Probe Ministries
Probe Ministries is a Plano, Texas-based non-profit Christian apologetics organization founded in 1973 that delivers worldview teaching through articles, radio, podcasts, books, and youth camps to individual Christians, students, and church leaders.
- Company typePrivate
- Founded1983
- HeadquartersPlano, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Probe Ministries does
Probe Ministries is a Plano, Texas-based non-profit Christian apologetics and worldview ministry founded in 1973 and operating for over four decades. Its stated mission is to assist the church in renewing the minds of believers with a Christian worldview and to equip the church to engage the world for Christ. The organization serves individual Christians seeking apologetics training, high school and college students (ages 15-21), and church leaders, addressing pain points such as lack of confidence in defending the faith, cultural confusion, and the need for worldview formation.
Its core offerings span a multi-channel content and programming portfolio. These include over 1,800 articles on probe.org, a daily three-minute Point of View radio program broadcast on 360 U.S. outlets via the USA Radio Network plus internet and shortwave, the Head & Heart Probecast podcast (launched 2020), and the Up Periscope e-newsletter (formerly Probe Alert). Programmatic offerings include the annual Mind Games Camp (a week-long residential worldview and apologetics program held at Camp Copass in Denton, TX) and the Periscope Study program (a 49-day curriculum launched 2021). The organization also publishes books, DVDs, and study kits through an online store, with titles priced between roughly $5 and $50, and operates a Spanish-language counterpart at MinisteriosProbe.org. Probe does not operate proprietary technology products beyond its content website and e-commerce store; there is no mobile app, API, or AI/ML capability disclosed.
The business model is donation-driven, supplemented by modest commercial revenue from book/DVD/study-kit unit sales (one-time pricing) and Mind Games Camp registration fees ($695 standard, $625 alumni). Camp scholarships are underwritten by Interstate Batteries, and Probe participates in NextDayFlyers' Nonprofit Sponsorship Program. The ministry is led by President Kerby Anderson and Vice-President Dr. Ray Bohlin, with a disclosed headcount band of 1-10 employees. Distribution combines owned digital channels, radio syndication, podcast platforms, and in-person events.
Probe Ministries firmographics
Firmographics- Name
- Probe Ministries
- Legal name
- Probe Ministries
- Website
- https://probe.org
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Probe Ministries is a Plano, Texas-based non-profit Christian apologetics organization founded in 1973 that delivers worldview teaching through articles, radio, podcasts, books, and youth camps to individual Christians, students, and church leaders.
- Ownership category
- akta.pro rank
Probe Ministries industry classification
Industry- Product category
- Religious Education / Christian Apologetics
- NAICS
- Religious Organizations (81311)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Religious Reference & Study Tools Publishing (Commentaries, Concordances, Lexicons) (MPAJAHAL)
- akta.pro secondary industry
- Religious News, Talk & Commentary Channels (MPABALAL)
Keywords
Where Probe Ministries is headquartered
LocationHeadquarters
- HQ city
- Plano
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Probe Ministries business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Donations and Contributions: As a non-profit ministry, Probe Ministries is primarily funded through donations and contributions from individuals and organizations who support their mission of engaging minds with a Christian worldview.
- Book and Resource Sales: The ministry operates an online store selling books, DVDs, and study materials including titles like 'Creation, Evolution, and Modern Science' ($5.00), 'Cultural Captives' ($15.99), 'Darwin's Dilemma' ($17.95), and Redeeming Darwin kits ($7.50-$50.00).
- Camp Registration Fees: Mind Games Camp generates revenue through registration fees: $695.00 for regular students, $625.00 for alumni, targeting students ages 15-21.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Books and Publications |
| Unit Pricing | One time/ perpetual license | DVDs |
| Unit Pricing | One time/ perpetual license | Redeeming Darwin Study Kits |
| Unit Pricing | One time/ perpetual license | Mind Games Camp 2026 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Probe Ministries product offering
Product offeringCore offering
Probe Ministries is a Christian apologetics ministry that educates and equips believers to articulate and defend the Christian faith. It produces educational content including radio programs, podcasts, study courses, books, DVDs, and conferences aimed at students and adults seeking a Christian worldview.
Product overview
Probe Ministries operates a multi-platform Christian worldview and apologetics ministry comprising Mind Games Camp (a week-long immersive conference for students ages 15-21), the Up Periscope E-Newsletter and Probe Radio Programs (daily 3-minute broadcasts), the Head & Heart Probecast podcast, and Periscope Study resources. The organization offers a catalog of books and DVDs including Redeeming Darwin curriculum kits, titles by staff authors like Dr. Patrick Zukeran (The Apologetics of Jesus) and Kerby Anderson (Christian Ethics in Plain Language), and topical books on creation, cultural analysis, and government. Over 1,800 articles are available on the website along with Q&A resources. A Spanish-language version (MinisteriosProbe.org) serves Spanish-speaking audiences.
Differentiator
Problem solved
Functional benefit
Brands
- Periscope: A Higher Perspective to Living a Biblically Based Life - 49 Day Journey To Living A Transformed Life
- Mind Games
- Head & Heart Probecast
- Up Periscope E-Newsletter
Products and services
- Mind Games Camp
- Probe Radio Programs
- Head & Heart Probecast
- Periscope Study
- Books and DVDs
Companies that use Probe Ministries
Customer profileSegments3 records
Ideal customer profiles1 record
Probe Ministries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Probe Ministries partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Camp CopasscoreCamp Copass in Denton TX (Dallas/Ft. Worth area) serves as the physical venue for Mind Games Camp. The camp runs June 14-20, 2026 at this location.
- NextDayFlyersminorNextDayFlyers Nonprofit Sponsorship Program - Probe Ministries is a participant in this program supporting nonprofit organizations.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Probe Ministries competitors and assessment
Company assessmentBroad incumbents
- Focus on the Family: Large, established Christian family ministry broadcasting on a national radio network and publishing family/apologetics content. Comparable to Probe in mission (Christian worldview broadcast + publishing) but vastly larger in scale, budget, and media footprint.
- Cru (Campus Crusade for Christ): Large interdenominational Christian ministry focused on campus and student evangelism/discipleship, producing extensive curricula, articles, and training programs. Comparable to Probe in its college-student worldview/apologetics focus and publishing-driven content model, though far larger in resources.
- Moody Publishers: Established Christian publishing imprint producing books, study kits, and curricula from a Christian worldview perspective. Comparable to Probe's book/DVD publishing line (titles on ethics, culture, apologetics) but as part of a much larger publishing portfolio.
- Christianity Today: Major Christian media organization publishing news, commentary, and magazine content from an evangelical perspective. Comparable to Probe in its commentary and cultural-analysis content targeting evangelical Christians, though at much larger scale.
Direct peers
- Summit Ministries: Christian worldview and apologetics ministry best known for its student conferences and worldview training curricula. Directly comparable to Probe's Mind Games Camp and worldview teaching model, with similar target audience of high school and college students.
- Ligonier Ministries: Reformation-oriented Christian teaching ministry producing daily radio programs, theological articles, conferences, and study resources. Closely comparable to Probe in its combination of daily broadcast content, deep article library, and teaching-oriented publishing.
- Got Questions Ministries: Christian apologetics and Bible Q&A ministry with a massive searchable article library covering thousands of apologetics and theology questions. Comparable to Probe in its article-heavy content model targeting Christians seeking answers to faith questions.
- Ravi Zacharias International Ministries (RZIM): International Christian apologetics ministry producing articles, podcasts, speaking content, and training resources defending the Christian faith. Directly comparable to Probe in core mission of apologetics teaching through multi-channel content.
- Worldview Academy: Faith-based nonprofit running intensive worldview and apologetics summer camps for high school students. Highly comparable to Probe's Mind Games Camp in format, audience (teen worldview formation), and curriculum approach.
- The Colson Center: Christian worldview and cultural engagement ministry producing articles, podcasts, and commentary on Christian engagement with public issues. Comparable to Probe in apologetics-style commentary content and radio/podcast distribution to Christian audiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Probe Ministries social profiles
Digital presenceProbe Ministries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Probe Ministries leadership team
Management profileNumber of profiles
Profiles3 records
Probe Ministries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Probe Ministries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Probe Ministries
What does Probe Ministries do?
Probe Ministries is a Christian apologetics ministry that educates and equips believers to articulate and defend the Christian faith. It produces educational content including radio programs, podcasts, study courses, books, DVDs, and conferences aimed at students and adults seeking a Christian worldview.
Is Probe Ministries a public or private company?
Probe Ministries is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Probe Ministries founded?
Probe Ministries was founded in 1983. It employs 1 to 10 people.
Where is Probe Ministries based?
Probe Ministries is headquartered in Plano, United States, in the North America region.
How does Probe Ministries make money?
Three revenue lines are on record. Donations and Contributions are the primary driver. The others are book and Resource Sales and camp Registration Fees.
Who are Probe Ministries's main competitors?
Broad incumbents on record are Focus on the Family, Cru (Campus Crusade for Christ), Moody Publishers and Christianity Today. Direct peers are Summit Ministries, Ligonier Ministries, Got Questions Ministries, Ravi Zacharias International Ministries (RZIM), Worldview Academy and The Colson Center.
Does Probe Ministries have an API?
No public API is recorded for Probe Ministries.
What industry is Probe Ministries in?
Probe Ministries's product category is Religious Education / Christian Apologetics. Its primary akta.pro industry code is MPAJAHAL, Religious Reference & Study Tools Publishing (Commentaries, Concordances, Lexicons), with a secondary code of MPABALAL, Religious News, Talk & Commentary Channels. Its NAICS code is 81311 and its SIC code is 8200.