Mallard
Mallard is a Brenham, Texas-based division of ADH Fire Equipment Service that manufactures and distributes MallardONE, a fluorine-free, biodegradable Class-A firefighting foam sold to US fire departments.
- Company typePrivate
- Founded-
- HeadquartersBrenham, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Mallard does
Mallard operates as a division of ADH Fire Equipment Service, Inc., based in Brenham, Texas, and focuses on a single product line: MallardONE, a fluorine-free, fully biodegradable Class-A firefighting foam concentrate. The product is positioned as a sustainable alternative to conventional Class-A foams that contain fluorinated compounds (PFAS), addressing both firefighter health concerns and post-incident environmental residue. The formulation's documented technical features include high adhesion, contamination (gelling) resistance, and effective performance at concentrations as low as 0.1% to 1.0%, with US-based production cited as a quality and supply-chain control point.
The company monetizes MallardONE through a hybrid product-sales model, combining direct e-commerce sales via its mallardfire.us storefront with distribution through SMEG Equipment Sales (Siddons Martin Emergency Group), a national fire-equipment reseller. Its target customer segments are US professional and volunteer fire departments, with secondary intent to serve wildland firefighting organizations and the broader fire-protection industry facing regulatory pressure to phase out PFAS-based foams. No pricing is publicly disclosed, and customers initiate contact via email or phone.
Mallard operates with 1-10 employees, has not raised outside funding, and holds no recorded patents or trademarks in the data. The business is privately held under its parent company, with marketing centered on content marketing and email newsletter capture. No acquisitions, leadership changes, or geographic expansions beyond the United States are documented, and the company's strategic emphasis appears to be regulatory-driven product substitution rather than platform or technology expansion.
Mallard firmographics
Firmographics- Name
- Mallard
- Legal name
- ADH Fire Equipment Service, Inc.
- Website
- https://mallardfire.us
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mallard is a Brenham, Texas-based division of ADH Fire Equipment Service that manufactures and distributes MallardONE, a fluorine-free, biodegradable Class-A firefighting foam sold to US fire departments.
- Ownership category
- akta.pro rank
Where Mallard is headquartered
LocationHeadquarters
- HQ city
- Brenham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mallard business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Firefighting Foam Sales: Mallard generates revenue through the sale of MallardONE, a Class-A firefighting foam concentrate. The product is sold to fire departments and firefighting organizations through direct sales and channel partners. The revenue model is product-based with one-time transaction purchases of foam concentrate.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Mallard product offering
Product offeringCore offering
Mallard manufactures and sells MallardONE, a fluorine-free, fully biodegradable Class-A firefighting foam concentrate for use by fire departments in structural, wildland, and general Class-A fire suppression. The product is formulated to outperform conventional Class-A foams during incidents while leaving no hazardous residue, and is designed, produced, and distributed in the USA via direct sales and channel partners.
Product overview
Mallard is a sustainable firefighting products company that offers a single core product, MallardONE, a biodegradable Class-A firefighting foam. MallardONE is a fluorine-free, fully biodegradable concentrate that outperforms conventional Class-A foams both during and after fire incidents. The product is designed and produced in the USA and is distributed through partners such as SMEG Equipment Sales.
Differentiator
Problem solved
Functional benefit
Brands
- MallardONE: A biodegradable Class-A firefighting foam that is fluorine-free and fully biodegradable, designed to outperform conventional foams during and after incidents.
Products and services
- MallardONE
Quantifiable outcome
- Effective at concentrations as low as 0.1% to 1.0%
Companies that use Mallard
Customer profileSegments2 records
Ideal customer profiles2 records
Mallard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Mallard partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SMEG Equipment Sales (Siddons Martin Emergency Group)coreSMEG Equipment Sales operates as Siddons Martin Emergency Group and serves as the primary distributor for MallardONE firefighting foam. This partnership enables Mallard to reach fire departments nationwide through established emergency equipment sales networks. SMEG Equipment Sales promotes MallardONE on their website with contact information for purchasing.
- ADH Fire Equipment Service, Inc.coreMallard Fire Products operates as a division of ADH Fire Equipment Service, Inc., providing the organizational structure and parent company relationship for the Mallard brand.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Mallard competitors and assessment
Company assessmentRegional players
- Eau et Feu: French fire protection company active in firefighting foam distribution and fire safety services. Comparable in foam product exposure but operates primarily in France rather than the US market Mallard targets.
- SFFECO Global: UAE-based manufacturer and distributor of firefighting equipment and foam concentrates serving the Middle East and adjacent regions. Comparable in product category (firefighting foam) but operates in a different geographic market than Mallard's US focus.
Broad incumbents
- IDEX Corporation: US-listed industrial conglomerate whose fire and safety/diversified products segment includes firefighting foam and proportioning hardware. Comparable only at the broad category level as a large diversified incumbent with firefighting-foam-adjacent offerings.
- Johnson Controls: Global building and fire-safety conglomerate that owns Chemguard, a major firefighting foam manufacturer. Offers Mallard's category of products as part of a much broader fire suppression portfolio and competes on procurement vehicles and certifications Mallard cannot match at its current scale.
Direct peers
- Fomtec: Swedish firefighting foam concentrate manufacturer with a portfolio spanning Class A and Class B foams, including fluorine-free formulations. Closely comparable in product focus and target buyer (professional fire services) to Mallard.
- Dafo: Swedish fire protection company that develops and manufactures firefighting foam concentrates and fire suppression systems. Direct comparable in product category and target end-market to Mallard's MallardONE.
- Bio-Ex: French firefighting foam manufacturer specializing in fluorine-free and environmentally friendly foam concentrates. Direct comparable as a sustainability-positioned foam maker competing for the same eco-conscious municipal buyers.
- Angus Fire: UK-based global manufacturer of firefighting foams and equipment, with established Class-A and Class-B product lines. Directly comparable as a full-line foam concentrate competitor with multinational reach.
- Dr. Sthamer: Long-established German manufacturer of firefighting foam concentrates (Class A and B) with global distribution. Directly comparable as a specialty foam concentrate maker with deep technical heritage, competing for the same fluorine-free transition opportunities.
- Perimeter Solutions: Public specialty chemicals company owning National Foam and Solberg, the two largest legacy firefighting foam brands. Competes directly with Mallard in Class-A and Class-B foam, and is rolling out its own fluorine-free and PFAS-free foam lines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mallard social profiles
Digital presenceMallard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mallard leadership team
Management profileNumber of profiles
Mallard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mallard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mallard
What does Mallard do?
Mallard manufactures and sells MallardONE, a fluorine-free, fully biodegradable Class-A firefighting foam concentrate for use by fire departments in structural, wildland, and general Class-A fire suppression. The product is formulated to outperform conventional Class-A foams during incidents while leaving no hazardous residue, and is designed, produced, and distributed in the USA via direct sales and channel partners.
Is Mallard a public or private company?
Mallard is a private company. It is classified as corporate owned and is currently operating.
When was Mallard founded?
Mallard was founded in -1. It employs 1 to 10 people.
Where is Mallard based?
Mallard is headquartered in Brenham, United States, in the North America region.
How does Mallard make money?
One revenue line is on record: firefighting Foam Sales.
Who are Mallard's main competitors?
Regional players on record are Eau et Feu and SFFECO Global. Broad incumbents are IDEX Corporation and Johnson Controls. Direct peers are Fomtec, Dafo, Bio-Ex, Angus Fire, Dr. Sthamer and Perimeter Solutions.
Does Mallard have an API?
No public API is recorded for Mallard.