S2bpress
- Company typePrivate
- Founded2004
- HeadquartersMilan, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
S2bpress firmographics
Firmographics- Name
- S2bpress
- Legal name
- S2BPress
- Website
- https://serenaruggeripr.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
S2bpress industry classification
Industry- Product category
- Fashion PR & Communications Consulting
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
- akta.pro secondary industry
- Technology & B2B PR (BPAFADAI)
Keywords
Where S2bpress is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
S2bpress business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- PR and Press Office Services: Fees for press office activities including press release distribution, media relations, press monitoring, and sample management for fashion/design clients
- Digital Marketing Services: Social media management, influencer/blogger partnerships, and digital campaign execution
- Events Production: Organization of press presentations, store openings, in-store events, trade fairs, and special happenings
- Product Placement Services: Placement of client products with influencers, celebrities, TV shows, films, and editorial content
- Showroom Rental: Rent-a-corner and location rental services for brands to display collections in Milan showroom space
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom PR and Communications Engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
S2bpress product offering
Product offeringCore offering
S2BPress is a PR and communications consultancy that delivers press office services, product placement, events production, digital and social media management, advertising planning, and image consulting for fashion, design, and lifestyle brands. The firm operates a two-floor showroom in Milan that functions as both a service delivery space (display of client collections, events, influencer engagements) and a rental venue (rent-a-corner and location rental).
Product overview
S2bpress is a PR and communication consulting company founded by Serena Ruggeri, offering a comprehensive suite of services for fashion and design companies. The company operates a unified service portfolio centered on press office activities, product placement, events production, digital communication, and social media management. Key offerings include PR & Press Office Services, Product Placement & Celebrities, Events Production, Communication Strategies, Advertising Planning, Social Media Management, Digital Communication Strategies, Web PR, Image Consulting, and a Showroom space in Milano available for rent. The company serves clients across Fashion, Beauty, Food, Lifestyle sectors and supports young designers.
Differentiator
Problem solved
Functional benefit
Products and services
- PR & Press Office Services
Companies that use S2bpress
Customer profileNamed customers26 records
Segments3 records
Ideal customer profiles3 records
S2bpress technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
S2bpress partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights4 records
S2bpress competitors and assessment
Company assessmentDirect peers
- Purple PR: London-headquartered fashion and lifestyle PR agency with international offices. Comparable to S2BPress in focusing on fashion brands and offering press office, events, digital and influencer services across European markets.
- The Qode: Fashion, luxury and lifestyle PR and communications agency with presence across major fashion capitals. Directly comparable to S2BPress in servicing fashion houses with press relations, events, and digital communications.
- BPCM: New York-based fashion, lifestyle and beauty public relations agency serving designers, brands and talent. Comparable to S2BPress as a fashion-specialist PR agency with integrated communications, events, and influencer programming.
- Karla Otto: Global luxury fashion and lifestyle PR agency with deep roots in Italy. Directly comparable to S2BPress in offering press office, product placement and digital PR services to fashion houses, though operating at significantly larger scale and geographic reach.
- Attila&Co: Italian PR, press office and event agency specialized in fashion and luxury. Highly comparable to S2BPress as a Milan-anchored boutique serving Italian fashion brands with similar service mix.
- L'Agence: French luxury fashion and lifestyle public relations agency serving designers, beauty brands and houses. Comparable to S2BPress in delivering press office, influencer engagement and digital communications across European fashion markets.
Broad incumbents
- Spring Studios: Global creative and events platform with spaces in New York, London, Los Angeles and Milan. Comparable to S2BPress in servicing fashion brand events and showroom activations, though operating at much larger scale with integrated production capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
S2bpress social profiles
Digital presenceS2bpress financial estimates
Financial estimateRevenue estimate
Valuation estimate
S2bpress leadership team
Management profileNumber of profiles
Profiles1 record
S2bpress funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
S2bpress M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about S2bpress
What does S2bpress do?
S2BPress is a PR and communications consultancy that delivers press office services, product placement, events production, digital and social media management, advertising planning, and image consulting for fashion, design, and lifestyle brands. The firm operates a two-floor showroom in Milan that functions as both a service delivery space (display of client collections, events, influencer engagements) and a rental venue (rent-a-corner and location rental).
Is S2bpress a public or private company?
S2bpress is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was S2bpress founded?
S2bpress was founded in 2004. It employs 1 to 10 people.
Where is S2bpress based?
S2bpress is headquartered in Milan, Italy, in the Europe region.
How does S2bpress make money?
Five revenue lines are on record. PR and Press Office Services are the primary driver. The others are digital Marketing Services, events Production, product Placement Services and showroom Rental.
Who are S2bpress's main competitors?
Direct peers on record are Purple PR, The Qode, BPCM, Karla Otto, Attila&Co and L'Agence. Spring Studios is listed as a broad incumbent.
Does S2bpress have an API?
No public API is recorded for S2bpress.
What industry is S2bpress in?
S2bpress's product category is Fashion PR & Communications Consulting. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR, with a secondary code of BPAFADAI, Technology & B2B PR. Its NAICS code is 541810 and its SIC code is 7311.