time, gun rentals, training, and retail. Directly comparable to Red's as a multi-location indoor range + gun store concept, with similar revenue mix though at greater geographic scale.
- Shoot Point Blank: Multi-state indoor shooting range chain combining range access with firearms retail, training, and memberships. Closest direct peer to Red's in product offering and customer base.
- The Range at Austin (Benchmark Guns): Local Austin-area indoor shooting range and gun retailer operating in Red's direct backyard. Most direct geographic competitor for range time, retail, and training revenue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Red's Indoor Range social profiles
Digital presenceRed's Indoor Range financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red's Indoor Range leadership team
Management profileNumber of profiles
Profiles3 records
Red's Indoor Range funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red's Indoor Range M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red's Indoor Range
What does Red's Indoor Range do?
Red's Indoor Range operates a 100-yard indoor shooting range in Pflugerville, TX — the only such facility within 75 miles of Austin — and an adjacent gun store selling new and used firearms, ammunition in multiple calibers, and accessories such as holsters, scopes, safes, and knives. The company also delivers Texas License to Carry courses, private shooting lessons, gun rentals, VIP memberships, Ladies' Day programming, firearm transfers, sight-in services, and layaway, supported by an online accessories store.
Is Red's Indoor Range a public or private company?
Red's Indoor Range is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red's Indoor Range founded?
Red's Indoor Range was founded in 1991. It employs 11 to 50 people.
Where is Red's Indoor Range based?
Red's Indoor Range is headquartered in Pflugerville, United States, in the North America region.
How does Red's Indoor Range make money?
Seven revenue lines are on record. Range Time Fees are the primary driver. The others are firearms and Accessories Retail, gun Rentals, VIP Memberships and Frequent Shooter Cards, training Courses and Private Lessons, firearm Transfer Services and layaway Services.
Who are Red's Indoor Range's main competitors?
Broad incumbents on record are Bass Pro Shops, Gander Outdoors, Academy Sports + Outdoors and Cabela's (Bass Pro). Regional players are Top Shot Indoor Range and Paladin Sports & Training Center. Magpul is listed as an others. Direct peers are Range USA, Shoot Point Blank and The Range at Austin (Benchmark Guns).
Does Red's Indoor Range have an API?
No public API is recorded for Red's Indoor Range.
What industry is Red's Indoor Range in?
Red's Indoor Range's product category is Firearms Retail and Indoor Shooting Range. Its primary akta.pro industry code is CRAMAKAA, Firearms & Ammunition Retail, with a secondary code of CRAMABAK, Hunting, Shooting Sports & Archery Retail. Its NAICS code is 459 and its SIC code is 5945.