UAB LLC

What UAB LLC does

UAB "Lidl Lietuva" is the Lithuanian operating subsidiary of the German discount grocery chain Lidl, itself part of the privately held Schwarz Gruppe retail conglomerate. The company operates a national network of 84 retail stores supported by two logistics centres (in Vilnius and Kaunas) and a central office in Vilnius, employing approximately 3,000 people. The Lithuanian legal entity was registered in 2002, but discount retail operations were reintroduced to the market in 2016 after a prior exit, and the chain has since scaled to a leading position in Lithuania's discount-grocery segment.

The company's core offering is a discount grocery retail proposition built around a curated own-label ("private label") assortment alongside national brands, delivered through a standardized, high-throughput store format designed for operational efficiency. Underlying infrastructure includes an enterprise recruitment platform (SAP SuccessFactors), standardized logistics and ERP systems inherited from the Schwarz Gruppe, and an EDGE-certified green building portfolio (certification achieved in 2018) covering stores and logistics assets. Operations are coordinated within the broader Lidl Baltic regional platform spanning Lithuania, Latvia, and Estonia.

Revenue is generated through high-volume, low-margin retail sales to individual consumers (B2C), using the hard-discount pricing model characteristic of Lidl and Schwarz Gruppe. Pricing, assortment, and store format are tightly standardized by parent directives, leaving limited local discretion but delivering the benefits of centralized procurement scale, shared services, and group-level brand investment. The company is private and does not disclose Lithuanian revenue, margin, or store-level performance.

Name

UAB LLC

Legal name

UAB "Lidl Lietuva"

Website

https://karjera.lidl.lt

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

UAB "Lidl Lietuva" operates Lidl's discount grocery retail business in Lithuania through 84 stores, two logistics centres, and approximately 3,000 employees, serving Lithuanian consumers as part of the Schwarz Gruppe's Baltic and European retail network.

Ownership category

akta.pro rank

Product category

Discount Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Bulk & Case-Lot Food Retailers (Non-membership) (CRAHACAF)

akta.pro secondary industry

Warehouse-Style Bulk Grocers (Membership/Non-membership) (CRAHAMAB)

Keywords

• Discount grocery retail
• Food retail stores
• Retail logistics services
• Private label products
• Career recruitment platform

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Retail Sales: Lidl generates revenue through retail sales of food products in its stores across Lithuania. The company operates 84 stores serving consumers directly.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

UAB "Lidl Lietuva" operates Lidl discount grocery retail stores in Lithuania, currently running 84 stores supported by two logistics centers in Vilnius and Kaunas covering more than 66,000 square meters combined. The company sells food products and private-label grocery items to Lithuanian consumers at low prices, and also recruits employees and runs student employment programs through its career portal at karjera.lidl.lt.

Product overview

Lidl Lietuva operates a multi-faceted employment platform consisting of its career portal (karjera.lidl.lt) for job applications and recruitment, supported by the SuccessFactors-based applicant tracking system. The company offers employment across three main business divisions: 84 retail stores, two logistics centers (Vilnius and Kaune), and the central office. Additional products include employee benefits programs, a talent pool system for candidate relationship management, and the 'Gali mumis pasikliauti!' employee assistance program. The integrated ecosystem enables candidates to search jobs, create profiles, apply for positions, and manage their application status through the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Lidl Retail Stores
• Logistics and Distribution Centers
• Lidl Lietuva Career Portal
• Lidl Employee Benefits Program
• Employee Assistance Program "Gali mumis pasikliauti!"

Quantifiable outcome

• Average salary of 2,483.81 EUR - highest among five major Lithuanian food retail chains
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Schwarz IT KGcoreTechnology or IntegrationSchwarz IT KG, based in Neckarsulm, Germany, provides IT services and system support for Lidl's recruitment platform and career site infrastructure. They support the applicant tracking system (SAP SuccessFactors) and career site operations.
• Lidl Stiftung & Co. KGcoreOthersParent company and recruitment platform operator. Manages the international talent pool system and candidate profiles across all Lidl countries. Provides shared services for HR processes and recruitment operations.
• SAP Deutschland SE & Co. KGcoreTechnology or IntegrationProvides SAP SuccessFactors recruitment platform used by Lidl for applicant tracking, candidate profile management, and talent pool operations.
• Aon Assessment GmbHminorImplementation/ SI/ Consulting PartnerAssessment services provider used in Lidl's recruitment process for candidate evaluation.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Maxima Group: Lithuania's largest grocery retailer and the primary incumbent competitor for Lidl Lietuva, operating supermarkets under the Maxima banner across Lithuania and the broader Baltics with comparable scale and a similarly broad assortment.
• Palink (IKI): Long-standing Lithuanian supermarket chain operating the IKI banner, one of the historic top-five food retailers referenced alongside Lidl in local salary benchmarking and a direct competitor in food retail.
• Norfa: Lithuanian discount-oriented grocery chain with broad store network across the country, directly overlapping Lidl Lietuva on price-led food retail and often benchmarked in the same local wage and price comparisons.
• Aldi: Closest global hard-discounter comparable in business model, assortment strategy, and private-label focus; although not present in Lithuania, Aldi sets the international benchmark against which Lidl's Lithuanian operations are evaluated by suppliers and analysts.
• Rimi Baltic: Regional supermarket chain owned by ICA Gruppen operating across the Baltic states, directly competing with Lidl Lithuania on food retail assortment and value positioning in overlapping catchments.

Broad incumbents

• Schwarz Gruppe: German parent conglomerate owning both Lidl and Kaufland, controlling capital allocation and strategic direction for the Lithuanian Lidl subsidiary and operating across 30+ countries and 12,000+ stores globally.
• Lidl Stiftung & Co. KG: Parent operating entity of all Lidl country subsidiaries, providing IT, HR, and group-level strategic direction to UAB Lidl Lietuva and setting the discount-grocery playbook the local entity executes.
• Kaufland: Sister hypermarket chain under Schwarz Gruppe that also competes in Lithuanian food retail, operating a broader assortment hypermarket format that overlaps with Lidl on grocery categories.

Regional players

• Selver (Estonia): Estonian supermarket chain operating in the same Baltic region as Lidl Lietuva, sharing comparable customer demographics and supply-chain conditions and commonly benchmarked against Lidl in Baltic retail comparisons.
• Prisma Peremarket: Baltic/Finland-based supermarket operator with overlapping product assortment and store positioning in the broader Baltic catchment, often referenced alongside Lidl in regional grocery market analysis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lidllietuva
• LinkedInlinkedin.com/company/lidl-lietuva

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UAB LLC