it's yoga Cincinnati

What it's yoga Cincinnati does

Project Yoga, Inc. (operating as "Project Yoga" and sometimes referenced as "it's yoga Cincinnati") is a 501(c)(3) nonprofit organization founded in 2008 and headquartered in Cincinnati, Ohio (EIN 35-2415504, P.O. Box 30217, Cincinnati, OH 45230), that delivers trauma-informed yoga and mindfulness programs to underserved communities across the Greater Cincinnati region. The organization's service model is built around certified instructors (RYT 200/500 with trauma-informed training) delivering structured curricula on-site at partner locations — K-12 schools, homeless shelters, recovery centers, juvenile custody facilities, community centers, public parks, and healthcare settings — serving beneficiaries the organization reports exceed 50,000 individuals cumulatively. Target populations include school-age children in under-resourced schools, individuals in addiction recovery, youth in custody, and low-income families facing toxic stress and limited access to mental health resources.

The product portfolio comprises (i) the Nama'stay in School digital yoga and mindfulness curriculum available 24/7 for students, teachers, and staff; (ii) direct on-site trauma-informed yoga programs customized per population; (iii) digital mindfulness resources including breathing exercises and meditation guides hosted on the website and YouTube; (iv) a three-day Trauma-Informed Yoga + Mindfulness Teacher Training program; and (v) structured volunteer and sponsorship programs. The technology layer is deliberately light: a Squarespace website for content and donation capture, YouTube for guided audio/video, and direct delivery by human instructors. There is no proprietary platform, mobile app, API, or disclosed data infrastructure.

Project Yoga is funded exclusively through donations and grants. Revenue streams include individual monthly sponsorships at $18/student, event-based fundraising ($10–$125 per attendee), foundation and corporate grants (Impact 100 Cincinnati $10,000; tiers from $2,500 to $100,000 for program sponsorship), and corporate event partnerships with breweries, coworking spaces, and community venues. The go-to-market motion is community-led: rather than selling services to institutions, the organization recruits 200-hour-certified volunteer teachers and builds partnerships with schools, government agencies, healthcare providers, and nonprofits to deliver programs at no cost to end participants. No revenue figure is publicly disclosed.

Name

it's yoga Cincinnati

Legal name

Project Yoga, Inc.

Website

https://projectyogacincinnati.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Project Yoga Cincinnati is a 501(c)(3) nonprofit founded in 2008 that delivers trauma-informed yoga and mindfulness programs to underserved communities across Greater Cincinnati via on-site certified-instructor delivery at schools, shelters, recovery centers, and hospitals.

Ownership category

akta.pro rank

Product category

Community Wellness Programs

SIC

Services-Social Services (8300)

akta.pro primary industry

Trauma-Informed Mindfulness & Somatic Mind-Body Practices (HSADAJAI)

akta.pro secondary industries

Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO)

Keywords

• Trauma-informed yoga programs
• Mindfulness education services
• Nonprofit community wellness
• School yoga curriculum
• Mental health programs

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: One-time and monthly donations from individuals supporting the mission. Suggested amounts include $18 to sponsor one student, $36 for two students, $54 for three students, with custom amounts available.
2. Event-Based Fundraising: Revenue generated from fundraising events such as The Ripple Effect fundraiser ($125), community yoga events ($10-$25), and special event classes.
3. Grant Funding: Foundation and corporate grants including $10,000 award from Impact 100 Cincinnati, with various sponsorship levels from $50 to $100,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Project Yoga Cincinnati delivers trauma-informed yoga and mindfulness programs to underserved communities in Greater Cincinnati through on-site classes at schools, shelters, recovery centers, hospitals, and community centers. Core offerings include the Nama'stay in School digital curriculum, direct program delivery by certified trauma-informed instructors, teacher training, and digital mindfulness resources. Programs are customized for diverse populations including children, trauma survivors, individuals in recovery, and low-income residents.

Product overview

Project Yoga Cincinnati is a 501(c)(3) nonprofit organization offering trauma-informed yoga and mindfulness programs primarily to underserved communities in Greater Cincinnati. The core offerings include the Nama'stay in School digital curriculum (available 24/7 for students, teachers, and staff), direct trauma-informed yoga programs delivered in schools/shelters/nonprofits, Mindfulness Resources (meditation guides, breathing exercises), and specialized Teacher Training programs. The organization supplements these with volunteer and sponsorship programs. All programs are designed to be inclusive, accessible, and adapted to serve ages 3 to 103, with a teaching philosophy centered on real-world resilience, self-regulation, and emotional well-being.

Differentiator

Problem solved

Functional benefit

Products and services

• Trauma-Informed Yoga Programs

Quantifiable outcome

• Over 50,000 individuals in Greater Cincinnati have learned yoga and mindfulness from Project Yoga
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

19 partnerships are on record, tiered core, minor and flagship.

• First Step HomecoreStrategic or Co-development PartnerSocial service organization providing trauma-informed yoga programs for individuals and families in need of recovery and healing services
• Head StartcoreStrategic or Co-development PartnerEarly childhood education program providing yoga and mindfulness programming to preschool-aged children and families
• Hamilton County Youth CentercoreStrategic or Co-development PartnerJuvenile detention facility receiving trauma-informed yoga programming for youth in custody
• Cincinnati Parks - Krohn ConservatorycoreStrategic or Co-development PartnerPublic park venue hosting community yoga events including the Moonlight Menagerie series, making yoga accessible to the general public
• Hamilton County Recovery CentercoreStrategic or Co-development PartnerRecovery services facility receiving trauma-informed yoga for individuals in addiction recovery programs
• 1N5minorStrategic or Co-development PartnerMental health organization providing youth-focused wellness programming
• NAMI Southwest CincinnatiminorStrategic or Co-development PartnerNational Alliance on Mental Illness chapter providing mental health support and education
• Cincinnati Public SchoolsflagshipStrategic or Co-development PartnerPrimary educational partner receiving K-12 yoga and mindfulness programming across multiple schools
• Hamilton County Community Action AgencycoreStrategic or Co-development PartnerCommunity action agency providing social services and receiving wellness programming for low-income residents
• City of CincinnaticoreStrategic or Co-development PartnerMunicipal government partner supporting community wellness initiatives
• Hamilton County CommissionerscoreStrategic or Co-development PartnerCounty government providing support and resources for community programming
• 513Relief BusminorStrategic or Co-development PartnerCommunity relief organization providing wellness support services
• Cincinnati Children's Hospital Medical CentercoreStrategic or Co-development PartnerMajor healthcare provider receiving wellness programming for patients and families
• Closing the Health GapcoreStrategic or Co-development PartnerHealth initiative addressing health disparities in Greater Cincinnati communities
• Mint Yoga StudiocoreStrategic or Co-development PartnerPartner yoga studio in Fort Thomas, KY hosting teacher training programs and community classes. Owned by Executive Director Dr. Nikki Owens
• Fueled CollectiveminorStrategic or Co-development PartnerCoworking space hosting The Ripple Effect fundraising event
• Hyde Park Community Methodist ChurchminorStrategic or Co-development PartnerChurch partner hosting free Midweek Flow yoga classes
• Nine Giant FermentoriumminorGTM or Marketing PartnerCorporate sponsor hosting Giving Tuesday yoga fundraiser event
• Fretboard Brewing CompanyminorGTM or Marketing PartnerBrewery hosting Yoga for a Cause events, donating space for community wellness programming

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Headspace: Major mindfulness and mental health platform offering guided meditation, sleep, and focus content. Comparable in providing guided mindfulness content but operates at mass-market scale with significant paid marketing, unlike Project Yoga's nonprofit community-led model.
• Kripalu Center for Yoga & Health: Large yoga and wellness education center offering teacher training, retreats, and wellness programs. Comparable as a yoga-focused nonprofit offering teacher training (similar to Project Yoga's three-day trauma-informed training) but operates as a destination retreat center.
• Calm: Largest commercial mindfulness and meditation app with millions of subscribers. Comparable to Project Yoga's digital mindfulness resources (Nama'stay in School, breathing guides) but serves a mass consumer market rather than trauma-affected underserved populations.

Direct peers

• Give Back Yoga Foundation: Foundation supporting yoga service programs for underserved populations, including incarcerated individuals and trauma survivors. Comparable as a yoga-focused nonprofit infrastructure body that supports trauma-informed yoga delivery.
• Prison Yoga Project: Organization bringing trauma-informed yoga and mindfulness into prisons and rehabilitation settings. Comparable to Project Yoga's work with Hamilton County Youth Center (juvenile detention) and Hamilton County Recovery Center.
• Off the Mat, Into the World: Nonprofit mobilizing the yoga community for social good, including trauma-responsive service and underserved community outreach. Comparable in combining yoga practice with social impact mission and grassroots community engagement.
• Street Yoga: Nonprofit delivering trauma-informed yoga to underserved youth, including those experiencing homelessness, trauma, and systemic inequity. Directly comparable to Project Yoga in mission (trauma-informed yoga for vulnerable populations), delivery model (community-based partnerships), and target audience (youth and underserved communities).
• Holistic Life Foundation: Nonprofit providing yoga and mindfulness programming to underserved youth in Baltimore public schools and beyond. Directly comparable in combining school-based mindfulness curriculum with community yoga delivery and serving under-resourced populations.
• Mindful Schools: Organization that has trained tens of thousands of educators to bring mindfulness into K-12 classrooms. Directly comparable to Project Yoga's school-based programming and the Nama'stay in School digital curriculum offering.
• Exhale to Inhale: Nonprofit offering trauma-informed yoga to survivors of domestic violence and sexual assault. Directly comparable to Project Yoga's trauma-informed specialization and partnership-based delivery to vulnerable populations through shelters and social service agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/projectyogacincinnati
• LinkedInlinkedin.com/company/project-yoga-cincinnati

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about it's yoga Cincinnati