Bezmięsny

What Bezmięsny does

Bezmięsny (legal entity BVTCHER sp. z o.o.) is a Warsaw-registered Polish plant-based food brand founded in 2016 by brothers Rafał Czech and Igor Sadurski as Poland's first "vegan butcher." The company manufactures and sells over 20 plant-based meat and deli alternatives built on wheat protein, pea protein, and soy protein bases, processed via smoking, drying, and seasoning to deliver meat-like taste and texture. The portfolio spans deli cold cuts (ham, salami, chorizo, pepperoni, dried meats, pate), sausages (kabanos in multiple flavors, rural-style, grill, frankfurters, hot dogs), frying meats (kebab, gyros, bacon cubes, chicken-style chunks), ready meals (burgers, nuggets, minced meat, schnitzel, falafel), and a plant-based cheese sub-brand (Mr Plantel) including Greek-style block, cheddar, and emmentaler formats, anchored by the FUDO universal pea-protein block.

Revenue is generated through four channels: a direct-to-consumer e-commerce store at bezmiesnymiesny.pl with DPD courier delivery across Poland (15.99 PLN, free above 199 PLN); retail distribution in over 400 stores across six major Polish grocery chains (Carrefour, Auchan, Kaufland, E.Leclerc, Selgros, Netto); B2B/gastronomy supply to restaurants and catering with custom event orders; and international sales under the Plenty Reasons brand across 8+ European countries (UK, Lithuania, Latvia, Estonia, Sweden, Czech Republic, Slovenia, Hungary). The company is bootstrapped, having raised only an unstated amount in a 2016 crowdfunding campaign backed by 1,577 individuals, with no institutional investors, parent company, or disclosed M&A activity. Pricing is per-unit in Polish zloty, ranging from 2.50 PLN for a single shelf-stable snack kabanos to 88.81 PLN for a 1.52 kg birthday bundle, with most SKUs in the 6-13 PLN range. The company is privately held by its two founders, with the next shipment date publicly listed on the e-commerce site, indicating active operations.

Name

Bezmięsny

Legal name

BVTCHER SP. Z O.O.

Website

https://bezmiesnymiesny.pl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Bezmięsny (BVTCHER sp. z o.o.) is a Warsaw-based Polish plant-based meat and deli brand founded in 2016, manufacturing 20+ vegan cold cuts, sausages, frying meats, ready meals, and dairy-free cheeses for Polish consumers via DTC e-commerce, six major retail chains, B2B gastronomy, and European export under the Plenty Reasons brand.

Ownership category

akta.pro rank

Product category

Plant-based meat alternatives

NAICS

Food Manufacturing (311)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFANAKAA

Plant-Based Meat Manufacturers (End-to-End Brands)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Meat Alternatives (Plant-Based and Cultivated)

SECONDARYAFANAKAO

Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Meat Alternatives (Plant-Based and Cultivated)

SECONDARYAFAKAGAA

Plant-Based Meat & Seafood Analogues Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Plant-Based & Alternative Protein Foods Manufacturing

SECONDARYCRADADAF

Frozen Plant-Based & Vegetarian Meals

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Frozen & Prepared Meals

Keywords

• Plant-based meat alternatives
• Vegan deli meats
• Plant-based sausages
• Vegan ready meals
• Plant-based cheese alternatives

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-consumer e-commerce: Online sales through bezmiesnymiesny.pl with home delivery across Poland. Customers purchase individual products or curated bundles/packages directly from the company website. Orders are shipped via DPD courier in temperature-controlled packaging.
2. Retail/grocery store distribution: Products sold through major Polish retail chains including Auchan, Carrefour, L.Eclerc, Kaufland, Selgros, and Netto. Available in over 400 stores across Poland.
3. International sales (Plenty Reasons brand): Products sold internationally under the 'Plenty Reasons' brand in the UK, Lithuania, Latvia, Estonia, Sweden, Czech Republic, Slovenia, and Hungary.
4. B2B/gastronomy supply: Products supplied to restaurants and gastronomy businesses. The company also accepts custom orders for events and weddings.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels8 records

Core offering

Bezmięsny manufactures and sells 100% plant-based meat alternatives (vegan deli meats, sausages, frying meats, ready meals, and plant-based cheese alternatives) directly to Polish consumers via its e-commerce store and through major Polish retail chains, plus internationally under the Plenty Reasons brand. Products are made from wheat protein, pea protein, soy protein, legumes, and natural spices using smoking, drying, and seasoning techniques to deliver meat-like taste, texture, and eating experience.

Product overview

Bezmięsny (BVTCHER sp. z o.o.) is a Polish online vegan butcher and food brand founded in 2016, offering over 20 plant-based meat alternative products across multiple categories. The core offering consists of vegan deli meats (cold cuts, ham, salami, chorizo, pepperoni, dried meats, pate), plant-based sausages (kabanos, rural sausages, grill sausages, frankfurters), frying-ready meats (kebab, gyros, bacon cubes, chicken-style chunks), ready meals (burgers, nuggets, minced meat, schnitzel, falafel), and plant-based cheese alternatives from the Mr Plantel sub-brand. The portfolio is anchored by the FUDO universal pea protein block and supplemented by curated bundle packages (zestawy) and a mystery product line. All products are 100% plant-based, made primarily from wheat protein, pea protein, and/or soy protein with natural spices and plant oils. The company sells direct-to-consumer via its Shoper-powered e-commerce store and distributes through major Polish retail chains (Carrefour, Auchan, Kaufland, E.Leclerc, Selgros, Netto). Internationally, products are available under the Plenty Reasons brand across the UK, Lithuania, Latvia, Estonia, Sweden, Czech Republic, Slovenia, and Hungary.

Differentiator

Problem solved

Functional benefit

Brands

• FUDO: Plant-based protein block made from pea protein with superfoods (pumpkin seeds, flaxseed, sunflower). A versatile cooking base with high protein content (17g per 100g), free from soy and wheat.
• Pakiet Urodzinowy
• Pakiet Fudożerców

Products and services

• Pakiet Urodzinowy 1.52kg (Birthday Package) Curated 1.52kg bundle of 13 plant-based products celebrating the company's 10th birthday, combining bestsellers with novelty items, plus sticker and scratch card surprises. Targeted at consumers and gift buyers.
• Pakiet Fudożerców 1.08kg (FUDO Fan Package) Bundle of 6 FUDO pea protein blocks at 30% discount, targeting frequent home cooks who want a versatile plant protein base.
• Bezmięsny Kabanos Extra 35g Shelf-stable plant-based snack kabanos made from wheat protein, requiring no refrigeration or special storage. Easy-open packaging, high protein (26g/100g) and iron source.
• Bezmięsny Boczek w kostce 100g (Hungarian-style bacon) Plant-based bacon-style cubes in a paprika-garlic marinade inspired by Hungarian bacon. Fry 3–4 minutes; freezer-safe.
• Bezmięsny Kebab 160g Plant-based kebab in sweet chili marinade; fry or grill 4 minutes. Versatile for salads, burgers, pizzas, wraps. Freezer-safe.
• Bezmięsna Szynka Czosnkowa 120g (Garlic Ham) Garlic-flavored plant ham made from wheat protein and chickpeas, oak-smoked, with mild tender texture. For sandwiches, salads, wraps. Freezer-safe.
• Bezmięsna o Smaku Trufli PREMIUM 100g (Truffle-flavored) Premium plant-based cold cut with white truffle aroma (0.4%), made from wheat protein. 25g protein/100g. For sandwiches, risotto, pasta, upscale dishes. Freezer-safe.
• FUDO 180g Universal pea protein block with superfoods (pumpkin seeds, flaxseed, sunflower, vegetables). Soy-free and wheat-free. 16.9g protein/100g. Versatile cooking base for rice bowls, wraps, salads, soups, casseroles, pasta.
• Bezmięsne Kabanosy Serowe 160g (Cheese Kabanos) Plant-based cheese kabanos sausages with added plant gouda analogue. 4–5 pieces per pack. Eat raw or cook/grill. Freezer-safe.
• Bezmięsny Gyros po grecku 160g Greek-style plant-based gyro in garlic-herb marinade. Pan-fry, grill, or bake for a crispy exterior. Add to fries, salads, Greek pita. Freezer-safe.
• Bezmięsne Serdelki 180g (Plant-based Frankfurters) Plant-based frankfurters made from pea protein. Best cooked in boiling water for 3–4 minutes; can also be grilled, baked, or eaten raw. Freezer-safe.
• Bezmięsne Kawałki a'la Kurczak PREMIUM 150g (Chicken-style Chunks) Premium plant-based chicken-style chunks combining pea protein tenderness with wheat protein elasticity, seasoned with paprika-based spice blend. For stir-fry, salads, or main dishes. Freezer-safe.
• Bezmięsne Parówki PREMIUM 160g (Hot Dogs) Premium plant-based hot dogs made from pea protein with allergen-free formula and no artificial thickeners. 5 per pack. Grill, add to pasta, or serve with mustard. Freezer-safe.
• Bezmięsne Filety 170g (Chicken-style Fillets) Plant-based poultry-style fillet strips made from wheat and pea protein, lightly seasoned. Enriched with vitamin B12, iron, and zinc. Pan-fry 7–9 min or bake 15 min. Not freezer-safe.
• Bezmięsne Mielone 200g (Plant-based Minced Meat) Plant-based minced meat alternative made from soy protein. Enriched with vitamin B12, iron, and zinc. Season and pan-fry 6–8 min. For patties, meatballs, bolognese, tacos, casseroles.
• Bezmięsne Burgery 220g (Plant-based Burger Patties) Plant-based burger patties made from pea and fava bean protein. Pan-fry ~6 min or grill ~3 min. Enriched with vitamin B12, iron, zinc. 2 patties per pack. Not freezer-safe.
• Bezmięsne Grillowe 160g (Grill Sausages) Plant-based grill sausages made from soy protein. Juicy, aromatic, boldly seasoned. Grill, pan-fry, or bake. Ideal for summer grilling but also for stews and one-pot dishes.
• Bezmięsne Nuggetsy 150g (Plant-based Nuggets) Plant-based nuggets in a crispy breadcrumb coating made from pea and broad bean protein. Golden and crispy outside, juicy inside. Quick-cook: pan-fry or bake in minutes.
• Bezmięsne Kiełbaski Wiejskie 180g (Rural Sausages) Rural-style plant-based sausages. Versatile: boil, grill, bake, or fry.
• Bezmięsne Pepperoni 100g Plant-based pepperoni for pizza topping and cold cuts. Can be grilled, fried, or baked.
• Bezmięsne Chorizo Premium 100g Premium plant-based chorizo with intensified recipe and higher protein content. Deep aroma and bold, spicy flavor inspired by Spanish cuisine.
• Bezmięsna Mielonka z Tyrolu Premium 100g (Tyrolean Ham Sausage) Premium Tyrolean-style plant ham sausage with bold, smoky flavor from the Tyrol region.
• Bezmięsna Pasztetowa 120g (Spreadable Pate) Plant-based spreadable pate with bear garlic flavor. Creamy, smooth texture that spreads easily on fresh bread.
• Bezmięsne Salami 100g Plant-based salami cold cut in single-serve format. For sandwiches, wraps, pizza topping, or salads. Can be grilled, fried, or baked.
• Bezmięsna Suszona 100g (Dried-style Cold Cut) Dried-style plant cold cut in single-serve format. Versatile for sandwiches and charcuterie boards.
• Bezmięsne Kabanosy Klasyczne 160g (Classic Kabanos) Classic-style plant-based kabanos sausages, 5 pieces per pack.
• Bezmięsne Kabanosy Chilli 160g Chilli-flavored plant-based kabanos sausages, 5 pieces per pack.
• Bezmięsne Kabanosy Cebulowo-Czosnkowe 160g (Onion-garlic Kabanos) Onion-garlic-flavored plant-based kabanos sausages, 5 pieces per pack.
• Bezmięsne Białe Grillowe 180g (White Grill Sausages) White grill-style plant-based sausages. Expanded grill-season product line.
• Bezmięsne Pepperoni Classic baton 1kg (Bulk) Large-format 1kg baton of plant-based pepperoni for food service, bulk buyers, or frequent users.
• Bezmięsna Czosnkowa baton 1kg (Garlic Bulk) Large-format 1kg baton of garlic-style plant cold cut for food service or bulk buyers.
• Bezmięsne Salami baton 1kg (Bulk) Large-format 1kg baton of plant-based salami for food service or bulk buyers.
• Bezmięsna Suszona baton 1kg (Dried Bulk) Large-format 1kg baton of dried-style plant cold cut for food service or bulk buyers.
• Bezmięsny Boczek 100g (Standard Cube) Plant-based bacon-style cubes in standard format for frying. Adds smoky, savory flavor to dishes.
• Bezmięsny Falafel 200g Plant-based falafel, part of the ready meals category for quick meal preparation.
• Bezmięsny Sznycel 200g (Schnitzel) Plant-based schnitzel, part of the ready meals category for quick meal preparation.
• Bezmięsna Ale Kaszana! 260g Regional/seasonal plant-based product featuring buckwheat as a distinctive ingredient.
• Bezmleczny Blok Grecki 200g (Mr Plantel — Greek-style Vegan Cheese) Plant-based cheese alternative inspired by Greek feta, made from coconut oil. Creamy texture, mildly salty flavor. For salads, pasta, sandwiches, and Mediterranean dishes. Sub-brand: Mr Plantel.
• Bezmleczne Plastry o smaku sera Cheddar 150g (Mr Plantel — Vegan Cheddar Slices) Plant-based cheese slices inspired by cheddar, made from coconut oil. Assertive flavor and appetizing color. For sandwiches, wraps, and snack boards. Sub-brand: Mr Plantel.
• Bezmleczne Plastry o smaku sera Emmentaler 150g (Mr Plantel — Vegan Emmentaler Slices) Plant-based cheese slices inspired by Swiss Emmentaler, made from coconut oil. Mild, slightly nutty flavor with creamy texture. For cheese boards, sandwiches, salads, light lunches. Sub-brand: Mr Plantel.

Quantifiable outcome

• Over 400 stores in Poland with 6 major retail chains distribution
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• DPD PolskacoreOthersPrimary logistics partner for home delivery across Poland. DPD and DPD Food services deliver products in temperature-controlled packaging (styrofoam boxes, cooling packs in summer). Orders shipped Wednesday/Thursday with next-day delivery.
• Blue Media SAcoreTechnology or IntegrationPayment processor for online transactions through bluemedia.pl payment gateway.
• ING Bank Śląski (imoje)coreTechnology or IntegrationPayment processor operating the imoje.pl payment service.
• PayPro SAcoreTechnology or IntegrationPayment processor for online transactions.
• Autopay SAcoreTechnology or IntegrationOnline payment security provider. Handles payment authorization and security for e-commerce transactions.
• Shoper S.A.coreTechnology or IntegrationE-commerce platform provider powering the bezmiesnymiesny.pl online store. Also provides Shoper ONE SSO login services.
• OVH sp. z o.o.coreTechnology or IntegrationWeb hosting provider for the company's servers and online store infrastructure.
• NetArch Sp. z o.o.coreTechnology or IntegrationE-commerce software provider. Their software powers the online store operations.
• IFIRMA SAcoreTechnology or IntegrationAccounting software provider (ifirma.pl) for invoice generation and accounting document management.
• Plenty ReasonscoreChannel Partner/ Reseller/ DistributorInternational brand partner for European market expansion. Bezmięsny products are sold under the Plenty Reasons brand in UK, Lithuania, Latvia, Estonia, Sweden, Czech Republic, Slovenia, and Hungary.
• Mr PlantelminorOthersBrand providing dairy-free cheese alternatives (Bezmleczny Blok Grecki, Bezmleczne Plastry Cheddar, Bezmleczne Plastry Emmentaler) sold through Bezmięsny's e-commerce platform.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tofurky: US plant-based brand specializing in deli slices, sausages, tempeh and holiday roasts. Comparable as a deli-meats-first plant-based brand with strong specialty/wholefoods retail presence and similar product DNA to Bezmięsny.
• Lightlife (Maple Leaf Foods): Canadian-American plant-based protein brand owned by Maple Leaf Foods, with deep deli meats and tempeh heritage. Closest peer in cold cuts and charcuterie-style products, complementing Bezmięsny's Polish deli meat focus.
• LikeMeat: German plant-based meat company producing sausages, schnitzels, gyros and cold cuts for European retail. Comparable as a European plant-based deli meats specialist with similar SKU mix and target shopper.
• Impossible Foods: Plant-based meat company selling burgers, sausages, and ground products into foodservice and retail. Comparable as an end-to-end plant-based meat brand, focused primarily on beef/pork analogues in the US market with growing European footprint.
• The Vegetarian Butcher (Unilever): Dutch-origin plant-based meat brand owned by Unilever, offering burgers, nuggets, schnitzels and cold cuts across European grocery and foodservice. Closest peer in product breadth, EU distribution, and deli/sausage focus.
• Beyond Meat: US-headquartered plant-based meat manufacturer with broad SKU range (burgers, sausages, deli slices, ground). Closest global analogue to Bezmięsny's end-to-end plant-based meat brand model, though distributed at significantly larger scale globally.
• Quorn Foods: UK-based mycoprotein meat alternative brand offering deli slices, sausages, burgers and ready meals across Europe and globally. Comparable as a long-established European plant-based protein brand with full supermarket distribution.
• Gardein (Conagra Brands): US plant-based protein brand offering tenders, burgers, ground and fishless products, owned by Conagra Brands. Comparable as a multi-SKU plant-based meat manufacturer serving mainstream retail with frozen and shelf-stable formats.

Emerging players

• Alpha Foods: US plant-based brand offering frozen burritos, pizzas, bowls, and meat analogues. Comparable as a multi-format plant-based food brand expanding beyond burger/sausage into broader meal occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xinstagram.com/bezmiesnymiesny
• YouTubeyoutube.com/channel/UCVJ3V6-sRmnpMt638VGcBwg
• Facebookfacebook.com/bezmiesny
• LinkedInlinkedin.com/company/bezmiesnymiesny
• Instagraminstagram.com/bezmiesnymiesny

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bezmięsny